Category: newsagency management

Proudly supporting Tasmanian newsagents tonight

newsXpress is a gold sponsor of the Tasmanian Newsagent of the Year awards this year and will be represented at the awards dinner in Launceston tonight.

This level of support indicates newsXpress as the most supportive marketing group for newsagents in Tasmania. It demonstrates our commitment to supporting the channel and helping newsagents pursue recognition through industry awards.

newsXpress helps newsagents grow stronger and healthier businesses through proactive engagement at the store level, providing access to traffic driving campaigns, presenting a diverse range of good products and providing exclusive business insights for newsagents who want to grow outside the traditional business.

newsXpress Ascot Vale promotes Virgin Mobile

newsXpress Ascot Vale is promoting the excellent handset and SIM deals for Virgin Mobile with this dispel;ay unit placed right at the sales counter. This is perfect placement for driving shopper interest and for delivering valuable incremental sales to the business.  the display units and stock were organised as part of a national deal for newsXpress stores … for business owners who want to grow their businesses.

Connecting our businesses with respected brands which are widely advertised elsewhere helps to strengthen shopper trust in what we offer in our businesses.

The Virgin Mobile offer and how we are engaging with it is further evidence of the newsXpress difference in action.

Perfect time to promote the newsXpress phonecard

With so many people travelling around Australia on holidays, now is the perfect time for promoting the newsXpress phone card. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

The best newsagency marketing group?

How can a newsagent decide which is the best newsagency marketing group for them? It is a tough question which is often middies by thoughts of money and other factors.

The best newsagency marketing group is one which helps newsagents drive…

  • business efficiency
  • retail sales
  • new traffic
  • shopper efficiency
  • business enjoyment

newsXpress pursues each of these goals with and for members. Our newsagency marketing group helped many newsagents achieve more in 2011 than if they had not been with us.

Our practical support for our members through newsXpress radio and our national TV campaign are two highlights which add value, at no cost, to newsXpress membership.

It is the package of tangible value on which newsXpress members can bank over the long-term. It demonstrates an understanding that it is the profit which you make from your business each day which is more valuable than a non-sales related cash short term benefit as we hear some talk about.

Interested in buying a newsagency?

newsXpress has an opportunity for anyone interested in buying a newsagency.  Located in a high traffic A-Class situation.  This is an ideal opportunity for a first time or mature newsagency operator.  If you are interested in buying a newsagency or opening a newsagency, please make contact with Mark Fletcher today on 0418 321 338.

 

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie.  This helped drive traffic and build better shopping baskets.

The Sticker Family launches wheelchair range

The Sticker Family has launched new stickers for family members in wheelchairs.  The new range has been selling well in newsXpress stores across Australia, they are a welcome extension to the popular range of My Family stickers from The Sticker Family.

newsXpress stores have embraced The Sticker Family opportunity to wonderful success for newsXpress members.  The marketing collateral generates new traffic for our stores when positioned out the front of our businesses.  The back end processes established in newsXpress businesses makes this range very efficient for us to sell.

newsXpress corporate stores help with product testing

We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before.  In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team.  Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.

This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox.  Watch this space.

FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.

Hallmark Award for newsXpress Gympie

nxpwinner.JPGHallmark Cards presented Warrick Hosking of newsXpress Gympie with a trophy reflecting the win by the store of the Hallmark Alliance Retailer of the Year.

The presentation was made at the recent newsXpress members meeting in Brisbane. Right now, Warrick is in the US enjoying the study tour which was the prize for the win.

Terrific Brisbane member’s meeting

nxpbnemtg-sep11.JPGnewsXpress hosted a terrific member’s meeting in Brisbane earlier this week.  The agenda delivered business building opportunities.  The small group discussions unlocked more excellent opportunities.  We had wonderful support from suppliers, offering great value deals and all throughout the day there were terrific networking opportunities.

Signature Frames Drive Traffic

landmarksig-watergardens.JPGThe range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.

Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.

This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.

With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.

newsXpress at Brisbane GNS Market Fair

nxp-gnsbne.JPGWe have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.

Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier.  Supporting GNS shows we are supporting newsagents.

We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.

The photo shows just part of our stand – where we were showing off some of our seasonal collateral.

What Type of Newsagent Makes a Good newsXpress Member?

