HOTInk! | newsXpress Blog

HOT ink! rocks … newsXpress members love it

Here’s the second page of the latest newsXpress HOT ink! flyer, the flyer sent to hundreds of thousands of businesses and homes as part of our latest HOT ink! campaign.

newsXpress members have been sharing stories this week of the success of this campaign … new customers coming in and purchasing for the first time, older customers coming in and buying ink for the first time.

newsXpress has in HOT ink! a consistent and proven ink strategy backed by professional marketing, competitive consumer pricing, good margins and excellent business support and expertise to enable newsXpress members make the most from the opportunity.

newsXpress members running HOT ink! can bank on excellent results for their business through strong support from their customers.

newsXpress exclusive HOT ink! promotion off to a flying start

newsXpress members are reporting excellent results from the HOT ink! campaign that has been under way for just a few days.

This latest campaign includes flyers being sent to homes and businesses, email campaigns driven by local newsXpress members and social media campaigns undertaken by newsXpress centrally.

Supported with professional marketing collateral, HOT ink! is loved by engaged newsXpress members for driving traffic and extending the basket in-store.

newsXpress members have advised early excellent sales as a result of this latest campaign, a campaign that has hit at the right time for back to school, back to work and back to uni. The result is excellent traffic and sales growth for newsXpress members.

Social media support for newsXpress HOT Ink! campaign

newsXpress has been running a social media campaign supporting the latest HOT Ink! catalogue. This paid Facebook campaign is in addition to a promotion of the ink offer through hundreds of thousands of home-delivered HOT Ink! catalogues.

The Facebook campaign is an extension of an already successful social media campaign designed to further raise the national profile of newsXpress. The group has already successfully used Twitter and Facebook to drive shopper engagement with our stores around a select number of product opportunities.

The Facebook HOT Ink! initiative was kicked off late last week and in just a few days had achieved an engagement reach of thousands. In using Facebook to promote the HOT Ink! offer, newsXpress is practising what it preaches to its members and doing so solely for the benefit of members … and at no cost to members.

newsXpress exclusive HOT Ink! campaign drives sales

newsXpress members are reporting terrific results from the latest HOT Ink! campaign. The flyer campaign reaching hundreds of thousands of homes has been supplemented by an innovative and exclusive social media campaign reaching many thousands of ink shoppers.

newsXpress continues to innovate with ink, generating new traffic for newsXpress members and a more efficient basket thanks to in-store tactical advice.

The latest HOT Ink! campaign has been supported by the group with free shelf talkers and free customer service cards provided. The customer service cards help newsXpress members provide even better service to ink customers.

From our flyers to our customer service card to our social media campaign, to our in-store collateral, HOT Ink! is a truly integrated campaign run by newsXpress and delivering excellent financial results.

HOT Ink! is optional for newsXpress members.

newsXpress makes it easier to purchase the right ink

newsXpress has provided newsXpress members running the HOT ink! success-driven ink marketing and sales campaign with stocks of our exclusive customer care card, a card that helps our customers ALWAYS get the right ink and toner for their printers.

The professionally designed and printed card fits right in the wallet or purse – helping customers have easy access to exact details of each cartridge they need.

This is excellent customer service from newsXpress and its members.

FREE from newsXpress!

Excellent results from HOT ink! campaign

The latest HOT ink! campaign for newsXpress ended just a few days ago and the results being reported by newsXpress members are excellent. Wonderful year on year growth, excellent numbers of new traffic generated.

This is what HOT ink! is about … attracting new shoppers and driving basket depth thanks to an excellent range of branded ink available at highly competitive prices.

The next HOT ink! campaign is well advanced in terms of planning … newsXpress members are already looking forward to the opportunities it will surely deliver.

HOT ink! campaign on TV

the latest newsXpress HOT ink! promotion is running on TV nationally for the next two weeks. Promoting hero products and the overall catalogue, the TV campaign is part of the national TV marketing undertaken by newsXpress over the last year at no cost to newsXpress members.

As the only newsagency marketing group with a consistent national Tv presence, newsXpress is proud to be so boldly and professionally representing the brand for newsXpress members.

newsXpress newsagents professionally promote ink in-store

newsXpress has provided newsXpress members with professional shelf talkers (price cards) for use in professionally promoting the prices in the latest HOT ink! catalogue which is out now.

These shelf talkers show off not only the price of each cartridge but also the brand. We only sell brand name cartridges as consumer research shows this is what they trust. While the newsXpress commitment to brands is evident throughout each newsXpress stores, it is most obvious in the ink department.

HP, Canon, Brother, Epson and Lexmark help fund the production of the shelf talkers so they are provided free of charge to newsXpress members … adding more value to newsXpress membership.

HOT ink! is a real value-add campaign for newsXpress members as they get access to products at competitive prices, low cost flyers for distributing to homes and businesses, these shelf talkers, newsXpress radio promotion and national TV promotion. There is no other ink campaign for newsagents like this in Australia. The work and investment deliver with excellent sales from existing as well as new customers. This makes newsXpress businesses more valuable.

Latest HOT ink! campaign off to a great start for newsXpress newsagents

The latest newsXpress HOT ink! campaign has only just started and already newsXpress members are reporting terrific sales.

Being promoted in-store and with professionally produced flyers being handed to customers as well as being delivered to homes and businesses around participating newsXpress locations, HOT ink! is showing what can be achieved with group strength buying power and through professional co-ordinated marketing.

With Dick Smith stores closing and other retailers in the ink space struggling, newsXpress members have embraced the opportunity with this latest HOT ink! campaign to not only drive new traffic but also to drive a deeper shopping basket through incremental purchases.

