Promoting the newsXpress Magazine Value Proposition In-Store

nx-magpromotion.JPGnewsXpress stores have access to exclusive and creative collateral with which to promote their point of difference.  Live the poster in the photo promoting the newsXpress Loyalty Program.  Promoting this in the magazine aisle is another way of encouraging shoppers to purchase additional magazines – the program is designed to drive shopper loyalty after all.

On the newsXpress website, newsXpress members have access to a suite of marketing collateral for promoting products and services in-store as well as externally to the business.  This professional collateral is vital to driving a deeper shopping basket.

Here at newsXpress we see magazines as an important category, one which responds well to promotion – like with the poster in the photo.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

One thought on “Promoting the newsXpress Magazine Value Proposition In-Store”

  1. Harbourtown is the best newsagency on the Gold Coast. I love that it is right next to Giant chemist and their staff are always friendly. Too many other newsagencies in the area run out of stock. This shop is always full and full of life. I love going there. Congratulations to the team, they deserve the award.

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