newsXpress difference | newsXpress Blog

newsXpress Helps More Newsagents

newsXpress General Manager Ben Kay is set to announce a series of new member acquisitions as a result of wonderful word of mouth shared by newsXpress members about their experiences with the group. Ben has, in his role as General Manager, met with each of the soon to be announced new members to ensure that they have the outlook, drive and desire to uphold the principles of newsXpress and to add to the overall value of our newsagency marketing group.

Any newsagent interested in building a stronger and more valuable newsagency is welcome to speak with Ben about newsXpress on 0419 678 754.

Ink on offer at newsXpress Jimboomba

newsXpress Jimboomba has introduced the HOT ink! range as part of their further expansion of the product mix in the business. Focused on rspected brands and displayed using newsXpress provided shelf talkers, the HOT ink! range makes for a nice behind the counter presentation in the newsagency. They are supporting the ink range with flyers being sent to homer surrounding the centre.

Great Newsagency Deals for newsXpress Members

Newsagency marketing group newsXpress last week released details for more special offers and product deals for newsXpress members from some of our suite of preferred suppliers. These special deals mean that newsXpress newsagents are able to buy better and therefore improve margin or pass on savings to customers.

newsXpress is committed to helping newsXpress newsagents buy stock at competitive prices. Rather than keeping bonus margin for itself, newsXpress prefers to help members access the financial rewards of good our group wide negotiation.

Suppliers like newsXpress because of its commitment to helping members sell preferred supplier stock. It is one thing to negotiate a good deal for stock and another altogether to sell that stock in a timely manner, to maximise the financial return for the newsagency.

newsXpress supports preferred supplier stock with tactical placement advice, visual merchandising advice, marketing support and other assistance. The result is an increased bankable margin from special offers.

Sure the deal is important. However, a deal which does not sell or does not sell quickly is not as valuable as a deal which sells the way many newsXpress deals sell.

These are newsXpress differences in action.

International Insights from Hallmark

Last week several of us from newsXpress were privileged to participate in a briefing on international trends delivered by Ian Stewart, International CEO for Hallmark Cards. As the only newsagency marketing group represented at the briefing, we have an insight which will help with our planning as we help our members transition their businesses through changes in several traditional newsagency product categories.

We will share some of Ian’s insights at the next round of newsXpress member meetings.

Toys on show at Ascot Vale

newsXpress Ascot Vale has been running a terrific toy display in their front window. Featuring toys from newsXpress preferred suppliers, the feature of this window display is Timbertop range of dolls houses. Shoppers on street stop to look at the display … a key goal of any window display in retail.

Take a look at the photo and compare this window display to what you see in other newsagency windows.

The Timbertop range is not what shoppers may expect from their average high street newsagency … but then newsXpress Ascot is not your average high street newsagency. This innovative business always offers a broad range of products and does the newsXpress brand proud.

Newsagency marketing group value on show at newsXpress

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm. What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively. Lucky Charm meets the claim by offering to beat other’s prices by 5%. We consider that to be lazy marketing. newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

Promoting Great Ink Deals at Sunbury

newsXpress Sunbury is promoting the excellent value of the latest newsXpress HOT Ink! catalogue compared to ink prices from nearby competitors. Their new ink wall is laid out by brand and using shelf price tickets provided by newsXpress to coincide with the HOT Ink! catalogue. This self service wall is what newsXpress recommends. Our experience is that it drives sales and this is proving to be the newsXpress Sunbury experience. Well done to Brendan, Rita and the team for embracing change with the new HOT Ink! wall layout.

If you live in Sunbury and buy ink for your printer at work or at home, check out newsXpress Sunbury. They have an excellent range of brand name inks at excellent prices.

This is another newsXpress difference: delivering products to members at excellent prices, backed by proven traffic generating campaigns and supporting this with valuable insights for driving sales in-store.

Congratulations newsXpress Young

newsXpress Young was announced the New Technology Newsagent of the year for NSW/ACT at the NANA Awards Dinner last night. Congratulations to ted, Kate and the team at newsXpress Young. A key factor in their winning of the award was their creation of an Optus store within a store at newsXpress young … offering the full range of Optus services to the people of Young. Talk about innovation!

