Promoting Glasses to the Newsagency Shopper

knoz-glasses.JPGWith shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.

newsXpress stores are enjoying success with the JM Eyewear range.

By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.

Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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