Congratulations to Di and Rowan Higgon and the team at newsXpress Pakenham for winning two awards in this year’s Vardinia Business Awards. newsXpress won the Retail category and the Employer of Choice award. Bth awards represent recognition for hard work by everyone involved in the large and growing newsXpress Pakenham business.
Category: newsagency marketing
Promoting The Sticker Family on Facebook
newsXpress Singleton Heights has been promoting the My Family stickers from The Sticker Family through Facebook. This is terrific use of Facebook … promoting the family and community connection offered through these stickers.
More and more newsXpress members are using Facebook to connect with their customers – thanks to the help and guidance offered by newsXpress for engaging with this medium.
Optus Range Now Available at newsXpress Ballarat
newsXpress Ballarat has put together an excellent display featuring the Optus range of handsets, sim cards and mobile broadband products.
Pitching the business competitively in the phone space, the display is helping to attract new shoppers and present the Optus product range opportunity to existing shoppers.
newsXpress is grateful to the support newsXpress preferred supplier Jenlist and to Optus for their support in creating displays such as this.
Magazine Focus at newsXpress Manly West
Like so many newsXpress stores, newsXpress Manly West in Queensland takes magazines seriously, offering an excellent range of titles in a professional layout. As the photo shows, the magazine department is appealing on the eye and easy to shop. Having the red newsXpress branding at the end of the aisle helps drive customer focus.
newsXpress has a well developed and considered magazine strategy which respects the importance of magazines in driving traffic for newsXpress stores and newsagencies more generally. While we acknowledge that print has its challenges, we also see opportunities with the medium … by delivering the newsXpress point of difference around range, service and value.
June In-Store Offers Newsletter Out Now
newsXpress published its In-Store Offers Newsletter for June to members last week. In fact, it published two versions to cover more options for members of the newsXpress newsagency marketing group. The newsletter features some excellent offers, designed to drive traffic to newsXpress stores and to drive impulse purchases. It also features the new magazine, Coach, from Pacific Magazines which goes on sale today.
This newsletter is an excellent example of the newsXpress difference as it shows newsXpress support for preferred suppliers, provides a professional traffic-generating medium for newsXpress stores and helps present the group and individual stores with a united marketing message. newsXpress are showing their appreciation for this medium by sending the newsletter to customers, placing it at the front of the shop and giving it freely to shoppers in-store.
Each newsletter is provided to newsXpress members in a way which enables local personalisation with store address and contact details.
While other retailers are saying that retail is tough, newsXpress is expanding and refining marketing and communication options for members to help them drive better local business. This professionally produced monthly newsletter is part of that strategy.
Fourteen New Preferred Suppliers for newsXpress Members
newsXpress has announced details of fourteen new preferred suppliers joining the newsXpress newsagency marketing group community. These fourteen preferred suppliers takes our current preferred supplier roster to 118.
These 118 preferred suppliers offer newsXpress members access to a broad range of products at excellent prices and on excellent terms … leading pricing and terms which position newsXpress member businesses competitively.
More important that the exclusive preferred supplier suite is the marketing, merchandising and strategy services offered by newsXpress to help members drive bankable margin from these products. For it is one thing to have access to good deals and another thing entirely to be able to turn the deals into cash. This is where the newsXpress difference comes into action.
More than a buying group, newsXpress offers products and support services to help newsXpress members extract maximum value from membership of the group.
How a Newsagency Marketing Group Helps First Time Newsagents
Buying a newsagency can be a challenge, especially for the first time buyer. This is where the newsXpress newsagency marketing group can help.
With so much to evaluate and understand and plenty to investigate to ensure that you make competitive decisions, having access to advice and mentors can help make good decisions from the outset.
Running a newsagency is a challenge in any situation. The goal of our newsXpress newsagency marketing group is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.
Yes, newsagents…
- Attract more customers.
- Leverage customer traffic to increase average spend.
- Improve the quality and timeliness of business decisions.
- Bank more dollars from each sale.
- Enjoy your business more through fun retail engagement.
newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.
Business Building Sessions Help Newsagents Grow
The business sessions of our NSW one-day conference yesterday included some excellent business building sessions presented by suppliers and others … focused on the core principles of newsXpress of traffic, margin and basket. Members left with practical ideas and suggestions for further growing their businesses from today.
Clearing Old Stock
newsXpress Riverlink picked up on an opportunity present at our recent member meetings and ran a garage sale in the mall outside the front of the newsagency. They used the opportunity to clear old product and other product … boosting sales and generating excellent new traffic to the business.
The photo shows just some of the traffic generated by this initiative – you can see the newsXpress Riverlink shop in the background.
Well done Belinda and team.
Happy Birthday National Newsagent
newsXpress Directors Graham Randall and Mark Fletcher were among a group of industry people acknowledging and celebrating the 21st birthday of National Newsagent magazine, the national journal for newsagents published by the Australian Newsagents’ Federation. Kudos to Carolyn Doherty for serving as editor for the entire 21 years.
