Category: newsXpress difference

The Quiet Achiever Gets Results

The newsXpress VIC / SA / TAS Business Development Manager Michael Elvey is your quintessential quiet achiever. Preferring the back room to the main stage, Michael helps our members drive better business outcomes by working with them through newsXpress processes and opportunities.

Through more than fifteen years working with newsagents Michael brings logic and quiet grace to his important role of guiding our members to pursue their business potential. We truly appreciate his focus and commitment.

Michael is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

newsXpress Streaky Bay Promotes Lovatts Titles

lovatts-streakybay.jpgnewsXpress Streaky Bay is promoting Lovatts crossword and puzzle titles with this placement in with the weekly magazines.  This is in addition to their regular crossword department.

We know from sales data this this co-location drives incremental business. By freeing a few pockets newsXpress Streaky Bay is able to significantly increase the return they get from this space and drive crossword sales.

Promoting Optus Mobile Phones and the newsXpress Phonecard

nxphone-middlepark.JPGnewsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.

Karen’s Energy in Infectious

Karen Sutton is newsXpress to many of our Queensland members as she was there at the beginning of the group and has helped many switch to newsXpress.

Karen is a bundle of energy focused on store buying, merchandising and process management. Her experience in these areas in newsagencies is excellent – meaning that Karen can deliver wonderful practical and motivating advice and support to newsXpress members throughout Queensland. Most of all, Karen defines herself with energy and enthusiasm for business and newsagencies in particular. We appreciate Karen’s commitment to newsXpress.

Karen is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

Sock It To Me – Ideal for Father’s Day 2011

fathers-socks-wet.JPGnewsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.

This is another innovative product from one of our terrific newsXpress preferred suppliers.

While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.

Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.

Belinda’s Experience Builds Businesses

Following years working in one of our newsXpress stores on the Gold Coast, Belinda Adshead joined our Business Development Manager team, bringing excellent personal and valuable shop floor through to the back office help on a range of issues including merchandising, buying, people management and store processes. Belinda is a quiet achiever, working deeply with our members. She has a track record for turning businesses new to newsXpress around by helping them embrace the newsXpress difference. We are grateful for Belinda’s commitment to newsXpress and our members.

Belinda is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

Baked & Delicious Promotion Continues at Sunbury

baked-sunbury.JPGnewsXpress Sunbury Square is promoting the latest part of the Baked & Delicious partwork with this high profile display facing shoppers as they enter the store.

This display has been helping the store generate excellent further impulse purchases of this part series product.

newsXpress stores right across our group continue to report good sales from the Baked & Delicious title – thanks in part due to displays like this.

Partworks perform well – driving valuable sales of other titles as well.

Former Newsagents Helping Newsagents

newsXpress NSW / ACT Business Development Managers Roger and Lesley Bortfield are a formidable team … in a good way. In each visit with newsXpress members Roger and Lesley draw on years of experience owning and operating their own newsagencies, considerable involvement in the channel and years working with newsXpress on elite processes and programs to help our members achieve greatness.

Roger and Lesley are proof that embracing change can be fun and valuable. They help our members do this every day, often well into their own time and for that newsXpress is grateful. We benefit from their wisdom and their energy in helping our brand extend its reach in NSW / ACT.

Roger and Lesley are two of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.

newsXpress St Clair Promotes Lovatts Titles

lovatts-stclair.JPGnewsXpress St Clair in NSW has created a second promotional display of Lovatts titles with high volume weekly and women’s magazines. Capping the display with cover copies makes the display stand out more than the traditional magazine waterfall display.

We know from pocket counting experience that Lovatts titles placed next to weekly and women’s magazines will respond by delivering double digit sales growth in most newsagency situations.

Well done to newsXpress St Clair for finding the space for this tactical placement of Lovatts titles.

Smurfs selling out at newsXpress Knox

smurffront.JPGnewsXpress Knox has had to order more Smurf products given the success with the range so far.  In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.

There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.

This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers.  And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!

Selling the newsXpress Phonecard

phone-water2-mall.JPGnewsXpress Watergardens is attracting new traffic with this promotion of the newsXpress Phonecard on a column facing out into the shopping mall.

