Category: Calendars

NEWSXPRESS EXCLUSIVE: One Direction calendar

newsXpress newsagency outlets will have the One Direction calendar for a month before any other retailer in Australia.

newsXpress members are ordering the calendar to ensure they have sufficient stock to meet demand by Australia’s vast legion of One Direction fans, fans who sold out an extraordinary number of 2013 concerns just a couple of weeks ago.

In addition to negotiating exclusivity, newsXpress provided members with a customer preorder form …  stores are reporting excellent sales.

Yes, another valuable newsXpress difference in action.

EXCLUSIVE: newsXpress offers pre-sale of 2013 One Direction calendar

newsXpress earlier this week was the first retailer in Australia to offer the 2013 One Direction calendar for pre-order. This first mover advantage opportunity came the way of newsXpress given our extraordinary success with calendars and our experience and success with calendar pre sales in the part – Michael Jackson and the Royal Wedding.

newsXpress members can tap into the certainty of the purchase with part or full payment up front, driving return traffic from each shopper and excellent word of mouth support among One Direction fans.

The 2013 One Direction calendar preorder form is another example of newsXpress proactively engaging with popular culture – to make the most for our members.

Some newsXpress members have already reported terrific sales success with this newsXpress exclusive initiative.

Exclusive newsXpress calendar deal adds thousands in GP

One newsXpress store which embraced the exclusive calendar deal put to newsXpress members ten days prior to Christmas has banked thousands in sales in just seven days leading to Christmas.  This will easily double as calendar sales switch into top gear over the next two weeks. This newsXpress member stands to bank in excess of $6,000 in GP … all thanks to an exclusive deal negotiated by newsXpress with one of Australia’s top calendar companies.

newsXpress is proud to have been able to offer newsXpress such an excellent deal which has been such a tremendous success for newsXpress members who took up the offer.

Thanks to central buying for the group and moving quickly, newsXpress was able to maximise the return for group members.  Our quick move denied others an opportunity for similar buying as we took all available stock.

This is the newsXpress difference in action … excellent margin dollars achieved from brand name products purchased at a better price than any other retailer in Australia.

newsXpress has an excellent relationship with more than 100 key suppliers to newsagents and similar businesses. Thanks to the efforts of our merchandise team we make the most of these opportunities, enabling newsXpress members to bank excellent results.

newsXpress calendar deal loved by members

newsXpress members have rushed to snap up an exclusive calendar deals from newsXpress.  We purchased all remaining inventory from a major calendar supplier and made this available for immediate delivery to newsXpress members.

newsXpress members are banking as much as 88% gross profit from the sale of these popular and high-quality calendars.

This latest deal is another example of newsXpress leveraging its buying power and delivering to members an extraordinary opportunity.

Some newsXpress members will make more profit from this deal than their newsXpress membership fees cost in a year. Talk about banking valuable margin dollars.

Handling distribution out of our own distribution centre, newsXpress was able to quickly turn around the opportunity, beating others and ensuring that newsXpress members had access to the excellent margin product for the longest possible time prior to Christmas.

Calendars and diaries feature at Mountain Creek

newsXpress Mountain Creek is showing off diaries and calendars from newsXpress preferred suppliers with displays on either side of the entrance to the store as shown in the photo.  Using calendars and diaries in this way is sure to attract shoppers as well as leverage purchases from those already heading to the newsagency.  Both categories benefit from tactical placement like this.

Thanks to great deals and range guidance, newsXpress stores are reporting excellent results already from calendar an diary sales.

 

Excellent 2012 calendar offer at newsXpress Sunbury Square

newsXpress Sunbury Square is offering an excellent range of 2012 calendars with this best-practice display in-store.  Click on the image to see the detail of some of the range.

Catering for a broad range of interests, the calendar range makes newsXpress Sunbury Square the go to place for calendars in Sunbury Square.  Refreshed and reorganised each day, this display not only reflects brilliant retailing on the part of the newsXpress Sunbury Square team it also represents the wonderful range of calendars available from newsXpress preferred suppliers.

As a group we are looking forward to a wonderful calendar season.  We have access to terrific products backed by excellent collateral and marketing strategies.

 

Promoting calendars and boxed Christmas cards

newsXpress Terrigal has been promoting Hallmark boxed Christmas cards and a good range of 2012 calendars just inside their front door with this display.  Sales are already strong for both categories of products, delivering early seasonal sales.  By placing the two categories together, the newsXpress Terrigal team is able to use traffic generated by one to drive sales of the other and vice versa.  As trade evolves in the run up to Christmas and the New Year, the business will refresh and adjust its offers to make the most of opportunities.

2012 calendar range at newsXpress Upper Edward Street

2012 calendars are already selling at newsXpress Upper Edward Street where their calendar range includes this impulse purchase unit on the shop floor.   Showing off calendars in several locations can be a good way to leverage impulse purchases from shoppers as they move around the newsagency.

Using newsXpress exclusive calendar collateral is an excellent way to draw attention to the calendar range as it promotes range and not just the calendars in the stand on display.

2012 Calendars Out Now at newsXpress Leongatha

calendars-leongatha.JPGnewsXpress Leongatha has a terrific range of 2012 calendars out on show and sales are already strong.  These excellent retailers are enjoying terrific success thanks to excellent positioning in-store of a great range of calendars on offer.

