newsagency marketing | newsXpress Blog

Brilliant Valentine’s Day display works a treat at newsXpress Wetherill Park

The team at newsXpress wetherill Park has made excellent use of the newsXpress collateral, the Hallmark Lavazza coffee machine gift and their own creative skills to make their shop the Valentine’s Day display in the shopping centre.

The display is even more stunning live than this photo shows. From outside the shop it has acted as a beacon for shoppers and delivered excellent traffic and sales for the business.

Collecting all the key elements together: products, the unique prize, collateral and packaging it in a visually stunning way makes for a winning season.

Well done to everyone at newsXpress Wetherill Park.

Great use of cut-through newsXpress Valentine’s Day collateral

newsXpress Eli Waters in Queensland has been making excellent use of the newsXpress Valentine’s Day collateral and products from preferred suppliers with this and other promotional displays in-store.

By providing landscape and portrait versions of collateral for all major seasons, newsXpress provides members with the opportunity to create displays with more impact – as has been done here at newsXpress Eli Waters.

It is seasons like this that are vital to driving overall GP performance of the business. newsXpress helps beyond collateral – by ensuring easy access to suppliers with deals to drive margin and therefore the overall return for the business. It’s a newsXpress difference … money in the bank.

newsXpress members benefit from Nexus platform opportunities

With all newsXpress members included in the Nexus program from Pacific Magazines, we make sure that newsXpress members understand and embrace the marketing opportunities provided. These include the ability to send emails to customers through a professional email service and with appropriate privacy checks and balances.

newsXpress has recently been helping members in the preparation and sending of emails, offering content and advice through the head office and thereby helping newsXpress members to more fully leverage the nexus platform for commercial success.

With newsXpress members having sometimes more than 1,000 email addresses on their database, free professional emails can be an effective way of inviting shoppers back into the business. the newsXpress advice and assistance is aimed at making the most of this opportunity that is freely available to all newsXpress members regardless of size.

HOT ink! rocks … newsXpress members love it

Here’s the second page of the latest newsXpress HOT ink! flyer, the flyer sent to hundreds of thousands of businesses and homes as part of our latest HOT ink! campaign.

newsXpress members have been sharing stories this week of the success of this campaign … new customers coming in and purchasing for the first time, older customers coming in and buying ink for the first time.

newsXpress has in HOT ink! a consistent and proven ink strategy backed by professional marketing, competitive consumer pricing, good margins and excellent business support and expertise to enable newsXpress members make the most from the opportunity.

newsXpress members running HOT ink! can bank on excellent results for their business through strong support from their customers.

Love is in the air at newsXpress and in emails

Newsagency marketing group newsXpress is promoting the season of love, Valentine’s Day, with a professional email banner reflecting the collateral provided by newsXpress to newsXpress members across Australia.

Connecting the in-store collateral with email banners and other customer and supplier touch points in a visually consistent way speaks to the professionalism of newsXpress and the belief in the group about visual consistency.

The Valentine’s Day collateral for the 2013 season has received wonderful feedback from newsXpress members as they proudly place it in store to help drive excellent sales for Valentine’s Day 2013.

All newsXpress members and team members are using the Valentine’s Day 2013 email banner to spread our message of love far and wide.

newsXpress cluster meetings next week

newsXpress is hosting cluster meetings in Newcastle and Townsville next week, providing regionally located newsXpress members easy access to networking and business development discussion opportunities.

These cluster meetings are another way newsXpress helps members connect with each other and with newsXpress corporately.

These are not buying meetings,there are no supplier presentations. The meetings are hosted solely to provide newsXpress members an opportunity to explore and discuss business.

Participation is free.

This is another valuable newsXpress point of difference. The cluster meeting value can be seen by each session being booked out by all members in the region well in advance.

newsXpress Radio connects newsXpress members across the country

newsXpress is the only newsagency marketing group in the country to offer alive in-store radio service. This is a commercially valuable asset, a connection of all newsXpress stores playing the same music and running the same promotions across the group.

Our live in-store radio network is a newsXpress point of difference others envy. It provides a valuable marketing platform as wells as a community connection platform. The store shout-outs, product promotions and shopper reminders help connect us and drive shopper in-store engagement.

newsXpress Radio is provided free to newsXpress members. This is more than $800 a year in value delivered at no cost to our members.

newsXpress magazine club card drives sales

newsXpress members who engage with the newsagency channel’s longest running group-based loyalty marketing program have reported excellent magazine sales results for the last quarter of 2012. Year on year sales for the quarter in newsXpress stores are better than the newsagency channel average.

This is an excellent result for newsXpress and participating members.

The magazine club card is an easy to operate loyalty program, a program shoppers understand and a program that alters shopper behavior.

Whereas other loyalty programs reward average behavior, the newsXpress program drives shoppers to act above average. This results in additional sales for newsXpress members.

newsXpress provides the collateral for the program for free.

newsXpress phonecard saves money for newsXpress shoppers

The newsXpress phonecard is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges. It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Happy Australia Day from newsXpress

Diversity in newsagency marketing group membership helps all newsXpress members

The survey of newsXpress newsagency marketing group members late in 2012 provided an excellent insight into the types of businesses operated under the newsXpress shingle. The results show a diverse group of members covering a good geographic spread and a nice range of retail situations.

There is strength in diversity with members being able to learn from each other and with the group being able to attract an excellent range of suppliers. The breadth of coverage demonstrates to prospective newsXpress members that size does not matter, what is important is the people joining and that they are committed to growing their business and representing the newsXpress brand professionally in their area.

While there are many common offers, threads and products weaving the newsXpress network together, there is also diversity from which many opportunities in the future will flow.

the up-to-date understanding of the types of businesses in the newsXpress community was a small part of the data harvested through the survey.

