newsXpress members have been given access to bonus margin by newsXpress thanks to valuable work by our national merchandise team.
This unexpected move of even better margin on ink is another example of value delivered by newsXpress to newsXpress members, value that is banked in the form of better margin dollars.
HOT ink! is another newsXpress success story – driving traffic and margin dollars.
newsXpress is helping members and others in the newsXpress community to connect early with the Easter 2013 opportunity through a digital version of our seasonal collateral. Sent to newsXpress members in advance of our physical posters, this collateral is helping newsXpress members to promote easter through emails as well as on social media – in a consistent way in each business and across the whole newsXpress group.
Our Easter collateral is exclusive to newsXpress.
newsXpress last week announced details of a retail tour to follow our national conference next month. taking in some key retail locations, newsagencies and non newsagencies, the tour is a free add on to the national conference – giving newsXpress members another opportunity to network, soak up ideas from others and to consider these in the context of the newsXpress experience.
Hosted by newsXpress head office staff, the retail tours will present many opportunities to participating newsXpress members.
This is another way newsXpress helps members build more valuable businesses – by sharing ideas and helping members see opportunities that could work in their businesses. The mix of businesses to be visited has been carefully selected to ensure that each provides takeaways for newsXpress members is city, rural and regional … high street and shopping centre … situations.
newsXpress is a very open group. We research many formats and ideas and share the best with members, leaving members to decide what works best for them. We do not force formats or products on members as each business is different and each owner needs to be able to make local choices.
The team at newsXpress wetherill Park has made excellent use of the newsXpress collateral, the Hallmark Lavazza coffee machine gift and their own creative skills to make their shop the Valentine’s Day display in the shopping centre.
The display is even more stunning live than this photo shows. From outside the shop it has acted as a beacon for shoppers and delivered excellent traffic and sales for the business.
Collecting all the key elements together: products, the unique prize, collateral and packaging it in a visually stunning way makes for a winning season.
Well done to everyone at newsXpress Wetherill Park.
newsXpress Eli Waters in Queensland has been making excellent use of the newsXpress Valentine’s Day collateral and products from preferred suppliers with this and other promotional displays in-store.
By providing landscape and portrait versions of collateral for all major seasons, newsXpress provides members with the opportunity to create displays with more impact – as has been done here at newsXpress Eli Waters.
It is seasons like this that are vital to driving overall GP performance of the business. newsXpress helps beyond collateral – by ensuring easy access to suppliers with deals to drive margin and therefore the overall return for the business. It’s a newsXpress difference … money in the bank.
newsXpress is regularly offered opportunities by shopping centre landlords. Each opportunity is assessed and negotiations undertaken. If the opportunity does not meet our minimum requirements, we do not proceed.
This happened recently with an opportunity in a major centre in Queensland where the store, trading under a different newsagency banner group, is in hard times. We engaged with the landlord, talked terms and eventually said thanks but no thanks this time.
We will not take on a tenancy just for the sake of it. It must work on its own, the numbers must be right.
Sometimes, a smaller newsagency outside a major centre will deliver a far more valuable return than the higher profile business. Our focus is on the size of the return on investment.
newsXpress has announced details to members of a confidential half-day business performance workshop, to be held the day following our national conference.
This closed-door session will see a group of newsXpress members share with each other business performance and other data for open discussion on performance and exploration of opportunities.
The purpose of the confidential session is to have members challenge each other, to uncover new opportunities and to take newsXpress member networking to a deeper and more engaged level.
Participation is free and only available to newsXpress members. The event is being held in the boardroom of our office. Here is the invitation shares with newsXpress members:
On Wednesday 6th of March, the day after the conference, newsXpress is hosting a three hour workshop to discuss business performance. We have room for up to eight people to meet in the boardroom of our Hawthorn office to share their business performance and discuss these with other newsXpress members. Moderated by Mark Fletcher, this will be a confidential under the hood look at the performance of the participating businesses, to learn what we can from each other, and to challenge ourselves. This session will start at 10am and end by 1pm. Participation is free Confidentiality and openness are important for this session to work.
With all newsXpress members included in the Nexus program from Pacific Magazines, we make sure that newsXpress members understand and embrace the marketing opportunities provided. These include the ability to send emails to customers through a professional email service and with appropriate privacy checks and balances.
newsXpress has recently been helping members in the preparation and sending of emails, offering content and advice through the head office and thereby helping newsXpress members to more fully leverage the nexus platform for commercial success.
With newsXpress members having sometimes more than 1,000 email addresses on their database, free professional emails can be an effective way of inviting shoppers back into the business. the newsXpress advice and assistance is aimed at making the most of this opportunity that is freely available to all newsXpress members regardless of size.
Here’s the second page of the latest newsXpress HOT ink! flyer, the flyer sent to hundreds of thousands of businesses and homes as part of our latest HOT ink! campaign.
newsXpress members have been sharing stories this week of the success of this campaign … new customers coming in and purchasing for the first time, older customers coming in and buying ink for the first time.
newsXpress has in HOT ink! a consistent and proven ink strategy backed by professional marketing, competitive consumer pricing, good margins and excellent business support and expertise to enable newsXpress members make the most from the opportunity.
newsXpress members running HOT ink! can bank on excellent results for their business through strong support from their customers.