Capped with newsXpress exclusive collateral, there is no mistaking the calendar department at newsXpress Leongatha.

Calendars are an important part of the overall newsXpress offer.  Preferred supplier deals help newsXpress members buy competitively.  Our marketing and retail strategies turn good buying into excellent profit.

William and Cate Calendar Pre Sale Delivers Excellent Sales

willscate.JPGThe pre-sale order form for the William and Cate Royal Wedding calendar for 2012 has been a terrific success in some newsXpress stores.  The simple placement of the flyer at the counter has generated sales with customers fully pre-paying to secure their copy of this calendar.  The flyer shows newsXpress stores off as being innovative and offering a product which no other store was promoting at the time.

In many ways through the year newsXpress presents its members with innovative ways to pitch their newsagency businesses as different to other newsagencies and as offering products which are quite unique to the many newsagency products which are also sold at other retail locations.

Through newsXpress energy and creativity, we are able to show our retail channel as being competitive, value-based, exclusive and community connected … genuinely unique, newsXpress unique.

Royal Wedding innovation at Redcliffe

wedding-preorder.jpgnewsXpress Redcliffe is promoting pre-orders of the 2012 Royal Wedding calendar with this tactical placement at the sales counter.  Using the newsXpress provided collateral, the counter unit makes it easy for customers to order the calendar and ensure that their copy is available when socks come in later this year.  With no other retailer currently playing in this space, the pre-order is an excellent example of commercially valuable innovation from newsXpress, driving a more efficient shopping basket.

Calendars at newsXpress Forest Hill

cal-2010.JPGnewsXpress Forest Hill (VIC) is seeing excellent calendar sales from its wide range of calendars in the 2011 range.  The range has been carefully laid out by category and segment and is serviced at least once a day.  The team is careful to not overload pockets – to help ensure a good shopping experience for customers.

Calendars, located in a high trafffic position and well laid our will sell well … as newsXpress Forest Hill has found over the years.

Calendars at newsXpress Castle Towers

castletowers-calendars.jpgThe team at newsXpress Castle Towers has put together an excellent calendar outpost for the 2011 calendar season.  Featuring calendars from newsXpress preferred suppliers, this well laid out high traffic location outpost is sure to be a hit with shoppers visiting the Castle Towers shopping centre.

The newsXpress merchandise team helps members with calendar buying and layout advice to ensure that the full potential for the season is achieved.

Calendars selling well at Knox

knox-cal10.JPGnewsXpress Knox is having good success with calendars this year.  It is the store’s first year in this space since they opened a week before Christmas last year, too late for the pre Christmas calendar sales.

The stand in prime position on the dance floor is being replenished weekly as the Knox team develops an understanding of the different categories which appeal to shoppers in the Knox City Shopping Centre.

newsXpress Knox is following the newsXpress policy of not discounting calendars until after January 1.

Great 2011 calendar range at Beechworth

beechworth-calendars.JPGnewsXpress Beechworth has an excellent 2011 calendar range on display in-store.

Supported with the exclusive newsXpress calendar collateral above the displays, the range is professionally presented and driving good business as a result.

The broad range of calendar titles on show at newsXpress Beechworth reflects the newsXpress approach to calendars of serving the special interests of your customers as reflected in your magazine range.  This is where the newsXpress category knowledge is helping our members extract maximum value from the calendar opportunity.

Driving 2011 calendar sales

newsXpress members are using the marketing collateral provided by newsXpress for promoting the 2011 calendar range in a number of ways.  The professionally designed and exclusive to newsXpress A2 poster can be seen in newsXpress stores in the front window, hanging above the calendar display and in a variety of other situations.

calendar2011_nxp.jpg

newsXpress offers year round assistance to store to leverage the maximum opportunity from calendars. This work culminates in sales achieved over the next twelve weeks.

Great calendar range in Toorak

toorak-calendars.JPGnewsXpress Toorak Village has setup an excellent calendar display in-store.  Boasting a large range of calendars from newsXpress preferred suppliers, the 2011 calendar range at newsXpress Toorak Village is most impressive. It features calendars for a broad range of interests and ages.  Well done to everyone involved in creating this terrific calendar offer!  Click on the image to see a larger version of the photo.

Great calendar range at newsXpress Sunbury

sunburysq-calendars.jpgnewsXpress Sunbury Square is already enjoying terrific success with their 2011 calendar range.  As one of the owners, Brendan Mason, commented last week: This is about 2/3 of our brown trout range. They were selling as we put them out and are attracting a lot of attention. A comprehensive range of dog and cat breeds works for us each year.  Kudos to everyone at newsXpress Sunbury Square in creating such a strong statement around the 2011 calendar offer.

newsXpress identified calendars as a key category right when the newsagency marketing group started. Smart members actively engage with the category from around now until well into the New Year.  We help members make the most of the category with buying guidance, exclusive terms and in-store marketing support.

newsXpress first with Lady Gaga calendar

lady-gaga-calendar.jpgnewsXpress is proud to be the first retail network to offer preorders for the 2011 Lady Gaga calendar.  Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the 2011 Lady Gaga calendar the moment they are released to retail.newsXpress took the same initiative last year with the Michael Jackson calendar and already this year has started promoting the Justin Beiber calendar.

Our support for this much anticipated Lady Gaga calendar will help newsXpress members maximise revenue and margin well before its is released.  Presales data will help manage inventory at the store and group level.