newsagency marketing | newsXpress Blog

newsXpress features in UK retail review

newsXpress Southland is featuring at UK website Better Retailing, the website for enterprising independent retailers. The interview and story focus on our new corporate store, newsXpress Southland where we are playing considerably beyond the traditional newsagency model.

newsXpress Southland is our third corporate store and our most innovative yet. Some of what we are doing at Southland is already being embraced by newsXpress members. Other innovations will be discussed in the second half of this year once we have data on performance.

Being covered by a respected UK independent retailer website is terrific kudos for newsXpress and everyone involved in Southland. It holds our innovation up on a respected world stage for others to learn about and consider for their businesses.

newsXpress Southland, and indeed all of our corporate stores, are part of what is different about newsXpress. We genuinely innovate in our corporate stores and share the results of this innovation with our members. The result benefits all.

newsXpress Southland receives many visitors each week as a result of the word of mouth about the store and what it’s doing in terms of GP result and sales. We share more detail with newsXpress members for the benefit of our banner group.

Launching newsXpress employer assist

newsXpress have launched newsXpress employer assist, a HR service exclusively for newsXpress members.

Provided to newsXpress members at no extra cost, the service will include access to a 1300 hotline for answering your HR or IR issues, regular news in this newsletter on HR issues and a discounted rate for services such as contracts of employment, terminations and Fair Work Australia representation.

We have been working for some time to source an offer for members in the HR area and are pleased to have found an organisation positioned to professionally serve your needs nationally.

This is another excellent and valuable difference delivered from newsXpress to its members.

Launceston newsagent meeting latest networking opportunity from newsXpress

newsXpress hosted what we call a cluster meeting in Launceston on Tuesday last week. This is a round table business discussion / business building meeting where newsagents can talk freely, suggest ideas to others, discuss challenges and network about business generally.

The Launceston, funded and facilitated by newsXpress, is another example of the difference we bring to the life of a newsXpress member, helping by providing time out of the business to work on the business with colleagues.

The result of cluster meetings is usually a to do list back at the shop – based on comments and advice from your peers.

newsXpress leads the newsagency channel in providing networking opportunities.

Halloween 2013 offers out for newsagency marketing group members

newsXpress has launched a series of Halloween 2013 offers to members, presenting excellent impulse and destination purchase opportunities for newsXpress members who want to embrace this lucrative and growing season.

Offered for members without obligation and requirement, Halloween 2013 products include a range of new items as well as the proven everyday Halloween items that have been so successful over the years.

With Halloween worth more than $10,000 in sales in some stores, it’s a valuable season that can set the business up for a good Christmas.

newsXpress stores set to give away $65,000 in prizes this Mother’s Day

newsXpress stores are set to give away $65,000 worth of prizes this Mother’s Day with the largest single national Mother’s day promotion in the newsagency channel.

The amazing Napoleon Perdis gift pack, valued at over $500, is a gift mum’s will love as a bonus Mother’s Day gift. Specially selected and packed with valuable Perdis items, this gift makes newsXpress stores the go to places for Mother’s day cards from Hallmark.

newsXpress has facilitates the provision of these gifts to newsXpress members for shopper prizes without cost to newsXpress members. It’s another newsXpress difference.

newsXpress helps newsagents grow sales with excellent gifts for loyal shoppers. This is what good shopper loyalty programs are about.

newsXpress welcomes four new members

newsXpress has signed five new members so far in April. These new members in Victoria, New South Wales and South Australia add value to the overall group and extend the reach of the newsXpress shingle. We have more going through the process of completing their application ready for evaluation.

As more newsagents hear about our success we anticipate further growth in interest in our unique approach to helping newsagents drive traffic and GP.

We’re not publishing store names here as doing this in the past has led to the store being chased by others.

newsXpress customers share in $60,000 in prizes already in 2013

Already in 2013, newsXpress shoppers have shared in $60,000 in prizes from group wide loyalty-focused marketing. This number is set to double with the wonderful-value Mother’s Day per-store prizes on offer for lucky newsXpress shoppers.

