Category: newsagency marketing

newsXpress Radio Makes Retail in newsXpress Stores More Enjoyable and Valuable

nxpradioyellowa4.jpgnewsXpress Radio delivers live news, fresh music, live banter and exclusive advertising into newsXpress stores right across Australia.

Exclusive to newsXpress, newsXpress Radio is an excellent advertising platform for newsXpress preferred suppliers, connecting shoppers with products available in store – right then.

Leveraging the in store experience with live radio is proving to be a smart move for newsXpress. Our radio programmers have been smart to program music which suits the time of the day, making shopping more enjoyable.

newsXpress is delivering newsXpress radio to newsXpress locations for no cost except for a refundable deposit on the radio reception unit.

This is another newsXpress difference – free in-store radio backed by advertising of products which are available in newsXpress stores.

newsXpress Announces Year-Long Exclusive TV Campaign

newsXpress two weeks ago confidentially announced to its members details of a year-long TV campaign on the GEM network (part of the Nine Network) covering Brisbane, Sydney, Melbourne and Perth.

The TV advertising will be made up of multiple professionally produced advertisements promoting newsXpress offers and opportunities available at newsXpress locations through the year.

The TV campaign will be supported with print advertising as well as catalogues delivered to millions of homes through the course of the year.

This national advertising is exclusive to newsXpress and will only promote newsXpress newsagencies.

As major brands use TV and other media to promote and strengthen their brands.  With this announcement, newsXpress is demonstrating that it too is investing in stronger and more valuable newsXpress newsagency businesses around its national and respected brand.

Landlords and newsagency suppliers who have been briefed are full of praise for the newsXpress leadership through this initiative.

This is the first time ever that a newsagency marketing group has committed to TV for a year.  In the past, the most TV used for newsagents was around short term seasonal offers.  Such campaigns are challenged as they need to reconnect with consumers.

The investment by newsXpress is well into six figures.  It is not costing newsXpress members any additional fees.  newsXpress does not charge a marketing levy.

The year-long TV presence for newsXpress pitches our group  outside the newsagency channel and against major retailers.  We see this as vital in today’s retail climate.

It is the discipline an commitment of newsXpress members around one brand and supporting newsXpress preferred suppliers which enables us to move into a national TV campaign with confidence.

The newsXpress commitment to regular TV advertising, comprising of more than 4,000 commercials, separates newsXpress from other marketing group.  It shows a significant difference in respect for and management of a national brand.  It also shows what a group of like-minded pro-active newsagents can achieve.

Development of the first TV commercial is under way.  It will hit the air in July.

Foxtel and Austar also carry GEM, enabling a wider than capital city reach in the cities covered by the campaign.

Timely Retro Marketing Collateral for newsXpress Newsagents

retro.jpgnewsXpress has launched two exclusive retro themed posters as part of its ever expanding newsagency marketing toolkit.

Using this collateral, newsXpress members are able to professionally support displays of retro products which can be accessed from a range of newsXpress suppliers – and there are plenty of retro products available from our supportive preferred suppliers.

The new exclusive to newsXpress retro marketing collateral can be accessed from the member area of the newsXpress website.  It is part of the most comprehensive marketing toolkit ever created for newsagents in Australia.

My Family Stickers at newsXpress Melton

mothersd-melton.JPGnewsXpress Melton, like so many newsXpress stores, has been promoting the My Family sticker range from The Sticker Family. Promoting at the front of their newsagency as they are doing, newsXpress Melton is finding that the promotion attracts shoppers to the newsagency, new traffic.  It also drives good basket-building business from existing shoppers.

Thanks to the promotional pull-up banner and other collateral, newsXpress locations selling the My Family stickers are enjoying excellent success with this range. One newsXpress member recently included the range as part of an outpost campaign and sold in excess of $3,000 worth of stickers in less than two weeks.

newsXpress Halls Head Wins Cash Award

perth-winner.JPGnewsXpress Halls Head won $500 cash for supporting trade suppliers as the newsXpress Trade Fair held in Perth earlier this week.  All newsXpress members buying on the day went in the draw and newsXpress halls Head were the lucky winners of a handy $500 in tax free cash.  The cash prize brought another fun element to the day.