Promoting Australia Day in newsXpress stores

Check out one of the posters created by newsagency marketing group newsXpress for our members for promoting Australia Day.

This exclusive collateral coupled with access to products from several preferred suppliers has enabled newsXpress members to tap into the spirit and commercial opportunity of the day.

newsXpress provides a range of collateral for what we’d call minor seasons, collateral to suit the various needs of newsXpress members in shopping centres, on the high street and in rural locations.

Newsagents embrace newsXpress cluster meetings

Newsagency marketing group newsXpress has filled all available places for the regional cluster meetings to be held in the next couple of weeks. This is an excellent response from newsXpress members seeking to network with other newsXpress members and to engage in business development discussion.

The cluster meetings are being held on the Sunshine Coast (Nambour), Townsville and Newcastle over the last week of January and the first week of February.

These are not buying meetings, they are about business development … a unique and competitive positioning from newsXpress as it helps members grow more valuable businesses in 2013.

The sessions are not a traditional member meeting, they will be more free-flowing, less formal.

Participation for newsXpress members is free.

Why newsXpress is working with Coke and the value this brings to newsXpress members

newsXpress is the only newsagency marketing group to have a formal relationship with Coca Cola, the largest and most successful beverage company in Australia and the world.

newsXpress has developed the relationship over the last year and a half and in 2013 is driving even more value for newsXpress shoppers, newsXpress members, Coke and some of our partners.

We have recently had an opportunity to learn more about Coke, its positioning, its values and how this connects with us at a landmark international conference. This reinforced the important of the decision to focus on the relationship with Coke.

When you are working with the best consumer brand anything else is not what it could be.

Here are some key points about the value of the Coke brand and its connection with today’s consumer:

Coke is a brand that inspires optimism and happiness and hope.
Coke’s mission is about refreshing the world. It does this using a message of happiness and optimism.
Millenial consumers very concerned about the environemnt. Coke connects with them. On … water stewardship … recycling … climate protection.
Coke engages consumers with stories with strong and emotional content. The stories share value and create connections. This creates brand love and shared value.
Stories are the new currency for Coke in bulding their brand.
Coke invites all businesses to join in this journey on happiness and shared values.
The biggest shift in retail being driven by techology / mobility.

newsXpress is delivering strategic and valuable partnerships to newsXpress members, partnerships which bring their own shopper traffic and help drive greater engagement from existing shoppers.

And it’s into Back to School for newsXpress

With the New Year just a few days old, many newsXpress members have been busy setting up for Back to School 2013, putting in place excellent displays and capping and skirting these with newsXpress exclusive collateral promoting the season.

newsXpress preferred suppliers have offered a range of cool products to augment the traditional Back to School offering. This helps newsXpress members position their businesses beyond the traditional and through this extend their relevance beyond what shoppers expect.

Of course, bundled in with back to School are the Back to Work and Back to Uni opportunities. In both segments, newsXpress preferred suppliers offer excellent products with which to reach new shoppers.

newsXpress Australia Day competition opportunity

newsXpress members have been provided with an opportunity to run a local competition connecting with Australia Day.

Offered as part of our exclusive local area marketing suite, our Australia Day competition is a wonderful way for newsXpress members to connect with their local community on this important and treasured national day.

We know that newsXpress members love being local and they embrace local community connection opportunities.

Our Australia Day competition is simple – entrants are asked to draw or write about what Australia Day means to them. Judging is local. Prizes are local. This is a perfect local store, local area marketing opportunity.

this is another excellent example of the newsXpress difference in action … helping newsXpress members to engage with their customers and local area in an exclusive and creative way.

newsXpress members promoting marie claire magazine

The latest issue of marie claire magazine is being promoted across the newsXpress network right now. It’s packed with excellent content plus bonuses.

FREE Aveeno Moisturiser, plus 20% off online fashion hub ASOS – wonderful bonuses.

newsXpress customers are sure to love the 24-page marie claire at work special with career tips, style hits and the secrets of successful women. They will also have the chance to WIN a $1,000 beauty-floor shopping spree by voting in the Prix de marie claire Readers’ Choice Awards.

The launch of this special issue has been promoted with emails to tens of thousands of shoppers located near newsXpress stores – with emails detailing local store locations.

newsXpress members loving our new help service

Late in 2012 newsXpress launched a new help service. This new service is in addition to our exclusive Retail Development Manager in-store service.

The new help service makes it even easier for newsXpress members to leverage the national resources of the group … providing easy access to a range of key people in the business.

The help service is freeing our RDM team from day to day queries and enabling them to take on new responsibilities focussed on helping newsXpress members to grow stronger and more valuable businesses.

We understand the new help service to be another newsXpress exclusive among marketing groups.

Connecting with Australia Day

newsXpress members have been given a range of opportunities and ways with which to connect with Australia Day. From use our email footer through to several preferred supplier connections, newsXpress members are able to source product and promote their connection with the day. This is important as it demonstrates local relevance in a way often neglected by larger retailers.

newsXpress 2013 conference bookings filling

newsXpress members from across Australia are booking to attend and participate in our 2013 conference. With travel subsidised by newsXpress, we are making it easier for members to share in this important event.

The agenda is developing as practical and insightful with excellent business growth opportunities to flow. Equally important is the networking opportunities plus the exclusive buying opportunities at the conference and the newsXpress exclusive buying tour of the Toy Fair the day prior to the conference.

newsXpress 2013 National Conference. Tuesday March 5th, 2013. Melbourne Cricket Ground. 9.00am -5.00pm.

2013 Conference Cocktail Evening. Rivers Edge. 7.30 pm – midnight.

Both events are fully funded by newsXpress.