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Using newsXpress Christmas collateral

newsXpress Castle Towers, like newsXpress stores across Australia, is using the newsXpress supplied Christmas marketing collateral to dress the store for Christmas and promote not only the season but also the terrific deals on offer in newsXpress stores through this important retail season. In the photo you can see excellent use of the collateral down a key aisle.

In the marketing collateral pack, newsXpress provided high quality posters in three different sizes, all printed double-sided.

This Christmas marketing collateral pack was provided as part of the newsXpress seasonal pack to newsXpress members, delivering excellent resources with which newsXpress members can dress their businesses for each of these seasons.

EXCLUSIVE: Pacific Magazines promotion for newsXpress newsagency locations

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer. There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it. This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

newsXpress drives traffic using exclusive newsletter

newsXpress members are promoting their businesses with the exclusive-to-newsXpress In Store Offers newsletter. Published fresh every month by our marketing team, the newsletter is used by newsXpress members to communicate with account customers, update over the counter retail customers and draw traffic from traffic passing by.

Delivered to newsXpress members in a form which enables easy personalisation, the In Store Offers newsletter promotes products from newsXpress preferred suppliers which are a feature of the season.

Connecting with our TV, in-store radio and other media campaigns, this newsletter is part of an overall national marketing strategy which connects all newsXpress stores. It demonstrates a consistency of message and focus by newsXpress on behalf of retail and supplier partners.

The newsletter is published to members prior to the end of the month so that it can be sent out with customer accounts.

The latest newsletter promotes several excellent value deals which are delivering terrific traffic and valuable margin in the lead up to the Christmas season.

Christmas books a hit … already

Books delivered risk free to newsXpress members as part of our Christmas package are already delivering excellent sales. We have heard from several newsXpress members about excellent early sales of books in the Christmas gift pack Thi is long before our TV and other advertising has hit. Looks like another great Christmas for newsXpress members.

Beanie Kids selling out this Christmas

Some newsXpress members are chasing extra stock of the Beanie Kids range following early sales of this Christmas item. One member sold out the day they put the stock out.

The keys for success are building a strong display at the front of the store, promoting the Beanie Kids range. They’re a well known brand at a competitive price point.

This is another newsXpress merchandise team success story, delivering excellent margin dollars to newsXpress members for no risk.

newsXpress to promote Hot Boys of TV from Pacific Magazines

newsXpress stores across Australia are set to promote Hot Boys of TV published by newsXpress Strategic Partner Pacific Magazines from Monday. As the team behind the magazine says…

Hot Boys of TV is packed with perve-worthy posters of popular Home & Away stars that readers will enjoy. This special issue includes an exclusive River Boys flip cover and is on sale for 12 weeks.

The title will be distributed in newsagents and Big W only. newsXpress stores will have stock and make the most of promoting this title at the front of the shop where impulse purchases are certain to be achieved for us.

Smurf product hit at the newsXpress Pakenham counter

newsXpress Pakenham is another newsXpress members is a Smurf success story. These Smurf Kinder Surprise items has sold well thanks in part due to the placement at the counter, driving impulse purchases.

This success is mirrored across newsXpress and stores which engaged with the Smurf opportunities and, in particular, the Kinder Surprise opportunity from one of our preferred suppliers.

As the only newsagency marketing group to fully engage with Smurf products across a range of product categories, newsXpress has shown the value for newsXpress members of robust brand engagement.

Lego success reinforces the value of brands

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers. In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product. Sales results back this up. This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important. being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

Promoting the EXCLUSIVE Better Homes and Gardens Subscription offer

newsXpress stores across Australia are promoting the Better Homes and Gardens Christmas gift subscription offer on the display unit promoted by our friend at Pacific Magazines.

This display unit placed at the front of the newsagency in the best traffic location will help newsXpress members drive sales of the valuable gift card and deliver to the business excellent margin dollars as a result.

