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Lovatts Crossword Titles at newsXpress Toronto

The new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.

This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members – especially with our Magazine Club Card.

The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title. This placement drives excellent impulse purchase business and this delivers magazine sales growth.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

newsXpress at ACP Connections Conference (part 4)

Adrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.

No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!

Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!

newsXpress at ACP Connections Conference (part 3)

newsXpress Directors Graham Randall and Mark Fletcher and General Manager Ben Kay took a break from the ACP Cpnnections Conference Dinner on Thursday for this photo. It was a terrific night, an occasion of which newsXpress and its members can bee most proud for our positive approach to the future not only of our businesses but the newsagency channel. We did well at the awards and during conference sessions which reinforced much of what newsXpress offers members and done to drive traffic and sales.

newsXpress at ACP Connections Conference (part 1)

More newsXpressers got together just outside the ballroom at the ACP Connections Conference Dinner last Thursday for a photo and some fun. With so many of our members at the conference it was hard to get all of us together at the one time for a real group photo. newsXpress was the largest single group represented at the conference … and a proud and happy group we were too!

newsXpress Phonecard Drives Shopper Traffic

newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.

Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products. There are no hidden fees, no extra charges. It’s a phonecard product which newsXpress happily promotes nationally.

By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate. The simple display promotes the value of the card. It includes a brochure stand with call rates available for shoppers to take with them.

newsXpress Winners at ACP Connections Awards

Congratulations to newsXpress Gympie for taking out the Promotion of the Year Award and to newsXpress Harbour Town for taking our runner up position for the Newsagency of the Year Award. Congratulations to newsXpress Ballarat for being announced a finalist in the Newsagency of the Year award. This is wonderful and well deserved recognition for three quality newsagency businesses run by skilled, proactive and happy retailers and their teams. They do the newsXpress brand proud. Congratulations to everyone involved in these businesses!

newsXpress Team at ACP Connections Conference

Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel. The photo was taken at the Awards Dinner last night – notice the fancy dress.

What a terrific night this was, lots of fun and celebration. A wonderful opportunity to catch up with good friends.

newsXpress Malvern Central Open for Business

newsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.

Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.

The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.

Promoting the newsXpress Phonecard to Newsagency Shoppers

Promoting the newsXpress Phonecard at the photocopier is a smart move. With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.

The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.

Promoting the newsXpress phonecard

newsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts. This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion. The coupon promotes the newsXpress phonecard as The Perfect Gift. It works for any occasion and for all ages, giving the gift of connection between family and friends.

Promoting Gifts as Basket Builders

newsXpress Pakenham operates a strong candy lane strategy with terrific success. The latest range of items on the candy lane at newsXpress Pakenham – the items shoppers pass as they head to the counter, is an eclectic mix of impulse items which appeal to a broad demographic. Customers soon vote on the popular products through their purchases and this information can guide finessing the offer, as the newsXpress Pakenham team does over time.

Running a structured candy lane like this is proving to be key to developing an efficient and valuable shopping basket in newsXpress locations.

Lovatts Titles Anchor Crossword Promotion at newsXpress Bairnsdale

newsXpress Bairnsdale is embracing the new relationship between newsXpress and Lovatts with this Lovatts anchored crossword title display. You can’t miss the Lovatts branding on the titles and their well known and respected mastheads. This display is an excellent example of making a strong statement not only for the Lovatts titles but for the crossword category more broadly.

Well done to the newsXpress Bairnsdale team for this display.

We know from research that featuring crosswords in a bold display in a high traffic location will drive incremental business.

Jenlist Support for newsXpress

James Simadas, Managing Director of Jenlist caught up with Ben Kay, General Manager of newsXpress, at our GNS Market Fair stand yesterday in Sydney. They discussed the expanding preferred supplier relationship between Jenlist and the telco brands they represent and newsXpress. The trade show was an excellent opportunity for this discussion and to lay down plans for joint promotions over the next few months.

