newsagency marketing | newsXpress Blog

Beach Display a Hit at Ocean Grove

How is this for an aisle end display in a newsagency? Very different. Fresh. Attractive. And selling! This is a display at newsXpress Ocean Grove, featuring a range of beach themed homewares items from one of our supportive newsXpress preferred suppliers.

While perfect for a seaside newsagency, like newsXpress Ocean grove, this display could work equally well in any newsXpress location. People will purchase for their beach houses, their friend’s beach houses and to bring a beach theme to their own home – no matter where they are located.

Customers entering a newsagency with this display in place will bee sure to notice it as it is so different, so unlike what one would expect to see in a newsagency.

Well done newsXpress Ocean Grove, great innovation!

Facebook innovation

The newsXpress Facebook page has been undergoing a facelift (pun intended) to make better use of this social platform. Details of this innovation and plans for new campaigns around social medial will be presented at our one-day conferences starting next week in Brisbane.

While our Facebook is the most innovative for newsagency marketing groups already, it is set to head into new territory thanks to excellent work being done behind the scenes.

Promoting the My Family Stickers at Woden

The team at newsXpress Woden is creatively and personally promoting The Sticker Family range of My Family stickers with this display on the back of one of their vehicles.

This is an excellent and low cost way to promote the stickers and to attract those interested to the newsagency.

It is innovation like this which is driving extraordinary sales of My Family stickers across the newsXpress retail network. Not only has newsXpress negotiated a good deal financially and operationally for access to The Sticker Family products, it backs this with creative and valuable tactics for ensuring the best possible return.

No product deal is good unless you move the product efficiently.

Mother’s Day Prize Winner at newsXpress Young

At newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.

With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.

Shopping at newsXpress is rewarding.

$35,000 Mother’s Day Giveaway

newsXpress locations right across Australia are today giving away prizes with a combined value in excess of $35,000 as part of our Mother’s Day 2011 promotion.

This is tremendous value from our newsagency marketing group, value which we suspect is unrivaled in the newsagency channel.

newsXpress is thrilled to have been able to deliver such a valuable national package of rewards for newsXpress shoppers.

What makes this giveaway even more valuable is that one lucky shopper in every participating newsXpress shop receives a prize, a Kobo e-reader plus a voucher for purchasing e-books. Having a winner in each location is better for the business than news of one shopper from some far away place winning a single bigger prize.

newsXpress will continue to source good value prize opportunities which leverage preferred supplier arrangements and which support local businesses focused on their local communities.

In the meantime, Happy Mother’s Day to all mums everywhere…

Mother’s Day Window at newsXpress Riverlink

newsXpress Riverlink has been promoting a wonderful range of Mother’s Day gifts in a dignified display placed in the window facing into the shopping mall.

This newsXpress Riverlink Mother’s Day gift selection coupled with the wonderful Mother’s Day cards and gifts displays in store are helping drive sales for the season.

The Riverlink shopping centre in was affected by the Queensland floods at the start of this year. Retail is still building following the devastation wreaked by the floods not only here bit right across the state.

Personal Sticker Family promotion at Watergardens

The team at newsXpress Watergardens has a personal and appealing promotion running for The Sticker Family range of My Family stickers in-store. By showing off stickers relating to team members, they are showing the personal nature of The Sticker Family range as well as showing other uses for these stickers beyond placement on the rear window of cars. The display also shows off the team as a family. We like that.

Well done newsXpress Watergardens team!

Mother’s Day at newsXpress Harbourtown

newsXpress Harbourtown has been making good use of the newsXpress marketing collateral for promoting Mother’s Day season with this terrific display right at the front of the business.

The range of packaged gifts is ideal for time-poor newsagents, wrapped and ready to give as a gift. This is a wonderful idea and makes for an appealing and attractive display.

Mother’s Day 2011 is very close and good retailers, like newsXpress Harbourtown, are making the most of these few days in the run down to the big day this coming Sunday.

Wonderful Mother’s Day Display at Watergardens

You can count on Renee at newsXpress Watergardens to come up with creative and compelling visual merchandising for seasons and all through the year. Dotted throughout the newsXpress Watergardens store are displays drive excellent sales results. For a newsagency surrounded by leading gift shops, newsXpress Watergardens performs very well in this product category.

The photo shows one of the Mother’s Day displays created by Rene. Making smart use of a column, Renee has beautifully positioned a selection of Mother’s Day gifts. Renee’s selection of the background colour is genius as it draws attention to the display but maintains the products as the hero.

Of course, the proof of any visual merchandising has to be in the sales result. This is something which Renee tracks, learning from which displays work and which could have done better. This commitment to tracking results is essential in retail.

Mother’s Day Gifts at newsXpress Yarram

newsXpress Yarram is promoting their gift range as part of their Mother’s Day offer. Surced from a range of newsXpress preferred suppliers, the gift wall at newsXpress Yarram is plump with gifts perfect for mum this Mother’s Day.

newsXpress members across the country have been reporting excellent results from gift department initiatives this year. there has been good growth in the range of preferred suppliers and some excellent offers with which to broaden the range in-store.

An expanded gift range works well with greeting cards as we are seeing.

Mother’s Day at Albany Forest

newsXpress Albany Forest has been having a terrific Mother’s Day season. They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.

Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.

In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.

Mother’s Day at newsXpress Runaway Bay

newsXpress Runaway Bay has Mother’s Day cards and gifts right at the front of the shop, facing into the shopping mall.

With an excellent range of gifts from newsXpress preferred suppliers, the team at Runaway Bay is having a wonderful Mother’s Day 2011 season. Well done too, they deserve every success they are having with this new business.

Mother’s Day at newsXpress St Clair

newsXpress St Clair has a terrific Mother’s Day offer spreading across the front of the business, facing into the shopping mall with the Hallmark Mother’s Day range at the hear of the promotion.

St Clair, like many newsXpress members, is reporting good business for Mother’s Day 2011.

Mother’s Day Gifts in Sunbury

newsXpress Sunbury (Victoria) is offering an excellent range of Mother’s Day gifts including the range on display in the photo.

Sourced through newsXpress suppliers, often at highly competitive rates, the gifts are proving popular with Mother’s Day shoppers in the lead up to the big day.

Elsewhere at newsXpress Sunbury, Mother’s Day is supported with displays promoting an excellent greeting card range, the best in Sunbury, as well as use of newsXpress exclusive collateral promoting the season.

Free book offer drives Mother’s Day sales

The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.

The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.

Mother’s Day at newsXpress Terrigal

newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.

Clever use of text message marketing campaign

Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.

Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.

We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.

Mother’s Day at newsXpress Redcliffe

newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.

Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.

Mother’s Day at newsXpress Knox

newsXpress Knox is promoting Mother’s Day right across the front of the business featuring a wonderful range of Hallmark cards, Mother’s day books and Mother’s day gifts. The range goes deep into the shop. Less than a third of the total Mother’s Day card range can be seen in the photo.

Based on traffic generation and sales for the season already, newsXpress Knox is set for a cracker Mother’s Day 2011.

newsXpress Salamander Bay Promotes Wedding Opportunity

newsXpress Salamander Bay made good use of newsXpress collateral opportunities promoting the early publishing of Woman’s Day magazine with this poster.

This is excellent use of newsXpress materials, demonstrating a tremendous point of difference for newsXpress salamander Bay over other retailers in their centre. The collateral enabled them to promote the magazine in a range of locations.

newsXpress members have access to vast array of newsXpress-exclusive marketing collateral … all of which is accessible from the private and secure area of our website. Much of the collateral can be customised for personal business use.

Well done Salamander Bay for taking this initiative.