Two more newsXpress stores sold division one winning tickets in last night’s $21 million lotto superdraw. newsXpress Browns Plains and newsXpress Nambour Plaza each sold tickets winning $1,235,294.12. Congratulations!
Happy newsagents
We have been fortunate to mix with several newsXpress members over recent weeks at industry functions and trade shows. It has been a thrill to meet up with happy, positive and proactive newsXpress members at these events.
We are often greeted with news of a success story with a newsXpress promotion or some other good news. It’s a thrill to hear these and to see the joy of success showing on their faces.
With so much doom and gloom being reported about retail in the media at the moment, newsXpress is happy to be providing good news story opportunities.
Promoting Home Beautiful magazine
newsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display. capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.
Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress. Supporting their titles drives sales and supports the broader newsXpress mission.
newsXpress Glendale Promotes Newcastle, the Missing Years
newsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia. They have sold more than 500 copies of this book.
In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.
Connecting with local stories like this is a key part of the newsXpress approach to marketing. Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.
newsXpress Members Sign Up For New HOT ink! Campaign
newsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks. This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices. We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.
Promoting Darren Lockyer one-shot
newsXpress Gumdale is promoting the Darren Lockyer from ACP Magazines one-shot title with this display located at the front of the newsagency – facing shoppers as they enter.
This display is excellent support from newsXpress Gumdale for an important one-shot in Queensland.
newsXpress members promote magazines because they see excellent results from this category – as a traffic driver and as a basket builder. The magazine category is important to our businesses. As a group we seize opportunities to new title launches, one-shots and other special promotions … usually in a way which is exciting and enticing, driving excellent sales as a result.
Underscoring our promotional work is our newsXpress Magazine Club Card, the oldest and most successful shopper loyalty program in the newsagency channel.
Congratulations to Gumdale for this display!
Art Sale in Bairnsdale
newsXpress Bairnsdale has been running an art sale with the support of newsXpress preferred supplier Monte Marte. The excellent range is supported with professional price tickets and table skirting, creating a strong message for shoppers and riving good sales as a result. Running regular art sales strengthens the position of newsXpress Bairnsdale in the art space in the Bairnsdale region and this is sure to result in new traffic being attracted to the business.
The newsXpress Darren Lockyer Difference
Before Darren Lockyer Life of a Legend from ACP Magazines went on sale, newsXpress provided its members with an exclusive pre-sale flyer, enabling them to capture sales in advance.
This smart move gave newsXpress stores a point of difference against other newsagencies and retail outlets. It meant they could capture a sale and take payment before the one-shot hit the shelves.
This is a tactic newsXpress has used to great effect in the past. It’s a perfect example of the newsXpress difference in the magazine space, a difference which is promoted with pride throughout our businesses.
Lovatts Crosswords at newsXpress Sunbury Square
newsXpress Sunbury Square is promoting Lovatts crossword and puzzle titles with this co-location placement in with women’s weekly magazines. This is in addition to the usual location for crossword and puzzle titles.
Introducing a column of Lovatts titles in with weekly titles is a key part of the newsXpress / Lovatts recommended approach to driving incremental sales for the titles.
This initiative is part of the broader newsXpress magazine growth initiative. newsXpress stores love the magazine category in part because of initiatives like this which drive sales as well as shopper efficiency.
Ascot Vale supports Better Homes and Gardens Magazine
newsXpress Ascot Vale has been supporting Better Homes and Gardens with this tactical placement of the title with its daily newspapers. This placement is in addition to strong support for Better Homes and Gardens in its usual location in the newsagency. The newspaper placement is all about impulse purchase activity. We know it pays off – Better Homes and Gardens responds well to placement with newspapers.
Father’s Day Winner at newsXpress Eli Waters
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Father’s Day Winner at newsXpress Sunbury Square
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Father’s Day Winner at newsXpress Watergardens
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
newsXpress Top Ryde City Finds Room for Lovatts Titles
newsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.
This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.
While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.
In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.
Optus Mobile Phone Handset Deal Promotion for newsXpress
newsXpress stores across Australia are promoting a $39 handset deal is association with Optus. Sourced through newsXpress preferred supplier Jenlist, the $39 Optus mobile phone handset deal is a terrific offer and shows that newsXpress members are competitive when it comes to mobile phone prices.
We know from experience that selling mobile phones helps drive mobile phone top-up / recharge business. This is why newsXpress members are embracing this opportunity from Optus.
This promotion from Optus is included in the newsXpress In-Store Offers newsletter for September – post Father’s Day.
Lovatts Crosswords on Show at newsXpress Rosebud
newsXpress Rosebud has an excellent display of Lovatts Crossword and Puzzle titles anchoring the crossword department in-store. This Lovatts display cannot be missed by shoppers given the prime placement in the magazine department.
Using the Lovatts brand in this way is smart as it is the best known brand of specialist crossword and puzzle titles in Australia.
Shoppers in Rosebud will have no trouble finding the crossword department as a result of this high-profile placement and layout featuring the Lovatts brand.
Promoting Glasses to the Newsagency Shopper
With shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.
newsXpress stores are enjoying success with the JM Eyewear range.
By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.
Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.
Lovatts Crossword Titles on Show at newsXpress Ascot Vale
newsXpress Ascot Vale has been promoting Lovatts crossword and puzzle titles with this co-location placement in with weekly magazines.
By introducing a second display of the Lovatts titles in such a high traffic area of the business, newsXpress Ascot Vale is maximising the opportunity of the Lovatts brand. The result, simply, is more sales. That’s good for everyone.
newsXpress stores across the country are being encouraged to drive Lovatts sales through this same approach to co-location. The result is certain to be excellent year on year growth.
Book Sale at newsXpress Runaway Bay
newsXpress Runaway Bay in Queensland has been running a book sale with books from one of our preferred suppliers and backed by marketing collateral provided with the newsXpress in-store marketing collateral pack.
Book sales run in newsXpress stores like this generate additional traffic and excellent impulse purchase business. Achieving incremental business for such a good margin product makes the opportunity a win win win for newsXpress members.
Well done to the team at newsXpress Runaway Bay for making the most of this newsXpress supplier opportunity.
$50,000 in Father’s Day Prizes – a great newsagency marketing initiative
newsXpress is proud to have the most valuable pool of Father’s Day prizes on offer for purchasers of cards for Father’s Day. With the big day now here, newsXpress shoppers right across Australia are getting the good news that they have won a Sony Home Theatre System in our store level promotion run in association with Hallmark and funded by newsXpress. There is no additional cost for newsXpress stores to participate. Every newsXpress Hallmark store was given a Sony Home Theatre System to give to one lucky shopper. the total value of prizes on offer exceeeded $50,000. In meant that every newsXpress store had a winner.
So, newsXpress leads the newsagency channel not only on value of the prize pool for newsXpress shoppers but also in helping local stores create local winners.
This is the newsXpress difference.
Thank you to all of our newsXpress stores for participating and making Father’s day 2011 another great season for your shoppers, your store, newsXpress and our wonderful community of preferred suppliers.