Newsagents Embrace newsXpress Suppliers at Trade Fair

perth-fair.JPGThe Trade Fair which accompanied the one-day conference earlier this week generated excellent business for participating newsXpress preferred suppliers. Covering mobile phones, gifts, greeting cards, stationery, social stationery, educational products, ATMs, My family stickers and a range of other products, the trade fair was a hit with newsXpress members and suppliers, resulting in excellent new business contacts and good sales on the day.

Social Media Marketing Advice Now Online

newsXpress has published further advice for members on engaging with social media outlets such as Facebook and Twitter. Presented at our recent one-day mini conferences, the material outlines the importance of a social media strategy and shared tips on making the most of the opportunity.

This additional learning material is available from the secure member area newsXpress website … delivering more benefits from our newsagency marketing group.

In addition to these new materials loaded to the newsXpress website, newsXpress has advice and assistance available for newsXpress members on specific store campaigns around social media. Access to the training materials and additional assistance and guidance is provided at no additional cost to newsXpress members.

Awards for newsXpress Pakenham

newsxpress-pakenham-award.jpgCongratulations to Di and Rowan Higgon and the team at newsXpress Pakenham for winning two awards in this year’s Vardinia Business Awards.  newsXpress won the Retail category and the Employer of Choice award.  Bth awards represent recognition for hard work by everyone involved in the large and growing newsXpress Pakenham business.

Promoting The Sticker Family on Facebook

sticker-singleton.jpgnewsXpress Singleton Heights has been promoting the My Family stickers from The Sticker Family through Facebook.  This is terrific use of Facebook … promoting the family and community connection offered through these stickers.

More and more newsXpress members are using Facebook to connect with their customers – thanks to the help and guidance offered by newsXpress for engaging with this medium.

Optus Range Now Available at newsXpress Ballarat

optus-ballarat.JPGnewsXpress Ballarat has put together an excellent display featuring the Optus range of handsets, sim cards and mobile broadband products.

Pitching the business competitively in the phone space, the display is helping to attract new shoppers and present the Optus product range opportunity to existing shoppers.

newsXpress is grateful to the support newsXpress preferred supplier Jenlist and to Optus for their support in creating displays such as this.

Magazine Focus at newsXpress Manly West

manlywest-mags.jpgLike so many newsXpress stores, newsXpress Manly West in Queensland takes magazines seriously, offering an excellent range of titles in a professional layout. As the photo shows, the magazine department is appealing on the eye and easy to shop.  Having the red newsXpress branding at the end of the aisle helps drive customer focus.

newsXpress has a well developed and considered magazine strategy which respects the importance of magazines in driving traffic for newsXpress stores and newsagencies more generally.  While we acknowledge that print has its challenges, we also see opportunities with the medium … by delivering the newsXpress point of difference around range, service and value.

June In-Store Offers Newsletter Out Now

newsxpress-newsletter.jpgnewsXpress published its In-Store Offers Newsletter for June to members last week.  In fact, it published two versions to cover more options for members of the newsXpress newsagency marketing group.  The newsletter features some excellent offers, designed to drive traffic to newsXpress stores and to drive impulse purchases.  It also features the new magazine, Coach, from Pacific Magazines which goes on sale today.

This newsletter is an excellent example of the newsXpress difference as it shows newsXpress support for preferred suppliers, provides a professional traffic-generating medium for newsXpress stores and helps present the group and individual stores with a united marketing message. newsXpress are showing their appreciation for this medium by sending the newsletter to customers, placing it at the front of the shop and giving it freely to shoppers in-store.

Each newsletter is provided to newsXpress members in a way which enables local personalisation with store address and contact details.