Newsagency marketing group newsXpress is promoting the season of love, Valentine’s Day, with a professional email banner reflecting the collateral provided by newsXpress to newsXpress members across Australia.
Connecting the in-store collateral with email banners and other customer and supplier touch points in a visually consistent way speaks to the professionalism of newsXpress and the belief in the group about visual consistency.
The Valentine’s Day collateral for the 2013 season has received wonderful feedback from newsXpress members as they proudly place it in store to help drive excellent sales for Valentine’s Day 2013.
All newsXpress members and team members are using the Valentine’s Day 2013 email banner to spread our message of love far and wide.
newsXpress members are reporting excellent results from the HOT ink! campaign that has been under way for just a few days.
This latest campaign includes flyers being sent to homes and businesses, email campaigns driven by local newsXpress members and social media campaigns undertaken by newsXpress centrally.
Supported with professional marketing collateral, HOT ink! is loved by engaged newsXpress members for driving traffic and extending the basket in-store.
newsXpress members have advised early excellent sales as a result of this latest campaign, a campaign that has hit at the right time for back to school, back to work and back to uni. The result is excellent traffic and sales growth for newsXpress members.
newsXpress last week provided newsXpress members with an excellent range of 2014 calendar opportunities, giving newsXpress members a competitive timing advantage in what looks set to be a big year for calendars.
In addition to range, pricing, discount and other information on calendars from several suppliers, newsXpress has also made available expertise to help newsXpress members make more money from calendars, expertise hones over the years, delivering bountiful gross profit results for newsXpress members. this personal, store-by-store advice, helps newsXpress members make the most of the opportunity and go beyond average in calendar performance.
In leveraging first mover advantage, newsXpress is helping newsXpress members not only lock in product but also lock in bonus margin and business planning. Calendars 2014 through newsXpress partners is money you can bank on.
newsXpress is hosting cluster meetings in Newcastle and Townsville next week, providing regionally located newsXpress members easy access to networking and business development discussion opportunities.
These cluster meetings are another way newsXpress helps members connect with each other and with newsXpress corporately.
These are not buying meetings,there are no supplier presentations. The meetings are hosted solely to provide newsXpress members an opportunity to explore and discuss business.
Participation is free.
This is another valuable newsXpress point of difference. The cluster meeting value can be seen by each session being booked out by all members in the region well in advance.
newsXpress is the only newsagency marketing group in the country to offer alive in-store radio service. This is a commercially valuable asset, a connection of all newsXpress stores playing the same music and running the same promotions across the group.
Our live in-store radio network is a newsXpress point of difference others envy. It provides a valuable marketing platform as wells as a community connection platform. The store shout-outs, product promotions and shopper reminders help connect us and drive shopper in-store engagement.
newsXpress Radio is provided free to newsXpress members. This is more than $800 a year in value delivered at no cost to our members.
newsXpress members who engage with the newsagency channel’s longest running group-based loyalty marketing program have reported excellent magazine sales results for the last quarter of 2012. Year on year sales for the quarter in newsXpress stores are better than the newsagency channel average.
This is an excellent result for newsXpress and participating members.
The magazine club card is an easy to operate loyalty program, a program shoppers understand and a program that alters shopper behavior.
Whereas other loyalty programs reward average behavior, the newsXpress program drives shoppers to act above average. This results in additional sales for newsXpress members.
newsXpress provides the collateral for the program for free.
The newsXpress merchandise team is working with our various preferred calendar suppliers to secure excellent buying opportunities for calendar products for the 2014 calendar season.
With calendars making a valuable contribution to sales in newsXpress stores, it’s appropriate that we are ready corporately and at the member store level for what looks like being another bumper year.
newsXpress is the leading newsagency marketing group in the calendar space.
We are thrilled to be able to help newsXpress members generate excellent gross profits from channel-leading margins and with the help of best practice in-store and external marketing initiatives.
newsXpress pitches its calendar offer to members through our email and merchandise team communications. This is more efficient than hauling members to meetings, taking them out of their businesses for what should be a straightforward purchase opportunity.
Our information about the 2014 calendar range is providing us with valuable insights … insights we will share confidentially with newsXpress members.
The newsXpress phonecard is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.
This is a what you see is what you get phonecard. There are no hidden fees or charges. It offers excellent value and wonderful customer service.
Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.
Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.
The newsXpress phonecard is a product of which we are most proud.
newsXpress stores are celebrating Australia Day today through newsXpress Radio and their all day celebration of Australian music. This unique in-store experience reinforces our Australian connection and our support of the Australian music industry.
No other marketing group is doing this!
Newsagency marketing group newsXpress has launched a shop local campaign among newsXpress members right around Australia.
Launched through our newsXpress INSTORE communications platform, the local shopping message is being pitched through a flyer headed: Ten reasons to support local newsXpress business and other local independently owned businesses.
Personalised for each newsXpress store, this newsletter makes a compelling shop local pitch and it does this under the newsXpress banner.
In addition to excellent supplier deals, sales driving marketing collateral, excellent in-store prizes and practical business management help, newsXpress engages in a campaign of social responsibility for and with its members, to pitch to local businesses and shoppers that shopping local is good for the community. That’s what this campaign is about.
newsXpress is proud to be leading the newsagency channel with this pitch.