March, 2011 | newsXpress Blog

My Family stickers from The Sticker Family at Mt Martha

newsXpress Mt Martha is promoting the My Family stickers from The Sticker Family at the entrance to the newsagency. This is ideal placement as the promotional pull-up banner can be seen by people walking out the front of the business. While only a new product at Mt Martha, the My Family stickers are already selling well.

newsXpress is proud of the reach achieved across our retail network for the My Family stickers. The stickers are extending the reach of what shoppers thought they could purchase in a newsagency. We are showing off the newsXpress difference in our businesses.

Newsagency marketing group value on show at newsXpress

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm. What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively. Lucky Charm meets the claim by offering to beat other’s prices by 5%. We consider that to be lazy marketing. newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

Promoting a birthday selection at Riverlink

newsXpress Riverlink is promoting a good selection of birthday gifts from newsXpress preferred suppliers in a terrific display on the dance floor. Click on the image to get a better look at the display.

Now is a perfect time for such a display as we are in between seasons – Easter is still six weeks away. this display at newsXpress Riverlink is well timed. The mix of products is excellent, appealing to a range of tastes and for a good range of birthdays.

Congratulations to all involved at newsXpress Riverlink for such initiative and thank you for supporting newsXpress preferred suppliers!

I Love Magazines promotion at Merrylands

newsXpress Merrylands hae been promoting the I Love Magazines consumer campaign at the front of the newsagency, facing shoppers in the mall. This has been an excellent promotion for drawing shoppers into the business – hence the appropriate and valuable placement of the display at newsXpress Merrylands.

newsXpress was fully briefed on the I Love magazines campaign late last year, enabling the group to fully prepare for the opportunity, engage newsXpress team members and ensure that member engagement was leveraged for maximum advantage for our group. newsXpress stores received easy access to collateral, display units and other materials with which to promote the offer.

At newsXpress Merrylands and right across the newsXpress retail network it has been terrific to see member engagement. This demonstrates the value of working together on a common goal. It also shows how we are able to leverage magazine traffic into other sales. It demonstrates a newsXpress difference.

I Love Magazines promotion at East Maitland

newsXpress East Maitland has been promoting the I Love Magazines campaign from ACP magazines and endorsed by newsXpress with good placement of the display unit on the dance floor.

This promotion is all about driving incremental purchases of the promoted titles and the East Maitland display leverages that.

Through business development manager visits and other interaction, newsXpress has been facilitating uniform execution of the drivers of the I Love Magazines campaign across our group.

My Family stickers from The Sticker family at Mornington Central

The My Family sticker range from The Sticker Family is a hit at newsXpress Mornington Central … as it is right across the newsXpress network.

Being promoted with a pull up banner facing all shoppers as they enter the store, newsXpress Mornington Central is making the most of the opportunity of exclusivity in Mornington for this fun and innovative range of products.

Families come in all shapes and sizes. The My family sticker range enables this diversity to be reflected on the rear car window and elsewhere. The sticker range is excellent. The family connection is ideas for family oriented newsXpress stores.

Promoting I Love Magazines at Rosebud

newsXpress Rosebud has been promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency. They have been vigilant about promoting titles connected with the I Love Magazines campaign and ensuring that the stand is fully stocked at all times.

This is what good newsXpress newsagents do – ensure that they meet the requirements of all promotions such as this so that they can leverage the maximum incremental business the promotion can drive.

Publishers run promotions such as this to drive sales. newsXpress understands that and this is why we get behind them nationally – to connect newsXpress stores with the commercial benefits at the store level. It drives a good win win.

Excellent tactical placement at newsXpress Bairnsdale

The folks at newsXpress Bairnsdale made a smart move promoting the My Family sticker range from The Sticker Family just behind the stand promoting the I Love Magazines consumer campaign from ACP Magazines.

Customers entering the store were faced with an opportunity to win $5,000 and right behind that was this innovative syicker range which is exclusive to newsXpress Bairnsdale in Bairnsdale.

Using a high profile consumer competition to draw attention to a new product range as is being done at newsXpress Bairnsdale is a smart move. The two stands also visually compliment each other given their respective colours.

Working together across our retail network on consumer campaigns like I Love Magazines and promoting new ranges such as the My Family stickers is a real strength of newsXpress.

My Family stickers from The Sticker Family at Ascot Vale

newsXpress Ascot Vale is promoting the very popular My Family sticker range from The Sticker Family to all customers entering the store. As we are finding right across the newsXpress retail network, sales are strong from existing customers and new traffic.

The pull up banner is proving to be the best way to promote the My Family sticker range as it shows off the range of stickers available.

Since newsXpress brought on this new range of products, uptake among newsXpress members has been excellent, creating a proactive retail network for the My family stickers and showing off the value of the newsXpress network to other suppliers. From the placement of the pull up banners to customer service, newsXpress and newsXpress members are demonstrating the value of working together and respecting the compliance goals of a supplier.

I Love Magazines at Mt Martha

newsXpress Mt Martha has been promoting the I Love Magazines campaign to customers as they enter the store. This excellent placement is exactly what newsXpress stores have been asked to deliver as pert of their group-wide commitment to the campaign.

Magazines are important to newsXpress Mt Martha, they have an excellent range and support this with terrific personal service. They are leveraging their magazine traffic with sales into new categories of products. newsXpress and our roster of preferred supplier sis helping to drive this for the store.

The I Love Magazines campaign has been an excellent opportunity to refresh shopper interest in the promoted titles and the magazine category more generally.

Magazine Display of the Week: Ascot Vale!

newsXpress Ascot Vale has the best magazine display we have seen in our travels this week – for Harper’s Bazaar.