While other retailers are saying that retail is tough, newsXpress is expanding and refining marketing and communication options for members to help them drive better local business.  This professionally produced monthly newsletter is part of that strategy.

Fourteen New Preferred Suppliers for newsXpress Members

newsXpress has announced details of fourteen new preferred suppliers joining the newsXpress newsagency marketing group community.  These fourteen preferred suppliers takes our current preferred supplier roster to 118.

These 118 preferred suppliers offer newsXpress members access to a broad range of products at excellent prices and on excellent terms … leading pricing and terms which position newsXpress member businesses competitively.

More important that the exclusive preferred supplier suite is the marketing, merchandising and strategy services offered by newsXpress to help members drive bankable margin from these products.  For it is one thing to have access to good deals and another thing entirely to be able to turn the deals into cash.  This is where the newsXpress difference comes into action.

More than a buying group, newsXpress offers products and support services to help newsXpress members extract maximum value from membership of the group.

How a Newsagency Marketing Group Helps First Time Newsagents

Buying a newsagency can be a challenge, especially for the first time buyer.  This is where the newsXpress newsagency marketing group can help.

With so much to evaluate and understand and plenty to investigate to ensure that you make competitive decisions, having access to advice and mentors can help make good decisions from the outset.

Running a newsagency is a challenge in any situation. The goal of our newsXpress newsagency marketing group is to provide access to supplier terms, product deals, management strategies and marketing initiatives which, when engaged, can help you achieve the full potential of your business.

Yes, newsagents…

  • Attract more customers.
  • Leverage customer traffic to increase average spend.
  • Improve the quality and timeliness of business decisions.
  • Bank more dollars from each sale.
  • Enjoy your business more through fun retail engagement.

newsXpress is a newsagency marketing group which helps newsagents and those buying a newsagency to achieve these valuable goals. The ultimate goal is to make your business more valuable on a day to day basis and through this to help you maximise your opportunities when you decide to sell.

Business Building Sessions Help Newsagents Grow

nsw-meet.JPGThe business sessions of our NSW one-day conference yesterday included some excellent business building sessions presented by suppliers and others … focused on the core principles of newsXpress of traffic, margin and basket. Members left with practical ideas and suggestions for further growing their businesses from today.

Clearing Old Stock

riverlink-garagesale.JPGnewsXpress Riverlink picked up on an opportunity present at our recent member meetings and ran a garage sale in the mall outside the front of the newsagency.  They used the opportunity to clear old product and other product … boosting sales and generating excellent new traffic to the business.

The photo shows just some of the traffic generated by this initiative – you can see the newsXpress Riverlink shop in the background.

Well done Belinda and team.

State of Origin at newsXpress Harbourtown

origin-harbourtownqld.JPGnewsXpress Harbourtown has been promoting State of Origin products across the front of the newsagency, facing into the mall.

As our Queensland and New South Wales members know, State of Origin is HUGE and making the most of it as they are doing at newsXpress Harbourtown delivers excellent sales dividends.

Now if only the Victorians would realise that their ballet game is not a patch on the brutal clash and spectacle of a State of Origin match.

Outpost Sale at Hit at Sunbury!

sunburymallsale.JPGnewsXpress Sunbury Square has been enjoying terrific success with this mall sale outpost.  Focused on art and books from newsXpress preferred suppliers, this weekend sales is driving traffic and sales … all at good margin.  The people of Sunbury are responding with kudos for Rita, Brendan and the team at newsXpress Sunbury for the great deals and the fun shopping opportunities they are providing.

Art sale at newsXpress Redcliffe

redc-art.jpgnewsXpress Redcliffe has been running an ART SALE based om products sourced from newsXpress preferred supplier Mont Marte.

Supported with newsXpress collateral, the art sale at Redcliffe has been working well for the business, driving basket efficiency and delivering an excellent margin thanks to newsXpress preferred supplier terms with Mont Marte.

More newsXpress members around the country are tapping to to the art opportunity by running seasonal art sales … along the lines of the offer at newsXpress Redcliffe.