Category: newsagency marketing

newsXpress conference a hit with newsXpress members

conf2013Two hundred people packed the member’s dining room of the MCG in Melbourne earlier this week for the newsXpress national conference. It was a jam-packed day with on-topic speakers, excellent product opportunities and exclusive newsXpress initiatives.

Feedback from members to the conference in the days since has been excellent, inspiring. Here is a sample of the feedback from members so far:

Many thanks for your hospitality over conference. Thank you for all of the hard work that is put in, in order to provide better buying and opportunity for the group.

There is no doubt that the industry has changed and the business operators need to change with the customers taste and demand and anyone who does not see that and who does not want to participate and support the NewsXpress team should consider whether they should actually be a part of the team.

Whether it is a Franchise or a Marketing Group, it requires consistency and compliance across the group with a vision that they can all see and work towards.

Keep up the good work.

…..

I’m just writing to thank you sincerely for an outstanding National Conference.

It was what I call a “Pattern Interrupt” and “Change of State” message for all Newsagents. The day was chock full of information, data and ideas  and I look very forward to receiving the videos …especially the one on Mark’s very thought provoking spread sheet of a new NXP business transitioning through to 2020.

Having had my own international seminar business for 17 years when we would have between 1000 and 8000 attendees at our sales, marketing, business and personal development 1 day events, I know first-hand the time and effort that goes into running any conference.

Congratulations on an excellent event.

…..

WOW! What a great event. Inspirational.  Thank you newsXpress!

…..

The leadership you are providing newsXpress members and all newsagents is fantastic. Keep it up, we are changing our business thanks to you and, yes, we are making more money.

…..

It was a struggle to get time to come to Melbourne but I am so glad I did. You have helped me fall in love with my business again. I am so excited by what you showed us and the ideas I know will work in my newsagency.

…..

Great conference!

I appreciated your transparency and the excellent business opportunities I have come away with.

 

Yes, it was an excellent event, one we could not have pulled off without the support of our two strategic partners –  Pacific Magazines and Hallmark Cards and our supportive community of preferred suppliers – who wrote some excellent business on the day … by the way – and our team of wonderful people in newsXpress who work tirelessly for the group.

Easter marketing collateral grabs attention

nxeaster2013The exclusive Easter marketing collateral from newsXpress grabs attention in colour rich newsagency businesses thanks to the egg yellow colour.

The collateral also works as a bit of fun thanks to the play on words.

Easter continues to be a growing season for newsXpress members with excellent card sales as well as good gift and egg sales.

This collateral is designed to help drive additional traffic for the Easter opportunity in-store.

Strong newsXpress buying contingent at Toy Fair

nxtoynewsXpress is leading the way at Melbourne Toy Fair again this year with a large group of newsXpress members meeting up to visit suppliers at the Fair.

Planned well in advance with appointments for a range of suppliers, the group had a terrific day of buying and networking, making the most of a newsXpress exclusive commercial opportunity.

newsXpress continues to lead the marketplace with group buying initiatives like this, getting better deals for members and exclusive access with some key toy suppliers.

Hallmark AFL cards feature in newsXpress conference gifts

nxgiftshmknewsXpress members attending our national conference in Melbourne this week are receiving samples of the Hallmark AFL greeting card range in a special gift pack.

Each attendee will be given a gift pack from Hallmark and additional information to leverage more success from this high-profile licence product from Hallmark.

It’s appropriate that the Hallmark AFL packs will be handed out at the MCG, the chapel of AFL in Melbourne. While there is sure to be debate over teams, the real winners will be newsXpress members and hallmark thanks to the sales that will flow.

newsXpress helps newsagents promote St Patrick’s Day

newsXpress has provided members with promotional material with which they can connect with St Patrick’s Day celebrations and product sale opportunities.

For small seasonal opportunities as well as large, newsXpress is helping members make the most of opportunities, tapping into  existing traffic as well as attracting new shoppers with fresh collateral in a variety of sizes and formats.

