The range of Cheeki coffee mugs is featured on the planet page of the latest issue of better Homes and Gardens. With many newsXpress stores offering these environmentally friendly and safe mugs, this is a nice tie in for newsXpress. In addition to the Cheeki coffee mug range, many newsXpress stores sell the Cheeki drink bottles. Both items make for great gifts as well as for personal use.
Category: newsXpress difference
Promoting The Sticker Family in newsXpress stores
The Sticker Family range is well established as part of the newsXpress family of products. newsXpress members following our placement guidelines see excellent new traffic generated by The Sticker Family. They also see good basket building sales to shoppers who visit the newsagency to purchase other products.
We love The Sticker Family range as it respects and lifts up the core newsagency customer. It connects us with our customers and the wider community. There is a sense of belonging among those with these stickers on the rear window of their cars.
We also appreciate the support from the suppliers of The Sticker Family range. Corporately and at the newsXpress store level they are a terrific help in leveraging this opportunity for newsXpress.
Diversity Among Preferred Suppliers
newsXpress is proud of the diversity among its community of preferred suppliers.
We are selective about suppliers we bring on, being careful to not cross over product and service offers already covered in the existing preferred supplier suite.
The selectiveness of our approach serves the needs of ourr suppliers as well as our members, delivering the important win win which iss essencial to sustainable and viable newsagent / marketing group / supplier relationships.
This is a tremendous point of difference of newsXpress, the broad range of respected preferred suppliers in our portfolio. It is another reason newsXpress members enjoy being part of our group.
newsXpress Phonecard a Terrific Gift
The branded newsXpress phonecard offering 25 cent untimed local calls and good value international calls is proving to be a popular gift in all sorts of occasions. Promoted behind the counter, with international newspapers, with daily newspapers and out the front of the store, the newsXpress Phonecard is proving to be a hit for newsXpress members, driving excellent basket building business. The bonus is the margin made by newsXpress members.
newsXpress members seeing the most growth have trained their sales team to offer the phonecard as a gift suggestion. Customers love it as they are giving a gift with a wonderful emotional connection.
Loving magazines in Sunbury
newsXpress Sunbury Square is showing the people of Sunbury a wonderful range of special interest titles through their magazine of the Week promotion. They are using this counter campaign to show off range. Recently, they promoted Spitfire 75 magazine as their Magazine of the Week. This made a lot of sense given their proximity to Melbourne’s Tullamarine airport and the numbber of flying enthusiasts who shop with them. In the photo is Rita from newsXpress Sunbury Square, proudly smiling at the counter of their store.
newsXpress Winners in Melbourne
newsXpress Inverloch and newsXpress Melton won $500 tax-free cash each as part of the trade display which accompanies the Melbourne on-day conference yesterday. Walking away with the cash we had two very happy members. the giveaway added a bit of extra fun to the day and reinforced the support which preferred suppliers provide to newsXpress and its members.
Victorian newsXpress Members Enjoy One-Day Conference
The meeting component of the one-day newsXpress conference in Melbourne yesterday was packed with plenty of business building content. newsXpress members engaged terrific discussion and were able to access excellent and practical take-away content. Through the course of the day there was an excellent mix of sessions sharing valuable insights for the short to medium term as well as into the future.
Trade Display Helps Newsagents Save and Expand
Our one-day newsXpress conference in Melbourne yesterday kicked off with a trade display which snaked along the outside of the conference facility. A broad variety of products were on show from early in the morning through the course of the day. Busy the whole time, the trade display provided members plenty of opportunities to see excellent products and to purchase many on special for the day.
newsXpress Winners in Brisbane
newsXpress Riverlink and newsXpress Sandgate were the winners of our $500 cash giveaways at yesterday’s one-day conference and trade fair. These lucky newsXpress members left on the day with $500 tax free dollars in their pocket thanks to the generous support of newsXpress preferred suppliers. We are offering cash prizes at the trade fairs accompanying all of the one-day conferences in this current cycle … presenting more opportunities for newsXpress members to win.
Busy Brisbane One-Day Mini Conference
The newsXpress one-day Mini Conference in Brisbane yesterday was a terrific success with the business building presentations well attended and engagement between members, suppliers and the newsXpress team valuable and strong. The day moved at a cracking pace with plenty of ground covered on a variety of valuable business topics.
