Category: newsXpress difference

Perfect time to promote the newsXpress phonecard

With so many people travelling around Australia on holidays, now is the perfect time for promoting the newsXpress phone card. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Cheeki Water Bottles a hit at newsXpress Ocean Grove

newsXpress Ocean Grove continues to enjoy success with Cheeki water bottles. Having embraced the opportunity when first presented in 2010, newsXpress Ocean Grove continues to enjoy good sales with this line of safe water bottle products.  Safer than plastic and many other water bottles, the Cheeki range is something newsXpress stores can be proud to offer.

newsXpress launched the range of Cheeki stainless steel water bottles in 2010 and what a success they have been!

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

Cheeki bottles …  the newsXpress difference in action.

Exclusive newsXpress calendar deal adds thousands in GP

One newsXpress store which embraced the exclusive calendar deal put to newsXpress members ten days prior to Christmas has banked thousands in sales in just seven days leading to Christmas.  This will easily double as calendar sales switch into top gear over the next two weeks. This newsXpress member stands to bank in excess of $6,000 in GP … all thanks to an exclusive deal negotiated by newsXpress with one of Australia’s top calendar companies.

newsXpress is proud to have been able to offer newsXpress such an excellent deal which has been such a tremendous success for newsXpress members who took up the offer.

Thanks to central buying for the group and moving quickly, newsXpress was able to maximise the return for group members.  Our quick move denied others an opportunity for similar buying as we took all available stock.

This is the newsXpress difference in action … excellent margin dollars achieved from brand name products purchased at a better price than any other retailer in Australia.

newsXpress has an excellent relationship with more than 100 key suppliers to newsagents and similar businesses. Thanks to the efforts of our merchandise team we make the most of these opportunities, enabling newsXpress members to bank excellent results.

Exclusive Recipe Book for newsXpress members

newsXpress members across Australia are enjoying the opportunity of exclusive access to the Better Homes and Gardens Recipe Collection from our strategic partner Pacific Magazines.

This display at newsXpress Riverlink is typical of the high impact excellent location display being employed to promote the exclusive to newsXpress opportunity.

The Better Homes and Gardens Recipe Collection makes for an excellent Christmas gift.

The value to newsXpress members is enhanced thanks to the excellent margin negotiated by the group.

My Family stickers now in fridge magnets

newsXpress members are fortunate to be able to introduce the magnetic version of the My Family stickers, leveraging off the already popular My Family sticker range.

The My Family sticker fridge magnets are already selling newsXpress locations which have taken up the offer.  Promoted on the My Family sticker pull up banner, the fridge magnets give families another way of connecting.  They make an excellent Christmas gift for families, especially those living away from their immediate family.

Offering the My Family stickers fridge magnets is another point of difference for newsXpress, demonstrating the value of respected supplier relationships and leveraging the wonderful support from proactive newsXpress members.

newsXpress members have a fresh reason to promote the My Family stickers using the pull up banner and the fridge magnet poster at the front of the shop as shopper traffic increases through to Christmas.

Tinco promotion at newsXpress Salamander Bay

newsXpress Salamander Bay has been promoting a range of quality tins from newsXpress preferred supplier Tinco.

Forming part of their Christmas offer, this display is visually impressive as it leverages the terrific Tinco products … sure to be noticed y shoppers in the store.

In addition to this large range of Tinco products, newsXpress also has Tinco represented in our Christmas 2011 catalogue.

EXCLUSIVE: Better Homes & Gardens Recipe Collection

Here is another EXCLUSIVE to newsXpress.

The Better Homes and Gardens Recipe Collection is out now and available only over the counter at newsXpress stores.

This luxurious recipe book is packed with wonderful content.  It is a perfect gift for anyone who loves to cook.  It is an ideal family gift.

At just $39.95, the Better Homes and Gardens Recipe Collection is an excellent value christmas gift.

Being EXCLUSIVE to newsXpress, newsXpress members are actively promoting the recipe book in prominent locations, to make the most of the exclusivity.

While it has been out for just a few days, this recipe book is already selling well.

We are grateful to our Strategic Partner Pacific Magazines for providing us with this opportunity.

 

Christmas TV commercial finalised

The newsXpress creative team and our friends at the Nine Network have finalised our very latest newsXpress TV commercial.  This new commercial will run for two weeks and will promote newsXpress stores as a destination for Christmas buying.

2012 will draw to a close with newsXpress having been on TV more often in more cities than any other newsagency marketing group!

newsXpress Engadine expands gift offer

newsXpress Engadine has expanded the range of gifts on offer, presenting an excellent selection of gifts from newsXpress preferred suppliers.

As the photo shows, the enhanced grift range makes for an excellent display in the store, leading into the greeting card department.

newsXpress has preferred supplier relationships with close to one hundred suppliers offering gift products.  This provides newsXpress members with an excellent range of gifts from which to choose, enabling buying to local needs to be undertaken.

The newsXpress merchandise team is able to guide newsXpress members on their gift buying, helping newsagents and their employees to expand into this important department … but in a way which does not detract from the core categories which remain vitally to the health of a newsagency.