The opening of the Optus store within a store store was facilitated by newsXpress preferred supplier Jenlist.

Congratulations again to newsXpress Young!

Expensive Price Guarantee for The Lucky Charm newsagents

We have the best prices guaranteed and if you find a cheaper price we will beat it by 5%. This is the claim for the latest ink offer by The Lucky Charm, a newsagency franchise group of 20 or so stores.

Comparing the latest ink catalogue published by The Lucky Charm with that just published by newsXpress, any shopper can see that their prices are not the best. While the beat newsXpress prices around 20% of the time, newsXpress beats them for the rest – and that is comparing only against the limited range on the flyer from the Lucky Charm.

newsXpress members can be confident that the HOT Ink! campaign continues to deliver excellent consumer value. Our consistency is unparalleled in the ink category. Our pricing and ranging leadership is backed by professional marketing collateral, in-store strategies and tactics which drive sales and marketing support materials for presenting a professional look for ink.

As for offering to discount 5% below the best price offered by a competitor – talk about expecting your customers to do the work which good retailers should do for themselves. Officeworks uses this tactic often. Our view is that it is lazy.

Here at newsXpress we believe that we have to put out the best offer possible. Our merchandise, marketing and business development teams work hard to help our national retail network deliver this every day.

My Family stickers from The Sticker Family in Toronto NSW

newsXpress Toronto is making profitable use of one of their windows by promoting the My Family stickers from The Sticker Family. sales of this popular new product for newsagents has been excellent with strong sales and wonderful word of mouth bringing in new shoppers looking for the range.

The My Family sticker range from The Sticker Family has taken off across the newsXpress retail network. We have excellent representation right across Australia. newsXpress stores get favourable terms and wonderful supplier and newsXpress support to help them make the most of the opportunity for this innovative product.

The newsXpress merchandising and marketing teams have delivered high-value exclusive tactics to newsXpress members, helping them extract even more from the opportunity than many independent retailers could expect.

The rapid roll out of this range across the newsXpress network is a testament to the power of our group, the entrepreneurial commitment of our members and suppliers who understand these two benefits.

This innovative range is part of the newsXpress plan for 2011, a plan which was shared with members at the recent round of member meetings. While many newsagents operate businesses which look today as they did a few years ago, newsXpress is guiding its members to leverage traffic and innovate to the future.

This is another example of the newsXpress difference in action … helping members achieve healthier bank balances.

Newsagency Marketing Group Value on Show

The March in-store offers newsletter from newsXpress demonstrates the value of this exclusive newsagency marketing group. provided free to all newsXpress members for local personalisation prior to printing, this newsletter is packed with product offers for shoppers. The newsletter supports preferred suppliers and presents each newsXpress store with a professional face … helping them compete in look with nearby major retailers.

The newsletter also connects with external marketing undertaken. In the ink category, for example, our newsletter picks up on some of the offers which show newsXpress as offering excellent deals – better than nearby newsagents and better than most nearby major retailers.

By connecting with external campaigns, we are helping newsXpress stores to leverage more value from catalogue and advertised offers. We are demonstrating the value of an integrated approach to campaigns such as ink.

The newsletter demonstrates the genuine value newsXpress brings to preferred supplier relationships. take a look at the coverage in our March 2011 newsletter on The Sticker Family. While some newsagency marketing groups will only want to negotiate a commission on sales to line their pockets, newsXpress seeks out relationships where we can add value, drive sales and create a quadruple win – for the supplier, for the newsXpress member, for newsXpress and, most important, for the shopper.

Each month, prior to the end off the month, newsXpress provides members with an in-store offers newsletter for promoting their businesses. This is part of the regular newsXpress service.

In addition to the monthly newsletters, newsXpress also provides seasonal in-store offers newsletters for promoting seasonal gifts and offers. These have a track record of driving sales of seasonal products.

