Best practice seasonal representation

newsXpress Cooma made excellent use of the collateral provided for Mother’s Day 2012. We feel that their embrace of the season to make it the clear and dominant message throughout the store represents a good example of best practice use of the material.

In providing landscape and portrait posters, newsXpress presented members with collateral to suite a range of occasions. As the photo shows, this part of newsXpress Cooma made good use of the portrait posters down each aide of the newsagency in Cooma.

Wonderful Mother’s Day gifts at newsXpress Woden

newsXpress Woden has been offering an excellent range of gifts for Mother’s Day including this range from newsXpress preferred supplier Gibson.

Placed on a high-impact aisle end, the Gibson range faces shoppers as they enter the business. It’s a nice and valuable part of the Mother’s day range at the wonderfully stocked and merchandised newsXpress Woden store.

newsXpress members like the Gibson gift range for its diversity not only at peak seasonal times like Mother’s Day but also through the year for regular gift giving occasions.

newsXpress Woden represents best practice when it comes to gift ranging. Congratulations to the team.

Great Mother’s Day at newsXpress Cooma

newsXpress Cooma has been offering a terrific range of cards and gifts for Mother’s Day 2012, leveraging the opportunities form the newsXpress preferred supplier suite as well as from our friends at Hallmark Cards.

With clear branding in a high traffic area, shoppers at newsXpress Cooma are present an excellent range in an easy to shop manner.

Sales growth is the result and this is what retail is all about.  Kudos to the team at newsXpress Cooma for their continued success in this business which is loved by Cooma shoppers.

Mother’s Day at newsXpress Dandenong Plaza

newsXpress Dandenong Plaza, one of our newest newsXpress members, has been promoting Mother’s Day gifts and cards with this display in-store. The dance floor based range of gifts is framed professionally with the Hallmark Mother’s Day cards behind.

newsXpress members had access to an excellent range of gifts for Mother’s Day 2012 from a broad range of suppliers … and at special prices thanks to the work of our national merchandise team. newsXpress Dandenong Plaza took advantage of this as the photo shows.

With one day to go, Mother’s Day 2012 has been a hit right across the newsXpress group.

NEWSXPRESS EXCLUSIVE: One Direction calendar

newsXpress newsagency outlets will have the One Direction calendar for a month before any other retailer in Australia.

newsXpress members are ordering the calendar to ensure they have sufficient stock to meet demand by Australia’s vast legion of One Direction fans, fans who sold out an extraordinary number of 2013 concerns just a couple of weeks ago.

In addition to negotiating exclusivity, newsXpress provided members with a customer preorder form …  stores are reporting excellent sales.

Yes, another valuable newsXpress difference in action.

Mother’s Day at Top Ryde City

Top Ryde City

newsXpress Top Ryde City in Sydney is promoting Mother’s day 2012 with this display in the front window.

Featuring newsXpress and Hallmark collateral and promoting a wonderful range of Mother’s Day gifts, the display is all about attracting shoppers from the Top Ryde Shopping Centre into the store.

The opportunity to win a Breville food processor in store is a real draw card for newsXpress Top Ryde City and all newsXpress stores.

Each Hallmark newsXpress store has a food processor to give away – funded by newsXpress.

From the simple yet effective marketing collateral to the gifts below, the Mother’s Day offer at newsXpress Top Ryde City has been a key traffic driver this season.

Mother’s Day at newsXpress Yarram

This photo shows the window display for Mother’s Day at newsXpress Yarram.

Featuring Mother’s Day gifts and with the Breville food processor as the centrepiece, the display is enticing for shoppers in Yarram. One lucky newsXpress Yarram Hallmark Mother’s Day card shopper will win the food processor … in a real treat for local shoppers.

The photo shows how well the newsXpress and Hallmark collateral blend  – newsXpress members have been raving about this.

newsXpress provided stores with landscape and portrait collateral – allowing members to choose what suits their needs.

 

Slow Cooker promotion at Streaky Bay (SA)

newsXpress Streaky Bay is promoting the Slow Cooker 2 cookbook from our friends at ACP Magazines with this wonderful and tasty looking display in-store which faces shoppers as they enter.

The slow cooker at the centre of the display and the food combine to bring to life the tasty slow cooker opportunity to cookbook brings. Way to go newsXpress Streaky Bay!

The Slow Cooker 2 cookbook is filled with delicious slow cooker recipes and newsXpress newsagency outlets across Australia are working to make the most of the opportunity.

Mother’s Day window at newsXpress Pakenham

This is the Mother’s Day display facing shoppers on Main Street Pakenham as created by the team at newsXpress Pakenham. We love the use of the newsXpress collateral on the easel, the range of gifts and the overall enticing display. It’s a wonderful representation of Mother’s day gift opportunities in store for Pakenham shoppers inside the newsagency.

newsXpress Pakenham has the best range of Mother’s Day cards in this fast-growing town.

