Free live in-store radio connects newsXpress members

newsXpress continues to provide free live in-store radio to newsXpress members. Playing music, news and sharing information, our live in-store radio offer is delivering excellent benefits to newsXpress members … connecting them as a network, ensuring consistency around in0store promotions and offering a platform through which newsXpress preferred suppliers can promote uniformly across our network of proactive retail businesses.  newsXpress radio delivers:

  • Brand messages supporting the newsXpress brand.
  • Brand messages supporting our partners.
  • Community messages – through shout outs.
  • Call to action promotions supporting very specific prodcts
  • News updates – keeping shoppers informed of major events.

Delivering in-store radio free to newsXpress members adds close to $1,000 worth of promotional value of newsXpress members … driving sales, encouraging smiles and more deeply connecting the newsXpress  brand with shoppers in-store.

Looking at retail in New York

A group of newsXpress members and management have been in New York this week looking at a range of retail businesses from big box to national brands to neighbourhood shops. The trip is providing insights into customer experiences and retail owner innovation in a very tough retail environment.

The insights gained will help inform newsXpress strategy and options the group presents to members.

Exclusive Hallmark Gold Crown experience for newsXpress

A team of newsXpress members and management has been immersed in all things Hallmark and Las vegas over the last week as the guests of Hallmark at the Hallmark Gold Crown summit, a premium conference and networking event for Hallmark Gold Crown stores in the US.

From the accommodation at the Bellagio to the value-packed business sessions to the networking events to our own retail study experiences away from the conference, the takeaways from the week here will be long felt as we make the most of the opportunity to learn from others and reflect on the business model back in Australia.

The investment by newsXpress in learning about and from retail experiences overseas will help reinforce our point of difference corporately and at the store level.

New In Store Offers newsletter to promote newsXpress newsagency outlets

newsXpress provided its July In Store Offers newsletter to newsXpress members earlier this week, in time for end of month mailing.

Bringing together content from a range of suppliers, this newsletter has some excellent opportunities for newsXpress shoppers. It also reinforces the connection each newsXpress store has with its customers.

The big feature of the newsletter are two newsXpress exclusives: the One Direction 2013 calendar which will be in our stores ahead of others and the release of a funky, fun and practical gift for any iPhone or iPad user.

newsXpress provided the In Store Offers newsletter free to members every month in plenty of time for local marketing. It is provided in the form of a fillable PDF, a document that can be changed in-store to include store details – making this a personal newsletter for promoting the local newsXpress business.

newsXpress members engage with the newsletter in a range of ways including:

  • Placement on a stand at the entrance to the business.
  • On display at the counter.
  • In shopper bags with purchases.
  • Mailed with monthly accounts.
  • Delivered with product deliveries.

The content of the newsletter is coordinated with newsXpress radio to drive value from using multiple newsXpress exclusive touch points.

Exclusive greeting card management advice published

newsXpress has published to newsXpress members carefully considered advice on the management of the greeting card department for efficiency, sales and profit.

Developed solely by newsXpress and for the confidential and exclusive of newsXpress members, the greeting card management advice bring together into one place best practice advice on greeting cards. By following the advice, newsXpress members are set to benefit from a sales lift as well as valued gains in commercial efficiency.

With greeting cards playing a vital role in driving traffic and delivering sales for newsagencies, publishing this latest professional advice by newsXpress is timely. Already newsXpress members have responded with appreciation to the newsXpress initiative.

Member meetings set to deliver genuine value to newsXpress members

The next round of newsXpress member meetings is just two weeks away and bookings are already strong for participation.

Key to this round of member meetings will be practical, newsXpress exclusive, advice which newsXpress members will be able to take back to their businesses and implement for the benefit of the business.

While excellent supplier deals will be enticing and the networking as valuable as ever, is the practical business-building advice to be shared in the business sessions which is set to give newsXpress members some prized take-aways for committing time to attend the member meetings.

newsXpress members can book to attend the member meetings through our website.

Top secret product launch for Father’s Day

Last week, newsXpress announced details of a top secret product launch for newsXpress members for father’s Day this year. To be promoted on TV, through social media and a range of other outlets, this very special and highly sought after product is set to drive wonderful traffic for newsXpress members and deliver excellent sales.

