Category: Magazines

newsXpress Sandgate in Queensland is another newsXpress location which is promoting the launch issue of Feast magazine with this placement of the Feast impulse purchase display unit at the front of the newsagency next to their ACP magazines impulse purchase display unit.

This tactical high-traffic placement is all about getting passers-by to stop and take notice of the featured titles.  It’s another example of an engaged newsXpress member  respecting magazines and making the most of the opportunity of a new title and well known titles.

newsXpress Sun Valley has been promoting the launch issue of Feast magazine with this terrific display for the new title at the entrance to their store.

Capturing the love of food which is at the heart of Feast, the display is another example of the support newsXpress delivers to partner publishers in launching titles and supporting special issues.

Feast is a welcome new magazine on our shelves – we love the promotional investment from SBS and Pacific Magazines.

newsXpress Knox is reporting more than 18% year on year growth in crossword title sales.  Almost all of this growth is coming from Lovatts titles and the promotion off these toward the front of the newsagency, next to weekly titles.  The latest promotion is shown in he photo, a feature display facing onto the dance floor. ocusing on Lovatts as the beacon brand of the category helps not only drive sales of Lovatts titles but other crossword titles as well.

The Knox team works hard to block access for imported crossword titles as they rarely pay for the retail space they occupy.

newsXpress Logandale Plaza has been launching Feast magazine with this aisle end display near food titles.  This is in addition to the Feast display unit being on show elsewhere driving impulse purchase of the new title.

Right across our group, newsXpress members are supporting the launch of Feast with promotional displays as well as tactical placement to make the most of the marketing spend on the launch issue of this terrific new food magazine.

Being from strategic partner Pacific Magazines, Feast is an important title for us to promote.

newsXpress Orange has been featuring the launch issue of Feast magazine from SBS and Pacific Magazines with this tactical placement at the end of a magazine aisle.  This promotional display is in addition to the Feast display unit being strategically placed elsewhere in-store.

Pacific magazines is a strategic partner of newsXpress, our members proactively support Pacific titles and leverage special opportunities like the launch last week of Feast magazine.

Feast is an excellent addition to the food section of our magazine department.

newsXpress Emerald in Queensland is promoting the launch issue of Feast magazine from SBS and Pacific Magazines with this counter display.  The simple Look is certainly helping draw attention to the magazine.

This terrific and high profile counter placement is in addition to promotion of Feast with food titles.

newsXpress is proudly supporting the promotion of this new magazine as part of our strategic partnership with Pacific Magazines.

newsXpress Orange has been supporting the launch issue of the Australian edition of Maxim magazine with this terrific in-location display.

In-location displays not only draw attention to a title you wish to promote, they also draw attention to a section off the magazine deportment as well as educating customers about the usual location for a title.

Maxim is a newsXpress featured magazine title this month, we are supporting the the publisher with displays in newsXpress stores to help launch this new title for Australia.

newsXpress Indooroopilly and newsXpress stores around Australia have been supporting New Idea Masterclass with excellent in-store placement of this new title. From newsXpress Strategic Partner Pacific Magazines, this title is a valuable addition to the food titles we have in-store.

With food performing so well for us, we are happy to have fresh products around which to drive further growth.

newsXpress Eli Waters is promoting feast magazine with a terrific aisle end display facing out into the newsagency.  The display is striking, set to capture good sales for this new magazine (launched yesterday) from SBS and Pacific Magazines.  Feast is featuring in newsXpress locations right across Australia.  Click on the image to see a larger version.

newsXpress Leongatha has been promoting food book and magazine titles with this display on the dance floor area heading toward the counter. By offering a range of titles in a visually appealing and attention grabbing display they are driving sales of food titles.

Pitching range like this is important in the food space, it promotes the business as the go to place for this category.  Shoppers who want to see more will looking the magazine or book department – this display at newsXpress Leongatha is about showing the range outside its usual place.

newsXpress Leongatha has been promoting the new Baked & Delicious part series with this terrific window display. Giving the window over to a product which is being promoted nationally on TV is a smart and valuable move. The display has been an excellent drawcard, luring shoppers from the street into the store.

newsXpress supports magazines because of the importance of magazine traffic. Our support for Baked & Delicious is paying off with excellent sales. Being able to tap into TV not only good for the title but it is also good for sales in newsXpress stores.

While some in the newsagency channel want to pull back from involvement with magazines, smart newsagents like the team at newsXpress Leongatha understand the continued strategic importance of the category.

Check out this visually stunning and eye catching magazine display at newsXpress Eli Waters.  Stunning!

What and excellent use of magazine company posters.

This is our Magazine Display of the Week!

newsXpress Riverlink has had a terrific display for the new Baked and Delicious partwork bordering their main newspaper stand.

This display cannot be missed by anyone entering the shop.  This is a crucial element of any impulse purchase display.

The newsXpress Riverlink team understand the importance of well advertised titles like Baked and Delicious in driving traffic and driving more efficient (and valuable) shopping baskets.

Well done to everyone involved!

newsXpress Redcliffe in Queensland has been promoting the launch issue of Maxim magazine with this in-location display of the title.  Like many newsXpress stores they are making the most of the promotional activity around the launch of this new Australian title.

Maxim fills a gap for lads magazines on newsagency shelves.  This is another reason newsXpress stores, like newsXpress Redcliffe, are getting behind it and promoting this launch issue of Maxim.