Promoting Better Homes and Gardens

betterhomes-newsletter.jpgWith the latest issue of Better Homes and Gardens featuring in our January in-store newsletter, some newsXpress stores are taking the opportunity to promote the magazine with the newsletter.

Each month in our newsletter we feature a popular title, providing additional promotional support in pursuit of incremental business.

The newsXpress in-store newsletters are available to members for personalisation (with local store details) and promotion to customers.

The stand in the photo shows the newsXpress newsletter and Better Homes in the one unit – located at the entrance of this newsXpress store.

One more newsXpress difference!

Loving Valentines Day 2011

valentines2011.jpgnewsXpress stores across Australia are dressed for Valentine’s Day 2011.

As the photo shows, newsXpress stores have an excellent range of Valentine’s Day gifts including a wonderful selection of plush from newsXpress preferred suppliers plus a great range of Hallmark Valentine’s Day cards.

Valentine’s Day is supported with newsXpress and Hallmark collateral and the gift of an MP3 player for one lucky Hallmark Valentine’s Day card shopper in each newsXpress store.

At newsXpress stores right across Australia, celebrating Valentine’s Day is easy and fun!

Seizing the opportunity in Deception Bay

january-003-2.jpgnewsXpress Deception Bay has embraced the opportunity of a temporarily second location in their centre by filling it with products sourced through newsXpress preferred suppliers.  The newsXpress suppliers have provided quality brand name product at highly competitive prices and enabled newsXpress Deception Bay to make the  ost of the opportunity presented by the landlord.

Other newsXpress members have similar stories – where suppliers have been a wonderful help with outposts and temporary leasing opportunities.  Being able to move quickly on opportunities like this is important in retail, especially in shopping centres.

Promoting the helium balloon service

helium-balloons.jpgAs part of its support for a party goods department, newsXpress has created a poster promoting helium balloons being available in-store.  This artwork, in varying sizes, has been sent to newsXpress stores for use in store and outside the store.  This artwork is part of a broad range of non seasonal collateral provided by newsXpress to help members professionally dress and grow their businesses … another example of the newsXpress difference.

Promoting Back to School Specials at newsXpress

nxp-bts1.jpgnewsXpress stores have been provided a customisable flyer for promoting a range of Back to School specials sourced through stationery wholesaler GNS as part of an overall Back to School campaign.

The professional flyer focuses on highlighted offers and has been provided to newsXpress stores in a form which can be easily customised with the details of each specific store.

This exclusive Back to School flyer visually connects with the A1 colour posters already provided by newsXpress to member stores for promoting the 2011 Back to School season.

Offers for newsXpress Shoppers

nx-nl-jan2011.jpgThe newsXpress January in-store offers newsletter is being used by members to promote products and share information about Chinese New Year.

Delivered in a format which can be easily customised at the local store level, this newsletter is a popular way of communicating with shoppers and promoting key items available in-store.

The newsletter is used in a number of different ways including: placement at the counter, placement in a stand at the store entrance, inclusion with customer statements, delivery to local homes, shipment with stationery sold to customers and handed out at local events.

The newsletter is just another way newsXpress helps its members promote their business with professional collateral.

Promoting Party Goods in newsXpress Stores

partysupplies.jpgWith a new party goods supplier now established in the newsXpress preferred supplier roster, newsXpress has prepared a range of collateral for use by members wanting to promote the expanded ranges now available on excellent terms.

In addition to negotiating newsXpress preferred supplier arrangements, the newsXpress National Merchandise Team has also sourced ancillary products to help newsXpress members leverage party supply sales while our Marketing Team has prepared collateral to promote the offer.

newsXpress understands the importance of not only negotiating good supplier deals but backing these up with support and additional services so that the maximum value may be achieved.

newsXpress members will hear more about the expanded party supplies opportunity at our February round of one-day mini conferences around the country.

Promoting Australia Day at newsXpress Glendale

glendale-australiaday.JPGnewsXpress Glendale is promoting Australia Day with this terrific display facing customers as they enter the business.  Getting in early and strongly for a short seasonal opportunity like Australia Day is vitally important.

The newsXpress National Merchandise Team provided newsXpress members with access to an excellent array of Australia Day collateral last year from newsXpress preferred suppliers.

This Australia Day promotion at newsXpress Glendale will feed in very nicely to the promotions which will be run by newspapers for the national day.

newsXpress helping flood affected members where we can

All resources of newsXpress are focused on helping members affected by the foods in Queensland and northern New South Wales.  Every member of the company from our Business Development Managers through to our Directors has been focused of flood assistance since the first floods in Emerald prior to the New Year.

While many of our members are in the thick of it and not yet able to assess the full impact, we are assisting where requested with answers to queries and help in taking back of back office matters in advance of them getting access.

We are grateful to newsXpress suppliers for their assistance in this unfolding situation.

newsXpress East Maitland offers Crorodile Creek range

croc-creek-east-maitland.JPGnewsXpress East Maitland is another newsXpress store offering the respected Crocodile Creek range as part of its Back to School offer.

