Magazines | newsXpress Blog

Promoting Baked and Delicious in Melton

newsXpress Melton is promoting the new Baked and Delicious part series with a terrific display in an excellent location. Sales have been excellent as a result of the high-profile display and the excellent TV campaign over the last few days including spots on MasterChef.

Like many newsXpress members, newsXpress Melton leverages magazine opportunities and advertising driven magazine traffic such as is the case with Baked and Delicious to drive sales of other products, making the most of the excellent magazine traffic.

Baked and Delicious looks delicious in Pakenham

newsXpress Pakenham created a terrific shop front display prommoting the new baked and delicious partwork. Spread across the window and facing onto main Street, the display features some delicious cupcakes showing the results of following issue 1 of the part series.

newsXpress stores are smart leveraging the advertising spend around titles such as Baked and Delicious to drive traffic and create retail theatre.

Launching Maxim Magazine in Australia

newsXpress is participating in the launch of a local edition of Maxim magazine in newsXpress locations. newsXpress members are being encouraged to promote the title in high-traffic locations including at the counter, in the shop window and through in-location displays such as shown in the photo.

The publisher of Maxim provided helpful briefing information to newsXpress members in advance of the launch so that we could make the most of this high-profile opportunity.

newsXpress stores have been provided with plenty of stock and excellent promotional material with which to drive sales of the new title.

Baked & Delicious at newsXpress Ballarat

Check out another excellent magazine display from newsXpress Ballarat. This one’s for the new Baked & Delicious partwork.

Well done to everyone involved. The cup cakes do look delicious.

Magazine Impulse Units Drive Sales at Ascot Vale

newsXpress Ascot Vale is driving impulse purchases of magazines with the placement of impulse units from ACP in the main magazine aisle – as shown in the photo.

This approach breaks up the view down the magazine aisle and creates new feature display opportunities.

Change is important in today’s magazine marketplace and that is where these displays play an important role – they can be easily changed to support new titles and promote different product categories. Well done to the team at newsXpress Ascot Vale for this initiative.

Tour de France Promotion at newsXpress Bairnsdale

newsXpress Bairnsdale ran an excellent promotion for the Tour de France guide. Every shopper entering the store could easily see the display. It created a connection between the business and the great event … became a good talking point.

Outside of sales of the Tour de France program sales there is the benefit the excitement and change that the display brings to the business. This is beneficial outside the magazine department as it reinforces the relevance of the business.

At newsXpress stores across Australia we are enjoying excellent results from magazine sales thanks to our creative engagement with the category. This success generates incremental success in other retail departments.

Magazine Club Card Drives Magazine Sales

The newsXpress Magazine Club Card is a key factor in the good sales results for magazines which are being reported by newsXpress members. While the broader newsagency channel struggles with challenging magazine sales results, newsXpress members are enjoying break out results, performing better than your average newsagency. By offering genuine rewards in return for genuine loyalty, the newsXpress magazine club card encourages shopper behaviour which is valuable for newsXpress members and appreciated by their customers.

This is another newsXpress point of difference. It is part of our broader magazine growth strategy which sets newsXpress apart operationally and commercially from other newsagencies.

Driving customer traffic for magazines remains important for newsagents, indeed, mission critical. Currently, only one newsagency marketing group has a cohesive approach to magazines and that is newsXpress. The Magazine Club Card is just part of the bigger picture for us and our members.

Magazine display of the week: Port Lincoln

Congratulations to newsXpress Port Lincoln in South Australia for this excellent magazine display promoting the Australian Women’s Weekly. It’s our Magazine Display of the Week. A well deserved title.

We like the display because it draws attention to AWW in the usual location for the title and leverages the traffic from this display with other titles displayed next to AWW. An efficient display and a display which gives off energy … important in driving customer engagement.

Congratulations to everyone involved in creating this display.

newsXpress believes that magazines are important in newsagency. This is why we developed and support our multi layered magazine strategy … a key reason that newsXpress locations perform well in the magazine category.

T3 magazine featured in newsXpress stores

newsXpress stores across Australia continue to promote T3 magazine with high profile placement in-store. Many newsXpress stores have T3 magazine located at the counter where it is performing well. T3 is one of those magazines which responds well to high traffic placement, thereby delivering good margin dollar business when purchased on impulse.

Bear range from Tinco selling well in Pakenham

newsXpress Pakenham is enjoying success with the bear range from Tinco thanks to this terrific display on the wall which can be seen from inside the shop as well as from the street in front of the newsagency.

The inclusion of plush bears as well as bear magazines rounds out the display and helps drive sales across multiple product categories. It positions the business beyond selling just one range of product.

newsXpress members across the country are reporting solid growth in gift sales thanks to the expanded range of gifts available from newsXpress preferred suppliers and the advice on enhancing the gift offer as provided by newsXpress through its team of Business Development Managers.

Promoting T3 magazine in newsXpress locations

newsXpress stores across the network are promoting the latest issue of T3 magazine with in-location and prime location displays.

