newsagency marketing | newsXpress Blog

State of Origin Promotion at Eli Waters

newsXpress Eli Waters has been promoting the forthcoming State of Origin clash with terrific success. No sooner had this excellent high-traffic location display been created and they started selling supporter product.

Being noticed by every customer entering the store and reaching back into the business for brilliant effect, this display not only helps drive sales of products promoted it also provides an excellent talking point i-store and gives off a level of energy which is great for business.

Well done Stella, Al and team at newsXpress Eli Waters. Now, who will win?

newsXpress Winners in Melbourne

newsXpress Inverloch and newsXpress Melton won $500 tax-free cash each as part of the trade display which accompanies the Melbourne on-day conference yesterday. Walking away with the cash we had two very happy members. the giveaway added a bit of extra fun to the day and reinforced the support which preferred suppliers provide to newsXpress and its members.

Kombi Van display in a newsagency?

Yes! newsXpress Ocean Grove is having fun with this display of retro and popular Kmobi Van lamps and Kombi Van money boxes from newsXpress preferred suppliers.

The small window display has people on the street stopping and entering the shop to look. Sales follow … demonstrating the value of carefully selected product displayed tactically to leverage passing traffic.

The newsXpress preferred supplier suite of close to 120 suppliers offers an excellent range of commercially valuable opportunities like these Kombi Vans which are working well for newsXpress Ocean Grove.

The retro themed display works with other products in a newsagency such as retro cookbooks and cards. Timing is everything they say and right now, retro is in.

newsXpress Winners in Brisbane

newsXpress Riverlink and newsXpress Sandgate were the winners of our $500 cash giveaways at yesterday’s one-day conference and trade fair. These lucky newsXpress members left on the day with $500 tax free dollars in their pocket thanks to the generous support of newsXpress preferred suppliers. We are offering cash prizes at the trade fairs accompanying all of the one-day conferences in this current cycle … presenting more opportunities for newsXpress members to win.

Busy Brisbane One-Day Mini Conference

The newsXpress one-day Mini Conference in Brisbane yesterday was a terrific success with the business building presentations well attended and engagement between members, suppliers and the newsXpress team valuable and strong. The day moved at a cracking pace with plenty of ground covered on a variety of valuable business topics.

Promoting The Sticker Family on the Counter

newsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers. Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.

The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat. These stickers are an excellent basket builder.

The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.

newsXpress Beechworth Supports Local Author

newsXpress Beechworth is supporting a local Author by promoting EXPOSED! by Richard Patterson in their front window and with a terrific display in-store. This is the second book from this author. It’s been out for two weeks and they have already sold 79 copies.

Supporting local authors, groups and the community more widely is important to newsXpress and its members. We encourage members to engage in the way we can see newsXpress Beechworth engaging with their support of Richard Patterson and promoting his new book.

newsXpress demonstrated its local community support credentials recently with the launch of the most comprehensive Local Area Marketing Toolkit ever created for newsagents. This newsXpress exclusive toolkit is helping newsXpress members across the country connect with their local communities in unique, creative and valuable ways.

Beach Display a Hit at Ocean Grove

How is this for an aisle end display in a newsagency? Very different. Fresh. Attractive. And selling! This is a display at newsXpress Ocean Grove, featuring a range of beach themed homewares items from one of our supportive newsXpress preferred suppliers.

While perfect for a seaside newsagency, like newsXpress Ocean grove, this display could work equally well in any newsXpress location. People will purchase for their beach houses, their friend’s beach houses and to bring a beach theme to their own home – no matter where they are located.

Customers entering a newsagency with this display in place will bee sure to notice it as it is so different, so unlike what one would expect to see in a newsagency.

Well done newsXpress Ocean Grove, great innovation!

Facebook innovation

The newsXpress Facebook page has been undergoing a facelift (pun intended) to make better use of this social platform. Details of this innovation and plans for new campaigns around social medial will be presented at our one-day conferences starting next week in Brisbane.

While our Facebook is the most innovative for newsagency marketing groups already, it is set to head into new territory thanks to excellent work being done behind the scenes.

Promoting the My Family Stickers at Woden

The team at newsXpress Woden is creatively and personally promoting The Sticker Family range of My Family stickers with this display on the back of one of their vehicles.

This is an excellent and low cost way to promote the stickers and to attract those interested to the newsagency.

It is innovation like this which is driving extraordinary sales of My Family stickers across the newsXpress retail network. Not only has newsXpress negotiated a good deal financially and operationally for access to The Sticker Family products, it backs this with creative and valuable tactics for ensuring the best possible return.

No product deal is good unless you move the product efficiently.

