It started on Hey Hey It’s Saturday last Saturday night and is now a regular feature on TV screens across the country – terrific coverage for the Hallmark recordable storybooks. Thanks to the strategic partnership between Hallmark and newsXpress, we were able to arrange to this hugely popular range months ago. newsXpress stores are primed to leverage the Hey Hey and other coverage.
This is the newsXpress difference in action – providing our members with access to innovative product which is backed by national TV coverage. newsXpress members are reporting shoppers coming in and asking for the product by name. There are not many newsagents who could satisfy the request. newsXpress members can.
newsXpress is further supporting the recordable storybook with prime positioning in our Merry Giftmas catalogue which have delivered around the country.
