This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.
The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.
The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.
Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.
newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.
The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.