This stunning display confronts shoppers entering the store and makes an excellent statement not only about the magazine but also about the professionalism of the business.

Well done to everyone at newsXpress Ascot Vale for such a wonderful display and for showing off the newsXpress can-do approach to professional visual merchandising.

newsXpress will try and select a magazine display each week for special attention – especially a display which shows the newsXpress commitment to magazines in a bold way. This display at Ascot Vale is perfect for kicking off the additional attention to magazine related visual merchandising.

Promoting Great Ink Deals at Sunbury

newsXpress Sunbury is promoting the excellent value of the latest newsXpress HOT Ink! catalogue compared to ink prices from nearby competitors. Their new ink wall is laid out by brand and using shelf price tickets provided by newsXpress to coincide with the HOT Ink! catalogue. This self service wall is what newsXpress recommends. Our experience is that it drives sales and this is proving to be the newsXpress Sunbury experience. Well done to Brendan, Rita and the team for embracing change with the new HOT Ink! wall layout.

If you live in Sunbury and buy ink for your printer at work or at home, check out newsXpress Sunbury. They have an excellent range of brand name inks at excellent prices.

This is another newsXpress difference: delivering products to members at excellent prices, backed by proven traffic generating campaigns and supporting this with valuable insights for driving sales in-store.

I Love Magazines at Umina

newsXpress Umina has been supporting the I Love Magazines campaign from ACP with this display. This is one of several isplays they are running to ensure that they get the most from the opportunity. In addition to helping their customers win prizes, newsXpress Umina, like all good newsXpress members, are chasing incremental business.

Congratulations newsXpress Young

newsXpress Young was announced the New Technology Newsagent of the year for NSW/ACT at the NANA Awards Dinner last night. Congratulations to ted, Kate and the team at newsXpress Young. A key factor in their winning of the award was their creation of an Optus store within a store at newsXpress young … offering the full range of Optus services to the people of Young. Talk about innovation!

The opening of the Optus store within a store store was facilitated by newsXpress preferred supplier Jenlist.

Congratulations again to newsXpress Young!

My Family Stickers from The Sticker Family in Sunbury

The My Family sticker range from The Sticker Family is being promoted to Sunbury shoppers at newsXpress Sunbury with the pull up poster on display at the front of the store – facing shoppers in the mall. Sales have been excellent for this range. Even though the My Family stickers have only been in Sunbury for a short time, newsXpress Sunbury is reporting excellent word of mouth driving good sales. newsXpress stores appreciate the support from preferred supplier, The Sticker Family and their commitment to respect existing retail partners when considering new outlets.

I Love Magazines at newsXpress Ascot Vale

newsXpress Ascot Vale is promoting the I Love Magazines consumer campaign with a terrific display facing shoppers as they enter the store. This high traffic location is perfect for promoting the consumer prizes on offer and driving incremental business for the ACP Magazines titles on the display. It reinforces newsXpress Ascot vale as the go to place for magazines in Ascot Vale.

newsXpress stores across have embraced the I Love Magazines campaign by placing these display units in high traffic locations. This commitment from the newsXpress network is another example of the value of the group working together on a common goal.

My Family stickers from The Sticker Family at Lismore Square

newsXpress Lismore Square has joined the network of newsXpress stores promoting the My Family stickers range from The Sticker Family. They are promoting the range in-store with the pull up promotional banner placed on the dance floor, facing shoppers as they enter the store. Lismore shoppers can get in on the My Family stickers craze at newsXpress Lismore Square.

Expensive Price Guarantee for The Lucky Charm newsagents

We have the best prices guaranteed and if you find a cheaper price we will beat it by 5%. This is the claim for the latest ink offer by The Lucky Charm, a newsagency franchise group of 20 or so stores.

Comparing the latest ink catalogue published by The Lucky Charm with that just published by newsXpress, any shopper can see that their prices are not the best. While the beat newsXpress prices around 20% of the time, newsXpress beats them for the rest – and that is comparing only against the limited range on the flyer from the Lucky Charm.

newsXpress members can be confident that the HOT Ink! campaign continues to deliver excellent consumer value. Our consistency is unparalleled in the ink category. Our pricing and ranging leadership is backed by professional marketing collateral, in-store strategies and tactics which drive sales and marketing support materials for presenting a professional look for ink.

As for offering to discount 5% below the best price offered by a competitor – talk about expecting your customers to do the work which good retailers should do for themselves. Officeworks uses this tactic often. Our view is that it is lazy.

Here at newsXpress we believe that we have to put out the best offer possible. Our merchandise, marketing and business development teams work hard to help our national retail network deliver this every day.

My Family Stickers from The Sticker Family at Glendale

newsXpress Glendale is promoting the My Family sticker range from The Sticker Family with a promotional banner showing off the range of stickers in the main window facing shoppers as they pass the store. based on the excellent sales data and shopper behaviour feedback which newsXpress has gathered for this range, window placement is the best approach for diving success for the My Family stickers. Sales at newsXpress Glendale are proof of this. Attracting new shoppers and helping existing shoppers get into the sticker collection, this promotion is proving to be a valuable success.

My Family stickers from The Sticker Family at Wetherill Park

The My Family sticker range from The Sticker Family is on show at newsXpress Wetherill Park in NSW. Wonderfully displayed in-store in a car rear window, shoppers at Wetherill Park are able to see how various configurations of the My Family stickers look. This helps guide shoppers to purchase full sets. It offers plenty of ideas. There is nothing like showing to help drive sales. The My Family stickers display in placed behind the counter at newsXpress Wetherill Park, an ideal location for impulse purchases.

newsXpress stores across Australia are reporting excellent sales of the My Family sticker range.