Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Beanie Christmas

newsXpress members are enjoying excellent sales already from the Beanie Christmas floor display unit.

This small footprint stand fits nicely almost anywhere in-store. This makes it work especially as a traffic interrupter … perfect for driving impulse purchases.

Getting out early with collectible products like these Beanie Kids is important as loyal shoppers will appreciate the opportunity to get in early.

Thanks to our relationship with Skansen newsXpress members have stock and are well trained on the collector behaviour – enabling us to make more from the beanie opportunity.

Halloween at newsXpress Canterbury

Check out the window display promoting halloween at newsXpress canterbury. This display is scaring Maling Road shoppers (in a good way) and making fun with the Halloween seasonal opportunity. Thanks to an excellent range of products from newsXpress suppliers and terrific collateral from newsXpress the Canterbury team put together an excellent window promotion.  Clicking on the image will give you a larger version of the display.

Promoting The Blob

newsXpress Yarram has been promoting The Blob at the counter, showing this exclusive to newsXpress product off to all shoppers as they present to make their purchases. Using newsXpress provided poster collateral plus one of the T-Shirts and other material it shows off the product in a way that is certainly noticeable. Click on the image to see the full display.

newsXpress shoppers love our Golliwog range

Despite concerns over political correctness, the Golliwog range provided through newsXpress stores this year has been a raging success with stores selling out, reordering and selling out again.

Curated through one of our newsXpress preferred suppliers and guided by our national merchandise team, the Golliwog range has been a hit in-store.

Happy customers and happy newsXpress members = a perfect win win for a newsXpress supported initiative. We are thrilled to have leveraged our produce knowledge and supplier relationship to help newsXpress members benefit in a more valuable way.

Halloween party book EXCLUSIVE for newsXpress

newsXpress members are placing the EXCLUSIVE Halloween Party Book at the counter, with the Halloween display andin other high-traffic locations in store to drive sales success for this wonderful product.

newsXpress Maffra has stock on the counter – driving impulse purchases of the title.

Created in collaboration between newsXpress and ACP magazines, the Halloween Party Book is a wonderful innovation sure to drive incremental business.

Promoting One Direction titles at Yarram

newsXpress Yarram is promoting the Girlfriend part series from Pacific magazines with this display facing shoppers as they enter the business.

With One Direction so hot right now it makes sense to make the most of the opportunity – grabbing attention of shoppers as they enter the business.

Parents, grandparents and One Direction fans themselves are buying these magazines plus the 2013 One Direction calendar – making the band a mega brand for newsXpress.

Pacific magazines has ensured excellent support for newsXpress members with stock and marketing collateral – enabling our members to make the most of this terrific opportunity.

Success with Women’s Fitness launch

The launch of the Women’s Fitness magazine from ACP Magazines has been supported throughout the newsXpress network with prime placement of the display unit as well as placement of marketing collateral.

The photo shows the display placement used by newsXpress Maryborough to support the title – in the middle of the main magazine aisle … in a place to be seen by all shoppers in the business.

Supporting a new title and leveraging the excellent TV campaign is a great way to enjoy success from the launch – as newsXpress members found.

Great 2013 diary range in Maffra

newsXpress Maffra in Victoria has an excellent range of 2013 diaries on show in prime position in store … diaries they are promoting with newsXpress exclusive 2013 diary collateral.

The 2013 diary range, including the newsXpress branded diaries, is already selling well thanks to the wonderful point of difference on show.

newsXpress provided members with a terrific selection of marketing collateral with which to promote the 2013 diary range.

newsXpress promoting EXCLUSIVE Halloween party book

newsXpress members are promoting the newsXpress branded halloween party book produced by ACP magazines and delivered with a higher than usual margin.

The Halloween party book visually connects with the newsXpress Halloween marketing collateral – demonstrating a level of professionalism unique to newsXpress and its ACP magazines partnership.

newsXpress members have every right to be proud!

newsXpress InStore Offers newsletter for October

newsXpress members received their customisable InStore Offers newsletter well in advance of the end of last month for promoting to customers this month.

This popular free marketing medium helps newsXpress members to promote their businesses nd key group-wide offers to shoppers with a professional presentation.

newsXpress members add store details using smart free technology setup by newsXpress for member benefit.

