Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Pacific Magazines stand drives magazine sales

pacmagsstandAll newsXpress members regardless of size were provided access to this excellent floor display unit from Pacific Magazines for promoting Christmas issues of Better Homes and Gardens and brand extensions for BHG and New Idea with Christmas themes.

Placed in high traffic locations and regularly moved, the stand works very well at attracting shoppers to the business as well as extending basket depth from existing shoppers. It easily pays for the space with incremental business.

newsXpress members support the Christmas title promotion with emails and other promotions to shoppers.

newsXpress negotiates better supplier deals

newsXpress has announced to members this week yet another better deal from one of our preferred suppliers. This latest deal enhances the discount and trading terms available for newsXpress members. The new terms have come about as a result of our work in negotiating the best possible terms and offers for newsXpress members. The latest offer is an exclusive for newsXpress members. We’re not sharing details here since there is no point in telling our competitors what to do.

newsXpress newsagency marketing group promotes environmentally responsible greeting cards

nxinstorenovOur newsXpress INSTORE Newsletter for November promotes the environmental friendliness of Hallmark cards.

Acting as unexcelled educational piece, this newsletter gives our customers another reason to trust the newsXpress brand while helping them to understand additional value supporting the Hallmark brand.

newsXpress provides these INSTORE newsletters for local use by newsXpress members. The newsletters can be customised to be from each local business for their local customers.

newsXpress members love these newsletters.

Helping newsXpress members connect with Movember

NXPMovemberA3PosternewsXpress has provided its members with collateral for promoting support for Movember. This collateral and the excellent range of Movember products provide for newsXpress members and excellent point of difference for what is a growing seasonal opportunity and an excellent and socially responsible campaign.

newsXpress pitched Movember products to its retail community through preferred supplier relationships many weeks ago.

From major seasons to minor, newsXpress actively engages with and supports its newsagent member community – chasing more traffic and sales.

newsXpress members meet in Sydney / Melbourne

newsXpress members in Melbourne and Sydney had terrific cluster meeting this week talking about business, discussing supplier deals and doing some good-value buying. These cluster meetings have gone very well and we have more planned in the coming weeks.

With contact determined by member engagement newsXpress members are able actively working with each other and learning from each other … facilitated by newsXpress.

newsXpress members embrace halloween

halloweeneliCheck out the crazy looking people from newsXpress Eli Waters from Thursday this week.

Allan and Stella Wickham love a good dress-up as the photo shows. They bring some fun theatre to their shop for halloween, giving enjoyment to shoppers and driving sales.

The halloween dress-up is great to see – an excellent and fun point of difference for newsXpress Eli Waters!

newsXpress members are different. They engage, enjoy their businesses and provide for their customers a genuine point of difference.

Al and Stella make a scary couple.

newsXpress helping newsagents: Grow Your Own Way

nxgrowyourownNewsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

Great Halloween window promotion

haleli2We love this Halloween window display that has been in place at newsXpress Eli Waters in the lead up to Halloween on October 31. It’s appropriately scary and fun. Great job newsXpress Eli Waters!!!

Thanks to support from newsXpress preferred suppliers many newsXpress members have been having a scary good time with Halloween this year – excellent displays generate excellent results.

From small impulse items to big feature items that serve as centrepieces of displays, Halloween works for newsXpress members on a broad range of levels.

 

Christmas shopping bag opportunity from newsXpress

newsXpress earlier this month announced details of our 2013 Christmas shopping bag opportunity. Continuing a tradition within our group members are able to access Christmas shopping bags that are newsXpress branded and that connect with the Christmas season.

newsXpress Christmas shopping bags are another way of promoting the newsXpress brand in local communities.

newsXpress negotiates additional discount for newsXpress members

Newsagency marketing group newsXpress last week announced details of an additional discount negotiated for newsXpress members. This additional discount applies to a broad range of products in a commercially valuable category for smart newsagents like newsXpress members.

By regularly reviewing commercial relationships and pursuing the best possible deals in the newsagency channel newsXpress is delivering continually improving value for newsXpress members.

