Month: October 2011

What a terrific Halloween season

newsXpress stores across Australia have been embracing and loving the Halloween season this year.  We have seen a wonderful range of terrific in-store displays offering a broad range of  products from preferred suppliers.

In addition to valuable sales revenue, halloween has given newsXpress stores a wonderful opportunity to show off creative visual merchandising skills and smart retail management tactics.

The photo shows the Halloween display created at our newsXpress Knox corporate store where Halloween has been a real hit for us.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Ocean Grove

newsXpress Ocean Grove has been embracing the Halloween opportunity in-store in the lead up to today.  Their display has been a broad mix of Halloween partly, dress up and other products for Halloween shoppers.  This display which has faced shoppers as they enter the business was in ideal positioning to leverage store traffic.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Ivanhoe

Halloween has worked at treat at newsXpress Ivanhoe.  We caught the display late in the season, after excellent sales.  Supporting a range of products from newsXpress preferred suppliers, the success here shows how Halloween can work in a suburban situation.  This is a fun season with broad appeal for newsXpress businesses which make the most of the opportunity, as they have done at newsXpress Ivanhoe.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Ascot Vale

newsXpress Ascot Vale has been promoting Halloween products in the window to attract shoppers.  Based around an excellent range of products, the display caters to a range of opportunities from personal trick or treating to dressing the desk at the office tomorrow (October 31).

The photo does not do the terrific window display justice.  In store it looked even better!  Scary and fun!

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Pakenham

Placed in the window and facing out onto Main Street Pakenham, newsXpress Pakenham has been promoting Halloween 2011 with this display in addition to other promotions in-store.  Click on the image to see a larger version.

Creating a display shoppers can walk around drives sales.  It is better than type of display you see in a supermarket.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Yarram

newsXpress Yarram has been promoting Halloween 2011 in the shop window, facing onto the main street of Yarran yet easily seen by shoppers in store.  Please click on the image for a larger version of the photo.

A Halloween display like this works a treat in a country town newsagency where it can own the season and thereby bring in new traffic based on word of mouth.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Riverlink

newsXpress Riverlink at Riverlink Shopping Centre in Queensland, has been promoting Halloween with this excellent display of a broad range of Halloween product.  Please click on the image for a larger version.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

Seen by all shoppers who enter or pass the newsagency, this display has put Halloween on the shopping list well and truly.  The display is better than any other retailer nearby in terms of overall offer and range of products available.  Plus the items win on price.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our work over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Maryborough

newsXpress Maryborough in Victoria has been promoting Halloween throughout the store including with this product display which faces shoppers as they enter the business.  Click on the image to see a larger version.

The newsXpress Maryborough team has used Halloween as an excellent transition between Father’s Day to Christmas, having fun with the season along the way.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Halloween at newsXpress Wetherill Park

Check out the Halloween display at newsXpress Wetherill Park in New South Wales.  Please click on the image for a larger version.

Packed with products from newsXpress preferred suppliers and playing some beautiful retail theatre, this display works a treat is positioning this business as the go to place at Stockland Wetherill Park for all things Halloween this year.

newsXpress has been promoting Halloween since 2005.  Back then we were the first newsagency marketing group to engage in this seasonal opportunity.

It is our pioneering, sourcing suppliers, delivering creating marketing collateral, training newsagents on visual merchandising and running community engagement programs which has paved the way for so many other newsagents to now leverage Halloween for commercial success.

Thanks to our wok over the years, Halloween is in the top four seasons for some newsXpress businesses, delivering excellent rewards.

 

Honouring Garry Angus

As a mark of respect for and in honour of the life of Garry Angus, newsXpress will not be posting any blog posts or sending business emails to newsXpress members today.

Garry’s funeral is being held today at t 1:30PM at St. Kilian’s Catholic Church, McCrae Street, Bendigo.

Garry was an active newsXpress member, operating newsXpress Pall Mall in Bendigo.

Garry was a good friend to many in the newsXpress family.

Many newsXpress members are in Bendigo for today’s funeral, to support Garry’s family and to farewell a good mate.

Scary Halloween display at newsXpress Whittlesea

Click on the image to check out the scary, and fun, Halloween display at newsXpress Whittlesea.  Halloween is terrific for creating retail theatre.  This display certainly does that, it makes newsXpress Whittlesea the place to visit for a scare this Halloween.

With an excellent range of Halloween products sourced from newsXpress preferred suppliers at competitive pricing, this season is a commercial and community success for newsXpress members.  We all get to have some great fun.

