Category: Books

Father’s Day at newsXpress Kin Kora

fathers-day-2010-005.jpgThe team at newsXpress Kin Kora are no strangers to their promotional displays being highlighted on this blog, and a quick search would illustrate the amazing talent they have in this area. Their Father’s Day display for 2010 is no exception to this rule, and Sarah Coombs and her team have again cross promoted some of the major categories, Books, Confectionary, Gifts and Cards to great effect.

They have already recorded significantly increased sales for books based on last year’s results, and the Hallmark Sound Cards (featured left) are walking out of the door! With the right amount of stock on display and an inviting promotional strategy, they are primed for a big rush leading up to Sunday’s big day!

Father’s Day Promotion at newsXpress Whitford City

The team at newsXpress Whitford City have strongly supported the WA exclusive Father’s Day Television promotion with fantastic in-store support.

230820101069.jpgThe advert features three outstanding book titles, ‘How to Catch Fish and Cook it‘, ‘Peter Howard’s BBQ Collection‘, & ‘The History of Australian True Crime‘, at massive savings off the RRP with many more great titles in store.

Each customer who purchases a book at any Western Australian newsXpress store during this promotion receives an entry into the draw to win a magnificent weekend getwaway for two to the beautiful, Riverglen Chalets in Margaret River.

Annette Sym at newsXpress Westpoint

westpoint-annettesym.JPGAnnette Sym visited newsXpress Westpoint to promote her new book, Symply Too Good To Be True 6.  Pictured in the photo you can seek Terry Augustine, Nicole Ryder, Margaret Augustine, Annette and Mark Augustine.  They are smiling because Annette’s book is selling very well at newsXpress Westpoint … and right around the country.

newsXpress appreciates the tremendous support from Annette in making sure that our stores get the stock we need along with the marketing collateral with which to professionally promote the book.

Annette Sym at newsXpress Knox

knoxcity.jpgAnnette Sym visited our newsXpress Knox store in Victoria last Friday and autographed copies of Symply Too Good To Be True 6 for some of our customers.

Annette is pictured in the photo at the front of the story along with Kym and Belinda.  It was a thrill to have Annette in the store and for us to now have personally signed copies of the book for sale.

Symply Too Good To Be True 6 is selling very well for us at newsXpress Knox and so many newsXpress stores across the country.  Congratulations to Annette for another terrific success story.

Father’s Day TV commercial in Western Australia

Ten newsXpress stores in our Western Australian market, have come together and produced a TVC supporting the newsXpress Father’s Day Book promotion. The newsXpress support team have worked feverishly with our production company, utilising their local area marketing experience to accomplish a professional sales advert which will hopefully achieve the dual goals of driving traffic into stores and promoting the brand in the WA marketplace.

The TVC will run for the next two weeks on channels 7, 9, 10 and Win throught WA. We have been able to negotiate some great timeslots during the promotional period including the high rating Today Show and 9am news on Network 10.

This TVC features a special bonus to viewers, purchase any book in-store during the duration of the campaign and receive entry into the draw to win a fantastic accomodation package at the luxurious Riverglen Chalets, situated in beautiful Margaret River. The prize was kindly donated by Andrew and Tany Wagner of newsXpress Margaret River and is as much a nod to their generosity as it is to their belief and trust in the benefits of the newsXpress group.

The Best Book Deals for the Best Dad…Yours! – only at newsXpress!

Moroccan food feature at Ocean Grove

ocean-grove.JPGnewsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook.  This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience.  It is sure to drive excellent business.

The display itself offers a good lesson in how to create a retail display.

newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this – they do us proud!

More Slow Cooker cookbooks at Leongatha

leongatha-slowcooker-books.jpgnewsXpress Leongatha has an excellent additional display promoting slow cooker cookbooks which feature in the latest newsXpress book sale.  This is bigger than the display we featured here a couple of days ago.  By adding some simple yet creative elements  – table cloth, pumpkin – they have made an appealing and commercial display.

Well done to everyone involved at newsXpress Leongatha!

Book Sale in Glendale

glendale-books.JPGThe team at newsXpress Glendale is making good use of their flexible fistures with this display for their latest newsXpress Book Sale.  Attracting shoppers as they pass by the store and driving sales to existing shoppers, this stand is an important part of the success at newsXpress Glendale.

The range of books from our preferred book supplier, ABW, is excellent as usual.  newsXpress members like Glendale are enjoying terrific business.

Book Sale at newsXpress Chancellor Park

270310-086.jpgBooks are quickly becoming an essential and profitable part of all newsXpress businesses. Customer demand for reading is seemingly on the up and by strategically pushing promotions during traditional gift or holiday seasons newsXpress newsagencies are reaping the benefits.

newsXpress Chancellor Park are one such store generating great add on sales or impulse purchases to their regular daily business through simple, clear signage utilising the newsXpress POS (available to all members) and a well stocked and neatly stacked book promotion on a trestle table in a prominent merchandising area of the store.