We know from research that offering this Christmas gift subscription will not detract sales from our newsagencies. This is an easy gift to purchase, slip into a Christmas card and post across the country to a far away friend or loved-one.

A Better Homes and Gardens gift subscription is the kind of gift which gives all through the year. You know it will be loved because of the tremendous popularity of the – magazine as well as the backing of the TV and radio show.

Smurf products hot at newsXpress Riverlink

Smurf products continue to sell very well at newsXpress Riverlink. The candy mushroom range from one of our newsXpress preferred suppliers is another product from the range which has sold through quickly at the sales counter at newsXpress Riverlink.

With the Smurf movie still playing, it is smart by the Riverlink team to have the Smurf Candy Mushrooms on the counter … making the most of the movie tie in opportunity.

newsXpress members who embraced the Smurf opportunities promoted by the newsXpress merchandise team has been banking excellent results.

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie. This helped drive traffic and build better shopping baskets.

newsXpress Nambour promotes toys and nooks

newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store. Click on the image to see a larger version.

Toys are proving to be a lucrative category for newsXpress stores. they fit beautifully with greeting card sales. They also attract new traffic during school holidays. Both offer excellent opportunities for driving incremental business.

newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.

Tactical placement drives Optus handset sales

newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.

By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.

This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.

newsXpress corporate stores help with product testing

We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before. In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team. Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.

This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox. Watch this space.

FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.

Optus mobile phone handsets on offer at newsXpress Upper Edward Street

newsXpress Upper Edward Street is promoting the excellent Optus handset deal at the entrance to the newsagency, making the most of excellent foot traffic already heading to the store as well as attracting new traffic to the store. In addition to driving handset sales, the newsXpress Upper Edward Street team have locked in 100% bonus commission on Optus recharge as well for the business. This is an excellent deal for the business, a deal negotiated by newsXpress for all newsXpress members. Placement of the offer in a high traffic location is key to driving sales success.

Universal Magazines Opens up for newsXpress

We were grateful to Mark Darton, Circulation Director of Universal Magazines, for spending the day with newsXpress members at our New South Wales member’s meeting yesterday. Mark presented on the newsXpress / Universal relationship and outlined how newsXpress members can make the move of the new commercial opportunity and the new commercial arrangements.

The category insights will be particularly helpful to newsXpress members as they learn of placement opportunities for driving sales.

Mark’s presentation was followed by an open Q&A session with Mark fielding newsXpress member questions along with Dale Smith, Retail Channel Manager for Network Services. This was the first time a publisher and magazine distributor engaged in such an open forum with members of a newsagency marketing group.

newsXpress looks forward to hosting more sessions like this in the future.

Promoting the newsXpress Phonecard at the Counter

newsXpress Knox has been promoting the newsXpress phonecard with this collateral on the customer rest ledge.

Driving impulse purchases of the newsXpress phonecard is made easier with professional collateral at sales counter touch points such as this.

The Knox team made the collateral and printed it locally.

Expanded M-Cups Range at newsXpress Ocean Grove

newsXpress Ocean Grove has been leveraging the success they had with the M-Cups in our Christmas catalogue last year by offering this expanded range as part of their broader gift offer. It is a terrific connection for the business with a now well-known brand. It also leveraged the excellent sales of food titles – by selling items food magazine purchasers are likely to be happy to add to their shopping basket.

newsXpress offers members a broad range of products with which they can build more efficient and valuable shopping baskets. Our national merchandise team helps members who want to grow their business in this way by suggesting products based on local purchasing patterns.

Ocean Grove shoppers know where to go for unique gifts thanks to the excellent retailing work of the newsXpress Ocean Grove team.

newsXpress Roselands Promotes Optus at Store Front

newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands. The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers. It is helping tis store double the margin they achieve on Optus mobile phone recharge business.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

newsXpress at Brisbane GNS Market Fair

We have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.

Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier. Supporting GNS shows we are supporting newsagents.

We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.

The photo shows just part of our stand – where we were showing off some of our seasonal collateral.