newsXpress difference | newsXpress Blog

Promoting the newsXpress Magazine Club Card

newsXpress Yarram has been promoting the newsXpress Magazine Club Card on one of their windows. This promotion pitches the newsXpress Yarram competitively against other retailers selling magazines in town and nearby. It not only demonstrates the value of shopping at newsXpress it drives loyalty from a department which many newsagents struggle with on a day to day basis.

Using newsXpress provided marketing collateral along with creative representation of a range of titles, the window display presents a terrific message to those walking past on the main street of Yarram.

Promoting the newsXpress magazine Club Card is anther way of leveraging a newsXpress point of difference in this time of the year between major retail seasons.

Promoting the newsXpress Phonecard with Newspapers

newsXpress Watergardens has been promoting the newsXpress Phonecard with this simple yet highly effective display above foreign newspapers. Foreign newspaper customers are the ideal target customers for the great value newsXpress phonecard.

The display includes rates and other information to help customers quickly understand the value of the newsXpress Phonecard.

Launched over a year ago, the newsXpress Phonecard is a hit not only with customers who call overseas but also with those who make interstate calls. The 25 cent untimed local call rate makes the phonecard a high-value product for many customers.

The newsXpress Phonecard is another example of why shopping at newsXpress is good value for our customers.

The newsXpress Phonecard is also another example of a good margin product brought to newsXpress members by the group and backing this with strategies and tactics for engaging so that the best return can be achieved from the opportunity.

Terrific Success With New Idea Royal Wedding Special

Thanks to wonderful support from Pacific Magazines, newsXpress members are enjoying access to additional stock of the New Idea Royal Wedding Special. This enables our stores to acheve their full potential of sales of this wonderful title. By sharing sales data and co-ordinating top-up stock, newsXpress and Pacific have worked together to help drive sales for the benefit of all stakeholders.

newsXpress respects the important role that magazines play in the performance of newsagencies today and for the medium term. We have a well developed and considered exclusive magazine management and growth strategy with elements which work in a broad range of retail situations.

Mother’s Day Prize Winner at newsXpress Young

At newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.

With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.

Shopping at newsXpress is rewarding.

Major announcements for newsXpress one day conferences

newsXpress is set to make several major announcements at the upcoming newsXpress one-day mini conferences which kick off next week. The newsXpress management team is excited for the innovation and commercial benefits which will flow from these announcements.

newsXpress members and key employees are urged to BOOK NOW. Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Promoting Klutz books from Scholastic

newsXpress Inverloch has put together a nice range of Klutz books from preferred supplier Scholastic. They have put the range in the middle of their children’s books department next to their kids corners … an ideal placement.

The Klutz range of books comes packed in counter unit books so the team regularly rotates one of the ranges of books to the counter.

Scholastic offer excellent terms to newsXpress members along with ranging advice.

Well done newsXpress Inverloch.

Sharing valuable magazine insights

newsXpress last week shared valuable magazine insights related to the Women’s Health title from Pacific Magazines. This information, which included valuable placement insights, will help drive sales of the important title in a strong category.

newsXpress understands the importance of a healthy magazine department to the success of a newsagency business and reflects this by sharing information such as that shared last week for Women’s Health.

Great Value of newsXpress Newsagent Conferences

In addition to excellent and exclusive deals from participating newsXpress preferred suppliers, the upcoming newsXpress one-day mini conferences offer access to cash prizes. Over the course of the four one-day events $3,500 in cash will be given away.

So, in addition to an excellent business centered agenda and great suppliers, there are prizes on offer for lucky participants.

newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Promoting Optus Mobile Broadband in Bairnsdale

newsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations. An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.

The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.

The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.

As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.

The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.

Optus range a hit at Singleton Heights

newsXpress Singleton Heights is reporting excellent results from the expanded range of Optus products now offered in-store as part of the Optus Premium Pre-Paid Reseller Program sourced through newsXpress preferred supplier Jenlist. With the new cabinetry and Point of Sale materials, the business has achieved an excellent increase in sales of mobile phones, sim cards and mobile accessories. This is helping drive an excellent increase on sales of Optus/Boost recharge product.

newsXpress is working with Jenlist in a variety of engagement options for newsXpress members from simple cabinet units through to complete store-within-a-store concepts.

Mother’s Day at Australia Fair

newsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.

As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.

Happy Hour Feature at newsXpress Mini Conferences

The newsXpress Mini Conferences which kick off in under three weeks will feature a HAPPY HOUR … offering SUPER deals from attending preferred suppliers. The deals will only be available for conference attendees on the day. These “HAPPY HOUR” offers will be separate from any other offers suppliers have on display.

HAPPY HOUR will from between 9am and 10am at each conference location.

This is another newsXpress exclusive initiative … making newsXpress membership even more valuable.

Free book offer drives Mother’s Day sales

The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.

The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.

NRL Poster Pack Offer

newsXpress members have been provided access to a NRL poster pack sourced through one of our newsXpress preferred suppliers. This is a terrific offer. The posters make for great gifts for NRL fans as well as ideal purchase items for NRL supporters, these posters are sure to be a hit in major NRL states like NSW and QLD.

This offer further reinforces the diversity of the newsXpress product offer – outside of more traditional newsagency product offers.

May Specials Newsletter Published

Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.

This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.

The Sticker Family at Salamander Bay

newsXpress Salamander Bay is promoting The Sticker Family range out the front of the newsagency using the pull up banner with terrific success. Shoppers are drawn to the banner from where they can make their easy selection of the stickers they wish to purchase. By changing the location of the banner, newsXpress Salamander bay and other stores are able to continue to find new customers to purchase stickers from this wonderful and heartwarming range.

newsXpress is thrilled with the tremendous sales for The Sticker Family range being generated across our retail network. While others are chasing our coverage, we are streaking ahead with this successful range. Well done newsXpress members!

HOT ink! set to rock!

newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.

In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.

We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers. The HOT ink! flyers are a key part of successful newsagency marketing. They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.

newsXpress members … finalise your HOT ink! commitment today.

Great Agenda for newsXpress Mini Conferences

Last week, newsXpress published the agenda for the May Mini-Conferences including the news that we will have a suite of suppliers attending and supporting the events with excellent and exclusive to newsXpress product deals.

newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Optus Broadband Offer Makes a Good Gift

newsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.

Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.

The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of. It is proving to be a good impulse purchase item. Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.

Free Kobo e-reader at a newsXpress store near you

newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.

What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.

In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.

The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.