Shoppers are drawn to the pull up banner promoting the My Family Stickers from The Sticker Family like bees to a honey pot. This is the best analogy ever … the pull up banner really is a honey pot.
One newsXpress member watched interaction over a one hour period last Sunday and in that time eight groups of people approached the display and three of these purchased stickers immediately. Two others asked questions and said they would be back after talking to other family members. All eight groups were walking through the shopping mall through the hour long observation and approached the newsXpress outlet because of the tactically placed pull up banner. The engagement tactics used by the newsXpress member were what helped drive immediate and future sales.
We know that purchasing these stickers is often a shared, family, experience. This is why helping family members make the choice is an important and valuable part of the process. newsXpress has recommended to members a suite of tools and tactics with which to drive family involvement and ensure excellent sales as a result.
The exceptional sales being driven in newsXpress stores with the My Family Stickers range is proof of the newsXpress difference in action and working to the commercial benefit not only of newsXpress members but also for our partner supplier – The Sticker Family. We appreciate their help and support and the assistance they have given to enable newsXpress stores to lead the channel in sales of this product.
What a tremendous success story!
The newsXpress approach to and success with The Sticker Family is an excellent case study for newsagents who are comparing newsagency marketing groups. The newsXpress success shows off a commercially astute and valuable point of difference. It shows that newsXpress actions speak louder than the words of others. Yes, we are very proud of what we have achieved and continued to achieve with this excellent product.
