Newsagency marketing group newsXpress last week published advice to members on how to establish, market and run a pop-up shop to drive bonus revenue for the business.
This proprietary to newsXpress advice is another business planning and management resource for members.
The pop-up shop advice opens with positioning information prior to providing comprehensive and practical advice:
Pop-up retail is a new name for an old activity – taking advantage of a shop or space available for low rent for a limited period of time.
Pop-up retail has become popular in recent years with more storefronts being available due to a glut of available retail space.
A well-stocked and run pop-up retail shop can provide a good revenue boost to your business. It can also help you attract new shoppers and provide a place where you can move items that may be currently slow moving in your business.
The key is to approach a pop-up opportunity as short term. From the outset you need a timetable plan and you need to stick to it.
