newsXpress Blog

Lovatts Crosswords at newsXpress Sunbury Square

newsXpress Sunbury Square is promoting Lovatts crossword and puzzle titles with this co-location placement in with women’s weekly magazines. This is in addition to the usual location for crossword and puzzle titles.

Introducing a column of Lovatts titles in with weekly titles is a key part of the newsXpress / Lovatts recommended approach to driving incremental sales for the titles.

This initiative is part of the broader newsXpress magazine growth initiative. newsXpress stores love the magazine category in part because of initiatives like this which drive sales as well as shopper efficiency.

Ascot Vale supports Better Homes and Gardens Magazine

newsXpress Ascot Vale has been supporting Better Homes and Gardens with this tactical placement of the title with its daily newspapers. This placement is in addition to strong support for Better Homes and Gardens in its usual location in the newsagency. The newspaper placement is all about impulse purchase activity. We know it pays off – Better Homes and Gardens responds well to placement with newspapers.

Father’s Day Winner at newsXpress Eli Waters

Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!

Father’s Day Winner at newsXpress Sunbury Square

Father’s Day Winner at newsXpress Watergardens

Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!

newsXpress Top Ryde City Finds Room for Lovatts Titles

newsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.

This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.

While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.

In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.

Optus Mobile Phone Handset Deal Promotion for newsXpress

newsXpress stores across Australia are promoting a $39 handset deal is association with Optus. Sourced through newsXpress preferred supplier Jenlist, the $39 Optus mobile phone handset deal is a terrific offer and shows that newsXpress members are competitive when it comes to mobile phone prices.

We know from experience that selling mobile phones helps drive mobile phone top-up / recharge business. This is why newsXpress members are embracing this opportunity from Optus.

This promotion from Optus is included in the newsXpress In-Store Offers newsletter for September – post Father’s Day.

Lovatts Crosswords on Show at newsXpress Rosebud

newsXpress Rosebud has an excellent display of Lovatts Crossword and Puzzle titles anchoring the crossword department in-store. This Lovatts display cannot be missed by shoppers given the prime placement in the magazine department.

Using the Lovatts brand in this way is smart as it is the best known brand of specialist crossword and puzzle titles in Australia.

Shoppers in Rosebud will have no trouble finding the crossword department as a result of this high-profile placement and layout featuring the Lovatts brand.

Promoting Glasses to the Newsagency Shopper

With shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.

newsXpress stores are enjoying success with the JM Eyewear range.

By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.

Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.

Lovatts Crossword Titles on Show at newsXpress Ascot Vale

newsXpress Ascot Vale has been promoting Lovatts crossword and puzzle titles with this co-location placement in with weekly magazines.

By introducing a second display of the Lovatts titles in such a high traffic area of the business, newsXpress Ascot Vale is maximising the opportunity of the Lovatts brand. The result, simply, is more sales. That’s good for everyone.

newsXpress stores across the country are being encouraged to drive Lovatts sales through this same approach to co-location. The result is certain to be excellent year on year growth.

Book Sale at newsXpress Runaway Bay

newsXpress Runaway Bay in Queensland has been running a book sale with books from one of our preferred suppliers and backed by marketing collateral provided with the newsXpress in-store marketing collateral pack.

Book sales run in newsXpress stores like this generate additional traffic and excellent impulse purchase business. Achieving incremental business for such a good margin product makes the opportunity a win win win for newsXpress members.

Well done to the team at newsXpress Runaway Bay for making the most of this newsXpress supplier opportunity.

$50,000 in Father’s Day Prizes – a great newsagency marketing initiative

newsXpress is proud to have the most valuable pool of Father’s Day prizes on offer for purchasers of cards for Father’s Day. With the big day now here, newsXpress shoppers right across Australia are getting the good news that they have won a Sony Home Theatre System in our store level promotion run in association with Hallmark and funded by newsXpress. There is no additional cost for newsXpress stores to participate. Every newsXpress Hallmark store was given a Sony Home Theatre System to give to one lucky shopper. the total value of prizes on offer exceeeded $50,000. In meant that every newsXpress store had a winner.

