newsXpress has just published the details a new counter offer for newsXpress members as part of our counter offer impulse purchase strategy. This basket building good margin offer further demonstrates the value of the newsXpress difference.
Category: newsXpress difference
Back to School orders closing in four days
Our newsXpress Back to School auxiliary orders close on October 11, 2010. These items are supplementary to the core back to School items our stores will carry. We have had good success with our auxiliary BTS items in recent years and our team is working on 2011 repeating this success.
newsXpress Kin Kora loving Halloween!
newsXpress Kin Kora is having an amazing Halloween 2010. Read just how great in their own words:
We ordered up big for Halloween. It wasn’t big enough. I have just placed a top up order for a number of items (the basics, fake blood etc) because I’ve sold out already. I ordered 25% more than last year (more of some units depending on how early I sold through last year). I’m guessing this is because the catalogue has been distributed.
People are spending $20 on average for Halloween. One lady spent $250 on little things.
The picture of my window is not great (neither is the window display because I’ve sold a couple of $150 items out of the window in the last 3 days).
I hope every member gets into Halloween in 2011. We started very little and now it is a major event! I knew 2010 would be big, but re-ordering on the 5th of October means it will be massive!
Click on the photo to see the window display. It looks terrific even with some key items sold out of the window.
Father’s Day winner announced
The newsXpress Western Australia Father’s Day Book Promotion was a hit for participating stores. The grand prize of the TV campaign was a trip for 2 to the beautiful Riverglen Chalets, courtesy of Andrew and Tanya at newsXpress Margaret River.
We received hundreds of entries in a very pleasing response and would like to let you know that the winning entry was entered by Rose Young, who purchased the book at newsXpress Bunbury Forum.
Congratulations to all stores who participated in this promotion.
Halloween flyer – page 2
Here is page two of the Halloween flyer produced by newsXpress for members. This side of the flyer features a range of Halloween lights sourced exclusively for newsXpress through preferred supplier Arlec. The outdoor lights and pumpkin lights are already selling well in newsXpress stores. Page two also features the exclusive to newsXpress Hallmark voice changer – a hit of the season already!.
Click on the image for a larger version.
newsXpress Happy Tails support recognised
Our support for the RSPCA Happy Tails Day campaign is recognised in a report published by Perth Now. We are thrilled to be part of this national high-profile campaign for a second year.
newsXpress Halloween flyer – page 1
Participating newsXpress stores distributing an exclusive newsXpress Halloween flyer to homes around their stores. Featuring an excellent range of Halloween merchandise, the flyer is designed to promote newsXpress stores as the go to place for Halloween. It also features bonus information on how people can engage with the season and have fun.
Click on the image for a larger version.
newsXpress Halloween poster
All newsXpress stores have been sent stock of the following poster for use in store. Designed by our marketing team, the newsXpress EXCLUSIVE poster is printed double sided, A1, on 250 GSM stock. Excellent quality for an in-store poster.
newsXpress members are using the poster in window displays, in-store displays, on vehicles and other places to promote their Halloween connection.
Valentines 2011 already!
newsXpress earlier this week sent out its Valentine’s Day 2011 offers to members with special deals and promotional opportunities with a range of suppliers.
By providing this well in advance of Christmas, newsXpress members are able to plan to make the most of this big season.
Building the online presence
newsXpress has republished advice for members on how to promote their businesses online. Following the advice prepared exclusively by newsXpress, our members are guaranteed of being easily found online by Google and other search engines.
We have evidence from newsXpress members who have followed this advice who are now generating sales opportunities for their business.
This is another example of the newsXpress difference in action. Our online marketing advice helps our stores move stock and thereby extracting better returns from our great supplier deals. In this regard, we are valuably unique.
newsXpress Oxenford sells out of some Halloween product
Wayne Case is from the US and knows a thing or two abour Halloween. He loves that newsXpress embraces the season and that he can too at his newsXpress Oxenford store.
Having ordered more stock this year than last, the newsXpress Oxenford team is thrilled that sales are already ahead. The newsXpress Exclusive Hallmark Voice Changer has already sold out and more stock is on order.
They have trimmed stationery space to free more space for Halloween.