Where to buy My Family stickers from The Sticker Family

newsXpress stores are featuring at the website promoting the My Family stickers from The Sticker Family. Shoppers entering a postcode at the website for the My Family stickers are pointed to nearby retail locations. newsXpress features in many searches since we now have The Sticker Family product widely available through our network of proactive newsagents.

Check out the image and and see how newsXpress Castle Towers features on The Sticker family website when searching for My Family stickers in the Castle Towers region.

In addition to negotiating good deals with suppliers for newsXpress members, newsXpress also works with suppliers to leverage additional opportunities such as lusting on supplier websites.

newsXpress members have also been provided with practical advice for ensuring that they come up in online searches for products such as the My Family stickers when local searches are undertaken.

The Sticker family range is delivering excellent business for newsXpress members. February sales figures are extraordinary, delivering a more efficient and valuable shopping basket. Once again, newsXpress is demonstrating that it can make a good supplier deal better with valuable tactical advice and professional marketing assistance. This is the newsXpress difference!

My Family stickers a hit at newsXpress Knox

newsXpress Knox has had a amazing February with the My Family stickers from The Sticker Family. Excellent sales. Wonderful word of mouth. Plenty of new traffic! Win. Win. Win.

The Sticker Family range is proving to be a terrific hit from the newsXpress merchandise team. Right across Australia, newsXpress stores are reporting excellent sales of this range.

newsXpress Knox is helping to drive impulse purchases with the display in the photo located at the sales counter. this is in addition to the pull up banner in the front of the shop. By having product ion show at the counter, newsXpress Knox is educating customers about the range of stickers. This is good for shoppers who are not that keen to ask questions.

In addition to sourcing this excellent product on good terms, newsXpress is providing members with tactical advice on how to make the most from the opportunity. Landing a good product deal is one thing, turning the deal into money in the bank is another. this is the newsXpress difference. We are the only newsagency marketing group with a team of Business Development Managers on the ground covering all Australian states and territories. Our BDMshelp members with exclusive products opportunities like The Sticker Family.

As we are finding at newsXpress Knox, a product like The Sticker Family range can be worth substantially more than than the sale of the products themselves. This is newsXpress gold!

The best ink prices in Sunbury!

The latest newsXpress HOT Ink! catalogue starts today and newsXpress Sunbury is making the most of the opportunity with a strong campaign to attract ink buyers from Sunbury and surrounding districts. The HOT Ink! offers beat the “everyday low prices” ink catalogue just put out by a competitor of newsXpress Sunbury. The newsXpress Sunbury prices are significantly better.

Sunbury ink customers should check out the following price comparisons: Canon CLI-8 value pack. newsXpress price is $80.95. The competitor price is $85.95. Seriously! HP 02 Black. newsXpress price $21.95. Competitor price $23.95. Epson 73N Value Pack. newsXpress price $59.95. Competitor price $61.95. There are savings right across the newsXpress HOT Ink! catalogue … demonstrating the value of shopping at newsXpress.

In Sunbury Victoria and right around Australia newsXpress stores are offering competitive prices on quality brand name ink and toner. The latest catalogue offer starts today and runs through all of March 2011. It continues the newsXpress HOT Ink! tradition of delivering competitive prices for brand name product. Shop at newsXpress and save.

Be wary of businesses which advertise EVERYDAY LOW PRICES. Chances are that their prices are not all that low.

The newsXpress merchandise and marketing teams take great care in developing and managing our national ink pricing policy. We ensure that when we say we have good prices we do have good prices. Wee price compare against the majors as well as against local competitors. This is how the significant price difference in Sunbury Victoria was discovered.

What makes the HOT Ink! offer from newsXpress even more appealing is the margin delivered to newsXpress members. Yes, the latest HOT Ink! catalogue is a win all round: for newsXpress shoppers, for newsXpress members and for companies like HP, canon, Epson and Brother.

newsXpress March newsletter out now

newsXpress provided its March 2011 newsletter to all newsXpress members a week ago to send out with monthly accounts. By publishing a week prior to the start of the month, our members have time to get wider coverage of the newsletter.