Newsagent trade show helps broaden product mix
The boutique trade show which accompanied yesterday’s one-day newsagent conference hosted by newsXpress in Brisbane generated plenty of interest and activity. With fourteen suppliers hosting stands and other suppliers with products in gift bags for attendees, the day was a good networking and commercial success. Importantly, it demonstrated the value of connecting newsXpress members with a broad range of suppliers who offer good margin, points of difference and marketing stories.
Promoting The Sticker Family on the Counter
newsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers. Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.
The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat. These stickers are an excellent basket builder.
The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.
newsXpress one-day newsagency conferences start today
Our one day business-building newsagent conferences start today in Brisbane, demonstrating another example of value of our newsagency marketing group. Here are some of the topics being covered:
- No Excuses, Why Some Newsagents Will Fail and Others Succeed
- Using Social Media to Grow Your Business, Facebook, Twitter, Email Local Area Marketing
- Engaging in Telco / Store in Store Opportunities
- Strategic Greeting Card Review and Opportunities
- In the Lab, Experimenting for Newsagencies
- Everyday Merchandising of your Newsagency
Dates and locations are as follows:
- Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
- Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
- Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.
Speak with newsXpress General Manager Ben Kay on 0419 678 754 to arrange to attend for free.
Supporting Red Nose Day
newsXpress is pleased to be supporting Red Nose Day again, continuing a tradition of several years. newsXpress locations will be selling Red Nose merchandise and embracing promotional opportunities around the Red Nose awareness campaign for SIDS and Kids. SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families.
Facebook innovation
The newsXpress Facebook page has been undergoing a facelift (pun intended) to make better use of this social platform. Details of this innovation and plans for new campaigns around social medial will be presented at our one-day conferences starting next week in Brisbane.
While our Facebook is the most innovative for newsagency marketing groups already, it is set to head into new territory thanks to excellent work being done behind the scenes.
Promoting the newsXpress Magazine Club Card
newsXpress Yarram has been promoting the newsXpress Magazine Club Card on one of their windows. This promotion pitches the newsXpress Yarram competitively against other retailers selling magazines in town and nearby. It not only demonstrates the value of shopping at newsXpress it drives loyalty from a department which many newsagents struggle with on a day to day basis.
Using newsXpress provided marketing collateral along with creative representation of a range of titles, the window display presents a terrific message to those walking past on the main street of Yarram.
Promoting the newsXpress magazine Club Card is anther way of leveraging a newsXpress point of difference in this time of the year between major retail seasons.
Promoting the newsXpress Phonecard with Newspapers
newsXpress Watergardens has been promoting the newsXpress Phonecard with this simple yet highly effective display above foreign newspapers. Foreign newspaper customers are the ideal target customers for the great value newsXpress phonecard.
The display includes rates and other information to help customers quickly understand the value of the newsXpress Phonecard.
Launched over a year ago, the newsXpress Phonecard is a hit not only with customers who call overseas but also with those who make interstate calls. The 25 cent untimed local call rate makes the phonecard a high-value product for many customers.
The newsXpress Phonecard is another example of why shopping at newsXpress is good value for our customers.
The newsXpress Phonecard is also another example of a good margin product brought to newsXpress members by the group and backing this with strategies and tactics for engaging so that the best return can be achieved from the opportunity.
Terrific Success With New Idea Royal Wedding Special
Thanks to wonderful support from Pacific Magazines, newsXpress members are enjoying access to additional stock of the New Idea Royal Wedding Special. This enables our stores to acheve their full potential of sales of this wonderful title. By sharing sales data and co-ordinating top-up stock, newsXpress and Pacific have worked together to help drive sales for the benefit of all stakeholders.
newsXpress respects the important role that magazines play in the performance of newsagencies today and for the medium term. We have a well developed and considered exclusive magazine management and growth strategy with elements which work in a broad range of retail situations.
Mother’s Day Prize Winner at newsXpress Young
At newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.
With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.
Shopping at newsXpress is rewarding.
Major announcements for newsXpress one day conferences
newsXpress is set to make several major announcements at the upcoming newsXpress one-day mini conferences which kick off next week. The newsXpress management team is excited for the innovation and commercial benefits which will flow from these announcements.
newsXpress members and key employees are urged to BOOK NOW. Attendance is free thanks to generous newsXpress supplier funding.
- Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
- Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
- Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
- Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.