Newsletter content is a mix of supplier provided material as well as material created by newsXpress reflecting seasonal opportunities – such as Halloween in the current month newsletter.

newsXpress makes it easier to purchase the right ink

newsXpress has provided newsXpress members running the HOT ink! success-driven ink marketing and sales campaign with stocks of our exclusive customer care card, a card that helps our customers ALWAYS get the right ink and toner for their printers.

The professionally designed and printed card fits right in the wallet or purse – helping customers have easy access to exact details of each cartridge they need.

This is excellent customer service from newsXpress and its members.

FREE from newsXpress!

Halloween out now at newsXpress stores

newsXpress stores across Australia are having with Halloween already thanks to product deals and marketing collateral from newsXpress.

Check out part of the display at corporate store newsXpress Knox. This offer is at the front of the shop, facing into the mall, and uses good merchandising skills to create a display with drama, fun and a compelling retail offer.

newsXpress has owned Halloween in the newsagency channel for seven years. Halloween 2012 is already off to a screaming and financially rewarding start.

Halloween generates traffic and drives impulse incremental business.

Exclusive Halloween Party book for newsXpress stores from ACP

newsXpress stores are exclusively offering a Halloween Party Book created by the Women’s Weekly division of ACP for newsXpress stores.

A centerpiece offer from newsXpress for Halloween, this book is a wonderful product to offer to customers looking to make the Halloween season a social time in their street and with friends.

Delivered to newsXpress stores with a sturdy and engaging display unit, the Halloween party book is a perfect and exclusive product offer as part of Halloween 2012.

EXCLUSIVE TO NEWSXPRESS.

Preparing for exclusive national TVC

newsXpress has signed off on the creative for the national TVC to run shortly promoting The Blob in newsXpress outlets. This TVC is innovating, attention-grabbing and sure to drive traffic to newsXpress stores as we are the only outlets in Australia with The Blob available.

It is this exclusivity that makes The Blob such a compelling opportunity for newsXpress shoppers and for our members. Together we are part of something pretty unique and exciting.  This excitement is to be heightened thanks to the soon to launch TVC.

The TVC is being funded entirely by newsXpress on behalf of members.

Snoozies hit Cragieburn

newsXpress Craigieburn is having fun selling Snoozies to shoppers in-store.

These wonderful feet warmers are a terrific talking point among shoppers … something that is facilitated by placement of the high-profile Snoozies spinner in a high-traffic location in-store.

newsXpress members have been engaging with Snoozies for months now with excellent sales success. In addition to accessing the product at a competitive price, newsXpress advice on placement is helping drive excellent sales across our retail network.

Terrific One Direction calendar promotion in Bairnsdale

Check out the fantastic display created by the team at newsXpress Bairnsdale to promote the One Direction 2013 calendar in-store. There is no missing this display. Just fantastic.

Since newsXpress members had this product available for a month before any other retailer they were able to chase excellent sales, exclusive sales.

It’s displays like this that help newsXpress members leverage the commercial opportunities delivered by the company through good-margin supplier high-impact and valuable deals like the exclusive One Direction calendar opportunity.

Money in the bank is a good feeling for any retailer.

Blobbing the counter at Bairnsdale

newsXpress Bairnsdale has been selling The Blob at the sales counter in-store.

The counter is an excellent place for promoting The Blob as a product to be purchased on impulse as a gift or for personal use.

Every newsXpress exclusive product offered is another product that can’t be price compared, another product separating your business from other retailers.

This is a wonderful newsXpress point of difference for newsXpress and newsXpress members.

newsXpress Streaky Bay promotes Cake Decorating partwork

Leveraging national advertising, newsXpress Streaky Bay successfully promoted the launch issue of the Cake decorating partwork this this terrific display facing all shoppers as they entered the business. Engaging with the title in a visually appealing way has helped drive sales and enhance shopper basket value.

Click on the image.

Several terrific supplier success stories

This photo from newsXpress Bairnsdale shows off some excellent newsXpress preferred supplier success stories.

Beanie Boos are selling really well.

The AFl beanie Kids are hot – all through the AFL season.

The Coke fridge is keeping Bairnsdale shoppers happy with Coke products.

Tapping into these products with preferential pricing and with early to market advantage for deals makes them especially profitable for newsXpress members.