More details on this exciting product will be announced to members this week.

newsXpress members are likely to receive calls from people pressing for more information. This is an opportunity to play them.

Discount homewares offer for newsXpress members

newsXpress members have been given an excellent opportunity to to access a wonderful range of homewares gifts at a specially reduced price. This latest offer is another example of the commercial value of the group … when suppliers make available special buying opportunities for newsXpress members to access deals which help drive wonderful GP opportunities.

Offers like this latest one are communicated through our communications network directly to newsXpress members and through our in-house and store contact support team.

Just a few months ago newsXpress members has a product offer which delivered 80% GP and those who took up the deal quickly sold out – banking excellent margin dollars as a result.

Exclusive Father’s Day offer out

newsXpress members have received details of preferred supplier Father’s Day ranges including a exclusive to newsXpress products offer of a product which will be promoted nationally on TV and which absolutely will only be available in newsXpress stores.

The high margin product is unique, fun and much needed by just about every dad. There is nothing like it in Australia.

And newsXpress members have this product exclusively.

Based on confidential presentations and evaluations, we expect our hero Father’s Day product to sell very well and drive ne traffic to newsXpress locations around Australia.

Excellent sales results for newsXpress members

newsXpress regularly receives confidential sales data from a range of supplier partners. This data is provided on a confidential basis and is therefore not published here or elsewhere.

Just this last week we have received data from a major supplier showing newsXpress stores achieving double the growth over other newsagencies.  This growth has been achieved with newsXpress stores not having to spend any extra money – all the marketing was newsXpress and supplier funded.

So, newsXpress members have increased the dollars they bank by a greater percentage than other newsagencies. This is the newsXpress difference … more money in the bank as a result.

We will share more of this great news at the next round of confidential newsXpress member meetings.

Exclusive Father’s Day and Christmas products

newsXpress has sourced several exclusive products lines for Father’s Day and Christmas.  The products are exclusive to newsXpress for Australia.  that is, no other retailer will have these products.

To be promoted nationally on TV and in-store with terrific collateral, newsXpress is preparing to provide newsXpress with everything they need to make the most of the opportunity.

The products have been carefully selected and thoughtfully prices. Our member merchandise committee has also been briefed to provide an opportunity for gathering opinions.

In selecting exclusive product for newsXpress members, the newsXpress merchandise team has been careful to source products which fill gaps in the current preferred supplier product range. The result is valuable range extension and appreciated traffic generation from exclusivity.

It is researched and considered product development work like this which sets newsXpress apart.  It provides our members with products which bind us together, opportunities unique to the newsXpress brand, success stories we will be able to widely share as we develop the newsXpress story further.

We are thrilled to be in the position to deliver the benefits of exclusivity to newsXpress members.

newsXpress members love our Coca Cola deal

newsXpress and Coca Cola officially launched a wonderful deal for newsXpress members at our national conference in Melbourne in March. newsXpress members have embraced the opportunity and brought Coke products in0store thanks to the generous support from Coca Cola. The result is incremental business for newsXpress members and incremental business for Coca Cola.

The newsXpress merchandise team looks for commercial opportunities which make sense and which are true to our commitment to widely recognised brands. The Coca Cola offer and relationship meets these requirements.

We appreciate the support from newsXpress members and the wonderful feedback we have been receiving on sales.

newsXpress member meetings to help drive business

newsXpress is hosting a round of member meetings early in July to showcase selected supplier products, share business growth insights and to provide newsXpress members an opportunity to network with other enwsXpress members.

The dates and details for the member meetings were provided to newsXpress members in private communication weeks ago.

newsXpress member meetings are wonderful opportunities. Participation for members is completely free. Occasionally we bring in other newsagents by invitation.