The latest announcement delivers an unexpected and welcome financial bonus for newsXpress members, reinforcing the value of being part of newsXpress.

newsXpress could have easily kept the additional margin for itself. Instead, the benefit is on the table for newsXpress members, driving better gross profit from what they sell.

Halloween at newsXpress stores across Australia

haleli1449newsXpress newsagency shops across Australia are having fun with Halloween – like newsXpress Eli Waters in Queensland.

Using the newsXpress provided marketing collateral and products from newsXpress preferred suppliers – offering excellent pricing – newsXpress Eli Waters has been promoting Halloween with this excellent product display that embraces retail theatre.

Halloween is an excellent season to promote after Father’s Day and before the major Christmas promotion. It’s a fun and engaging retail season – one newsXpress has owned in the newsagency channel for seven years!

New Facebook campaigns promote newsXpress

newsXpress outlets have been promoted in two Facebook promotions over the last week as the best magazine retailers in Australia for top-selling magazine titles.

The latest promoted Facebook campaigns were for InStyle and Diabetic Living, both titles from Pacific Magazines.

By using Facebook to promote the titles and the newsXpress retail channel, newsXpress is raising awareness in Australia for our group and our point of difference as magazine professionals.

Business marketing involved multiple layers. This social media engagement by newsXpress is just part of a broader brand awareness campaign.

Tents selling well at newsXpress

tentssellingsnewsXpress members taking on the new range of Australian designed high-margin tents we have on offer are reporting excellent sales in just a couple of weeks of having the exciting and engaging products on the shop floor.

Sourced at a recent gift fair, the range of tents is selling well in what is proving to be a strong pre-Christmas market for newsXpress stores. We especially like this range of tents as they are locally designed and speak to the Australian marketplace.

More newsXpress members attracting shoppers through email and TXT message campaigns

More and more newsXpress members are attracting new shoppers thanks to free email campaigns that newsXpress helps members to create and send.

Sent as personal emails from each local business to local customers, newsXpress and its members are able to reach out to local known shoppers to attract them to the business for an offer, promotion or new product.

This free local area marketing is another way newsXpress is helping members attract more feet through the door without having to spend any money on advertising.

The newsXpress help includes training in access to the platform and content to send.

One member achieved additional sales worth in excess of $300 within 24 hours of sending one email we suggested to them. This is money in the back as the $300 in sales came with a GP of more than 65%.

What a great deal!

20+ suppliers of Christmas product for newsXpress newsagency marketing group members

newsXpress has Christmas special offers from more than twenty preferred suppliers and the details of the participating suppliers were shared with members early this month as a reminder of the special buying opportunities.

Christmas is an excellent opportunity to make additional gross profit through better buying – hence the importance of tapping into supplier opportunities that are uncovered through newsXpress preferred supplier deals.

In reminding newsXpress members about Christmas offers we are respecting that some offers may have been missed through the year. Bottom line: we want newsXpress members to have the best Christmas ever!

newsXpress welcomes new members

While we don’t make a habit of announcing new newsXpress members here for competitiev reasons, we are thrilled today to welcome the following new members to the group: newsXpress Pambula NSW, newsXpress Mt Morgan QLD ,newsxpress Monier QLD, newsXpress Newstead  TAS and newsXpress Jindabyne in NSW.

We have plenty more new members close to joining the group as newsXpress grows its membership base across the country. Our Grow Your Own Way campaign is striking a nerve with newsagents keen to grow their businesses yet to have flexibility to operate independently as needed.

newsXpress newsagency exclusive product selling out

cobestknoxProduct imported especially for newsXpress stores and released just over a week ago has been selling our based on sales reports from participating members. Taking on the product was optional for newsXpress members. Those who did take on the product are enjoying excellent success.

The range includes book ends and money boxes. Beautifully made and delivering excellent margin. newsXpress members are very happy with the results.

Access to the products was negotiated exclusively for newsXpress members at a recent gift fair in Hong Kong and the result was a range of terrific product for newsXpress members.

In making the product optional for newsXpress members, newsXpress allowed local businesses to go with the exclusive product only if they felt that it was right for their business. This is newsXpress serving the needs of members is a respectful way.