The expanded gift range at newsXpress Engadine is a testament to newsXpress members who want to grow their businesses working with opportunities presented by newsXpress for mutual benefit.  It speaks to the importance of guidance to enable the leveraging of opportunities found in preferred supplier product lists.

newsXpress Christmas items selling fast!

The newsXpress merchandise team is receiving reports from newsXpress members of more sell outs of popular Christmas lines.  The latest feedback from yesterday  reported excellent sales of The Pudding Lady range, Lolita Glasses and Beanie Kids.

The newsXpress 2012 Christmas catalogue has only just started and already we have sell outs! This is great news!

Using newsXpress Christmas collateral

newsXpress Castle Towers, like newsXpress stores across Australia, is using the newsXpress supplied Christmas marketing collateral to dress the store for Christmas and promote not only the season but also the terrific deals on offer in newsXpress stores through this important retail season.  In the photo you can see excellent use of the collateral down a key aisle.

In the marketing collateral pack, newsXpress provided high quality posters in three different sizes, all printed double-sided.

This Christmas marketing collateral pack was provided as part of the newsXpress seasonal pack to newsXpress members, delivering excellent resources with which newsXpress members can dress their businesses for each of these seasons.

EXCLUSIVE: Pacific Magazines promotion for newsXpress newsagency locations

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer.  There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it.  This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

newsXpress drives traffic using exclusive newsletter

newsXpress members are promoting their businesses with the exclusive-to-newsXpress In Store Offers newsletter. Published fresh every month by our marketing team, the newsletter is used by newsXpress members to communicate with account customers, update over the counter retail customers and draw traffic from traffic passing by.

Delivered to newsXpress members in a form which enables easy personalisation, the In Store Offers newsletter promotes products from newsXpress preferred suppliers which are a feature of the season.

Connecting with our TV, in-store radio and other media campaigns, this newsletter is part of an overall national marketing strategy which connects all newsXpress stores.  It demonstrates a consistency of message and focus by newsXpress on behalf of retail and supplier partners.

The newsletter is published to members prior to the end of the month so that it can be sent out with customer accounts.

The latest newsletter promotes several excellent value deals which are delivering terrific traffic and valuable margin in the lead up to the Christmas season.

Christmas books a hit … already

Books delivered risk free to newsXpress members as part of our Christmas package are already delivering excellent sales.  We have heard from several newsXpress members about excellent early sales of books in the Christmas gift pack  Thi is long before our TV and other advertising has hit.  Looks like another great Christmas for newsXpress members.

Beanie Kids selling out this Christmas

Some newsXpress members are chasing extra stock of the Beanie Kids range following early sales of this Christmas item.  One member sold out the day they put the stock out.

The keys for success are building a strong display at the front of the store, promoting the Beanie Kids range.  They’re a well known brand at a competitive price point.

This is another newsXpress merchandise team success story, delivering excellent margin dollars to newsXpress members for no risk.

newsXpress to promote Hot Boys of TV from Pacific Magazines

newsXpress stores across Australia are set to promote Hot Boys of TV published by newsXpress Strategic Partner Pacific Magazines from Monday. As the team behind the magazine says…

Hot Boys of TV is packed with perve-worthy posters of popular Home & Away stars that readers will enjoy. This special issue includes an exclusive River Boys flip cover and is on sale for 12 weeks.

The title will be distributed in newsagents and Big W only.  newsXpress stores will have stock and make the most of promoting this title at the front of the shop where impulse purchases are certain to be achieved for us.

Smurf product hit at the newsXpress Pakenham counter

newsXpress Pakenham is another newsXpress members is a Smurf success story.  These Smurf Kinder Surprise items has sold well thanks in part due to the placement at the counter, driving impulse purchases.

This success is mirrored across newsXpress and stores which engaged with the Smurf opportunities and, in particular, the Kinder Surprise opportunity from one of our preferred suppliers.

As the only newsagency marketing group to fully engage with Smurf products across a range of product categories, newsXpress has shown the value for newsXpress members of robust brand engagement.

 

Lego success reinforces the value of brands

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers.  In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product.  Sales results back this up.  This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important.  being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

Promoting the EXCLUSIVE Better Homes and Gardens Subscription offer

newsXpress stores across Australia are promoting the Better Homes and Gardens Christmas gift subscription offer on the display unit promoted by our friend at Pacific Magazines.

This display unit placed at the front of the newsagency in the best traffic location will help newsXpress members drive sales of the valuable gift card and deliver to the business excellent margin dollars as a result.

We know from research that offering this Christmas gift subscription will not detract sales from our newsagencies.  This is an easy gift to purchase, slip into a Christmas card and post across the country to a far away friend or loved-one.

A Better Homes and Gardens gift subscription is the kind of gift which gives all through the year.  You know it will be loved because of the tremendous popularity of the – magazine as well as the backing of the TV and radio show.

Smurf products hot at newsXpress Riverlink

Smurf products continue to sell very well at newsXpress Riverlink.  The candy mushroom range from one of our newsXpress preferred suppliers is another product from the range which has sold through quickly at the sales counter at newsXpress Riverlink.

With the Smurf movie still playing, it is smart by the Riverlink team to have the Smurf Candy Mushrooms on the counter … making the most of the movie tie in opportunity.

newsXpress members who embraced the Smurf opportunities promoted by the newsXpress merchandise team has been banking excellent results.