Featuring the excellent internal and local calling deals accessible through the newsXpress Phonecard the display is a valuable marketing initiative from the business.

Shoppers can stop and easily compare the GREAT VALUE calling rates and terms of the newsXpress Phonecard. Being a what you see is what you get card and having NO HIDDEN FEES, the value proposition is strong.

newsXpress backs its own brand phonecard because of the brand promotion embedded in the regular use of this product by shoppers.  We reached this point of endorsement after engaging with other products and comparing the phonecard deals in the marketplace.

We are proud to support the  newsXpress phonecard right across thee group.

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne.  On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level.  We can help them achieve this. We also met with some of our Victorian members.

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A feature of our stand was a wall showing off some of our major season collateral…

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We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

Lovatts Promotion at newsXpress Harbourtown

lovatts-harbourtown.jpgnewsXpress Harbourtown in Queensland is promoting the Lovatts crossword and puzzle titles with this terrific display in-store. The Lovatts brand is well supported as the beacon brand in the crossword department, drawing attention to the full department.

We know from newsXpress experience that this type of bold and brand-focused display drives incremental business for the Lovatts titles – they are the top selling brand of crosswords and puzzles after all.

Well done to the newsXpress Harbourtown team for such an excellent display.

Promoting the newsXpress Phonecard at the Counter

phonecard-nxpcounter.JPGnewsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement.  With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.

The newsXpress Phonecard is a what you see is what you get phonecard.  There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.

newsXpress Pakenham Candy Lane Drives Impulse Purchases

candylane-pakenham1.JPGThe candy lane created by the team at newsXpress Pakenham is delivering impulse business as shoppers move toward the sales counter to make their purchases. Packed with good value items from newsXpress preferred suppliers, this well-stocked and structured candy lane is a boost to the business, and the shopping basket in particular. It brings to Pakenham shoppers something quite unique and valued – easy gift shopping.

newsXpress Beechworth Promotes Lovatts Titles

lovatts-beechworth.JPGnewsXpress Beechworth starts the crossword magazine display with a column of Lovatts titles – using this renowned brand as the beacon to mark the location of the crossword and puzzle section of the magazine department.

This key placement of Lovatts titles along with co-location elsewhere in-store is key to driving the titles to achieve maximum potential.

newsXpress Beechworth understand the value of investing time in supporting the best brands in their business.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Smurfs at Bray Park

braypark-smurfs.JPGnewsXpress Bray Park is another newsXpress location embracing the opportunity of Smurf branded products.  With the new Smurf movie almost here there is plenty of hype around the Smurf brand and newsXpress Bray Park and other newsXpress members are set to enjoy sales from this.

There are two types of Smurf product – the original design and the design from the new Smurf movie.  Each caters to a different market.

newsXpress is the only newsagency marketing group to engage with the broad Smurf opportunity.  Members are loving the sales.

newsXpress Ocean Grove Promotes Lovatts Puzzle Titles

lovatts-oceangrove.JPGThe selection of Lovatts crossword and puzzle titles located in with weekly magazines is an important factor in success with these titles at newsXpress Ocean Grove. The placement in the photo is in addition to the placement in the regular location for crossword titles in this busy newsagency.

This additional investment in space in such a high traffic area is vitally important to achieving incremental business for newsXpress Ocean Grove as well as across the entire newsXpress group. 

This move is just a small part of the overall newsXpress magazine strategy, a strategy which drives good business results for our members.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Lovatts Puzzle Titles on Show at newsXpress Inverloch

lovatts-inverloch.JPGnewsXpress Inverloch is embracing newsXpress strategies including promoting Lovatts crossword titles with weekly magazines.

Chasing incremental business is easy with well known titles like the range from Lovatts. Finding a column for these titles at Inverloch gives the business an excellent opportunity for sales growth. The placement of Lovatts titles in the photo is in addition to stock on display in the usual location for crossword titles.

Being the best crossword brand, it makes sense to invest in Lovatts … the pay off is sales!

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.