As the photo shows – they are having fun with the season and making great use of the newsXpress Halloween marketing collateral.
newsXpress phonecards a hit!
newsXpress stores across the country are reporting excellent sales for the high-margin newsXpress branded phonecards. These exlusive to newsXpress products are easy to sell, easy to manage and genuinely reliable – this is why newsXpress has put its own brand on the product.
Crime scene at newsXpress Watergardens!
Renee and the team at newsXpress Watergardens has thrown open the front third of the store to Halloween with all sorts of displays and promotions. One generating considerable interest is this marking of a body on the floor of a shop. It helps create a tremendous sense of place for the Halloween theme.
It is impossible for shoppers to visit the store for a newspaper, magazine or card and not be consumed by the Halloween opportunity.
Brilliant retail theatre! Well done to everyone involved!
newsXpress stores across the country are getting into the Halloween spirit. It is going to be a fun October!
Halloween at newsXpress Castle Towers
The Halloween display on the dance floor at newsXpress Castle Towers makes a stong statement, pulling customers in from the mall to browse and shop.
Embracing the theatre and fun of Halloween, this display is does the team behind its creation proud.
One reason newsXpress embraced Halloween so strongly so many years ago was that it attracts younger shoppers – a challenging demographic for newsagencies. The display at Castle Towers shows how appealing we can be to this crowd.
In Store newsletter template for October
newsXpress last week published the October edition of our In Store neweletter. This is a document which stores can customise to their business in a few seconds and print locally. Many newsXpress members sent the newsletter with accounts, place them in bags or hand them out with newspapers.
This professionally designed newsletter is another example of the newsXpress difference.
Members can download the October newsletter from the member’s area of the newsXpress website.
newsXpress and Hallmark innovation for Halloween
newsagency marketing group newsXpress is exclusively offering a Halloween voice changer sourced through Hallmark in the United States. The voice changer offers a range of voices which are certain to add to fun this Halloween. What makes this product more exciting is the innovative pricing. The voice changer is priced at $14.95. Customers buying three Hallmark cards can buy the voice changer for just $9.95.
Many newsXpress stores have the voice changer as a centrepiece of the Halloween display because it is an exclusive to newsXpress product.
Early indications are that Halloween 2010 will be bigger and better than Halloween 2009.
Halloween colouring competition from newsXpress
newsXpress last week provided all stores in the group with details and materials for local Halloween colouring competitions.
Designed to help build community and local group engagement in this fun season, newsXpress stores are already reporting strong interest with some entries already received.
The colouring competition is part of a range of engagement opportunities for newsXpress members to drive a great halloween season.
Product deals pay off for newsXpress members
newsXpress is demonstrating the financial value of well sourced innovative product with the range of reusable drink bottles which we started promoting earlier this year. newsXpress Ocean Grove, for example, has reordered this range six times since following the newsXpress advice just a few months ago. How great is that! Great impulse business, extending the shopping basket and demonstrating that newsXpress Ocean grove is not your average newsagency.
Product deals are one thing, sourcing products which sell well is another.
This is another newsXpress success story.
AFL Grand Final Syndicate at newsXpress Eli Waters
Collingwood tragic Allan Wickham has kicked off AFL Grand Final Week with two house lottery syndicates at newsXpress Eli Waters promoting the AFL Grand Finalists – Collingwood and St Kilda.
This is an excellent initiative which is certain to drive lottery sales as well as customer engagement around the topic of the Grand Final.
newsXpress members understand the value of theatre in retail and sporting Grand Finals present an excellent opportunity to leverage this.
newsXpress officially prefers St Kilda because their team colours are the newsXpress colours. We are considering making supporting St Kilda a mandatory requirement of newsXpress members.
Newsagent conference attendees see the newsXpress difference
Newsagents flying in for the newsXpress newsagent conferences held in Melbourne, Sydney and Brisbane over the last week have seen an excellent example of a proactive newsagency marketing group at work. On Virgin Blue flights an ad is playing for the gotalk Prepaid Mobile product and there, branded next to four other respected national brands is newsXpress.
newsXpress is the only newsagency marketing group recognised in this high profile advertising – as is othen the case with national brand media campaigns in the newsagency channel. Yes, we are very proud!
newsXpress has been promoted this year in a range of national TV and other campaigns from Hallmark cards, gotalk and several national brand stationery companies. In each case, we are the only newsagency marketing group to receive such traffic building attention.