Mother’s Day in Pakenham

newsXpress Pakenham is promoting Mother’s Day 2012 with this wonderful display in-store.

Offering a wonderful range of Mother’s Day products and an excellent range of Hallmark cards, newsXpress Pakenham is a go-to place in Pakenham for Mother’s Day this year.

Capped with newsXpress collateral and featuring the opportunity to win a Breville food processor in-store, there Mother’s Day promotion at newsXpress Pakenham is sure to be a hit with Pakenham shoppers.

Right across the newsXpress group, Mother’s Day 2012 is working very well with some excellent success stories.

Mother’s Day at newsXpress Glendale

Shoppers in the Glendale (NSW) region have no better place to shop for Mother’s Day cards and gifts than newsXpress Glendale. There, the team can show off a wonderful range of cards and gifts for all sorts of Mother’s Day gift experiences.

Capped with newsXpress collateral and offering a Breville food processor to one lucky Hallmark Mother’s Day card shopper, the Mother’s Day season is a season of opportunities at newsXpress Glendale.

Check out the photo and see a different looking newsagency, a very successful and happy business … one loved by Glendale shoppers.

newsXpress EXCLUSIVE Grazia offer

newsXpress members have an EXCLUSIVE with this week’s Grazia magazine as a special tie-in for Mother’s Day.

Each copy of Grazia magazine in newsXpress newsagency outlets comes with a free cosmetic gift of eye shadow, lip gloss or nail polish.

We have timed this free and exclusive to newsXpress gift with ACP Magazines to coincide with Mother’s Day … Grazia is a perfect gift for plenty of mums and this is how newsXpress members are promoting the opportunity.

newsXpress members value magazines and the traffic they bring. we support this with the oldest and most successful loyalty program in the history of the newsagency channel. As well as the free gift with Grazia, newsXpress shoppers get a step closer to a free magazine.

Win a car at your newsXpress newsagency

newsXpress stores across Australia are giving shoppers an opportunity to win a Barina Spark car as part of a promotion with our friends at Pacific Magazines.

A couple of team members at newsXpress Bairnsdale got in on the promotion of the competition by becoming cars! What a hoot! What they have been doing is wonderful, fun and engaging. Certain to achieve sales growth for Pacific Magazines titles for the newsagency.

The embrace of the WIN A CAR competition in this way shows that they have fun at newsXpress Bairnsdale and that they are not your average newsagency.

newsXpress is thrilled to see this in-store engagement!

Engaging with consumer promotions is something newsXpress members do well … they know the sales lift which follows.

Food and wine magazine feature at newsXpress Pakenham

Check out the in-store support for the food and wine weekend promotion from ACP Magazines which they ran with at newsXpress Pakenham.

This stunning display brought a range of titles together under the one promotional banner, diving magazine engagement and showing the business off as the go-to outlet for food and wine related magazines.

This type of display is terrific for helping a newsagency own a category. Well done team newsXpress Pakenham!

Magazine sales continue to grow for engaged newsXpress members.

Win a car magazine promotion driving impulse purchases

The Win a car promotion being run across newsXpress stores in partnership with Pacific Magazines is working a treat at attracting shoppers as well as driving impulse purchases – as the team at newsXpress Pakenham is finding with their counter promotion as shown in this photo. The clear and consistent collateral from Pacific helps shoppers see and understand the opportunity and thereby consider the titles which are part of the promotion.

newsXpress members are promoting this campaign out the front of their businesses, at the counter and where each of the participating titles is located. … and on their person as another post today shows.

The result – excellent sales growth, way above the industry average.

One Direction posters a hit at Grovedale

newsXpress Grovedale has been promoting the One Direction posters from newsXpress preferred supplier Impact as part of their pitch of 1D products in-store.

Leveraging interest generated from 1D titles from magazine publishers Pacific and ACP, the posters are a nice margin and sales bonus.

The group is set to be high-profile for some time.

The One Direction poster unit is terrific in that it takes up a small floorspace footprint.

 

newsXpress members benefit from launch of Grand Designs Australia

newsXpress members are making bonus commission from the launch issue of Grand Designs Australia. Thanks to additional support from the publisher, Universal Magazines, newsXpress members were able to set supply quantity and tap into additional margin. This is in addition to delayed billing.

Grand Designs Australia is proving to be a popular title with some ordering additional stock already. We encourage not only newsXpress members but all newsagents to actively promote the title to make the most of such a high-profile product launch.

Promoting Mother’s Day at newsXpress Canterbury

newsXpress Canterbury in Victoria has been promoting Mother’s Day in their front window which faces the famous Maling Road.

There is one Mother’s Day display message facing onto the street and another display facing in-store. The photo shows the in-store facing Mother’s Day display.

Notice the use of the landscape and portrait collateral provided by newsXpress – we did this to give stores flexibility and they are embracing it.

The window display at canterbury is just part of their overall Mother’s Day pitch … a wonderful promotion in support of this vitally important retail season.