newsXpress difference | newsXpress Blog

newsXpress members benefit from Hallmark TV ads

The national TV ads being run by Hallmark at the moment for their recordable storybooks are benefiting newsXpress stores right across the country. As the strategic partner of Hallmark, newsXpress stores have excellent national coverage supporting the innovative recordable storybooks from Hallmark. It is this relationship which has delivered access to our stores on favourable terms and with excellent in-store support. newsXpress stores are well kitted out to make the most of the Hallmark advertising spend. This is why we have the storybooks in prime locations with the demo book out on show for customers to play with.

No other newsagency marketing group is leveraging this financially rewarding opportunity as newsXpress is this Christmas.

Hallmark recordable story books at newsXpress Seymour

newsXpress Seymour is promoting the range of Hallmark recordable storybooks including their Christmas books which are on TV at the moment in a national campaign.

Current TV national coverage by Hallmark makes promoting the storybooks in a high traffic location a smart move.

The decision by newsXpress Seymour to also promote the Christmas reindeer just behind the storybooks is also smart – the $5.00 deal makes the books even more interesting to shoppers.

newsXpress is proud to be the lead strategic partner with Hallmark in the newsagency channel with Hallmark on the launch of the recordable storybook range.

Promoting Junior Master Chef at newsXpress Riverlink

The team at newsXpress Riverlink is promoting the Junior Master Chef range with this fantastic display at the front of the store. With the apron and hat forming the centrepiece, the display is attention grabbing and certain to drive good sales.

How many newsagencies have a display like this at the front off their store? No, not many.

This display is a good example of visual merchandising advice provided by newsXpress coming to life in-store. It is the newsXpress difference in action.

newsXpress sources an excellent mix of products for members ranging from high margin to exclusive to innovative. Where we really streak ahead of marking groups is the practical help we provide in helping newsXpress members leverage product opportunities to cash in the bank.

Promoting M-Cups in newsXpress stores

M-Cups is one of the hit products in our Christmas catalogue. To help newsXpress members draw attention to the product in store, we have provided this free artwork for local printing and use. This in-store promotion is in addition to prominent display of the product in our exclusive Merry Giftmas catalogue.

The M-Cups are part of broader campaign which leverages the extraordinary interest in food and food related products. newsXpress is the only newsagency marketing group in Australia with a co-ordinated merchandise and marketing campaigns which leverage this opportunity for members. Yes, this is another valuable newsXpress difference in action.

Hallmark TV campaign driving traffic

It started on Hey Hey It’s Saturday last Saturday night and is now a regular feature on TV screens across the country – terrific coverage for the Hallmark recordable storybooks. Thanks to the strategic partnership between Hallmark and newsXpress, we were able to arrange to this hugely popular range months ago. newsXpress stores are primed to leverage the Hey Hey and other coverage.

This is the newsXpress difference in action – providing our members with access to innovative product which is backed by national TV coverage. newsXpress members are reporting shoppers coming in and asking for the product by name. There are not many newsagents who could satisfy the request. newsXpress members can.

newsXpress is further supporting the recordable storybook with prime positioning in our Merry Giftmas catalogue which have delivered around the country.

Ernest Hillier range at newsXpress Kin Kora

newsXpress Kin Kora has a wonderful display of Ernest Hillier chocolate and other products on show on a power end display in-store.

Ernest Hillier is a newsXpres preferred supplier – and a delicious supplier they are too! Their range works all year round but especially during seasons such as Christmas, Easter and Valentine’s Day. The new packaging from Hilliers gives the range a fresh look and this is driving good sales.

newsXpress is working closely with the team at earnest Hillier on plans for a successful, and tasty, 2011. newsXpress members are receiving a catalogue packed with ideas.

Junior MasterChef range at newsXpress Riverlink

newsXpress Riverlink has their excellent range of Junior MasterChef products at the front of the store facing into the mall. What a terrific point of difference for the store! These products are an excellent Christmas gift.

newsXpress sourced the Junior MasterChef range earlier this year and timed access for stores to coincide with the Junior MasterChef TV series.

East Maitland promotes Hallmark gift

newsXpress East Maitland is promoting the Hallmark reindeer offer mixed in with the newsXpress Christmas range. Shoppers who spend more than $20 on Hallmark Christmas lines can purchase a limited edition reindeer plus for just $5.00.

This is a terrific basket building promotion. It separates participating newsXpress stores from other retailers carrying the Hallmark range and this is what newsXpress East Maitland is leveraging.

Delicious Pudding Lady Delights in Gympie

The Pudding Lady range at newsXpress Gympie is selling well, delighting customers with a unique Christmas gift – unlike anything you would see in most newsagencies.

Presented on a table facing customers as they enter the store, there is no missing the wonderful packaging of this excellent range.

The Pudding Lady is one of many new suppliers added to the newsXpress preferred supplier portfolio this year. The enhanced range drives the newsXpress point of difference.

Kudos to warrick and the team at newsXpress Gympie for having a go with such a different product.

newsXpress Mt Pleasant promotes their point of difference

newsXpress Mt Pleasant has a terrific window display featuring Christmas product including product from newsXpress preferred suppliers. The display shows off a breadth of range which is beyond what newsagency customers expect to see promoted in a newsagency window. This is a good example of the newsXpress difference.

