You can count on Renee at newsXpress Watergardens to come up with creative and compelling visual merchandising for seasons and all through the year. Dotted throughout the newsXpress Watergardens store are displays drive excellent sales results. For a newsagency surrounded by leading gift shops, newsXpress Watergardens performs very well in this product category.
The photo shows one of the Mother’s Day displays created by Rene. Making smart use of a column, Renee has beautifully positioned a selection of Mother’s Day gifts. Renee’s selection of the background colour is genius as it draws attention to the display but maintains the products as the hero.
Of course, the proof of any visual merchandising has to be in the sales result. This is something which Renee tracks, learning from which displays work and which could have done better. This commitment to tracking results is essential in retail.
