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Brands beat cheap China product any day

Just ask some of the shareholders in major retailers what they think about the strategy of selling cheap China product. Many business leaders who thought price was a valuable business differential have found, in their sales and share price, that price leadership has a limited life value.

newsXpress focuses on known brands, brands people love and respect, brands shoppers seek out. There is excellent evidence that shoppers will pay more for a brand they know and trust. There is also excellent evidence that brands deliver repeat business.

newsXpress understands that it is the margin dollars you bank over time which matters most, far more than extra margin you may make off a couple of products which do not drive repeat business.

This is part of the newsXpress difference … well researched and considered business strategy which delivers good business today and repeat business tomorrow.

We believe in brands and that brands do matter to consumers. This is one reason for success benign enjoyed by newsXpress members in terns of traffic growth as well as sales growth.

April In-Store Offers newsletter helps in newsagency marketing

A week before the end of March newsXpress provided members with the April In Store Offers newsletter. This is packed with news designed to help newsXpress members drive sales. A feature is that the newsletter can be personalised by members to present a newsletter from their specific business. This means local newsXpress members show their local communities a newsletter with only their local store listed.

newsXpress provides the newsletter to members at no cost. Many use it in mail and email campaigns while others make sure that every shopper to the business receives a copy.

The newsletter is just one part of a comprehensive marketing strategy developed y newsXpress for newsXpress members … it’s another reason newsXpress stores are performing so well in this marketplace and why our members are targeted by others.

Innovative magazine promotion from Eli Waters

Kudos to the team at newsXpress Eli Waters for an innovating promotion of Australian Gourmet Traveller magazine. With so many good displays in-store, sometimes it is a simple and personal approach which works well to get people looking at a magazine title they might usually have ignored.

The photo shows the simple, effective and award winning promotion from the Eli Waters team … more customers would know about Australian Gourmet Traveller magazine as a result.

Placemats an excellent addition to newsXpress range

These educational placemats are an excellent addition to the range of educational themed products available from newsXpress stores.

Promoted as part of events at our National Conference in Melbourne last month, the placemats that were ordered are now arriving in-store and generating excellent results.

Parents, grandparents and friends love having such a valuable and enjoyable gift to give … a great way to educate kids.

newsXpress takes care to partner with suppliers who can provide quality products which our members will be proud to offer and their customers equally proud to give.

Great product deals and strategies and tactics for turning these into cash is the newsXpress difference.

Leveraging the AFL product opportunity

newsXpress Bairnsdale leveraged the AFL opportunity to the hilt with this excellent product display featuring a broad selection of AFL themed product.

From the AFL beanie Kids to AFL books to AFL cards, the display screamed AFL and attracted AFL fans of all ages.

Bringing products together from a number of suppliers like this is smart. It serves the customers and delivers excellent business as a result.

Beanie Kids at newsXpress Whittlesea

Like so many newsXpress stores, newsXpress Whittlesea is thrilled to have the Beanie Kids range in-store and in a high traffic location.

These cute collectibles are a treat for customers of all ages. newsXpress members are benefiting from having access to valuable commercial information thanks to information shared at our conference. Members are turning the stra5egies and tactics shared into sales.

We’re loving the Beanie Kids range at newsXpress … the traffic, the sales! This is a hit product which we are driving well as a newsXpress difference.

newsXpress stores promoting Macworld magazine

newsXpress members are promoting Macworld magazine in a group-wide promotion a mined at refreshing interest in and sales for the popular Apple Mac related magazine title.

The publisher driven promotion includes promoting Macworld magazine in prime position and ensuring that it is seen by more shoppers in-store.

This latest issue of macworld has hit in time to ride the wave of support for the just launched iPad3 and features a cover story on this popular device.

Getting ready for a Breville Mother’s Day gift

newsXpress is funding a Breville food processor valued at $299 for each newsXpress Hallmark newsagency as the in-store gift for this Mother’s Day.

The total value Breville food processors being given away will hit $50,000. This is anticipated to be the most valuable pool of Mother’s Day prizes by a newsagency marketing group this Mother’s Day.

newsXpress is thrilled to be working with Hallmark on this promotion, delivering not only the prize to the stores but also providing excellent marketing collateral with which to promote the in-store giveaway.

This is another example of the value of working with a respected national brand to drive sales through quality and loved products which carry a brand shoppers trust.

AFL cards and beanie Kids at newsXpress Parkmore

newsXpress Parkmore has embraced the AFL opportunity with a range of AFL themed products including the AFL team colours Beanie Kids range.

This excellent display facing shoppers as they enter the business has been attracting shoppers into the business and driving a deeper sales basket from shoppers visiting to purchase other items.

In AFL crazy Melbourne it is a display like this which can add real value to sales.

newsXpress has been able to help members embrace the AFL Beanie Kid opportunity with inventory as well as promotional ideas to make the most of it.

Take care in comparing newsagency marketing groups

There is a considerable difference between newsagency marketing groups in Australia. Sometimes, the difference is not evident until after you have joined a group. This is one reason why it is important to not lock yourself into a long-term contract that it is next to impossible to break.

newsXpress has newsagents wanting to join our newsagency marketing group but who can’t because they are unable to get out of their current long-term newsagency marketing group agreements.

