newsXpress Rosebud has been promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency. They have been vigilant about promoting titles connected with the I Love Magazines campaign and ensuring that the stand is fully stocked at all times.
This is what good newsXpress newsagents do – ensure that they meet the requirements of all promotions such as this so that they can leverage the maximum incremental business the promotion can drive.
Publishers run promotions such as this to drive sales. newsXpress understands that and this is why we get behind them nationally – to connect newsXpress stores with the commercial benefits at the store level. It drives a good win win.
