Mark and Shelley Petersen took out the Queensland Retail Newsagent of the Year award last night at the QNF Awards Dinner. As anyone who has visited newsXpress sarina will know, this is a much deserved award. It recognises the professionalism, energy and fun they bring to the business and the success they enjoy as a result.
newsXpress congratulates Mark and Shelly and their team for winning this hotly contested award. They are doing the newsXpress brand proud!
Warrick Hosking of newsXpress Gympie won the inaugural Technology Newsagent of the Year award on last night at the QNF Awards dinner. Out of more than thirty contenders, newsXpress Gympie claimed the prize. This reflects their sales and use of technology related products and services – products key to the future of newsagencies.
Vanessa James from newsXpress Lowood showed in her acceptance speech why she deserved the honour of being Newsagent Employee of the year. She thanked her co-workers, her employers, her husband and, most importantly, her customers in a heartfelt which brought great applause from those attending the dinner. Our customer service is our key point of difference and our employees drive this at the front line. newsXpress is proud to have team members like Vanessa representing our brand.
newsXpress and Retail Radio have joined forces to create newsXpress Radio, an exclusive to newsXpress in-store customer entertainment and advertising platform.
Delivering live news mixed with music, newsXpress Radio will provide a platform off of which newsXpress and its preferred suppliers can help drive incremental sales.
Unlike other in-store radio offers, newsXpress radio will be live between 7am and 6pm. This will ensure up to date real news bulletins. It will also facilitate timely coverage of events in a way which helps drive weekly magazine and daily newspaper sales.
newsXpress radio is another way newsXpress is demonstrating its difference over buying groups. Great buying is no good if this is not backed by strategies which move product. newsXpress has both bases covered.
newsXpress has been presented with an excellent opportunity by a partner supplier to purchase end of line product at exellent prices. This latest opportunity is another demonstration of the value of newsXpress to suppliers. Our members can access product at amazing prices and suppliers can move end of line product through a retail group they trust.
newsXpress has partnered with the RSPCA to support their national charity this October. Happy Tails Day is one of the RSPCA’s major fund raising events for the year and we are proud that this national organisation has aligned themselves with newsXpress exclusively as a newsagent partner. In addition to selling fund raising product, newsXpress is participating through several initiatives to raise the profice of the work of the RSPCA. A Happy Tails Day banner also features on our newsXpress website and marketing collateral.
newsXpress has just received its highest member uptake ever for the latest HOT Ink! promotion. HOT Ink! #12 is set to blaze into newsXpress locations across the country in a few weeks, showing again the power of proactive newsagents working together for a common commercial goal.
HOT Ink! #12 takes the newsXpress ink offer to a new level with new products, broader distribution of marketing and some other exciting differences to be announced when the offer is in store.
The newsXpress back office is all systems go in the run up to Christmas 2009. HOT Ink! #12 is part of our ramp up to an exciting Christmas season.
newsXpress and Hallmark Cards have combined to help more than one hundred dads across Australia never get lost again. Today, in many newsXpress stores, luck winners were drawn for the 100+ Sat. Nav. devices we have given away as part of our Father’s Day promotion. Already we have received reports of calls to excited customers sharing the news of their win.
Offering a local prize like this is good for the local community. It is another way newsXpress is demonstrating its understanding of the importance of the local community connection.
Watch for more local promotions like this from newsXpress and Hallmark – newsXpress customers are the winners!
newsXpress members are sending in photos of how they are using the double sided A1 colour posters we sent out supporting Father’s Day. This free collateral from newsXpress is in addition to the Sat. Nav. unit being given away in each newsXpress location as part of the Hallmark promotion and the tremendous collateral supporting this offer. newsXpress invests a considerable amount of money in developing, printing and shipping marketing collateral for key seasons so that newsXpress members can show their difference over other newsagencies.
The photos newsXpress receives from proactive members show the free marketing collateral we provide is much appreciated.
newsXpress has negotiated favourable terms with a leading boxed card designer and manufacturer to provide access to a unique and successful range of Christmas cards. The range will set newsXpress stores apart from other major boxed Christmas card retailers, provide excellent margin and also raise much needed funds for medical research.
The newsXpress terms deliver to our members excellent opportunities for the lucrative Christmas card season.
Here are some of the happy newsXpress members at the ACP Connections Conference Dinner. Thanks to Thomas Dang, from Thomas Dang Photography for the terrific photo.