So, newsXpress leads the newsagency channel not only on value of the prize pool for newsXpress shoppers but also in helping local stores create local winners.

This is the newsXpress difference.

Thank you to all of our newsXpress stores for participating and making Father’s day 2011 another great season for your shoppers, your store, newsXpress and our wonderful community of preferred suppliers.

Hallmark recordable Storybooks Ideal for Father’s Day

Hallmark recordable storybooks are being promoted by Hallmark on TV in time for Father’s Day this year. They make a wonderful gift not only for Father’s Day but all year through as many of our newsXpress members are finding.

These innovative and interactive books show off the value and commitment Hallmark delivers in its very special relationship with newsXpress. We are grateful to have these recordable storybooks available through the newsXpress network and are thrilled at the contribution they have made this Father’s Day.

Father’s Day at newsXpress Riverlink

newsXpress Riverlink has had a terrific Father’s Day 2011 with excellent card and gift sales.

The sales growth and success is very much as a result of the extraordinary commitment from the team at the store promoting Hallmark cards and a tremendous range of Father’s Day gifts including the Cadbury toolkit – which sold out a few days before Father’s Day.

As the photo shows, professional merchandising can drive excellent sales outcomes.

Congratulations to Belinda and the newsXpress Riverlink team for representing newsXpress so well this Father’s Day.

newsXpress Woden Promoting Father’s Day

newsXpress Woden at the Westfield shopping centre in Woden has been promoting an excellent range of gifts and cards as part of their Father’s Day campaign this year.

Located at the entrance to the newsagency, the wonderful range has been well shopped through the season showing the value of good buying and professional merchandising to show off the product.

Like so many newsXpress stores, Father’s Day 2011 has been a terrific season at newsXpress Woden.

Father’s Day Book Sale at Roselands

newsXpress Roselands has been running another book and gift sale as a massive outpost at the Westfield Roselands shopping centre.

Taking over centre court, this display looks fantastic as it takes the newsXpress business outside its four walls and well into the shopping centre.

Talk about promoting books, gifts and cards in a bold way for Father’s Day.

Father’s Day at newsXpress Milsons Point

newsXpress Milsons Point has been promoting Father’s Day Hallmark cards and a wonderful range of gifts in a high traffic location easily seen by all shoppers in the store. With gifts including the Cadbury toolboox, they are showing off items from newsXpress preferred suppliers and making the most of this terrific Father’s Day season.

Cadbury Father’s Day Gift a Feature at newsXpress Knox

The Cadbury’s tool box is a feature product of the father’s Day 2011 display at newsXpress Knox City in Victoria. Competitively priced, this toolbox positions newsXpress beautifully since we get to promote Australian’s best known chocolate brand through a unique and Father’s Day product at a compelling price and with a good margin.

By supporting well-known brands, newsXpress members are able to demonstrate a commitment to value and to leverage excellent sales.

Father’s Day Book Sale Selling Well

newsXpress members are reporting excellent results from the 2011 Father’s Day Book Sale which is being promoted with a four page flyer delivered to homes around participating newsXpress stores. Detailing excellent Father’s Day gift ideas as well as general book gift ideas, the flyer is driving traffic and generating good sales. Supported by newsXpress preferred supplier ABW, the 2011 Father’s Day Book Sale is just another way newsXpress is helping members attract new shoppers and build more profitable businesses.

A Cadbury Father’s Day

The Cadbury toolkit is proving to be a hit product this Father’s Day. Inside the metal toolkit is a selection of delicious Cadbury’s chocolates. What a tasty gift for dad this Father’s Day and what a wonderful brand-based point of difference for newsXpress. We are thrilled to have Cadbury on board and working with us build our brand by leveraging their brand.