newsXpress Umina has been promoting magazines as an ideal Mother’s Day gift with this display crosss the front of the business, greeting customers as they enter the shop. Drawing together collateral from suppliers as well as newsXpress, the display offers a broad cross-section of magazines as Mother’s Day gift suggestions – in addition to the more traditional Mother’s Day gifts and Mother’s Day cards which are available in-store.
Mother’s Day at Mornington Central
newsXpress Mornington Central is promoting it’s Mother’s Day card range on the wall facing onto the high-traffic dance floor area of the store. Featured under a spotlight, attention is drawn to the range to all who enter the store. This featured position is reflected in sales of Mother’s Day cards. Click on the image for a larger version of the photo.
Mother’s Day at newsXpress Redcliffe
newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.
Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.
Mother’s Day at newsXpress Knox
newsXpress Knox is promoting Mother’s Day right across the front of the business featuring a wonderful range of Hallmark cards, Mother’s day books and Mother’s day gifts. The range goes deep into the shop. Less than a third of the total Mother’s Day card range can be seen in the photo.
Based on traffic generation and sales for the season already, newsXpress Knox is set for a cracker Mother’s Day 2011.
newsXpress Salamander Bay Promotes Wedding Opportunity
newsXpress Salamander Bay made good use of newsXpress collateral opportunities promoting the early publishing of Woman’s Day magazine with this poster.
This is excellent use of newsXpress materials, demonstrating a tremendous point of difference for newsXpress salamander Bay over other retailers in their centre. The collateral enabled them to promote the magazine in a range of locations.
newsXpress members have access to vast array of newsXpress-exclusive marketing collateral … all of which is accessible from the private and secure area of our website. Much of the collateral can be customised for personal business use.
Well done Salamander Bay for taking this initiative.
Mother’s Day at newsXpress Deception Bay
newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
Mother’s Day at newsXpress Gatton
newsXpress Gatton has a terrific multi-faceted display in place promoting Mother’s Day cards and gifts. The display faces customers as they enter the newsagency.
Capped with the newsXpress Mother’s Day marketing collateral and featuring cards and gifts from newsXpress preferred suppliers, the display serves a broad cross-section of Mother’s Day shopping opportunities.
With Mother’s Day just a week away, newsXpress members like newsXpress Gatton are embracing the season to make the most of the opportunity. They understand the importance of seasonal based marketing not only for the Mother’s Day season but all seasons.
NRL Poster Pack Offer
newsXpress members have been provided access to a NRL poster pack sourced through one of our newsXpress preferred suppliers. This is a terrific offer. The posters make for great gifts for NRL fans as well as ideal purchase items for NRL supporters, these posters are sure to be a hit in major NRL states like NSW and QLD.
This offer further reinforces the diversity of the newsXpress product offer – outside of more traditional newsagency product offers.
May Specials Newsletter Published
Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.
This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.
The Sticker Family at Salamander Bay
newsXpress Salamander Bay is promoting The Sticker Family range out the front of the newsagency using the pull up banner with terrific success. Shoppers are drawn to the banner from where they can make their easy selection of the stickers they wish to purchase. By changing the location of the banner, newsXpress Salamander bay and other stores are able to continue to find new customers to purchase stickers from this wonderful and heartwarming range.
newsXpress is thrilled with the tremendous sales for The Sticker Family range being generated across our retail network. While others are chasing our coverage, we are streaking ahead with this successful range. Well done newsXpress members!
HOT ink! set to rock!
newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.
In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.
We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers. The HOT ink! flyers are a key part of successful newsagency marketing. They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.
newsXpress members … finalise your HOT ink! commitment today.
Great Agenda for newsXpress Mini Conferences
Last week, newsXpress published the agenda for the May Mini-Conferences including the news that we will have a suite of suppliers attending and supporting the events with excellent and exclusive to newsXpress product deals.
newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
- Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
- Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
- Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
Mother’s Day Book Sale at Knox
newsXpress Knox is participating in the Mother’s Day Book Sale organised through newsXpress.
Promoted on the flexible and efficient newsXpress promotional table and facing into the mall, the book sale is generating good traffic and sales for newsXpress Knox.
While promoted as a Mother’s Day sale, the range of book titles included is broad, resulting in excellent incremental business from shoppers already visiting the store as well as from those attracted to the store as a result of the book sale.
The newsXpress book strategy is valuable and successful for newsXpress members right across Australia, generating excellent new traffic for high-margin basket-building business.
Congratulations newsXpress Mortdale
Congratulations to the team at newsXpress Mortdale in New South Wales for winning Best Dressed Staff in the recent News Partners promotion supporting the Sunday Telegraph newspaper. The $500 prize was shared among all participating staff as a thank you for their personal engagement in the promotion. newsXpress supports promotions like this which add fun and excitement to the retail experience.
HOT ink! a hit at newsXpress Shoreline
newsXpress Shoreline in Tasmania has created a compelling ink display built around the successful newsXpress sub brand HOT ink!
Fitting nicely into a corner in the store, the HOT ink! display features the brands at the core of the HOT ink! offer: HP, canon, Brother, Epson and Lexmark.
Promoted regularly through direct mail catalogues, HOT ink! is a tremendous success for newsXpress members right across Australia.
Outside of catalogue promotions, newsXpress members promote the ink offer with local flyers which are accessible through the newsXpress website and using in-store displays like at newsXpress Shoreline.
Mother’s Day at newsXpress Glendale
newsXpress Glendale is promoting Mother’s Day gifts to shoppers as they enter the store with this terrific display. Capped with our newsXpress exclusive Mother’s Day collateral and featuring gifts from newsXpress preferred suppliers, this display offers a broad range of Mother’s Day gifts to shoppers visiting newsXpress Glendale.
The newsXpress merchandise team sourced a broad range of gifts for Mother’s Day from many newsXpress preferred suppliers. From impulse purchase opportunities through to considered high ticket price items, the Mother’s Day range available to newsXpress members for Mother’s Day 2011 is the most diverse available from our preferred supplier community. Early reports are of excellent sales.
Optus Broadband Offer Makes a Good Gift
newsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.
Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.
The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of. It is proving to be a good impulse purchase item. Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.
Mother’s Day at Armidale
newsXpress Armidale (NSW) is promoting an excellent range of Mother’s Day gifts from newsXpress preferred suppliers along with their range of Hallmark Mother’s Day cards.
With a Kobo e-reader on offer to one lucky newsXpress Armidale shopper and an excellent range of gifts and cards, there is plenty to turn browsers into shoppers.
With Easter cutting into Mother’s Day time, newsXpress stores across Australia have moved quickly to give the next season appropriate focus in-store.
Free Kobo e-reader at a newsXpress store near you
newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.
What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.
In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.
The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.
Remembering Anzac Day
Thanks to a wonderful mix of newsXpress preferred suppliers, newsXpress members have access to an excellent range of gifts – gifts like the Silent Soldier. This is an ideal gift for someone commemorating Anzac Day. Some retailers like to keep it for themselves and use it in a remembrance display at this time of the year.
Silent Soldiers, from preferred supplier Jasnor, is a commemorative range of hand crafted collectible figures inspired by the ANZAC spirit.
Today, we remember the ANZAC soldiers and indeed all soldiers who fought that we here and in other countries may live with freedom and democracy. As local, community focused, business people, today we pause to appreciate what we have and that this was hard fought for.