We have a great night at the dinner and the whole Connections conference.
newsXpress is helping its members support the launch of Prevention magazine next week with the development of a pre-launch flyer for use on the counter and elsewhere in our retail network. Support for launches, such as what we are doing for Prevention, is another way newsXpress helps its members separate their offer from other newsagencies. Our marketing team seizes opportunities for initiative to drive sales and present a more exciting and valuable newsagency experience.
This is the newsXpress difference on show.
newsXpress members are reporting excellent results from our FATHER’S DAY BOOK SALE. The brochures are driving great traffic to newsXpress stores. This is a key goal of our marketing campaigns – helping newsXpress members attract new customer traffic.
While this campaign is targeting Father’s Day, the mix of books is appealing to a broad range of consumers – such as the slow cooker recipe books in the photo. It is the breadth of appeal which is a key factor of the success of the campaign.
newsXpress has just announced details of its 12th ink and toner campaign. This new campaign will take the newsXpress ink and toner offer to a new level, It will also provide access to an excellent new traffic-generating initiative for participating newsXpress locations.
Early indications are that member uptake will be very strong for our 12th ink campaign.
The leadership team of newsXpress, Ben Kay – General Manager (middle), Graham Randall (left) – Founding Director and Mark Fletcher (right) – Director, has met several times over recent weeks to finalise plans for our National conference and discuss newsXpress strategies for 2010. Our most recent meeting was at the ACP Connections conference in Cairns this week. We took time out to work on several new initiatives which will be exclusive to newsXpress members.
Long term planning is crucial in this marketplace, commented Graham Randall. Our recent planning sessions have been focused on newsagent member acquisition as well as some exciting strategies to reinforce the newsXpress difference in 2010.
newsXpress will announce some of the planned initiatives at its 2010 conference in Melbourne in October.
newsXpress stores across Australia are currently rolling out the new range of Hallmark sound cards. These innovative new cards are already generating good in-store buzz among shoppers as well as newsagency employees.
Hallmark is a strategic partner of newsXpress and it was through this relationship that we received an early confidential briefing from the company and developed a co-operative strategy for roll out across out network of stores.
newsXpress newsagencies listed for sale lately are having greater success in selling their Newsagency compared to others. This in part is due to the fact that prospective purchasers looking at buying a Newsagency have greater confidence by the back end support, supplier deals, retention of Goodwill and Marketing supplied by the newsXpress model along with its sub brands Hot INK! and calendarXpress which are sought after recognised and trusted by landlords and developers.
By joining newsXpress newsagents get full support while staying in full control of their business without the extra restraints of paying full franchise fees coupled with long term or can’t get out of contracts familiar with other Marketing/Franchise groups in the Newsagency space.
newsXpress over the last couple of months has had over a dozen stores change hands or going to contract either through Developers and Landlords seeking out newsXpress as the Newsagent brand of choice for their shopping Centres, existing members selling their Newsagencies, existing Newsagents converting their stores from other banners to newsXpress or having new entrants to the Newsagent industry buying a Newsagency and then converting it to the newsXpress banner so they can tap into the business support, deals and networking and Conferences newsXpress provides.
Packs of Dad’s Nuts have arrived in newsXpress stores for Father’s Day 2009. newsXpress is proud to support the important work of the The Lighthouse Foundation with the exclusive Dad’s Nuts gift pack from our friends at Morish. each pack contains a selection of popular and tasty Morish lines. This is our second year offering the Morish Dad’s Nuts line in newsXpress locations.
The Lighthouse Foundation was established in 1991 with the mission to reduce youth homelessness. They continue to work with the vision that every child will live in a family environment, within a community that fosters trust and love, and supports young people to grow and develop holistically. Their website has more details on their work and includes opportunities for others to become involved.
newsXpress yesterday launched a stationery offer which is exclusive to newsXpress locations. Designed to draw new traffic, the stationery offer represents a new approach to stationery marketing in the newsagency channel.
The creative marketing opportunity is backed by supplier deals enabling landing product in-store for competitive prices. The stationery offer is all about new traffic, trusted brand names and good margin.
This is another difference being delivered by newsXpress to its members and another strategy which separates us from buying groups.
In addition to excellent marketing collateral from Hallmark, all newsXpress stores have received newsXpress branded posters (A1, double sided, landscape) for Father’s Day. These are reinforce the Father’s Day opportunity to newsXpress shoppers – for cards, gifts and other lines we sell for this season. We have restated the uses for this collateral at our latest round of member meetings as well as through our team of on the road Business Development Managers. The Father’s Day marketing collateral has been delivered without charge to newsXpress members.