Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Terrific diary offer at Bairnsdale

newsXpress Bairnsdale is making excellent use of newsXpress collateral for promoting the 2013 newsXpress diary offer.

Using the collateral to headline the display brings the display together visually, making it more noticeable to shoppers. This and the colour blocking of the diaries makes for a display with impact.

The 2013 diary season is in full swing right across the newsXpress retail network.

From exclusive newsXpress branded diaries to national banded product, newsXpress stores are the go to stores for diaries for 2013.

Promoting 2013 diaries at newsXpress Yarram

newsXpress Yarram is promoting their range of 2013 diaries using the newsXpress provided diary collateral. The diaries are placed on the wall in a good location for all to see.

Designed to give diaries more attention, our newsXpress exclusive 2013 diary collateral makes a nice signpost for the diary section of any newsXpress store.

newsXpress blog hit by a cyber attack

This blog has spent hours off air today following a relentless cyber attack which included script and other changes designed to hut not only the blog but other software running on the server hosting the blog.

Our technical experts have been able to remove the current attack and get the blog back online.

This is the second such malicious attack in a month.

newsXpress exclusive HOT Ink! campaign drives sales

newsXpress members are reporting terrific results from the latest HOT Ink! campaign. The flyer campaign reaching hundreds of thousands of homes has been supplemented by an innovative and exclusive social media campaign reaching many thousands of ink shoppers.

newsXpress continues to innovate with ink, generating new traffic for newsXpress members and a more efficient basket thanks to in-store tactical advice.

The latest HOT Ink! campaign has been supported by the group with free shelf talkers and free customer service cards provided. The customer service cards help newsXpress members provide even better service to ink customers.

From our flyers to our customer service card to our social media campaign, to our in-store collateral, HOT Ink! is a truly integrated campaign run by newsXpress and delivering excellent financial results.

HOT Ink! is optional for newsXpress members.

Brilliant One Direction display at newsXpress Beechworth

Check out the terrific display created by the team at newsXpress Beechworth promoting the five-part One Direction series from Pacific Magazines. This is an excellent eye-catching display that shoppers can’t miss. The result is more browsing and ore browsing = more sales.

Well done to everyone involved at newsXpress Beechworth in this display!

One Direction has generated excellent results for newsXpress members , especially the One Direction titles from Pacific Magazines. Their early engagement with the band / brand and insights shared with newsXpress have helped us leverage the opportunity for members.

Leveraging the LayBy opportunity for newsXpress members

newsXpress has provided members with collateral for promoting LayBys recently. The artwork for two posters was loaded to the member area of the newsXpress website, to give members opportunities for promoting the LayBy opportunity in-store as well as externally.

The LayBy collateral connects with the Christmas 2012 marketing posters already sent to all newsXpress members, using some of the same elements.

Making this available in September gave newsXpress members plenty of time to embrace the opportunity this year.

newsXpress has regularly promoted LayBy at newsXpress member meetings as a terrific way to grow sales – especially in the gift, toy and homewares categories.

Catering to kids

newsXpress Inverloch and plenty of other newsXpress stores are enjoying excellent success promoting Blingles & Micro as part of their toy / gift / plush range in-store.

The floor display units in the photo are terrific for organising product and delivering to shoppers a professional representation of the brand. This helps shoppers purchase more of a line … delivering an excellent result for newsXpress members.

Whether it is floor display units like these or on the wall displays, newsXpress actively works with suppliers to deliver planned placement opportunities to best show off premium brands.

Plush on the floor at Knox

newsXpress Knox City is promoting the Wild Republic range as well as the Gifted Bears on the shop floor with tactical placement of the two display units adjacent to cards in-store.

Placement near greeting cards works in both situations as they are ideal items to be purchased with greeting cards, especially cards for younger people in the case of the Wild Republic products.

newsXpress members first engaged with the Wild Republic line at our national conference earlier this year and the feedback since has been excellent.

Beanie Christmas

newsXpress members are enjoying excellent sales already from the Beanie Christmas floor display unit.

This small footprint stand fits nicely almost anywhere in-store. This makes it work especially as a traffic interrupter … perfect for driving impulse purchases.

