newsXpress corporate store newsXpress Knox City is enjoying extraordinary success with this cute little Beanie Ball from preferred supplier Big Balloon. It is the top selling Easter item, selling from the shop floor display in excellent numbers.
Indeed, the success of the Easter themed Beanie Ball demonstrates the value of playing against predictability for a major season. While others at Knox City have big range of eggs, newsXpress Knox City has made Easter about plush and is enjoying excellent sales as a result. It is especially pleasing seeing shoppers walk across the mall to see the display and then purchase.
