newsXpress members are reporting excellent results from our FATHER’S DAY BOOK SALE. The brochures are driving great traffic to newsXpress stores. This is a key goal of our marketing campaigns – helping newsXpress members attract new customer traffic.
While this campaign is targeting Father’s Day, the mix of books is appealing to a broad range of consumers – such as the slow cooker recipe books in the photo. It is the breadth of appeal which is a key factor of the success of the campaign.