Some tell us of legal threats if they were to walk from other group. Others tell us of requests from their marketing group in return for permission to leave.

Newsagents love our positive engagement with traffic generating and sales building strategies and tactics. The newsXpress difference is putting money in their pocket and helping newsXpress newsagents build more valuable newsagencies.

If you are considering joining a newsagency marketing group, take your time, read the contract carefully, think about how long the relationship is and whether you are prepared to lock the fortunes of your business in for that long.

Easter Beanie Kid selling very well

The Easter themed Beanie Kids have been selling well in the run up to Easter newsXpress stores. They have been a key part of our brand focused Easter promotion and are selling very well. Some newsXpress stores sold out long before Easter and ordered more to keep up.

With the Beanie Kid range so successful it is wonderful to have a fresh product in packaging which connects with the Easter season.

newsXpress is helping stores make the most of the Easter Beanie Kid promotion with a good value colouring competition … supported by our friends at preferred supplier Skansen.

Easter in the window at Bairnsdale

newsXpress Bairnsdale has been promoting Easter in the window, facing onto the main street of the town. featuring a range of gifts and treats for easter along with newsXpress collateral, this display is promoting the opportunities for connecting with the season in-store at newsXpress Bairnsdale. Click on the image to see the detail of the display – excuse the glare as it couldn’t be avoided.

Promoting Women’s Health magazine at Ocean Grove

newsXpress Ocean Grove has been promoting the current issue of Women’s Health magazine with this terrific display situated with newspapers.

The display is bold and professional, not easily missed.

newsXpress members get behind magazine opportunities and enjoy sales success as a result. We understand that a professional approach to magazines drives traffic and sales.

Women’s Health is from Pacific Magazines, a strategic partner providing access to magazine deals and excellent tools with which to promote our businesses.

Easter at newsXpress Top Ryde City

newsXpress Top Ryde City has been promoting Easter on the dance floor with this terrific display offering eggs, plush and Easter treats. To the side and not in the photo is an excellent range of Easter cards from Hallmark.

The newsXpress collateral hangs above the product display, showing where the easter gifts are located.

By going out early with Easter, more than a month ago, newsXpress members were able to capitalise on the seasonal opportunity.

Stunning and delicious Easter promotion at newsXpress Beechworth

Shoppers at newsXpress Beechworth have been confronted with a fantastic and tasty display of delicious Cadbury Easter treats as they have shopped the business in the lead up to Easter.

This is a top display supporting excellent product. It’s the type of display which separates newsXpress from other businesses.

Well done newsXpress Beechworth and thanks for supporting a newsXpress preferred supplier!

Click on the image to see a larger version of the photo.

Promoting technology products in Orange

newsXpress Orange is promoting technology products in-store with this display located next to ink and right near the sales counter.

Thanks to our preferred supplier jenlist, newsXpress members have access to a steady stream of handset and other deals with which to promote account acquisition for Optus – as shown in the photo.

newsXpress stores receive excellent support from Optus through Jenlist and this is helping drive excellent sales as a result.

Promoting Easter at newsXpress Salamander Bay

newsXpress Salamander Bay has been promoting Easter with this terrific and easy to shop display on the dance floor facing shoppers as they enter the business.

The rich and diverse mix of gifts on offer at newsXpress Salamander Bay speak to the wonderful range of Easter gifts available to newsXpress members from newsXpress preferred suppliers.

Right across the group newsXpress members have been reporting excellent business from this season from Hallmark cards through to our Easter Beanie Kids to plush and the Cadbury chocolate … all on offer from newsXpress preferred suppliers this Easter.

Excellent My Kitchen Rules cookbook display at newsXpress Bairnsdale

Click on the photo to see the detail of a fantastic visual merchandising display promoting the My Kitchen Rules cookbook 2 at newsXpress Bairnsdale.

This is a brilliant display, capturing a sense of retail theatre and bringing to life the MKR cookbook opportunity. Getting noticed is half the battle for any retail display and this display sure gets noticed.

Just amazing! Well done to the newsXpress Bairnsdale team.

A Beanie Kid Easter

With more newsXpress stores taking on the premium range of Beanie Kids in-store many are reporting excellent sales not only of the two Easter Beanie Kid products but also the Splats Painter Bear Beanie Kid. This is helping newsXpress stores achieve more sales for Easter this year.

Thanks to valuable sales and collector insights shared at the newsXpress conference last month in Melbourne, newsXpress members are well informed for driving excellent sales results from the Beanie range for seasons like Easter and all year round.

Easter at newsXpress Sanctuary Lakes

newsXpress Sanctuary Lakes has been promoting the Easter Beanie Kids range with excellent sales success, ordering more product to keep up with this newsXpress offer.

Looking at the display you can see why it draws plenty of attention from shoppers to the store.

Displaying the product in a high-traffic location and with other Easter treats has been key to the business achieving such success.