Category: Plush

New Beanie Boos are out now

We are grateful to share that new Beanie Boos are out now, in time for Christmas.

They are adorable!

We are thrilled to announce the immediate release of these latest additions to the Ty Beanie Boos collection!

Thesenew characters, featuring the signature bright eyes and super-soft plush everyone loves, are available now and ready to join your collection. Ty continues to surprise and delight collectors with fresh designs, including a delightful menagerie of new animals and fantastical creatures that are sure to be instant favourites. Whether you’re a long-time collector looking to complete your set or searching for the perfect gift for a loved one, these new Beanie Boos offer a charming and diverse selection.

To secure your favourites and view the complete range, please visit our official Australian website:

www.beanieboosaustralia.com

We encourage you to visit the site promptly, as stock for these highly anticipated new releases is expected to be in high demand across the country. Don’t miss out on the chance to add these adorable newcomers to your growing collection before they disappear!

The enduring popularity of the Ty plush toy began with the original Beanie Babies in the early 1990s. These toys swiftly became a global cultural phenomenon and a major collectible. Ty Warner’s innovative marketing strategy of deliberate scarcity, which involved producing items in limited quantities and ‘retiring’ popular designs, created a massive frenzy and a highly engaged secondary market that defined the collectible landscape of the decade.

Building on this immense success and nostalgia, Ty introduced the distinct Beanie Boos line in 2009. These new characters retained the soft, ‘beany’ feel of their predecessors but were instantly recognisable by their signature feature: their oversized, sparkling, and captivating eyes. This distinctive design choice ensured the Beanie Boos quickly established their own unique identity, appealing to a new generation of enthusiasts while still retaining the high-quality and collectability that made the original line so iconic.

Today, Beanie Boos maintain their status as a global phenomenon, with collectors eagerly awaiting each new release. Each Beanie Boo comes with its own name, birthday, and poem on the signature heart-shaped tag, further cementing the personal connection collectors feel with each plush friend. This rich history and attention to detail are why these toys transcend simple plush, becoming cherished collectibles. The latest releases continue this proud tradition, bringing fresh energy and flair to the Australian collection.

We are excited for you to discover the latest characters!

Shop for Squishmallows at your local newsXpress

So many have joined the Squishmallows craze, loving these adorably and cuddly plush like they are family, for life!

Wee are so grateful to offer Squishmallows at newsXpress stores around Australia.

The super-soft, endlessly cuddly and highly collectible plush toys are taking Australia by storm, and for good reason! Whether you’re a seasoned collector hunting for a rare find or looking for the perfect gift, your search might be easier than you think. Your local newsXpress is a fantastic place to find your new favourite friend.

Your local hub for cuddly collectibles

While you might think of heading to a large toy store, your local newsXpress is a treasure trove for Squishmallows. Because our stores are all locally owned, each one has a unique range. This makes visiting your local newsXpress a bit like a treasure hunt—you never know which adorable character you might discover! It’s always worth popping in to see the latest arrivals to the squad.

Shop local, cuddle big

When you buy a Squishmallow from your local newsXpress, you’re doing more than just adding to your collection. You are supporting a local, Australian-owned small business. Your purchase directly supports a family in your community, helps create local jobs, and contributes to a vibrant local shopping strip. It’s a feel-good purchase in every sense.

The perfect All-in-One gift stop

Squishmallows are the perfect gift for birthdays, a get-well-soon present, or just a simple ‘thinking of you’ surprise. The best part about shopping at newsXpress is the convenience. You can find the perfect cuddly character, pick out a matching greeting card, and even grab the gift wrap all in one quick, easy visit.

Ready to find your next cuddly companion? Pop into your local newsXpress today and see which Squishmallows are waiting to be hugged!

The Squishmallows story begins back in 2017, when the first squad of just eight lovable characters was launched. Inspired by the irresistibly cute and soft plush toys of Japan, the goal was to create a unique, marshmallow-like toy that was comforting to hug. Their popularity soared to a global phenomenon, largely thanks to social media platforms like TikTok, where fans and collectors began sharing their squads and hunting adventures. With unique names and personalities for every character, the desire to collect them all began!

Happy Birthday Jellycat

Jellycat is 25 and we are celebrating in newsXpress stores.

People of all ages love Jellycat characters. Babies cling to them, young kids play with them and grandparents cuddle them.

Some families are connected with each other by everyone having the same Jellycat with them even when apart from each other.

Tips for keeping your Jellycat happy and healthy

  • For small spills or marks, try spot cleaning with a damp cloth and, if needed, a mild detergent.
  • Give your Jellycat a good shake and brush every now and then to keep the fur fluffy and dust-free.
  • Avoid leaving your Jellycat in direct sunlight for extended periods, as this can fade the colours.

By following these steps, you can ensure your Jellycat stays soft, cuddly, and ready for years of adventures.

Some people say the Jellycat they buy chooses them. We have seen that happen so many times. It is adorable. It makes buying Jellycat like adopting.

If you are not sure though, we can help. Call or email and we will be ready with suggestions for your consideration. And, once you have made your selection, we will take care to prepare your Jellycat for giving.

If you are unfamiliar with Jellycat, here’s what we think makes them so special, so loved:

  • Softness: Made with the luxuriously soft materials, Jellycat plush cuties are unbelievably huggable. They’re perfect for little ones (and big ones too!) who love to snuggle up with a comforting friend. Hug your first one and you will be hooked for sure.
  • Quirky and Unique Designs: Forget your everyday teddy bears – Jellycat boasts a delightful collection of whimsical creatures, from bashful bunnies to fancy dragons. There’s a perfect pal for every imagination!
  • Rich in Character: Each Jellycat has its own name and personality, adding to the fun and fostering imaginative play. They’re more than just a toy; they’re a friend waiting to be adopted!

Whether you’re searching for the perfect birthday gift for a little one, a quirky surprise for a friend, or a delightful addition to your own home decor, Jellycat plushies are sure to bring a smile. They’re the ideal companions for cuddles, imaginative adventures, and creating lasting memories.