The newsXpress difference

A key difference of the newsXpress newsagency marketing group is our Business Development Manager team. Our BDMs work with newsXpress members to help encourage and guide the development of the business. They help fix problems, act as a sounding board, connect with suppliers and roll their sleeves up and help make changes in the business.

From assistance sourcing new product to assistance on magazine supply issues, newsXpress members know that their BDM offers an extra pair of helping hands which can add real value to the performance of the business.

No other newsagency marketing group offers such hands on practical support.

newsXpress members have access to their BDM as part of the newsXpress monthly membership fee. This is a newsXpress difference. Practical and valuable.

Glasses make for a special gift

newsXpress Knox is promoting a unique range of glasses as Christmas gifts behind the counter this week.

Created by a trained visual merchandising specialist on the newsXpress team, the display is visually stunning – unlike anything you would expect to see behind the counter in a newsagency.

The glasses have been sourced through one of the newsXpress preferred supplier relationships.

The result is an offer which promotes the newsXpress point of difference through product and display.

newsXpress toy strategy delivering results

newsXpress Beechworth is another store reporting excellent results with toys.

Thanks to the resources of our toy partners, newsXpress stores have access to an excellent range of toys from small impulse lines to high ticket price popular brand lines.

newsXpress Beechworth has a toy department which is a fun destination for kids and a place of wonderful gift ideas for adults. Thanks to our suppliers, toys are back in business at newsXpress stores.

Attracting customers wwith magazines

newsXpress Knox has successfully used the latest issue of The Australian Women’s Weekly to draw shoppers into the store. Shoppers to Knox City Shopping Centre are still finding this relatively new store and so the store team uses this high profile lease line location to attract customers with top selling magazines from the ACP range.

Since last Wednesday, the display stand has had to be regularly topped up as shoppers have purchased from the display.

Tactics like this display and how it is used are part of the newsXpress comprehensive magazine opportunity program which separates newsXpress stores from other newsagencies. We are the newsagency marketing group with the best magazine specialisation.

Christmas at Point Cook

newsXpress Point Cook is promoting items from the newsXpress Merry Giftmas catalogue in the front window. The dolls from Tamaar are one of many popular items featuring in this year’s catalogue.

By promoting in the window as is being done at Point Cook, they are presenting a unique offer not usually associated with newsagents. Presenting a point of difference, breaking with tradition, is vitally important for newsagents.

There are more items from the Christmas catalogue inside newsXpress Point Cook.

Junior MasterChef on show at newsXpress Sunbury

newsXpress’ Rob Henderson created this display promoting the Junior MasterChef range at newsXpress Sunbury Square. Ben from newsXpress Sunbury Square got in on the act by donning the Junior MasterChef hat and apron. This is an excellent promotion of the range throughout the store – wherever Ben goes.

The Junior MasterChef display at newsXpress Sunbury Square follows the visual merchandising guidelines published by newsXpress for this line. In addition to sourcing excellent national brand product, newsXpress provides the vital information which helps our members leverage the opportunity to maximum value.

Watergardens cooking with Junior MasterChef

Sales of the Junior MasterChef range at newsXpress Watergardens have been excellent. Click on the image to see a larger version of one of the displays facing out into the shopping mall. The display shows great use of props – notice the bear at the top of the display. While the bear has no actually synergy with the products, shoppers were coming up and saying that they love the MasterChef Bears, do you sell them? Um, yes we do – we sell the bears and the Junior MasterChef hats. Another win for newsXpress – sourcing quality brand name produc, connecting this with existing product (the bear) and telling a compelling story.

Rob Henderson for our newsXpress team created this display.

Merry Giftmas catalogue driving excellent traffic

The newsXpress Merry Giftmas catalogue which has been delivered to hundreds of thousands of homes around participating newsXpress stores is working its magic, driving new traffic as shoppers bring the catalogue in looking for good newsXpress deals.

Created in-house by newsXpress exclusively for newsXpress members, the catalogue offers excellent deals on Christmas gifts, books and a range of decoration items.

newsXpress members are already reporting excellent sales, many placing top-up orders to satisfy continuing demand.

As the catalogue says, it has GIFTS FOR EVERYONE. This is proving to be true based on the broad range of items which are selling.

Promoting Christmas at Armidale

newsXpress Armidale is making good use of the newsXpress marketing collateral promoting the newsXpress Christmas deals.

Promoting from the ceiling of the store with double sided A1 posters and with an excellent range of Christmas gift products on the shop floor, newsXpress Armidale has a bright and warm Christmas feel.

Bush Christmas at Sunbury

newsXpress Sunbury has a wonderful Bush Christmas display in the window, presenting a very different Christmas look for a newsagency.

Created by Rob Henderson from newsXpress, the display is designed to attract shoppers and have them look at the business in a different light.

While other shops are going for loud and price based Christmas displays, newsXpress Sunbury is showing a more entertaining and creative window display – a great show of the newsXpress difference.