In addition to the professional flyers, this latest HOT ink! campaign is being promoted via newsXpress Radio as well as on national TV. The TV and radio campaigns are at no charge to newsXpress members as they are funded by supplier contributions.

newsXpress members are growing in sales faster than general stationery sales, delivering results which make the newsXpress retail businesses more valuable.

Great ink deals for shoppers in Canterbury Victoria

newsXpress Canterbury in Maling Road Canterbury has increased the space for ink as part of the newsXpress HOT ink! campaign.

Located behind the counter but very easily seen by shoppers, the ink display connects visually with the HOT ink! catalog promoted to homes in the area and other marketing from the store and newsXpress to drive ink traffic and sales for the business.

newsXpress HOT ink! Campaign on TV

The latest newsXpress HOT ink! good value brand name ink and toner campaign is being promoted on TV as part of our commitment to year-round national TV promotion of newsXpress and partner national brands.

The TV advertising supplements the delivery of flyers into hundreds of thousands of letterboxes around the country. It also supplements the advertising we are running in our latest In Store Offers newsletter which is distributed through newsXpress stores and via email advertising campaigns.

This co-ordinated approach to advertising HOT ink! as key to the success of HOT ink! as is our competitive pricing and our absolute commitment to brand name ink products.

HOT ink! is well established among newsXpress members, delivering excellent new customer traffic with each campaign and reinforcing the offer to existing shoppers who visit.

HOT Ink! hot for newsXpress members

newsXpress members are enjoying being in the middle of another HOT ink! campaign, driving new traffic and sales through a national campaign being promoted into letterboxes around Australia.

Promoting a good range of ink and toner from HP, Canon, Epson, Brother and Lexmark, the latest campaign continues the newsXpress strategy of supporting national brands with national advertising and marketing.

In addition to promoting HOT ink! through flyers delivered into homes, some of the feature products in the latest HOT ink! offer are being promoted in our In Store Offices Newsletter this month.

With ink accounting for more than a third of all ink sales, regular HOT ink! campaigns are a vital traffic driver for our member businesses.

newsXpress offers a proven and successful ink strategy which delivers valuable commercial outcomes for newsXpress members.

HOT Ink! drives ink sales for newsXpress newsagents

The latest HOT Ink! campaign run by newsXpress has been a terrific success by all accounts, delivering new traffic in pursuit of great deals for brand name ink. This new traffic is also buying Christmas and other items, leveraging bonus value from this HOT Ink! campaign.

HOT Ink! continued to deliver the benchmark for ink in newsagencies: excellent brand name products at competitive prices, delivering healthy margin and backed by direct mail, online and TV advertising.

From country towns to shopping centres, newsXpress members are making the most of the ink offer through newsXpress. From ranging advice through to in-store marketing, the newsXpress ink strategy delivers excellent results again!

For the best ink deals in Maryborough Victoria

newsXpress Maryborough offers excellent ink deals for ink shoppers in Maryborough Victoria.

The latest HOT Ink! campaign has further grown ink sales for the business, demonstrating the value of the continuously evolving ink campaign run by newsXpress.

Built around respected brand names, HOT Ink! sees newsXpress stores like newsXpress Maryborough offer quality ink at competitive prices. This attracts new shoppers some of whom stay with the business for the long term. HOT Ink! has multiple layers and levers which are leveraged to make the most for newsXpress members from the ink category.

HOT Ink! generating excellent traffic for newsXpress members

The latest HOT Ink! campaign which is just one week old is generating excellent traffic for newsXpress members based on feedback we have been receiving at our national merchandise office.

With the deal-packed two-page catalogues out, product displays up in newsXpress stores and other local promotions being engaged, newsXpress members are banking excellent results from their positioning in the highly competitive ink space.

Thanks to good buying and professional marketing we have another successful HOT Ink! campaign under way, delivering good results for newsXpress members, newsXpress suppliers and newsXpress itself.

The HOT Ink! campaigns run by newsXpress are considered best practice newsagency marketing, delivering excellent commercial results to participating newsXpress members.

Hot ink offers in HOT ink! catalogue from newsXpress stores

newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today. Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.

Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.

Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper. It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.

In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.

newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.

HOT Ink! is an important part of the newsXpress marketing mix. We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.

Ready for the HOT ink! sale

newsXpress stores are excited for the new HOT ink! sale which is just a few days away from starting.

Packed with excellent deals around brand name ink, this sale is sure to be another excellent traffic driver from the newsXpress team, delivering new traffic and basket building sales to newsXpress stores. Participation is optional for newsXpress stores, enabling local decisions to be made on what is appropriate for their business needs.

When it comes to ink there is only one local business to consider: newsXpress.

newsXpress Members Sign Up For New HOT ink! Campaign

newsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks. This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices. We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.

Great Ink deals at newsXpress Maffra

Maffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.

With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.

Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.

newsXpress Knox Stocks Up For HOT ink! Sale

newsXpress Knox, at Knox City Shopping Centre in Victoria, has stocked up for the latest newsXpress HOT ink! promotion. Sales have been excellent. Shoppers are bringing in their flyer to purchase their choice of brand name ink from the flyer … many have commented that the prices are better than nearby outlets such as Dick Smith, JB HiFi, Harvey Norman and Australia Post.

The newsXpress HOT ink! campaign is key to driving new traffic to newsXpress businesses. It combats the consumer view that newsagencies are expensive. newsXpress is not expensive. It is the value place to shop. Delivering value prices on brand name ink and toner is just one way newsXpress helps its members make this important consumer pitch.