Newsagents often ask what makes a good newsXpress member.  Our newsagency marketing group is always on the look out for new members, good newsagents who have certain qualities, newsagents who:

  • Love their business.
  • Embrace change.
  • Are committed to excellent customer service.
  • Respect the importance of brand.
  • Want their business to be best of breed in the newsagency channel and in the local community.
  • Enjoy sharing with others in similar businesses.

Size does not matter. It is more about the person than anything else.If you would like to discuss joining newsXpress, please make contact with our General Manager, Ben Kay, on 0419 678 754.

Smurfs selling out at newsXpress Knox

smurffront.JPGnewsXpress Knox has had to order more Smurf products given the success with the range so far.  In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.

There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.

This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers.  And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!

Newsagents Upbeat About Retail

newsXpress is fortunate to have participated in three GNS Market Fairs so far this month and at each we met with many positive newsagents. While media outlets carry stories of doom and gloom, we have met with plenty of newsagents enjoying growth and loving making changes in their businesses to improve efficiency and drive sales.

We love this. Creating your own success is important. It’s something we discuss often at our newsXpress member meetings.

We’re certainly upbeat based on the latest sales data we have seen for several newsXpress initiatives.

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne.  On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level.  We can help them achieve this. We also met with some of our Victorian members.

gnsvic-nxp1.JPG

A feature of our stand was a wall showing off some of our major season collateral…

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We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

newsXpress Strategies Drive Success For The Sticker Family Product

sticker-people.JPGShoppers are drawn to the pull up banner promoting the My Family Stickers from The Sticker Family like bees to a honey pot.  This is the best analogy ever … the pull up banner really is a honey pot.

One newsXpress member watched interaction over a one hour period last Sunday and in that time eight groups of people approached the display and three of these purchased stickers immediately.  Two others asked questions and said they would be back after talking to other family members.  All eight groups were walking through the shopping mall through the hour long observation and approached the newsXpress outlet because of the tactically placed pull up banner.  The engagement tactics used by the newsXpress member were what helped drive immediate and future sales.

We know that purchasing these stickers is often a shared, family, experience. This is why helping family members make the choice is an important and valuable part of the process.  newsXpress has recommended to members a suite of tools and tactics with which to drive family involvement and ensure excellent sales as a result.

The exceptional sales being driven in newsXpress stores with the My Family Stickers range is proof of the newsXpress difference in action and working to the commercial benefit not only of newsXpress members but also for our partner supplier – The Sticker Family.   We appreciate their help and support and the assistance they have given to enable newsXpress stores to lead the channel in sales of this product.

What a tremendous success story!

The newsXpress approach to and success with The Sticker Family is an excellent case study for newsagents who are comparing newsagency marketing groups.  The newsXpress success shows off a commercially astute and valuable point of difference.  It shows that newsXpress actions speak louder than the words of others.  Yes, we are very proud of what we have achieved and continued to achieve with this excellent product.

Landlords Appreciate newsXpress Shopping Centre Landlord Campaign

Shopping centre landlords are appreciating the latest communication and engagement campaign which newsXpress started a few weeks ago.

With many newsXpress locations in shopping centres, newsXpress leadership created a carefully considered and rounded communication campaign to help landlords understand the value of a newsXpress tenancy.

Landlords and Centre Managers are responding with appreciation for the deeper understanding and opportunities for enhanced engagement with newsXpress and newsXpress members.

Our exclusive national TV and print advertising campaigns demonstrate the investment newsXpress is making to drive traffic to shopping centres.  This alone separates newsXpress from other newsagency marketing groups.  By investing to bring in traffic we are being seen as different and more valuable to any other newsagency marketing group.

newsXpress is not stopping at TV and print to drive traffic.  We have taken landlords into our confidence and shared details of other newsXpress exclusive activity which is driving traffic and building businesses of which landlords can be proud.

It is easy for a newsagency marketing group to say that they have a good relationship with landlords and another thing entirely to walk the walk and consistently deliver a valuable and mutually respectful relationship.  This is the newsXpress difference.  Our members see it every day.  Actions do speak louder than words.

newsXpress Promoting Facebook Community

nx-facebook.jpgnewsXpress stores are promoting our national Facebook page with this in-store poster.

This in-store poster promotion is in addition to promotion of our Facebook presence on paper and plastic bags, catalogues, marketing flyers and other marketing collateral produced by newsXpress.

The Facebook promotional flyer is on the newsXpress website for members to access.