newsXpress Maryborough in Victoria has engaged in smart placement of the 2013 One Direction calendar with a few pockets of the popular calendar with Girlfriend and Dolly magazine. This placement is in addition to placement elsewhere in-store. It’s smart as it drives the purchase of the calendar with magazines plus it draws attention to this part of the store and maybe gets people looking at the magazines who otherwise this visit not have done so.
newsXpress members have had access to the 2013 One Direction calendar ahead of other retailers, giving us an exclusive opportunity which some members have turned into sales of $1,000 and more.