This collateral is provided to all newsXpress members.

newsXpress helps newsagents make their businesses more valuable.

newsXpress hosting a retail tour of Melbourne

newsXpress last week announced details of a retail tour to follow our national conference next month. taking in some key retail locations, newsagencies and non newsagencies, the tour is a free add on to the national conference – giving newsXpress members another opportunity to network, soak up ideas from others and to consider these in the context of the newsXpress experience.

Hosted by newsXpress head office staff, the retail tours will present many opportunities to participating newsXpress members.

This is another way newsXpress helps members build more valuable businesses – by sharing ideas and helping members see opportunities that could work in their businesses. The mix of businesses to be visited has been carefully selected to ensure that each provides takeaways for newsXpress members is city, rural and regional … high street and shopping centre … situations.

newsXpress is a very open group. We research many formats and ideas and share the best with members, leaving members to decide what works best for them. We do not force formats or products on members as each business is different and each owner needs to be able to make local choices.

Brilliant Valentine’s Day display works a treat at newsXpress Wetherill Park

valwetherillThe team at newsXpress wetherill Park has made excellent use of the newsXpress collateral, the Hallmark Lavazza coffee machine gift and their own creative skills to make their shop the Valentine’s Day display in the shopping centre.

The display is even more stunning live than this photo shows. From outside the shop it has acted as a beacon for shoppers and delivered excellent traffic and sales for the business.

Collecting all the key elements together: products, the unique prize, collateral and packaging it in a visually stunning way makes for a winning season.

Well done to everyone at newsXpress Wetherill Park.

Great use of cut-through newsXpress Valentine’s Day collateral

valelinewsXpress Eli Waters in Queensland has been making excellent use of the newsXpress Valentine’s Day collateral and products from preferred suppliers with this and other promotional displays in-store.

By providing landscape and portrait versions of collateral for all major seasons, newsXpress provides members with the opportunity to create displays with more impact – as has been done here at newsXpress Eli Waters.

It is seasons like this that are vital to driving overall GP performance of the business. newsXpress helps beyond collateral – by ensuring easy access to suppliers with deals to drive margin and therefore the overall return for the business. It’s a newsXpress difference … money in the bank.

 

newsXpress members benefit from Nexus platform opportunities

With all newsXpress members included in the Nexus program from Pacific Magazines, we make sure that newsXpress members understand and embrace the marketing opportunities provided. These include the ability to send emails to customers through a professional email service and with appropriate privacy checks and balances.

newsXpress has recently been helping members in the preparation and sending of emails, offering content and advice through the head office and thereby helping newsXpress members to more fully leverage the nexus platform for commercial success.

With newsXpress members having sometimes more than 1,000 email addresses on their database, free professional emails can be an effective way of inviting shoppers back into the business. the newsXpress advice and assistance is aimed at making the most of this opportunity that is freely available to all newsXpress members regardless of size.

HOT ink! rocks … newsXpress members love it

hotink2Here’s the second page of the latest newsXpress HOT ink! flyer, the flyer sent to hundreds of thousands of businesses and homes as part of our latest HOT ink! campaign.

newsXpress members have been sharing stories this week of the success of this campaign … new customers coming in and purchasing for the first time, older customers coming in and buying ink for the first time.

newsXpress has in HOT ink! a consistent and proven ink strategy backed by professional marketing, competitive consumer pricing, good margins and excellent business support and expertise to enable newsXpress members make the most from the opportunity.

newsXpress members running HOT ink! can bank on excellent results for their business through strong support from their customers.

Love is in the air at newsXpress and in emails

ValentinesEmailBannerNewsagency marketing group newsXpress is promoting the season of love, Valentine’s Day, with a professional email banner reflecting the collateral provided by newsXpress to newsXpress members across Australia.

Connecting the in-store collateral with email banners and other customer and supplier touch points in a visually consistent way speaks to the professionalism of newsXpress and the belief in the group about visual consistency.

