Category: newsXpress newsagents

Fire at newsXpress Terrigal

newsXpress Terrigal was hit by a fire overnight.  newsXpress is working with the owners to help get the business trading again ASAP.

Here is the news report from the central Coast Express Advocate:

TWO Terrigal businesses were severely damaged by fire this morning, including a bottle shop in which $250,000 worth of liquor was destroyed.

Police first noticed the fire when officers patrolling Terrigal smelled smoke about 12.40am and went to Terrigal Esplanade to investigate.

The officers found bins and cardboard at the back of Vintage Cellars well alight.

They called in the NSW Fire Brigades who fought with the blaze until 3.45am when it was extinguished.

People living in two units above the cellars and newsXpress Newsagency had to be evacuated.

All four premises were badly damaged.

Two people had to be treated for smoke inhalation at the scene.

Police are treating the fire as suspicious.

Our thoughts are with Andrew and Cathy and their team.

newsXpress Bathurst benefits from packaging changes

bathurst-packaging.jpgnewsXpress Bathurst is one of a number of newsXpress stores to benefit from changes to the gift packaging area of the business.  By creating a more compelling and appealing story, newsXpress Bathurst is able to drive sales – benefiting the business and the preferred supplier relationship with Hallmark Cards.

With a terrific gift range in-store, having a good gift packaging range is a natural fit for newsXpress Bathurst, it drives basket size and enhances customer satisfaction.

newsXpress Orange dominates in Gifts

orange-gifts.jpgPaul Blunden has developed an excellent gift department at his newsXpress Orange store.  From the quality display in glass cabinets to special offers on the dance floor and elsewhere in the business, newsXpress Orange has a strong presence in the gift space.

The products in the photo are from a newsXpress preferred supplier – preferred suppliers offer newsXpress members preferential terms and, often, products.

Paul and the wonderful team at newsXpress Orange are among a small group of newsagents leading the newsagency channel in running a profitable and growing gift department in their store, leveraging traditional traffic.

Cracker book sale for newsXpress stores!

roselands-booksale.jpgnewsXpress Roselands had a cracker of a book sale like so many newsXpress stores over the last few weeks.  Excellent new traffic for an excellent margin product – thanks to newsXpress preferred supplier arrangements.  The outpost at the Roselands Shopping Centre was packed with book bargians, generating ecellent sales and promoting the newsXpress store nearby.

From shopping centre based businesses to smaller rural newsXpress stores, the latest Book Sale has been a tremendous success for newsXpress and its members.

Is that a Harley Davidson in the window?

104_0257.JPGnewsXpress Sunbury Square used a cut out Harley Sportster in their window to draw the eye to Harley Davidson licenced mugs from newsXpress preferred supplier Russ. The mugs are selling well – especially for a high price point of $20-$30. The success with the mugs is due to a terrific display – showing the value of professional merchandising.

newsXpress is thrilled to have innovative and entrepreneurial members like newsXpress Sunbury Square – redefining the newsagency experience.

newsXpress Maryborough supports Redwood Carnival

maryborough-winner.jpgnewsXpress Maryborough (VIC) were the proud sponsors of race 3 at the Redwood Carnival held by the Maryborough Harness Racing Club recently.  In the photo, Ross from newsXpress Maryborough is congratulating the winner.

newsXpress works with its members on local promotions such as this, providing access to branding and other material.  We understand the importance of local community engagement and support active newsXpress member involvement in this.

Slow Cooker promotion in Leongatha

leongatha-slow-cooker.jpgThe team at newsXpress Leongatha created this terrific impulse purchase display promoting the ACP Women’s Weekly Slow Cooker title as well as another popular Slow Cooker cookbook.

This display on the dance floor is in the right place to drive success with the popular titles.

Thanks to newsXpress supplier relationships, Leongatha and other newsXpress stores have been able to ensure good supply of the Women’s Weekly Slow Cooker title.

Watch for more newsXpress cookbook promotions – the food category is HOT!

Congratulations newsXpress Gympie!

Warrick Hosking has propelled newsXpress Gympie to take out the number 1 Emerald title in the Connections with ACP marketing program.  Through intensive in-store marketing, social media activity and other initives, Warrick is driving excellent traffic and leading good sales grrowth.

This is a coveted title among newsagents.  Warrick and the team at newsXpress Gympie should be proud!

Read some of what has been published at the Connections website:

In a Connections first newsXpress Gympie broke the one thousand Credit mark and accrued 1,190 Activity Credits by dedicating their window, promotional space and counter unit to Connections, reading their newsletter every week, participating in the fortnightly polls and surveys, completing their returns online, making regular online redemptions, and participating in any over and above initiatives from Connections.

The deciding chunk of Activity Credits always comes down to the level of store participation in Local Store Marketing activities. From January to June Warrick executed 78 LSM campaigns accumulating over 800 Activity Credits which gave him a healthy lead.

Since the introduction of Facebook into his business Warrick has moved majority of his campaigns online and continues to build his social network to drive magazine sales.

