Thanks to smart fillable PDFs, newsXpress members are able promote Christmas products as part of a co-ordinated and professional Christmas campaign that connects social media marketing through to in-store activity … all with a consistent collateral message that drives shopper awareness. The image shows one item of a considerable digital collateral pack.
Category: newsagency management
Newsagent retail tenancy survey helps newsXpress members
The 2014 newsXpress retail tenancy survey better informs newsXpress and those working with the group in consideration of tenancy options.
The survey is an extension of the newsXpress retail tenancy advocacy, advice and assistance offered newsXpress members by the group. Using data, newsXpress is able to serve members with more considered and data-backed assistance.
This is another free service offered to newsXpress members to help them drive better business outcomes.
newsXpress members network and talk business in Brisbane
It was terrific to see so many Brisbane area newsXpress newsagency marketing group members meet at a supplier location in Brisbane last week. We talked business ideas, new product opportunities, marketing ideas and plenty else.
newsXpress members sharing ideas like this is inspiring!
Newsagency marketing group launches pop-up shop advice
Newsagency marketing group newsXpress last week published advice to members on how to establish, market and run a pop-up shop to drive bonus revenue for the business.
This proprietary to newsXpress advice is another business planning and management resource for members.
The pop-up shop advice opens with positioning information prior to providing comprehensive and practical advice:
Pop-up retail is a new name for an old activity – taking advantage of a shop or space available for low rent for a limited period of time.
Pop-up retail has become popular in recent years with more storefronts being available due to a glut of available retail space.
A well-stocked and run pop-up retail shop can provide a good revenue boost to your business. It can also help you attract new shoppers and provide a place where you can move items that may be currently slow moving in your business.
The key is to approach a pop-up opportunity as short term. From the outset you need a timetable plan and you need to stick to it.
newsXpress members meeting in Melbourne
newsXpress members from Melbourne met at the Head Office of national Toy supplier Head Start where we shared in terrific insights into Head Start brands and had access to excellent deals that give newsXpress members bonus margin opportunities through the Christmas period. we were also treated to the Head Start TVCs and insights into how to compete with major retailers.
In addition to excellent product deals we benefited from some excellent networking.
Christmas hits Ballarat
newsXpress Ballarat is making excellent use of the EXCLUSIVE newsXpress Christmas reindeer-themed collateral with placement in the mall to bring a fun festive theme to Christmas retailing.
The reindeer theme plays out in other newsXpress collateral for the season.
The placement by the team at newsXpress Ballarat is excellent – it makes the most of the collateral provided for the centre as well as for the newsXpress brand.
Well done Ballarat!
newsXpress members loving buying days
newsXpress members are loving the buying days being hosted by the grip this month at supplier locations around Australia. Unlocking excellent deals and easy selling insights, these days are giving newsXpress members the leading edge on opportunities through which members can convert products to cash sooner.
newsXpress Eli waters promotes Better Homes & Gardens Christmas tin offer
newsXpress Eli Waters, our newsXpress Retailer of the Year, is promoting the Christmas tin gift with Better Homes and Gardens at the counter, driving excellent sales for the title. This prime position promotion shows the business with a point of difference over supermarkets and others who do not have access to the tin. The display looks terrific and we share it here as a best practice example for all the newsagents who visit this blog.
Newsagency marketing group helps with letters to Santa
Newsagency marketing group newsXpress is helping members connect with shoppers and Christmas mail to the North Pole with these cute post boxes.
While initially offered as a homewares line in our stores, this post box is being more often used as a letter box for santa in a nice piece of retail theatre for newsXpress members and their customers.
newsXpress is regularly sourcing exciting and innovating product in a range of categories. This is another thing newsXpress members love about the group.
Newsagency marketing group members love more jewellery options
Newsagency marketing group newsXpress is receiving kudos from members for the broader range of jewellery product options being pitched.
Covering a broad rand of gift giving opportunities, these jewellery items are bringing a product point of different to members – helping expand the appeal and engagement of their business with locals.
Driving traffic and delivering excellent margin, the latest jewellery offerings are helping newsXpress members create a more valuable future.
Newsagency marketing group promotes teacher gifts
Newsagency marketing group newsXpress is promoting a terrific range of teacher gifts including these boxed gifts that acknowledge teachers for the work they do in educating our kids.
These are great gifts from parents, kids and even others in the community for teachers – thanking them for their service.
newsXpress helps members find product opportunities like these for seasons and all year round thanks to a dedicated merchandise team in place to serve the needs of our members – from head office as well as through in-store engagement.
newsXpress conference: a trade display introducing new suppliers and wow factor deals
newsXpress Eli Waters win in the news
newsXpress Retailer of the Year award winner newsXpress Eli Waters received excellent coverage in the Hervey Bay Independent this week:
newsXpress conference: members meeting to work on their businesses
newsXpress conference: margin and markup workshop – getting to the guts of a better business
newsXpress Retailer of the Year: newsXpress Eli Waters
Newsagency marketing group helps newsagents quit dead stock
Newsagency marketing group newsXpress has researched and published thorough advice for members on how to quit stock that is no longer performing or no longer relevant in a special paper called: HOW TO QUIT NON-PERFORMING STOCK IN YOUR BUSINESS.
Newsagency marketing group advice helps newsagents colour block for success
Newsagency marketing group newsXpress has researched and published thorough advice for members on how to colour block professionally and with success using products in a typical newsXpress newsagency in a special paper called: HOW TO COLOUR BLOCK FOR VISUAL MERCHANDISING SUCCESS .
Newsagency marketing group advice helps newsagents make more money from cards
Newsagency marketing group newsXpress has researched and published thorough advice for members on how to better manage the card department in a special paper called: HOW TO MAKE MORE MONEY FROM YOUR CARD DEPARTMENT.
Newsagency marketing group helps newsagents cut theft
Newsagency marketing group newsXpress has published advice to members on how to cut theft in your newsagency in an exclusive paper called HOW TO MANAGE EMPLOYEE THEFT IN YOUR NEWSXPRESS BUSINESS .