These in-store prizes coupled with our newsagency channel leading Magazine Club Card makes newsXpress stores the best places to shop for cards and magazines.

Through these prizes and shopper loyalty rewards we are driving new traffic as well as sales. Customers love the campaigns!

newsXpress members embracing candy-lanes

The promotion of the candy-lane opportunity promoted consistently by newsXpress for years is paying off for members now engaging after seeing a lane on show at our recent national conference.

Plenty of members have set up or are setting up candy lanes as a result of the practical demonstration at the conference. Some who have already embraced the candy-lane opportunity are reporting excellent impulse purchase results.

Adding a $1, $2 or $5 item at or close to the point of sale is terrific. It’s even better when the margin is more than 50%. This is where newsXpress is leveraging excellent supplier deals with valuable retail insights to deliver to newsXpress members strategies that are growing GP and delivering better business bottom lines.

This is a newsXpress difference you can bank on.

newsXpress hosts newsagency management meeting for Tasmanian members

Several of the newsXpress team will be in launceston Tuesday for a regional newsagency management round table. This confidential discussion will centre on business building opportunities and challenges confronted locally. It’s part of the newsXpress approach to providing newsXpress members with networking opportunities.

These regional meetings have no set agenda, newsXpress members themselves determine what they would like covered … and this is usually set based on local business needs.

Access to these meetings is free for newsXpress members.

New newsagency marketing group training video loaded to newsXpress website

newsXpress continues to load more video training content to the private area of its website to help members get more value from their membership of the group.

This latest video brings to thirteen produced professionally by newsXpress for newsXpress members. Each has been created to help members and their employees to leverage newsXpress insights and knowledge for the benefit of their own businesses. They bring newsXpress national expertise into the local stores.

Accessed via the member area of the website, newsXpress members can watch the videos as often as they like. They can access them from anywhere – providing an excellent resource and positive encouragement for members.

Think Fun products working well for newsXpress newsagency marketing group members

Check out the range of Think Fun educational and fun products selling well in newsXpress stores.

Bridging across the toy, gift and educational spaces, these new items make for a nice display on the shop floor.

Grandparents, parents, aunts and uncles are the shoppers for these items. They are an ideal purchase with a greeting card – adding significant value to the card purchase.

newsXpress sources products like this at excellent margin. It then shares advice and information to help our retail partners to turn the product opportunity into cash. No margin is good until you sell the product. there is where newsXpress helps – with advice, insights and support to turn stock so that newsXpress members can bank the results.

More gifts for older giving occasions from newsagency marketing group

Thanks to careful sourcing of preferred suppliers and working with them on various ranges, newsXpress members are enjoying access to more gifts for older giving occasions.

For birthdays, anniversaries, new home, farewell and other occasions for older folks, newsXpress members have access to easy to sell good margin products – products shoppers want but may not come in looking for. They are a wonderful and valuable basket extension.

The newsXpress preferred supplier suite provides access to a broad range of gifting opportunities. These opportunities are lved by members as they are able to serve situations unique to their business.

Here at newsXpress we are not a one size fits all newsagency marketing group.

Newsagency marketing group newsXpress shows brands matter

Newsagency marketing group newsXpress continues to lead in the newsagency channel in the engagement with and leverage of world known brands to drive traffic and shopper efficiency. The latest brand success for newsXpress members is the highly popular Peppa Pig.

Peppa Pig is huge overseas and here in Australia with kids and families. newsXpress saw this early on and engaged with members as product opportunities expanded.

newsXpress has sourced Peppa Pig product and provided members with context information to help them make the most of the opportunity. Great buying, market intelligence and merchandising advice combine to make an excellent financial windfall opportunity for newsXpress members.

This is what newsXpress does … adding value of proven brands to maximise success opportunities for newsXpress members.

Easter Beanie Ball a hit for newsXpress newsagency marketing group

newsXpress corporate store newsXpress Knox City is enjoying extraordinary success with this cute little Beanie Ball from preferred supplier Big Balloon. It is the top selling Easter item, selling from the shop floor display in excellent numbers.

