Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Category: newsXpress difference
Father’s Day Winner at newsXpress Watergardens
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
newsXpress Top Ryde City Finds Room for Lovatts Titles
newsXpress Top Ryde City is chasing sales growth of Lovatts crossword and puzzle titles by finding space for a second display outside the crossword section.
This additional space allocation for Lovatts titles is sure to drive sales based on the experiences already seen by Lovatts and newsXpress.
While it can be a challenge in some locations to find extra pockets in the women’s magazine section, the work is soon justified once the sales numbers are in and growth is seen to have been achieved.
In finding the space in the photo, newsXpress Top Ryde City is following the recommended approach by Lovatts and newsXpress.
$50,000 in Father’s Day Prizes – a great newsagency marketing initiative
newsXpress is proud to have the most valuable pool of Father’s Day prizes on offer for purchasers of cards for Father’s Day. With the big day now here, newsXpress shoppers right across Australia are getting the good news that they have won a Sony Home Theatre System in our store level promotion run in association with Hallmark and funded by newsXpress. There is no additional cost for newsXpress stores to participate. Every newsXpress Hallmark store was given a Sony Home Theatre System to give to one lucky shopper. the total value of prizes on offer exceeeded $50,000. In meant that every newsXpress store had a winner.
So, newsXpress leads the newsagency channel not only on value of the prize pool for newsXpress shoppers but also in helping local stores create local winners.
This is the newsXpress difference.
Thank you to all of our newsXpress stores for participating and making Father’s day 2011 another great season for your shoppers, your store, newsXpress and our wonderful community of preferred suppliers.
Great Father’s Day outpost at newsXpress Macarthur
newsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts. This outpost is not only driving excellent sales for the business. It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself. Well done to everyone involved!
Educational Colours Paint Sells up A Storm!
This stand of paints of all colours and a variety of types is proving to be a hit new product for newsXpress members like newsXpress Riverlink in Queensland.
Compact, attractive and easily noticed, the stand of paints is driving excellent business results for only a small retail footprint in-store. return on investment as tracked by stock turn is an important factor for any retail business.
Sourced from newsXpress preferred supplier Educational Colours on competitive terms, this paint stand is an excellent addition to newsXpress businesses.
By merchandising in a cohesive and professional way, newsXpress members can expect to see pain sales lift thanks to this stand.
newsXpress currently has 130 preferred suppliers serving members.
Dad & Me Hallmark Recordable Storybook Ideal for Father’s Day
The new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.
Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.
Promoting the newsXpress Phone Card with Foreign Newspapers
Promoting the newsXpress phone card with foreign newspapers is proving to be a smart move for newsXpress stores. This placement promotes the phonecard to a marketplace which regularly uses phonecards.
We have had reports of customers saying that they have cut their phone bill by more than $500 in a year by switching. The newsXpress phonecard is a good value phone card since it has no extra fees and charges which you see on many other cards. This builds consumer trust and this is important as it is the newsXpress brand on the card.
We encourage newsXpress members to promote the newsXpress phonecard with foreign newspapers and at other high impact locations in-store.
Book Outpost at newsXpress Woden
newsXpress Woden has been running a terrific outpost in their Westfield Woden centre, leveraging excellent book sales by promoting stock from one of our newsXpress preferred suppliers. This excellent display leverages the newsXpress preferred supplier relationship to the max. The outpost also features Father’s Day gift ideas, making the most of the high-exposure opportunity.
newsXpress supports outposts as an excellent way to extend the revenue and customer reach of the newsagency.
Father’s Day at newsXpress Runaway Bay
Across the entrance to the newsagency, newsXpress Runaway Bay is offering an excellent range of Father’s Day cards from Hallmark and gifts from newsXpress preferred suppliers.
This offering on each side of the entrance to the newsagency means that shoppers cannot miss the offer – this is key to driving good business for the important season.
We are loving Father’s Day 2011 right across newsXpress.
Father’s Day Promotion for newsXpress Stores
Last week newsXpress provided its Father’s Day promotional newsletter / flyer to newsXpress members for their use in the run up to Father’s Day 2011.
This newsletter is personalised by newsXpress members and used by them in shopper bags, on a stand at the front of the newsagency, for mailing with accounts and sent by email to their customer databases.
This excellent marketing platform is being used with terrific success by newsXpress members in growing sales and professionally and personally promoting their business locally.
Promoting Hallmark cards, magazines and other Father’s Day related items, this newsletter is an important part of the promotional push by newsXpress members.