The Valentine’s Day collateral for the 2013 season has received wonderful feedback from newsXpress members as they proudly place it in store to help drive excellent sales for Valentine’s Day 2013.

All newsXpress members and team members are using the Valentine’s Day 2013 email banner to spread our message of love far and wide.

newsXpress cluster meetings next week

newsXpress is hosting cluster meetings in Newcastle and Townsville next week, providing regionally located newsXpress members easy access to networking and business development discussion opportunities.

These cluster meetings are another way newsXpress helps members connect with each other and with newsXpress corporately.

These are not buying meetings,there are no supplier presentations.  The meetings are hosted solely to provide newsXpress members an opportunity to explore and discuss business.

Participation is free.

This is another valuable newsXpress point of difference. The cluster meeting value can be seen by each session being booked out by all members in the region well in advance.

newsXpress Radio connects newsXpress members across the country

newsXpress is the only newsagency marketing group in the country to offer alive in-store radio service.  This is a commercially valuable asset, a connection of all newsXpress stores playing the same music and running the same promotions across the group.

Our live in-store radio network is a newsXpress point of difference others envy. It provides a valuable marketing platform as wells as a community connection platform. The store shout-outs, product promotions and shopper reminders help connect us and drive shopper in-store engagement.

newsXpress Radio is provided free to newsXpress members.  This is more than $800 a year in value delivered at no cost to our members.

newsXpress magazine club card drives sales

magclubcardnewsXpress members who engage with the newsagency channel’s longest running group-based loyalty marketing program have reported excellent magazine sales results for the last quarter of 2012. Year on year sales for the quarter in newsXpress stores are better than the newsagency channel average.

This is an excellent result for newsXpress and participating members.

The magazine club card is an easy to operate loyalty program, a program shoppers understand and a program that alters shopper behavior.

Whereas other loyalty programs reward average behavior, the newsXpress program drives shoppers to act above average. This results in additional sales for newsXpress members.

newsXpress provides the collateral for the program for free.

newsXpress phonecard saves money for newsXpress shoppers

The newsXpress phonecard is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Diversity in newsagency marketing group membership helps all newsXpress members

nxmembershipbaseThe survey of newsXpress newsagency marketing group members late in 2012 provided an excellent insight into the types of businesses operated under the newsXpress shingle. The results show a diverse group of members covering a good geographic spread and a nice range of retail situations.

There is strength in diversity with members being able to learn from each other and with the group being able to attract an excellent range of suppliers.  The breadth of coverage demonstrates to prospective newsXpress members that size does not matter, what is important is the people joining and that they are committed to growing their business and representing the newsXpress brand professionally in their area.

While there are many common offers, threads and products weaving the newsXpress network together, there is also diversity from which many opportunities in the future will flow.

the up-to-date understanding of the types of businesses in the newsXpress community was a small part of the data harvested through the survey.

Promoting Australia Day in newsXpress stores

adaynewsxpressCheck out one of the posters created by newsagency marketing group newsXpress for our members for promoting Australia Day.

This exclusive collateral coupled with access to products from several preferred suppliers has enabled newsXpress members to tap into the spirit and commercial opportunity of the day.

newsXpress provides a range of collateral for what we’d call minor seasons, collateral to suit the various needs of newsXpress members in shopping centres, on the high street and in rural locations.

Newsagents embrace newsXpress cluster meetings

Newsagency marketing group newsXpress has filled all available places for the regional cluster meetings to be held in the next couple of weeks. This is an excellent response from newsXpress members seeking to network with other newsXpress members and to engage in business development discussion.

The cluster meetings are being held  on the Sunshine Coast (Nambour), Townsville and Newcastle over the last week of January and the first week of February.

These are not buying meetings, they are about business development … a unique and competitive positioning from newsXpress as it helps members grow more valuable businesses in 2013.

The sessions are not a traditional member meeting, they will be more free-flowing, less formal.

Participation for newsXpress members is free.