T3 is a popular title and is easily purchased by shoppers on impulse … hence the value of tactical placement in high traffic and good impulse locations. Thee publisher has provided newsXpress stores with additional information to help achieve the best result from the magazine.

This is an excellent magazine with which to promote the connection between the newsagency and mobile devices.

This special promotion of the latest T3 is part of our campaign to support magazines in newsXpress stores.

Baked & Deliciious a new partwork opportunity

newsXpress is working with its members to maximise potential for the new Baked & Delicious part series which launches in July. Through exclusive services, newsXpress if driving added value for newsXpress members, added value designed to help newsXpress members bank more dollars from this title.

The multifaceted newsXpress magazine strategy is packed with ways newsXpress members can leverage exciting new title opportunities like this one. newsXpress members have a few days to respond with information sought on behalf of the distributor – to make the most of the opportunity.

Magazine Display of the Week: newsXpress Riverlink

This display promoting Women’s Weekly Health from ACP magazines in our magazine Display of the Week. It is in an excellent, high traffic, location and it is attention grabbing. The value proposition is clear. Shopping from the display is easy.

We like the display for these reasons and that it presents the title in a professional way which shoppers are unlikely to encounter in supermarkets or other outlets … as well as many newsagencies.

Well done to all at newsXpress Riverlink for putting this display together.

Magazing Display of the Week: newsXpress Upper Coomera

Congratulations to newsXpress Upper Coomera for this excellent display promoting the Ferrari part series. While the photo is a few weeks old, we considered the display well worth the attention of a Magazine Display of the Week feature here at our newsXpress blog. Well done to everyonee for creating this well located and visually engaging display.

Magazing Display of the Week: newsXpress Wetherill Park

Congratulations to newsXpress Wetherill Park for such a terrific magazine display promoting the latest issue of Good Health magazine.

This bold display is excellent as a display. What makes it even beetter is its location – it is at the entrance to the main magazine aisle in the newsagency and will therefore be passed by the majority of shoppers.

Another benefit is that the display includes stock which can be selected right then.

If you check the photo you can see that the newsXpress Wetherill Park team is using the side of a drinks fridge to host this display … very clever.

Well done to everyone involved in creating this display.

Magazine Focus at newsXpress Manly West

Like so many newsXpress stores, newsXpress Manly West in Queensland takes magazines seriously, offering an excellent range of titles in a professional layout. As the photo shows, the magazine department is appealing on the eye and easy to shop. Having the red newsXpress branding at the end of the aisle helps drive customer focus.

newsXpress has a well developed and considered magazine strategy which respects the importance of magazines in driving traffic for newsXpress stores and newsagencies more generally. While we acknowledge that print has its challenges, we also see opportunities with the medium … by delivering the newsXpress point of difference around range, service and value.

Promoting the newsXpress Magazine Club Card

newsXpress Knox recently created a front of store magazine display which visually connected with the newsXpress Magazine Club Card collateral.

Both the newsXpress Magazine Club Card poster collateral and the display used the washing line look for promoting magazines.

The washing line motif can also be used deeper in-store, connecting the front of store display with the broader magazine department itself. The washing like is good as it shows off a variety of titles – the range here as in so many newsXpress newsagencies is about much more than just the top selling weekly titles.

The Magazine Club Card is an excellent point of difference for newsXpress stores. Buying magazines from newsXpress helps shoppers save money.

Loving magazines in Sunbury

newsXpress Sunbury Square is showing the people of Sunbury a wonderful range of special interest titles through their magazine of the Week promotion. They are using this counter campaign to show off range. Recently, they promoted Spitfire 75 magazine as their Magazine of the Week. This made a lot of sense given their proximity to Melbourne’s Tullamarine airport and the numbber of flying enthusiasts who shop with them. In the photo is Rita from newsXpress Sunbury Square, proudly smiling at the counter of their store.

Timely magazine display at newsXpress Jamison

newsXpress Jamison has been connecting with the news of the death of Osama Bin Laden with this timely magazine display above newspapers. It is an attention to magazine covers which is one reason newsXpress Jamison is achieving well above industry average sales growth magazines.

Their double-digit year on year growth is due in part to an attention to magazine covers and tactical placement as a result of opportunities presented by covers. newsXpress exclusive magazine strategies and tactics are also playing a vital role in leading year on year magazine sales growth at this store.

While magazines face undeniable challenges, newsXpress is helping its members to discover and embrace growth opportunities.

The team at newsXpress Jamison has every right to be thrilled with and proud of their results. Well done!

Magazine Display of the Week: newsXpress Ballarat

This display for MasterChef magazine at newsXpress Ballarat is the best magazine display photo we have seen in the last week.

Using props as they have brings the display alive and makes it different to the traditional magazine display using just posters and magazines.

With food titles especially, including food or props has become essential for the display to drive good incremental business for the title being promoted.

Well done newsXpress Ballarat for excelling with yet another great magazine display.

newsXpress selects displays from photos sent in by newsXpress members and photos collected by newsXpress Business Development Managers as they visit with members through the course of the week.

Email your photos here.