Mother’s Day Prize Winner at newsXpress Young

At newsXpress Young and in newsXpress stores right across Australia happy winners are visiting and collecting their Kobo e-reader and voucher won as part of the newsXpress Hallmark Mother’s Day competition.

With more than $35,000 in prizes on offer through newsXpress stores for Mother’s Day 2011, newsXpress locations are seeing plenty of happy winners … just like this winner collecting her prize at newsXpress Young.

Shopping at newsXpress is rewarding.

$35,000 Mother’s Day Giveaway

newsXpress locations right across Australia are today giving away prizes with a combined value in excess of $35,000 as part of our Mother’s Day 2011 promotion.

This is tremendous value from our newsagency marketing group, value which we suspect is unrivaled in the newsagency channel.

newsXpress is thrilled to have been able to deliver such a valuable national package of rewards for newsXpress shoppers.

What makes this giveaway even more valuable is that one lucky shopper in every participating newsXpress shop receives a prize, a Kobo e-reader plus a voucher for purchasing e-books. Having a winner in each location is better for the business than news of one shopper from some far away place winning a single bigger prize.

newsXpress will continue to source good value prize opportunities which leverage preferred supplier arrangements and which support local businesses focused on their local communities.

In the meantime, Happy Mother’s Day to all mums everywhere…

Mother’s Day Window at newsXpress Riverlink

newsXpress Riverlink has been promoting a wonderful range of Mother’s Day gifts in a dignified display placed in the window facing into the shopping mall.

This newsXpress Riverlink Mother’s Day gift selection coupled with the wonderful Mother’s Day cards and gifts displays in store are helping drive sales for the season.

The Riverlink shopping centre in was affected by the Queensland floods at the start of this year. Retail is still building following the devastation wreaked by the floods not only here bit right across the state.

Personal Sticker Family promotion at Watergardens

The team at newsXpress Watergardens has a personal and appealing promotion running for The Sticker Family range of My Family stickers in-store. By showing off stickers relating to team members, they are showing the personal nature of The Sticker Family range as well as showing other uses for these stickers beyond placement on the rear window of cars. The display also shows off the team as a family. We like that.

Well done newsXpress Watergardens team!

Mother’s Day at newsXpress Harbourtown

newsXpress Harbourtown has been making good use of the newsXpress marketing collateral for promoting Mother’s Day season with this terrific display right at the front of the business.

The range of packaged gifts is ideal for time-poor newsagents, wrapped and ready to give as a gift. This is a wonderful idea and makes for an appealing and attractive display.

Mother’s Day 2011 is very close and good retailers, like newsXpress Harbourtown, are making the most of these few days in the run down to the big day this coming Sunday.

Wonderful Mother’s Day Display at Watergardens

You can count on Renee at newsXpress Watergardens to come up with creative and compelling visual merchandising for seasons and all through the year. Dotted throughout the newsXpress Watergardens store are displays drive excellent sales results. For a newsagency surrounded by leading gift shops, newsXpress Watergardens performs very well in this product category.

The photo shows one of the Mother’s Day displays created by Rene. Making smart use of a column, Renee has beautifully positioned a selection of Mother’s Day gifts. Renee’s selection of the background colour is genius as it draws attention to the display but maintains the products as the hero.

Of course, the proof of any visual merchandising has to be in the sales result. This is something which Renee tracks, learning from which displays work and which could have done better. This commitment to tracking results is essential in retail.

Mother’s Day Gifts at newsXpress Yarram

newsXpress Yarram is promoting their gift range as part of their Mother’s Day offer. Surced from a range of newsXpress preferred suppliers, the gift wall at newsXpress Yarram is plump with gifts perfect for mum this Mother’s Day.

newsXpress members across the country have been reporting excellent results from gift department initiatives this year. there has been good growth in the range of preferred suppliers and some excellent offers with which to broaden the range in-store.

An expanded gift range works well with greeting cards as we are seeing.

Mother’s Day at Albany Forest

newsXpress Albany Forest has been having a terrific Mother’s Day season. They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.

Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.

In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.

Mother’s Day at newsXpress Runaway Bay

newsXpress Runaway Bay has Mother’s Day cards and gifts right at the front of the shop, facing into the shopping mall.

With an excellent range of gifts from newsXpress preferred suppliers, the team at Runaway Bay is having a wonderful Mother’s Day 2011 season. Well done too, they deserve every success they are having with this new business.

Mother’s Day at newsXpress St Clair

newsXpress St Clair has a terrific Mother’s Day offer spreading across the front of the business, facing into the shopping mall with the Hallmark Mother’s Day range at the hear of the promotion.

St Clair, like many newsXpress members, is reporting good business for Mother’s Day 2011.