newsXpress difference | newsXpress Blog

Universal Magazines Opens up for newsXpress

We were grateful to Mark Darton, Circulation Director of Universal Magazines, for spending the day with newsXpress members at our New South Wales member’s meeting yesterday. Mark presented on the newsXpress / Universal relationship and outlined how newsXpress members can make the move of the new commercial opportunity and the new commercial arrangements.

The category insights will be particularly helpful to newsXpress members as they learn of placement opportunities for driving sales.

Mark’s presentation was followed by an open Q&A session with Mark fielding newsXpress member questions along with Dale Smith, Retail Channel Manager for Network Services. This was the first time a publisher and magazine distributor engaged in such an open forum with members of a newsagency marketing group.

newsXpress looks forward to hosting more sessions like this in the future.

Promoting the newsXpress Phonecard at the Counter

newsXpress Knox has been promoting the newsXpress phonecard with this collateral on the customer rest ledge.

Driving impulse purchases of the newsXpress phonecard is made easier with professional collateral at sales counter touch points such as this.

The Knox team made the collateral and printed it locally.

Expanded M-Cups Range at newsXpress Ocean Grove

newsXpress Ocean Grove has been leveraging the success they had with the M-Cups in our Christmas catalogue last year by offering this expanded range as part of their broader gift offer. It is a terrific connection for the business with a now well-known brand. It also leveraged the excellent sales of food titles – by selling items food magazine purchasers are likely to be happy to add to their shopping basket.

newsXpress offers members a broad range of products with which they can build more efficient and valuable shopping baskets. Our national merchandise team helps members who want to grow their business in this way by suggesting products based on local purchasing patterns.

Ocean Grove shoppers know where to go for unique gifts thanks to the excellent retailing work of the newsXpress Ocean Grove team.

newsXpress Roselands Promotes Optus at Store Front

newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands. The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers. It is helping tis store double the margin they achieve on Optus mobile phone recharge business.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

newsXpress at Brisbane GNS Market Fair

We have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.

Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier. Supporting GNS shows we are supporting newsagents.

We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.

The photo shows just part of our stand – where we were showing off some of our seasonal collateral.

History and Heraldry Basket Building Opportunity

While retailers often complain about spinners, the space they take and the views of the retail space they block, the spinners from history and heraldry are successful in newsXpress locations –delivering excellent results in a variety of retail situations.

We love it when we see a product range work so well in so many situations. This is the case with the History and Heraldry range.

Thanks to the newsXpress relationship we are able to help members achieve the maximum from this opportunity.

With 125 preferred suppliers now, newsXpress is well placed to deliver the very best deals for newsagents. We back these deals with genuine value through strategies and tactics for turning the deals into sales at the cash register.

Happy newsagents

We have been fortunate to mix with several newsXpress members over recent weeks at industry functions and trade shows. It has been a thrill to meet up with happy, positive and proactive newsXpress members at these events.

We are often greeted with news of a success story with a newsXpress promotion or some other good news. It’s a thrill to hear these and to see the joy of success showing on their faces.

With so much doom and gloom being reported about retail in the media at the moment, newsXpress is happy to be providing good news story opportunities.

newsXpress Glendale Promotes Newcastle, the Missing Years

newsXpress Glendale has been promoting Newcastle, the Missing Years, by Newcastle Herald journalist Greg Ray and his wife, Sylvia. They have sold more than 500 copies of this book.

In-store promotions have included a store visit by Greg Ray pictured here with Phil Banks from newsXpress Glendale.

Connecting with local stories like this is a key part of the newsXpress approach to marketing. Congratulations to Phil Banks and the newsXpress Glendale team for representing newsXpress with such a wonderful local success story.

The newsXpress Darren Lockyer Difference

Before Darren Lockyer Life of a Legend from ACP Magazines went on sale, newsXpress provided its members with an exclusive pre-sale flyer, enabling them to capture sales in advance.