Toy Story promotion at newsXpress Sunbury Square

sunbury-square.JPGThe team at newsXpress Sunbury Square (VIC) has put together a terrific promotion for products related to the Toy Story movie which opened this week.  They have sourced licenced product from Hallmark and another newsXpress preferred supplier.

The range of products on offer is considerably more than you will see in a traditional newsagency – this is the newsXpress difference on show in Sunbury and exclusively at newsXpress Sunbury Square.

Cleverly placed on the dance floor near greeting cards, the display is designed to attract kids, parents and grandparents.

Eclipse products at newsXpress Wetherill Park

wetherill-park-eclipse.jpgThe team at newsXpress Wetherill Pack is backing their bold cinema advertising campaign promoting eclipse movie merchandise campaign with an excellent display.  The photo to the left shows just part of the display.

All of the eclipse products, clothing, games, calendars, boxes and other product have been sourced through and with the help of newsXpress preferred suppliers.

This display is an inspiration to all newsagents.

Brilliant Toy Story display at Wetherill Park

wetherillpark_toystory.jpgThe team at newsXpress Wetherill Park has created a stunning display promoting Toy Story merchandise.  Facing customers as they enter the store, the display is sure to attract plenty of attention and drive excellent sales.

This display is a perfect example of how to transition your newsagency away from looking like a traditional newsagency.  It exudes excitement and represents the type of retail theatre which we see as essential from retailers today.

The range on offer shows that newsXpress Wetherill Park is the place to go for Toy Story product.

The Toy Story puzzles are from a newsXpress preferred supplier.

newsXpress Terrigal promotes the 2010 World Cup

terrigal_world_cup.JPGThe team at newsXpress Terrigal has created am excellent window display promoting the 2010 World Cup.  Using newsXpress World Cup collateral across the top of the window as well as World Cup material from other suppliers the team has created a window display which is sure to be hit with customers and the talk of the town.

This window display sets a high benchmark for newsXpress members and newsagents generally.

Welcome new members

newsXpress is thrilled to welcome three new members this month:

  • newsXpress Kawana (QLD).  This is a former nextra store.
  • newsXpress Meve (WA).  A greenfield location.
  • newsXpress Miranda (NSW). An independent store.

We will have more new members to announce next month.

We are building a newsagency marketing group based on proactive business owners and employee teams.  This is why newsXpress focuses on member quality.  This is far more important than size.

The ideal newsXpress member is someone who wants to grow their newsagency, embraces change and respects the traffic of traditional products while driving sales of new products.

newsXpress Toronto supports World Cup

toronto-world-cup.JPGnewsXpress Toronto (NSW) is supporting the 2010 FIFA World Cup with a terrific display of newspapers and magazines in-store.  It is displays like this which add to the theatre of retail and make shopping more enjoyable.  newsXpress is working with many members on World Cup initiatives from displays to competitions.  We identified early on that the World Cup presented an excellent opportunity for newsXpress members, like newsXpress Toronto, to reap good commercial rewards while serving the community.

BRW Rich 200 at Milson’s Point

milsonspoint-brw.jpgnewsXpress Milson’s Point has a terrific display in-store for the BRW Rich 200 special issue of the magazine.

Big and bold, the display cannot be missed in-store.  It is a credit to all involved and is certain to drive excellent sales for the popular issue of the magazine.

Visual merchandising like this for the Rich 200 issue is an important element in the newsXpress offer creating exciting retail theatre to lift the feeling in-store and to drive sales.  It is good to see newsXpress members embrace their creative side and make the extra effort to build an innovative in-store display.

FIFA World Cup promotion at newsXpress Melton

melton-world-cup.jpgnewsXpress Melton is enjoying good success in promoting World Cup magazines out the front of their business.

Using the newsXpress World Cup marketing collateral as a visual draw, the display offers an excellent range of World Cup titles.  It makes newsXpress Melton the go-to store for World Cup magazines in the area.

newsXpress is leading the newsagency channel with World Cup acitivity.  We have our marketing collateral, tipping competitions and an exclusive offer where a lucky shopper in each newsXpress store will be able to win a World Cup soccer ball.  newsXpress members are receiving more details on this next week.

2010 World Cup at newsXpress Forest Hill

world-cup-2010.JPGnewsXpress Forest Hill has repurposed two used visual display units to bring a range of 2010 World Cup magazines and other promotional items to the front of the business.  Along with newsXpress supplied marketing collateral, the store has been able to drive excellent sales results from this creative display.  Of particular interest are the Australian flags, kangaroos and other items with which shoppers can leverage Aussie pride in support of the Socceroos.

Supporting the Beechworth Harvest Celebration

beechworth-harvest.JPGnewsXpress Beechworth (VIC) created a wonderful main-street window display in support of the local Harvest Celebration.  Bringing together a range of harvest themed products and the creative expression of the team, the window is a tribute to everyone involved.  It does newsXpress Beechworth proud and will be an inspiration to others who pass by the shop and this blog.