Innovative magazine promotion from Eli Waters

Kudos to the team at newsXpress Eli Waters for an innovating promotion of Australian Gourmet Traveller magazine.  With so many good displays in-store, sometimes it is a simple and personal approach which works well to get people looking at a magazine title they might usually have ignored.

The photo shows the simple, effective and award winning promotion from the Eli Waters team … more customers would know about Australian Gourmet Traveller magazine as a result.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

2 thoughts on “Innovative magazine promotion from Eli Waters”

  1. Thanks Rob, took a little convincing to get the girls to wear these but it did get customers talking and asking questions. We had heaps of fun with this one.

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