State of Origin at newsXpress Harbourtown
newsXpress Harbourtown has been promoting State of Origin products across the front of the newsagency, facing into the mall.
As our Queensland and New South Wales members know, State of Origin is HUGE and making the most of it as they are doing at newsXpress Harbourtown delivers excellent sales dividends.
Now if only the Victorians would realise that their ballet game is not a patch on the brutal clash and spectacle of a State of Origin match.
Outpost Sale at Hit at Sunbury!
newsXpress Sunbury Square has been enjoying terrific success with this mall sale outpost. Focused on art and books from newsXpress preferred suppliers, this weekend sales is driving traffic and sales … all at good margin. The people of Sunbury are responding with kudos for Rita, Brendan and the team at newsXpress Sunbury for the great deals and the fun shopping opportunities they are providing.
Art sale at newsXpress Redcliffe
newsXpress Redcliffe has been running an ART SALE based om products sourced from newsXpress preferred supplier Mont Marte.
Supported with newsXpress collateral, the art sale at Redcliffe has been working well for the business, driving basket efficiency and delivering an excellent margin thanks to newsXpress preferred supplier terms with Mont Marte.
More newsXpress members around the country are tapping to to the art opportunity by running seasonal art sales … along the lines of the offer at newsXpress Redcliffe.
State of Origin Promotion at Eli Waters
newsXpress Eli Waters has been promoting the forthcoming State of Origin clash with terrific success. No sooner had this excellent high-traffic location display been created and they started selling supporter product.
Being noticed by every customer entering the store and reaching back into the business for brilliant effect, this display not only helps drive sales of products promoted it also provides an excellent talking point i-store and gives off a level of energy which is great for business.
Well done Stella, Al and team at newsXpress Eli Waters. Now, who will win?
newsXpress Winners in Melbourne
newsXpress Inverloch and newsXpress Melton won $500 tax-free cash each as part of the trade display which accompanies the Melbourne on-day conference yesterday. Walking away with the cash we had two very happy members. the giveaway added a bit of extra fun to the day and reinforced the support which preferred suppliers provide to newsXpress and its members.
Kombi Van display in a newsagency?
Yes! newsXpress Ocean Grove is having fun with this display of retro and popular Kmobi Van lamps and Kombi Van money boxes from newsXpress preferred suppliers.
The small window display has people on the street stopping and entering the shop to look. Sales follow … demonstrating the value of carefully selected product displayed tactically to leverage passing traffic.
The newsXpress preferred supplier suite of close to 120 suppliers offers an excellent range of commercially valuable opportunities like these Kombi Vans which are working well for newsXpress Ocean Grove.
The retro themed display works with other products in a newsagency such as retro cookbooks and cards. Timing is everything they say and right now, retro is in.
newsXpress Winners in Brisbane
newsXpress Riverlink and newsXpress Sandgate were the winners of our $500 cash giveaways at yesterday’s one-day conference and trade fair. These lucky newsXpress members left on the day with $500 tax free dollars in their pocket thanks to the generous support of newsXpress preferred suppliers. We are offering cash prizes at the trade fairs accompanying all of the one-day conferences in this current cycle … presenting more opportunities for newsXpress members to win.
Busy Brisbane One-Day Mini Conference
The newsXpress one-day Mini Conference in Brisbane yesterday was a terrific success with the business building presentations well attended and engagement between members, suppliers and the newsXpress team valuable and strong. The day moved at a cracking pace with plenty of ground covered on a variety of valuable business topics.
Promoting The Sticker Family on the Counter
newsXpress stores are continuing to enjoy tremendous success with The Sticker Family range of My Family stickers. Thanks to a range of collateral including this counter mat as seen at newsXpress Knox, promoting the range at a selection of touch points in-store is key to driving excellent sales.
The newsXpress Knox team has stories of people buying a card or magazine making an impulse decision to get some My Family stickers on impulse when they see the counter mat. These stickers are an excellent basket builder.
The structured newsXpress approach, leveraging multiple touch points, to The Sticker Family is one of the reasons we have been enjoying such success nationally.
newsXpress Beechworth Supports Local Author
newsXpress Beechworth is supporting a local Author by promoting EXPOSED! by Richard Patterson in their front window and with a terrific display in-store. This is the second book from this author. It’s been out for two weeks and they have already sold 79 copies.
Supporting local authors, groups and the community more widely is important to newsXpress and its members. We encourage members to engage in the way we can see newsXpress Beechworth engaging with their support of Richard Patterson and promoting his new book.
newsXpress demonstrated its local community support credentials recently with the launch of the most comprehensive Local Area Marketing Toolkit ever created for newsagents. This newsXpress exclusive toolkit is helping newsXpress members across the country connect with their local communities in unique, creative and valuable ways.