The Ben Kay Difference
newsXpress General Manager Ben Kay lived and breathes newsagencies and has done since leaving school. In his role as part of the leadership of newsXpress Ben delivers a passion and commitment which reflects the newsXpress commitment to the channel.
From the shop floor to the back room Ben is able to talk the talk and walk the walk. It is nothing for ben to roll up his sleeves and help a newsXpress member undertake one of our famous and valuable magazine relays. He is equally able to work through business reports and uncover business growth and development opportunities.
newsXpress is lucky to have Ben on the team and is grateful for the tireless personal and valuable help he delivers to our members every day.
Optus Mobile Phone Offer at newsXpress Rosebud
Shoppers in Rosebud have access to Optus mobile phone handset and SIM card deals thanks to the newsXpress Optus offer.
The other benefit for newsXpress members is the 100% increase in Optus recharge commission over the usual Optus recharge commission. Delivering a 100% lift in Optus mobile phone recharge commission is a financially compelling benefit delivered by newsXpress, thanks to Optus and Jenlist, to newsXpress members.
The other benefit is basket depth thanks to the impulse nature of such mobile phone and SIM card purchases.
By placing this display unit at the main sales counter, newsXpress Rosebud is ensuring that they engage almost all shoppers in the opportunity.
Great Cadbury Toolkit for Father’s Day From newsXpress
This Cadbury toolkit is a key gift on offer from newsXpress stores this Father’s Day. newsXpress stores right across Australia are proudly offering the metal toolkit and the delicious and tempting Cadbury goodies inside as part of the 2011 Father’s Day campaign.
The newsXpress / Cadbury connection for Father’s Day is an example of our valuable connection with and support for national brands. newsXpress members are benefiting from extra traffic and easy selling thanks to Cadbury being the best known chocolate brand in Australia.
newsXpress Riverlink Loving the Smurfs Traffic and Sales
At the front of the newsagency facing shoppers as they enter newsXpress Riverlink is this display promoting Smurfs characters and Smurf movie product.
Sourced through our newsXpress preferred suppliers and promoted by newsXpress, the Smurfs range at newsXpress Riverlink connects the business with the nostalgia as well as new versions of the characters as shown in the soon to release movie.
newsXpress is thrilled to be the only newsagency marketing group connected with the Smurf juggernaut … we’re loving it! We are thrilled that great newsXpress members like newsXpress Riverlink are engaged and loving the Smurfs too.
newsXpress Beechworth – Technology Newsagent of the Year
Congratulations to newsXpress Beechworth on being announced Technology Newsagent of the Year.
This award is recognition for hard work in the business on the technology front. Embracing technology opportunities in operations as well as selling technology products and through this attracting new shoppers.
newsXpress appreciates the leadership of newsXpress Beechworth and is thrilled to have them in our community.
newsXpress Young Runner-up Technology Newsagent of the Year
Congratulations to newsXpress Young on being announced the runner up Technology Newsagent of the Year at the awards earlier this week.
newsXpress Young has innovated by introducing an Optus store within a store to their business and have attracted a slew of new customers as a result. Their work in this area was genuinely ground breaking – other newsagents have since followed their lead.
newsXpress is lucky to have newsagents prepared to innovate in our community. Congratulations newsXpress Young!
Placing Crossword titles Next to Weeklies Works at East Maitland
Lovatts crossword and puzzle titles are benefiting from this placement next to weeklies by the team at newsXpress East Maitland.
With mots crossword shoppers being women and most weekly magazine shoppers being women, it makes sense to place crossword titles next to the weekly magazines.
The result is a measurable sales lift. This is another newsXpress members do so well with magazines – because we actively engage.
Eli Waters Uses newsXpress Collateral
newsXpress Eli Waters is making good use of some of the new newsXpress marketing collateral to promote their Toy Sale.
This new collateral is part of an extensive marketing kit made available to newsXpress members earlier this year. Covering more than thirty marketing opportunities, the collateral pack is the largest of its type in the newsagency channel. It is helping newsXpress members attract new shoppers and drive a more efficient shopping basket.
Well done to newsXpress Eli Waters for embracing the Toy Sale opportunity.
Party at newsXpress Bray Park
newsXpress Bray Park is embracing the party goods opportunity with a good range of party supplies. Located on the shop floor in a high-traffic situation, the party supplies display (part shown in the photo) caters to a range of party opportunities.
newsXpress preferred suppliers offer a good range of party goods opportunities to cater for a range of party, kids and adults, situations. From balloons through to invitations to cups and place-mats, the party range serves a range of situations.