More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.
newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.
newsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.
Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.
Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.
In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.
In the newsagency channel, newsXpress owns Halloween.
The latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.
The Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.
The Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.
Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.
The newsXpress In Store shopper newsletter is promoting pens this month, sharing some stories of how pens are used by customers.
This customer engagement newsletter is showing off out connection with pens beyond them being a product we sell. It shows understanding and reinforces the newsXpress customer experience focus.
While newsXpress helps members enjoy good business off some valuable new product categories, we continue to support and work with traditional categories that sit at the core of the Australian newsagency experience.
newsXpress Central Highlands in Queensland is promoting the start of 2014 diary season with this promotional display at the front of their business.
This is excellent use of the newsXpress 2014 diary collateral.
Reports from around the newsXpress network is of strong sales for 2014 diaries already.
newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.
Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons. Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken. A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.
The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.
Feedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.
Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.
Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.
Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
GROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.
This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members. It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of their own future.
Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Here’s the song that inspired the newsXpress GROW YOUR OWN WAY marketing campaign:
GROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.
Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Newsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.
GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.
Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
newsXpress members have been sharing excellent business insights with each other this weekend in a private, members-only, forum.
From advice on hot-selling products to business management advice, the communication this weekend between newsXpress members for all members to see have been a delight and commercially valuable. It shows the value of members sharing insights with each other for the benefit of individual businesses and the newsXpress group as a whole.
This is great to see … businesses uniting behind a common brand for all to benefit.
newsXpress Toorak is enjoying good success from the placement of wedding and anniversary related gifts in with cards in their card department. Reflecting an overall store refresh, the integration of gifts with cards through the card department is proving to be a good business move.
newsXpress is able to help with buying gifts to facilitate newsXpress members getting into this gift with cards space and thereby maximise gift buying opportunities.
The 2014 calendars being promoted by newsXpress members are selling very well if re-orders from members are anything to go by. Dog calendars are proving to be especially popular this year and the peak calendar season is yet to kick in. The results for newsXpress members are money and shopper efficiency as calendars bought this time of the year are usually on impulse.
newsXpress has a structured approach to calendars with head office buying advice and help for members wanting to make the most of the calendar opportunity.
Congratulations to the team at newsXpress Myer Centre in Brisbane for selling a winning ticket in Wednesday nights Lotto – helping one of their customers pocket a cool million dollars.
A great start for this new newsXpress member in the busy Myer centre in the heart of Brisbane.
More and more newsXpress members are reporting sales success when following our candy lane advice on product mix, layout and shopper engagement. But we’re not publishing operational details and photos here since we want to keep the details of how we’re doing this to our own community.
One newsXpress member yesterday reported a $36.95 in additional revenue from a customer who came to the counter with a $5.99 card to purchase. The $5.99 plus$38.95 resulted in a sale worth $42.94. This is solely as a result of newsXpress buying, layout and marketing advice as presented at our first conference in Melbourne early this year and reinforced at our Gold Coast conference a few weeks ago.
newsXpress members are loving the practical money-making advice form newsXpress.
newsXpress members following the advice from our merchandising team and engaging with Giggle and Hoot are loving the sales results. Implemented as part of our exclusive plush wall or offered as a stand-alone range, newsXpress members love not only the product but also the strategy behind the product. Giggle and Hoot is another well-known brand that our shoppers are enjoying in our retail network.
Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result. Congratulations newsXpress The Gap!