Newsagency marketing group newsXpress launches new tag line

xxAlong with the launch of our new website this week, newsXpress has launched a new tag line through which we define our focus.

Developed out of conversations with newsXpress members, the tag line is good for our next steps.

newsXpress … newsagency of the future.

Everything we do as a group and everything we offer to our members is about their future as businesses different to what Australians think of as average newsagencies.

Another great newsXpress story

We received this in the office Monday:

We received our delivery on Thursday pm, got our stock out on Friday in amongst all the storms, sold one that afternoon and on Saturday we sold 12!! That’s big for us, it’s great to be selling something other than lotto. We used your posters and have put our display in our front window.

This is a success story for a product newsXpress discovered and is supporting with advice, buying help, terrific deals and other newsXpress exclusive benefits.

We love success stories.

newsXpress stores receive new Beanie Boos first

36158 Fantasia the unicorn REG LOW RESOne of the many benefits for newsXpress members from its relationship supporting the Ty range of products is first to market access to new beanie Boo designs. The latest shipment is en route to retail and it includes three new designs which many newsXpress members preordered months ago – giving them first to market opportunities. The is another valuable newsXpress difference – helping newsXpress members grow.

Our national newsagency marketing group

Screen Shot 2015-04-10 at 4.33.44 amCheck out the national coverage newsXpress offers through its growing reach of engaged newsXpress members.

Created using geo mapping tools, this graphic shows a national spread within easy reach or the majority of Australia’s population.

This latest research of our reach is part of our 2015 campaign expanding the group and expanding the leverage we gain for our members through the group.

newsXpress leverages Walking Dead opportunity

wdIf you love The Walking Dead TV show then newsXpress is the place to shop thanks to leveraging inside information about collectibles including these very special lucky-dip collectibles. The success here is an example of the unique value newsXpress brings to the table – an excellent deal supported by inside information and backed with smart marketing. The results for newsXpress members are excellent.

newsXpress national cluster meeting series to kick off

Next week, newsxpress members will be meeting around the country in a series of cluster meetings to talk business. focused on networking, business growth strategies, current data results and other information, newsXpress members love these business-buulding sessions.

Our experience is networking like we’re about to kick off drives change in member businesses and change drives sales and profitability.

No other newsagency marketing group runs the type of sessions newsXpress runs. The results are valuable for our members, our suppliers and the group as a whole.

The cluster meetings are a key newsXpress difference in action.

Bringing the newsXpress conference experience to all newsXpress members

newsXpress has shared professionally produced videos of conference speaker sessions with all members – as a reminder for those who were there and as a fresh resource for those unable to make it.  There is also the benefit of being able to share conference content with employees back in the business.

The professional post production including the inserting of power point slides has provided newsXpress members with another excellent and differentiating resource through which they can consider their business plans and take on best practice ideas.

The video library has been protected to ensure that valuable intellectual property is not leaked from the group.

Newsagency marketing group helps newsagents achieve stellar jigsaw sales

brandingNewsagency marketing group newsXpress is helping its newsagency business members to drive excellent sales of Ravensberger jigsaws thanks to professionally printed A1 size double sided colour posters.

The Ravensberger branded poster is part of a professional marketing pack provided to newsXpress members for out of season marketing. The result is increased sales, faster stock turns, better return on inventory investment.

This is great news for newsXpress members.

The posters are just part of the newsXpress marketing assist.

 

Newsagency marketing group helps newsagents drive social media engagement

Newsagency marketing group newsXpress is helping members achieve excellent success with facebook and other social media engagement through organic and paid campaigns which connect with different demographics around different product opportunities.

Based on sound research by social media experts, the newsXpress approach is delivering excellent results for these independently owned small businesses – generating net new traffic and helping to encourage shoppers to travel to a newsXpress location with EXCLUSIVE or special interest products.