This smart move gave newsXpress stores a point of difference against other newsagencies and retail outlets. It meant they could capture a sale and take payment before the one-shot hit the shelves.

This is a tactic newsXpress has used to great effect in the past. It’s a perfect example of the newsXpress difference in the magazine space, a difference which is promoted with pride throughout our businesses.

Father’s Day Winner at newsXpress Eli Waters

Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!

Father’s Day Winner at newsXpress Sunbury Square

Father’s Day Winner at newsXpress Watergardens

Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!

newsXpress Top Ryde City Finds Room for Lovatts Titles

newsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.

This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.

While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.

In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.

$50,000 in Father’s Day Prizes – a great newsagency marketing initiative

newsXpress is proud to have the most valuable pool of Father’s Day prizes on offer for purchasers of cards for Father’s Day. With the big day now here, newsXpress shoppers right across Australia are getting the good news that they have won a Sony Home Theatre System in our store level promotion run in association with Hallmark and funded by newsXpress. There is no additional cost for newsXpress stores to participate. Every newsXpress Hallmark store was given a Sony Home Theatre System to give to one lucky shopper. the total value of prizes on offer exceeeded $50,000. In meant that every newsXpress store had a winner.

So, newsXpress leads the newsagency channel not only on value of the prize pool for newsXpress shoppers but also in helping local stores create local winners.

This is the newsXpress difference.

Thank you to all of our newsXpress stores for participating and making Father’s day 2011 another great season for your shoppers, your store, newsXpress and our wonderful community of preferred suppliers.

Great Father’s Day outpost at newsXpress Macarthur

newsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts. This outpost is not only driving excellent sales for the business. It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself. Well done to everyone involved!

Educational Colours Paint Sells up A Storm!

This stand of paints of all colours and a variety of types is proving to be a hit new product for newsXpress members like newsXpress Riverlink in Queensland.

Compact, attractive and easily noticed, the stand of paints is driving excellent business results for only a small retail footprint in-store. return on investment as tracked by stock turn is an important factor for any retail business.

Sourced from newsXpress preferred supplier Educational Colours on competitive terms, this paint stand is an excellent addition to newsXpress businesses.

By merchandising in a cohesive and professional way, newsXpress members can expect to see pain sales lift thanks to this stand.

newsXpress currently has 130 preferred suppliers serving members.

Dad & Me Hallmark Recordable Storybook Ideal for Father’s Day

The new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.

Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.

Promoting the newsXpress Phone Card with Foreign Newspapers

Promoting the newsXpress phone card with foreign newspapers is proving to be a smart move for newsXpress stores. This placement promotes the phonecard to a marketplace which regularly uses phonecards.

We have had reports of customers saying that they have cut their phone bill by more than $500 in a year by switching. The newsXpress phonecard is a good value phone card since it has no extra fees and charges which you see on many other cards. This builds consumer trust and this is important as it is the newsXpress brand on the card.

We encourage newsXpress members to promote the newsXpress phonecard with foreign newspapers and at other high impact locations in-store.

Book Outpost at newsXpress Woden

newsXpress Woden has been running a terrific outpost in their Westfield Woden centre, leveraging excellent book sales by promoting stock from one of our newsXpress preferred suppliers. This excellent display leverages the newsXpress preferred supplier relationship to the max. The outpost also features Father’s Day gift ideas, making the most of the high-exposure opportunity.

newsXpress supports outposts as an excellent way to extend the revenue and customer reach of the newsagency.

Father’s Day at newsXpress Runaway Bay

Across the entrance to the newsagency, newsXpress Runaway Bay is offering an excellent range of Father’s Day cards from Hallmark and gifts from newsXpress preferred suppliers.

This offering on each side of the entrance to the newsagency means that shoppers cannot miss the offer – this is key to driving good business for the important season.

We are loving Father’s Day 2011 right across newsXpress.