Here are the details:

  • Sydney – Tuesday 3rd July , 9.00am – 4.00pm  – Bonnie Doon Golf Club,Banks Ave, Pagewood, NSW
  • Melbourne – Thursday 5th July , 9.00am – 4.00pm Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
  • Brisbane – Tuesday 10th July, 9.00am – 4.00pm – Brisbane Technology Park,1 Clunies Ross Court (off Miles Platting Road), Eight Mile Plains, QLD
  • Perth–Thursday 12th July 9.00am – 4.00pm – The Old Brewery,  173 Mounts Bay Road, Perth Western Australia.

Newsagents who are not members of newsXpress could contact newsXpress if they wished to participate and see how awe go about equipping and motivating newsXpress members for business growth and business enjoyment.

newsXpress helps newsagents drive sales with In Store offers newsletter

On Wednesday last week newsXpress published it’s June In Store offers newsletter to newsXpress members in time for distribution with accounts before the start of June.

Our June newsletter features, among other topics, the latest issue of Better Homes and Gardens magazine, some excellent ink deals plus a promotion of the Queen Elizabeth jubilee special publication from The Australian Women’s Weekly.

A feature of the newsletter is that newsXpress members can easily customise it with details of their store … making it look like a newsletter from their business.

The newsletter contents connect with items which are promoted on our exclusive in-store newsXpress Radio network, making for a more valuable promotion of these and other items.

newsXpress members who engage with the In Store offers newsletter tell us of the success they are having using it as a promotions platform. We’re glad to offer the service at no cost to all newsXpress members.

 

newsXpress magazine management training session this Monday in Caboolture

newsXpress is hosting another magazine management training session for employees of newsXpress businesses who are responsible for managing magazines. This session will be held from 6pm at newsXpress Caboolture. Participation is free. It will offer best practice training on magazines as well as professional training on visual merchandising.

newsXpress has been running these training sessions for staff of newsXpress member businesses for several months. The result is greater knowledge about the category and how to leverage this knowledge to drive sales for newsXpress members and our partner magazine publishers.

The exclusive training is a commercially valuable point of difference for newsXpress. We are the only newsagency marketing / management group to deliver such training too those directly involved in managing magazines in newsXpress businesses.

In addition to providing newsXpress members with access to great deals from suppliers and excellent traffic-generating marketing, we provide suite of training opportunities to help newsXpress members to grow sales and cut operating costs in their businesses.

This is the newsXpress difference. You can bank on it.

newsXpress retail study trip to New York

A group of newsXpress members participating in the Hallmark Gold Crown Summit in Las Vegas will fly to New York for a few days looking at retail. Taking in tours of large and small format retail situations, the New York trip will broaden perspectives and open opportunities for participating newsXpress members to look at some of the latest retail developments.  The group will look at a broad range of retail stores covering several product categories.

Magazine training for Mackay region newsXpress members

newsXpress delivered a free half-day training session for Mackay region newsXpress members at newsXpress Sarina on the weekend. The session was another of a series being run by newsXpress to train employees of newsXpress businesses in best practice when it comes to magazines. We reinforce the newsXpress exclusive magazine management principles which we know drive sales.

newsXpress phonecard the GOOD VALUE phonecard

The newsXpress phone card is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Joining the Franchise Council of Australia

newsXpress has joined the Franchise Council of Australia, the peak body of franchise organisations in the country. Through this membership, newsXpress and its members will be able to tap into a vast knowledge base. newsXpress will also get to network with successful franchisors and discuss opportunities and learn from the experiences of others.

Joining the FCA is part of a series of measures taken by newsXpress as it structures itself for the next phase of our business development. 2012 has already been a busy year in this regard with a new operational structure, new employees, new member services, new members and new supplier deals.

The growth being achieved by the newsagency marketing and management group is delivering excellent commercial rewards as assessed by newsXpress members and newsXpress suppliers.

newsXpress is already actively participating with the Franchise Council of Australia on a number of fronts on behalf of our member community.

One Direction posters a hit at Grovedale

newsXpress Grovedale has been promoting the One Direction posters from newsXpress preferred supplier Impact as part of their pitch of 1D products in-store.

Leveraging interest generated from 1D titles from magazine publishers Pacific and ACP, the posters are a nice margin and sales bonus.

The group is set to be high-profile for some time.

The One Direction poster unit is terrific in that it takes up a small floorspace footprint.