Indeed, the success of the Easter themed Beanie Ball demonstrates the value of playing against predictability for a major season. While others at Knox City have big range of eggs, newsXpress Knox City has made Easter about plush and is enjoying excellent sales as a result. It is especially pleasing seeing shoppers walk across the mall to see the display and then purchase.

newsXpress concept store attracts newsagents looking for the newsagency of the future

Our latest concept store reflecting a creative, exciting and flexible shop fit is attracting plenty of interest in the newsagency channel. Plenty of newsagents and newsagent suppliers have been to the store to see the innovation for themselves.

This new business, which continues to evolve in response to data tracking and shopper feedback, reflects considerable investment by newsXpress in developing intellectual property.

Some come and visit and try and photograph our ideas while others introduce themselves and talk about what we are doing. We’re happy to share to a point, keeping the golden information for newsXpress members and strategic partners only.

This new location and all corporate stores are where newsXpress experiments, to harness learnings for newsXpress members.

Optimism helps drive retail sales for newsXpress

Many newsXpress members have embraced optimism as a theme in their product purchasing at recent gift fairs and the toy fair in Melbourne. By bringing in products that reflect optimism in words and images the newsXpress members are creating happy shops … happy shops make for happy customers.

Optimism is infectious. It plays out well for the shoppers and the business. We encourage all newsXpress members to make the conscious choice to play in this space of optimism – it’s better than playing the price game as history has shown chasing a price point difference to be a mugs game with little shopper loyalty and no long-term upside for the business.

newsXpress thinks about moves like this carefully and shares insights designed to help members to make the most of moods like optimism. The result is good for our member businesses, suppliers and, most important, shoppers.

Messages of optimism sell.

newsXpress launches training videos

As announced at the newsXpress national conference last week, we have completed production on ten new training videos. These are the next step of an expanded training suite of services from newsXpress for newsXpress members, delivering access to a growing resource you will be able to use to share with your team members and to use yourself. Our feeling is that video based training will be appreciated because of the flexibility you will have in tapping into the resources as and when it suits you.

Produced by us in house, these latest videos reflect a new skill set within the newsXpress team. They also demonstrate a platform we will use to deliver some training previously delivered by RDMs. Some of these videos reflect content from the conference. The two on outposting cover content we had to eliminate on the day because of time over-runs. Here are the new videos available to you:

Planning for 2020
Who is newsXpress?
Getting Started With Outposting
Practical Tips For Outposting
Getting Started With Candy Lanes
NXP Benchmarks
Business Assessment
Getting Started With Visual Merchandising
Post Xmas NXP Comm
newsXpress communication December 2012

Please share with newsXpress your feedback at help@newsxpress. Also,let us know other topics you would like to see covered.

newsXpress members love Melbourne retail tour

The day after the newsXpress national conference in Melbourne last week, a group of newsXpress members and a team from our head office visited a range of retail stores in Melbourne including newsXpress stores – checking out new retail trends and seeing how some are growing their business performance through non-traditional shop floor engagement. In all we had three groups touring.

This newsXpress hosted post-conference tour was another benefit flowing from the national conference … letting newsXpress members from outside Melbourne see businesses we think are making good moves and learning from the work they are doing.

The tour was all about chasing above average business performance – making your newsagency business more valuable as a result. By providing in-store context for some of what was covered at the conference we were able to help participating newsXpress members see new opportunities for their businesses without having to spend big on structural change.

newsXpress conference provides relaxation opportunities

The newsXpress conference in Melbourne last week was capped with a very different evening of celebration. rather than the formality of a dinner, we decided to party by the Yarra in a five-star venue offering gourmet food, top self drinks and a stunning view of the Yarra River, a place where we could relax without the need for speeches and the like.

It was great to see team members on the dance floor, belting out a tune on the mic and mingling to newsXpress members. Many kicked on after the formal evening ended at midnight.

We greatly appreciate the support of our strategic partners hallmark cards and Pacific magazines and our preferred supplier community for helping to make this evening a wonderful reality.

What a wonderful few days, full of optimism and 100% in pursuit of helping newsXpress members derive greater value and enjoyment form their businesses.

Category: newsagency marketing