Newsagency marketing group newsXpress adds more EXCLUSIVE suppliers

Newsagency marketing group newsXpress has this week added more EXCLUSIVE suppliers to its community of suppliers who are working to help newsXpress members grow stronger and more valuable businesses.

We don’t list the suppliers here as we do not want to give our competitors guidance on what they should be doing for their members.

Our new suppliers will not be at trade shows newsagents usually visit, enabling us to attract new traffic for our member businesses from new and exciting areas.

Unfortunately, some competitors visit newsXpress stores to look for ideas. While we can’t stop it, we enjoy the game of watching them try and copy.

This is another example of the newsXpress difference.

Newsagency marketing group newsXpress helps Australians shop local

localShop local is something all small business owners hope for and many complain about. Newsagency marketing group newsXpress is helping its members encourage locals to shop local with its won shop local campaign which runs across all major card seasons in the business. Using our own exclusive art and connecting this as we have been for some time now, the message underscores much of what we do. Our members benefit as a result.

Newsagency marketing group newsXpress’ Facebook post drives shopper engagement

Screen Shot 2015-03-13 at 6.42.15 amNewsagency marketing group newsXpress last week as a Facebook post which attracted 46,736 views in two days and led to excellent store level engagement with an exclusive product opportunity which is only available in newsXpress stores.

This exclusive opportunity and the associated marketing show a value of newsXpress membership.

newsXpress conference videos help newsagents grow

newsXpress last week published the first videos of presentations from its National Conference in Melbourne. The videos provide members and their employees with access to content from the conference so that more in the business can explore the ideas and opportunities presented.

From the opening presentation through, the conference presented newsXpress members and prospects with insights and tips for strategic moves this year and beyond.

Here’s a still from the video that kicked things off for us:

Screen Shot 2015-03-07 at 8.30.48 am

Hallmark shares valuable insight with newsagents

hmk2Hallmark Sales Director David O’Brien shared valuable insights with a pack room at the newsXpress National Conference on Monday. departing from the usual card company presentation,

David shared results from terrific in-store innovation and trials and provided insights into opportunities around which newsXpress members can expect to leverage for further growth.

newsXpress Northgate in Brisbane shines

nxnorgnewsXpress Northgate is looking good decked out in newsXpress colours and reflecting significant changes in the business.

The transformation at newsXpress Northgate is terrific and reflective of excellent newsXpress members embracing opportunities as they redefine their business to serve the local community.

From inside to out rebranding takes time as the whole of the business in impacted and transformed as a result.

Good job newsXpress Northgate in Brisbane!

newsXpress Trentham sells 18,000 piece jigsaw

January is Jigsaw month, the newsXpress exclusive promotion, continues to drive wonderful sales success for newsXpress members.

The latest success story is from newsXpress Trentham in Victoria where yesterday they sold an 18,000 piece Ravensberger Jigsaw puzzle. This feat caps off an excellent few weeks of sales for the business – generating new traffic and more revenue.

The bonus is the newsXpress exclusive deal supporting January is Jigsaw month with newsxpress members achieving 25% off wholesale for orders supporting the campaign.

Well done newsXpress Trentham!

Newsagency marketing group newsXpress drives 2015 diary sales and traffic

newsXpress ran a successful Facebook campaign earlier this month driving more than 70,000 engagement with our brand by shoppers interested in diaries.

This EXCLUSIVE marketing drives valuable revenue generating traffic for newsXpress members.

Connecting the newsXpress brand with highly sought after items helps newsXpress members enjoy greater awareness and through this drive better sales.

Newsagency marketing group newsXpress participates exclusively in Hallmark 2015 launch in Atlanta

newsXpress was the only Australian retailer to participate in the invitation-only Hallmark Christmas 2015 preview at the Atlanta Gift Fair earlier this month. This participation is another example of an exclusive and deep relationship between Hallmark and newsXpress, a relationship which is mutually beneficial and through which newsXpress members are able to access and tap into opportunities that help business growth.

newsXpress members have been briefed on some of the insights from Atlanta already.