Nobblers & Lushingtons at newsXpress beechworth

beechworth-local-author.jpgnewsXpress Beechworth is supporting a local author by promoting Nobblers & Lushingtons in-store. The book, by a local author, is a history of the hotels of Beechworth and the Ovens district.The book is prominently displayed on the corner of the main book table located in a high traffic area of the store.

Connecting with local opportunities like this is important to individual newsXpress members as well as to newsXpress nationally.  While we all trade under a national banner, our local community connection is vital to individual business health.

Book Sale at newsXpress Maryborough (VIC)

maryborough_books.JPGnewsXpress Maryborough (VIC) is promoting their newsXpress Easter Book Sale on the dance floor right at the front of the business. They are promoting an excellent range of Children’s books through a terrific display to shoppers as they enter the store.  The book sale has stock across a range of categories and each store can choose the category they promote to main traffic.  Maryborough chose children’s books for the front of their display because it works for them.

newsXpress Maryborough is also using the book sale to attract new traffic through a catalogue based program organised with newsXpress. They are also using it to drive additional business from people who visit for another purchase.

The Book Sale is part of the newsXpress sales efficiency strategy – this drives more sales from existing traffic.

Great Book Sale at Knox City

knox_books.JPGnewsXpress Knox City (VIC) is running a terrific book sale offering an excellent range of cookbooks, children’s books, Easter books and fiction and non-fiction books. There is an excellent range of titles, all discounted. Easter is a popular time to buy books and this newsXpress Book Sale at Knox and other newsXpress stores is proving to be popular with shoppers and newsXpress members.

The Book Sale catalogues bring in new customers and the products themselves are sold with an excellent margin. They are also purchased on impulse by people visiting the business for other reasons.

At newsXpress Knox City and newsXpress locations across the country, the Book Sale is driving excellent business!

Back to School book deals from newsXpress

newsXpress has launched several excellent margin Back to School book deals for members.  Books are a good basket building category for Back to School traffic and the newsXpress offer provides our menbers with a strategy for making Back to School business more profitable.  Several products in the offer will be advertised on radio and newsXpress will be tagged on the commercials.

Father’s Day Book Sale a hit

booksale.JPGnewsXpress members are reporting excellent results from our FATHER’S DAY BOOK SALE.  The brochures are driving great traffic to newsXpress stores.  This is a key goal of our marketing campaigns – helping newsXpress members attract new customer traffic.

While this campaign is targeting Father’s Day, the mix of books is appealing to a broad range of consumers – such as the slow cooker recipe books in the photo.  It is the breadth of appeal which is a key factor of the success of the campaign.

More good results for book strategy

30th-april-004.jpgnewsXpress Castle Towers is another outlet achieving good book sales with the newsXpress preferred supplier arrangements.  Through our in-store and outpost book events, smart newsagency managers like the Castle Towers team leverage excellent new traffic and new, good margin, money through the cash registers.  newsXpress has recently negotiated better terms for the supply of books, making the category even more valuable for members.

Massive book sale at newsXpress Roselands

nx_book_sale.jpgVinay and the team at newsXpress Roselands have launched an excellent Book Sale based on newsXpress supplier arrangements.  Click on the photo to see a larger version of just how big their presence is at Westfield Roselands.  Their commitment to stock at great prices and excellent service is backed with fantastic sales results.  The team at newsXpress Roselands has every right to be proud of their achievement with this giant Book Sale.

Book Sale takes off in Gympie

nx_gympie_books.jpgnewsXpress Gympie is one of many newsXpress stores participating in our latest book sale.  The sale is based around an excellent range of titles, all at competitive prices.  newsXpress locations are competing with major book retailers head-on with our book strategy.  Excellent marketing collateral is used to generate new traffic by promoting the compelling offer outside the store.

Books are an excellent add-on to a greeting card and wrap purchase.  Done well, as is the case at Gympie, customers visiting to purchase  a magazine or lottery ticket find one or two upcoming birthday requirements taken care off – thanks to this great newsXpress deal.

newsXpress launches mid year book sale

Following the tremendous success of our Easter book sale, newsXpress presented members with a mid year book sale opportunity last week.  Backed by professionally produced flyers and ranging popular book titles, this sale is sure to draw new customers and drive excellent additional business.

We have members in newsXpress who have increased book sales by tens of thousands of dollars and increased margin – by following our book sale range, price and marketing strategies.

Like any good strategy, sustained success takes planning and time to settle.  The results are bankable and apprecaited by our participating newsXpress members.

Book Sale hits the spot

book_bargain.jpgThe Book Sale promoted through newsXpress at Easter and beyond has been a great success for many of the participating newsXpress members.

In addition to bringing in new customers, the sale increased the average sale value as well as overall business margin.

newsXpress is focused on a whole of business story when developing promotions. While it is easy to pursue a sales spike based around a discount, the more valuable business is built over time and based around a strategy which brings in new customers, gets more items purchased in each customer visit and does this using better margin product.