Getting out early with collectible products like these Beanie Kids is important as loyal shoppers will appreciate the opportunity to get in early.

Thanks to our relationship with Skansen newsXpress members have stock and are well trained on the collector behaviour – enabling us to make more from the beanie opportunity.

Halloween at newsXpress Canterbury

Check out the window display promoting halloween at newsXpress canterbury. This display is scaring Maling Road shoppers (in a good way) and making fun with the Halloween seasonal opportunity. Thanks to an excellent range of products from newsXpress suppliers and terrific collateral from newsXpress the Canterbury team put together an excellent window promotion.  Clicking on the image will give you a larger version of the display.

Promoting The Blob

newsXpress Yarram has been promoting The Blob at the counter, showing this exclusive to newsXpress product off to all shoppers as they present to make their purchases. Using newsXpress provided poster collateral plus one of the T-Shirts and other material it shows off the product in a way that is certainly noticeable. Click on the image to see the full display.

newsXpress shoppers love our Golliwog range

Despite concerns over political correctness, the Golliwog range provided through newsXpress stores this year has been a raging success with stores selling out, reordering and selling out again.

Curated through one of our newsXpress preferred suppliers and guided by our national merchandise team, the Golliwog range has been a hit in-store.

Happy customers and happy newsXpress members = a perfect win win for a newsXpress supported initiative. We are thrilled to have leveraged our produce knowledge and supplier relationship to help newsXpress members benefit in a more valuable way.

Halloween party book EXCLUSIVE for newsXpress

newsXpress members are placing the EXCLUSIVE Halloween Party Book at the counter, with the Halloween display andin other high-traffic locations in store to drive sales success for this wonderful product.

newsXpress Maffra has stock on the counter – driving impulse purchases of the title.

Created in collaboration between newsXpress and ACP magazines, the Halloween Party Book is a wonderful innovation sure to drive incremental business.

Promoting One Direction titles at Yarram

newsXpress Yarram is promoting the Girlfriend part series from Pacific magazines with this display facing shoppers as they enter the business.

With One Direction so hot right now it makes sense to make the most of the opportunity – grabbing attention of shoppers as they enter the business.

Parents, grandparents and One Direction fans themselves are buying these magazines plus the 2013 One Direction calendar – making the band a mega brand for newsXpress.

Pacific magazines has ensured excellent support for newsXpress members with stock and marketing collateral – enabling our members to make the most of this terrific opportunity.

Success with Women’s Fitness launch

The launch of the Women’s Fitness magazine from ACP Magazines has been supported throughout the newsXpress network with prime placement of the display unit as well as placement of marketing collateral.

The photo shows the display placement used by newsXpress Maryborough to support the title – in the middle of the main magazine aisle … in a place to be seen by all shoppers in the business.

Supporting a new title and leveraging the excellent TV campaign is a great way to enjoy success from the launch – as newsXpress members found.

Great 2013 diary range in Maffra

newsXpress Maffra in Victoria has an excellent range of 2013 diaries on show in prime position in store … diaries they are promoting with newsXpress exclusive 2013 diary collateral.

The 2013 diary range, including the newsXpress branded diaries, is already selling well thanks to the wonderful point of difference on show.

newsXpress provided members with a terrific selection of marketing collateral with which to promote the 2013 diary range.

newsXpress promoting EXCLUSIVE Halloween party book

newsXpress members are promoting the newsXpress branded halloween party book produced by ACP magazines and delivered with a higher than usual margin.

The Halloween party book visually connects with the newsXpress Halloween marketing collateral – demonstrating a level of professionalism unique to newsXpress and its ACP magazines partnership.

newsXpress members have every right to be proud!

newsXpress InStore Offers newsletter for October

newsXpress members received their customisable InStore Offers newsletter well in advance of the end of last month for promoting to customers this month.

This popular free marketing medium helps newsXpress members to promote their businesses nd key group-wide offers to shoppers with a professional presentation.

newsXpress members add store details using smart free technology setup by newsXpress for member benefit.

Newsletter content is a mix of supplier provided material as well as material created by newsXpress reflecting seasonal opportunities – such as Halloween in the current month newsletter.