newsXpress two weeks ago confidentially announced to its members details of a year-long TV campaign on the GEM network (part of the Nine Network) covering Brisbane, Sydney, Melbourne and Perth.
The TV advertising will be made up of multiple professionally produced advertisements promoting newsXpress offers and opportunities available at newsXpress locations through the year.
The TV campaign will be supported with print advertising as well as catalogues delivered to millions of homes through the course of the year.
This national advertising is exclusive to newsXpress and will only promote newsXpress newsagencies.
As major brands use TV and other media to promote and strengthen their brands. With this announcement, newsXpress is demonstrating that it too is investing in stronger and more valuable newsXpress newsagency businesses around its national and respected brand.
Landlords and newsagency suppliers who have been briefed are full of praise for the newsXpress leadership through this initiative.
This is the first time ever that a newsagency marketing group has committed to TV for a year. In the past, the most TV used for newsagents was around short term seasonal offers. Such campaigns are challenged as they need to reconnect with consumers.
The investment by newsXpress is well into six figures. It is not costing newsXpress members any additional fees. newsXpress does not charge a marketing levy.
The year-long TV presence for newsXpress pitches our group outside the newsagency channel and against major retailers. We see this as vital in today’s retail climate.
It is the discipline an commitment of newsXpress members around one brand and supporting newsXpress preferred suppliers which enables us to move into a national TV campaign with confidence.
The newsXpress commitment to regular TV advertising, comprising of more than 4,000 commercials, separates newsXpress from other marketing group. It shows a significant difference in respect for and management of a national brand. It also shows what a group of like-minded pro-active newsagents can achieve.
Development of the first TV commercial is under way. It will hit the air in July.
Foxtel and Austar also carry GEM, enabling a wider than capital city reach in the cities covered by the campaign.