As with all of our newsletters, the A4 and A5 files can be customised to offer a local looking newsletter, promoting each newsXpress location individually. The March 2011 newsletter is a good mix of product features and consumer offers … and a terrific pitch for newsXpress.

newsXpress members distribute the newsletter in a variety of ways including: on a stand in front of the business, in customer bags, mailed with customer accounts, emailed to the customer database, included with product deliveries and handed out across the counter.

The newsletter, is bright, breezy and inviting. It is proving to be an important part of the business marketing armory of proactive newsXpress members.

This newsletter is another example of the valuable newsXpress difference.

newsXpress Woden promoting the Sticker Family

newsXpress Woden is promoting The Sticker Family range of My Family ^TM stickers on the rear of their vehicle. This range has taken off right across the newsXpress network. Thanks to the deal negotiated by the newsXpress merchandise team and the support newsXpress is providing members, sales are fantastic. Local out of store promotions, like the display on the rear car window by newsXpress Woden is brilliant at letting locals know where they can source these stickers.

The Sticker Family range is attracting new traffic to newsXpress stores and is helping drive a deeper and more valuable basket.

This is what a good newsagency marketing group does, brings on products which drive traffic and margin dollars. It’s the newsXpress difference in action. Indeed, our success with this range has been so good that others chasing a similar deal. try as they might, they will not be able to copy the newsXpress strategy and enthusiasm, key elements in the success of the range.

The Sticker Family range features in the newsXpress March In Store Offers newsletter.

Terrific training for newsXpress newsagents

newsXpress newsagents across Australia have been participating is an excellent business building workshops from newsXpress preferred supplier Sanbrook, Australia’s premier party supplier. This hands-on training has been delivered as part of our one day mini conferences. newsXpress members have been learning how to grow the party goods department, how to handle the various components, how to use balloons for terrific in-store displays and how to own this high margin category.

This is the newsXpress difference … we bring a respected supplier to our members with exclusive commercial benefits, we back to up with in-store collateral, we facilitate quality training and we lead by using our corporate stores as test best for developing the new offer.

newsXpress is proud to draw together so many elements to create a holistic solution for members in its approach to party goods. Our work since last year is enabling newsXpress members to fast track their entry into party goods, way beyond the traditional newsagency offer. We deliver access to market intelligence, tips, advice and product ranging knowledge which would take independent newsagents years to build up. Those who attended the recent member meetings saw this first hand.

newsXpress members are embracing the new party opportunity right across Australia. While other newsagents will try and copy and some marketing groups may claim that they have the same offer, what newsXpress has created is exclusive to our group. The products, training, collateral, pricing, ranging, tips and business building advice combines into a newsXpress exclusive package. Brilliant!

Let the newsXpress party begin!

Nextra flatters newsXpress

Representatives from Nextra have been busy visiting and calling newsXpress members telling them to leave newsXpress and join Nextra. We are flattered that they prize our champion newsagents and their businesses so much that they invest their time and money trying to woo members from our group.

newsXpress continues to attract quality newsagents who want to be part of a proactive marketing group with a plan to help newsagents create more efficient and valuable businesses.

newsXpress retains members because of what we deliver. We do not have a long term locked in contract.

Nextra handcuffs newsagents to their group with a five year contract followed by a one year lockout from another group.

Helping those buying a newsagency find their feet and grow their businesses

newsXpress is successful attracting people new to the newsagency businesses. Whether it is people buying a newsagency or those who have purchased a newsagency and already running it.

Our training, our networking sessions, our preferred suppliers, our in-store support and our personal assistance on a broad range of issues is proving to be a boon for new newsagents. We help them fast-track to make decisions as if they had been in the business of many years.

newsXpress membership can substitute for experience.

Tapping into the deep well of newsXpress experience in our staff team as well as in our broader membership base, we leverage the group on behalf of these new newsagents and help them more effectively compete than if they were not in newsXpress.

The support for new newsagents has been evident during our recent round of newsXpress member meetings where new newsagents have been able to access a d leverage opportunities which one usually only sees far more experienced newsagents accessing.

This is the newsXpress difference in action, helping newsXpress members create more profitable and successful businesses.

This is another reason newsXpress locations are much sought after by other newsagency marketing groups.