Back packs are part of the display.  Bright and strong these attractive backpacks are the perfect size for younger children. Constructed out of high-quality and long-lasting materials, BPA and Pthlatate-free, they have been designed to help keep school and kinder kids organised.

Displayed on the dance floor in a high-traffic location, this range is helping newsXpress East Maitland present and excellent point of difference to their shoppers.

newsXpress Leongatha promotes Crocodile Creek for Back to School

leongatha-crocc.jpgnewsXpress Leongatha has the Crocodile Creek range of show as part of its Back to School offer.

Not only do these products look, they have been created to the highest standards. The eco kids range of drink bottles are ideal for students and others for use with juice, water or milk. Holding 385ml, these drink bottles are 100% recyclable.  They are made of # 304 food grade stainless steel.  they are also lead safe, Phthalate, and BPA free. Plus they meet all safety requirements.

newsXpress Leongatha are the innovators in town and their Crocodile Creek display reinforces this.

Crocodile Creek range at newsXpress Watergardens

croc-creek-watergardens-2.jpgnewsXpress Watergardens has the full range of Crocodile Creek Back to School products on show.

These wonderful Back to School items are a perfect gift for a school child. Crocodile Creek products are BPA-free and PVC-free … so they are safe and ideal for children.

On display in the newsXpress Watergardens gift department, the Crocodile Creek range is drawing plenty of attention.

Crocodile Creek at Ascot Vale

croc-creek-ascot-vale.jpgnewsXpress Ascot Vale is promoting the Crocodile Creek range in a power end display in a high traffic location in-store.

The Crocodile Creek goal is to create thoughtful, beautifully designed, high-quality products for the children in our world.

newsXpress is thrilled to partner with the Crocodile Creek brand and bring this range to Australian shoppers as part of our unique 2011 Back to School offer.

Families in or near Ascot Vale in Victoria have access to this wonderful Crocodile Creek range at newsXpress Ascot Vale on Union Road Ascot Vale, Victoria.

Back to School innovation at Wetherill Park

wetherill-croco.jpgnewsXpress Wetherill Park has put up an excellent display of  the Crocodile Creek range which is another exclusive product access through the newsXpress national merchandise team.  Supplementing the traditional Back to School offer, this Crocodile Creek range is providing newsXpress Wetherill Park and other newsXpress outlets with an excellent point of difference for the important Back to School season.

The Wetherill Park display is bright and eye catching … perfect for a busy retail store.

Crocodile Creek Back to School products in Frankston

frank-croco.jpgnewsXpress Frankston has a terrific display of the Crocodile Creek range of back packs, lunch boxes and drink bottles on display on the dance floor.  The striking display is attracting shoppers from the mall into the store.

The Crocodile Creek range of products is quite unlike anything shoppers are used to seeing in a newsagency.  They are a fashion item … they are an excellent example of the newsXpress difference.

The proprietary newsXpress gift table which is shown in the photo  is ideal for displaying these items.

Back to School at newsXpress Knox

knox-bts.JPGnewsXpress Knox has a creative take on Back to School behind the main sales counter.  By focusing on the Crocodile Creek range, we are separating the business apart from the usual race for Back to School cash.  As well as a product point of difference there is the benefit of better margin over usual back to School product margin.  The newsXpress engagement with Crocodile Creek is another example of the newsXpress difference in action, helping our members offer a point of difference with a good margin attached.

The display is another display from our newsXpress in house Visual Merchandising expert.

Helping newsXpress members review magazine range

newsXpress provides a range of services for helping newsXpress members revise and adjust their magazine range.  This service is part of a suite of exclusive Magazine Management services offered by newsXpress to members to help them get the best possible return from this important department.

Working with the magazine distributors, we are able to assess and adjust supply based on sales history.  This results in a more efficient assortment – an important achievement as part of an overall magazine relay.

newsXpress is the only newsagency marketing group offering such a comprehensive and integrated magazine management solution. The result for newsXpress members is a more competitive and commercially valuable offer in the magazine space.

newsXpress understands the importance of magazines in attracting traffic to newsagency businesses.  It balances this importance with serving the commercial needs of the business, ensuring that magazines are genuinely viable.

newsXpress Business Development Managers are able to access the magazine management resources available to newsXpress members.  This in-store assistance and guidance is a key difference delivered by newsXpress.

Promoting Back To School

bts.jpgnewsXpress stores are promoting the Back To School season with these A1 double sided posters which were provided last month.  By using a poster like this we have freed newsXpress stores to promote product ranges which serve their local needs and to price these appropriately for their businesses.  The posters have been designed for use in signposting the back to school area in a store, in window displays and in other ways promoting this lucrative season.

Happy New Year … to customers

knox-newyear.JPGnewsXpress Knox wished customers a Happy New Year with this behind the counter display promoting the fun cocktail celebration glasses from one of our newsXpress preferred suppliers.

The display was created after Christmas and will come down in the next couple of days.

The Knox team makes good use of this behind the counter space, successfully promoting a range of unique, good-margin, products to shoppers as they present at the sales counter.