newsXpress Lismore Square has been promoting the new Baked & Delicious partwork as this terrific display of the launch issue shows. The display was located right at the front of the business – grabbing attention from shoppers as they enter the store, facing shoppers as they entered.
By engaging with TV advertised and promoted titles, like Baked & Delicious, newsXpress members like Lismore Square can make the most of media coverage to drive incremental business.