The Market Fair also provided an opportunity for newsXpress members to catch up with Jenlist.

Terrific GNS Market Fair in Sydney

Even though the GNS Market Fair is barely half over in Sydney, we have had a wonderful time meeting with existing newsXpress members and connecting with good quality prospective newsXpress members. Click on the image to see a larger version of our trade show stand. The stand in Sydney has featured collateral from upcoming seasons, details of newsXpress offers and examples of newsXpress branding.

The Best Loyalty Program in the Newsagency Channel

The newsXpress Magazine Club Card offers genuine reward for genuine loyalty. Since 2005 this newsagency loyalty promotion has provided newsXpress stores with an excellent point of difference. A bankable point of difference when you look at magazine performance in newsXpress stores.

While marketing collateral and engagement around the offer has evolved, the core levers of the loyalty program have remained unchanged. As newsXpress known, when you’re onto a good thing, stick with it.

Key to the broader success of the magazine Club Card is the additional sales in other categories. These are driven from the excellent magazine traffic.

This newsXpress exclusive promotion sets our retail outlets and the overall group apart from other newsagencies as well as other magazine retailers.

Meeting with newsagency suppliers

newsXpress National Merchandise Manager took the opportunity of the GNS Market Fair in Perth last weekend to meet with Jason Skodt of Australian Telecom, the newsXpress preferred supplier of phonecards. As the platform behind our newsXpress Phonecard, AT are an important newsXpress preferred supplier. The trade show was an excellent opportunity to catch up and discuss strategy to help newsXpress make more money from this high quality and good value product.

We have more supplier meetings planned for this weekend at the GNS Market Fair in Sydney as well as the Gift Fair in Melbourne.

Gary Mehigan Donuts

newsXpress suppliers and team members were thrilled at one of our recent supplier forums to be able to taste the famous and utterly divine Gary Mehigan (from MasterChef) donuts. Indeed, the donuts on the menu were a factor in our choice of venue – at Gary’s famous Fenix conference centre next to his restaurant. The donuts were worth it.

Gary’s donuts are a wonderful memory for those of us who partook. While we work hard here at newsXpress, we know good food when we taste it!

Toys Selling Well in Gatton

newsXpress Gatton is enjoying good sales from their toy department.

Thanks to great deals available from newsXpress preferred suppliers, members like newsXpress Gatton have excellent buying opportunities with which to fill their shelves and drive excellent business.

Many newsXpress members are enjoying good success with toys thanks not only to the great buying but also the marketing support through our newsXpress collateral pack.

newsXpress Love at the GNS Market Fair in Perth

newsXpress had a large stand at the GNS Market Fair in Perth yesterday. The stand was run by our Ben Kay and Rob Henderson. They met with plenty of prospective newsXpress members, existing members and industry suppliers.

The Market Fair was an excellent trade show with a steady stream of newsagent visitors across the day.

Our stand featured banners promoting our strategic partners as well as our 125 preferred suppliers. We also had our marketing collateral for coming seasons – Father’s Day, Halloween and Back to School – on display.

The stand played a slide show with some of our newsXpress success stories. It also featured a sit down area for people to relax and discuss newsXpress.

newsXpress Supplier Forum in Melbourne a Hit

The second newsXpress supplier forum, this time in Melbourne, was a real hit yesterday. Another room full of suppliers gathered to learn about the newsXpress model and discuss engagement with the newsXpress retail channel.

Some terrific opportunities have emerged out of the two supplier forums held this week. Opportunities for newsXpress, newsXpress members and newsXpress suppliers … especially for suppliers to work together.

Many suppliers commented that the forum presented genuinely unique and exciting opportunities. We think that they presented the newsXpress difference.

By sharing details of the business model we are able to unlock mutually beneficial commercial opportunities and through these deliver even more value for newsXpress membership.

With 125 preferred suppliers now supporting the newsXpress community, our members have excellent choice backed by commercially competitive deals.