Go on, click on the image…

Lego success reinforces the value of brands

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers.  In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product.  Sales results back this up.  This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important.  being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

Raising funds for the RSPCA with boxed Christmas cards at newsXpress

newsXpress stores across Australia are raising money for the RSPCA through the sale of specially marked boxed Christmas cards.  The designs of our boxed Christmas cards, which are exclusive to newsXpress, are part of a commercial and socially responsible campaign for Christmas 2011.

This campaign further shows off the newsXpress difference and promotes not only quality and enjoyable products but also supports a charity which does important work in the Australian community.

newsXpress has provided collateral to stores for promoting the RSPCA fund raising connection.  We are being transparent on exactly how much money from each box of cards sold goes to the RSPCA.

 

Terrific Halloween offer at newsXpress Pakenham

newsXpress Pakenham has an excellent range of Halloween products on show in-store from newsXpress preferred suppliers.

Topped with our newsXpress Halloween poster, the display shows the wonderful range of Halloween items for all budgets and ages from voice changers to candy baskets to Witches hats.  All good fun and good value.

We are having a fun time with Halloween across newsXpress stores this year.  We have new products offering plenty of new types of scares.

Congratulations to newsXpress Pakenham for a great Halloween display.

Better Homes and Gardens subscription offer promotion

newsXpress Inverloch is promoting the exclusive to newsXpress Better Homes and Gardens Christmas gift subscription offer with this display placed directly opposite the sales counter – a very busy location in the newsagency.

Promoting the Better Homes and Gardens magazines with the exclusive gift subscription as is being done at newsXpress Inverloch is best practice in our view.  You are promoting the current issue of the magazine and inviting that shopper to share the magazine they love with a loved-on for Christmas.

newsXpress has this exclusive Christmas gift subscription offer thanks to our Strategic Partner, Pacific Magazines.

Hallmark Jingles a success at newsXpress Bairnsdale

newsXpress Bairnsdale have been enjoying tremendous success with Jingle, the talking dog from Hallmark.

One day last week, they had sold by 1pm.  They did this by taking Jingle for a walk and showing him off.

Jingle is another innovation from newsXpress Strategic Partner Hallmark Cards.  We are thrilled to have this innovative and fun product as part of the newsXpress offer this Christmas.

Jingle reinforces the value of the Hallmark brand and is certain to help drive sales of other Hallmark Christmas products including single and boxed greeting cards.

Jingle also enhances the fun and interactivity, of Christmas.

newsXpress Halloween promotion on TV – a new level of newsagency marketing

Our next TV commercial has hit the airwaves and it features Halloween.  Promoting newsXpress stores as the go to places for Halloween products, the TV commercial separates newsXpress businesses away from other businesses in the newsagency channel.

newsXpress is delivering best-practice newsagency marketing.

Building brand awareness in the newsagency channel as we are through our regular TV campaign is vital to driving growth in store traffic and sales.

 

Welcome lalaland cards

newsXpress is pleased to welcome the range of lalaland art house cards to the greeting card mix.

Available in gift card as well as regular size, the lalaland range is genuinely unique and appealing to a different shopper to the more traditional card range.

The space-efficient spinner enables the cards to be placed appropriately to attract easy impulse purchase.  This is what newsXpress members are doing … and reaping excellent sales as a result.

newsXpress represents its members when it comes to bringing on new suppliers.  We serve our community, looking at suppliers and type of suppliers our members encourage us to look at. lalaland is one such supplier, offering a unique, fresh, range of greeting cards.

All suppliers considered by newsXpress go through a rigorous evaluation process.  The result is a suite of supplier which our members trust and are confident in doing business.  The choice of doing business is left to the members.

 

Promoting the EXCLUSIVE Better Homes and Gardens Subscription offer

newsXpress stores across Australia are promoting the Better Homes and Gardens Christmas gift subscription offer on the display unit promoted by our friend at Pacific Magazines.

This display unit placed at the front of the newsagency in the best traffic location will help newsXpress members drive sales of the valuable gift card and deliver to the business excellent margin dollars as a result.

We know from research that offering this Christmas gift subscription will not detract sales from our newsagencies.  This is an easy gift to purchase, slip into a Christmas card and post across the country to a far away friend or loved-one.

A Better Homes and Gardens gift subscription is the kind of gift which gives all through the year.  You know it will be loved because of the tremendous popularity of the – magazine as well as the backing of the TV and radio show.

Monsterous plush a hit with the Halloween shopper

newsXpress Knox has the Monsterous mini plush range as part of its broad Halloween offer this year, providing an excellent gift for parents and others to get into the fund of Halloween.  Placed at the counter for impulse purchase, the Monsterous plush is an easy good-value excellent margin impulse item and a nice way to engage even more shoppers in the wonderful, fun and profitable Halloween opportunity.

This is another good story from the newsXpress merchandise team.

Please click on the image to see details of the items.