Category: newsagency management

newsXpress helping newsagents: Grow Your Own Way

nxgrowyourownNewsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

Hallmark Christmas Keepsakes at newsXpress

hmkkeepsakes2013Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.

newsXpress NSW/ACT members welcome new RDM

Newsagency marketing group newsXpress members in NSW and ACT are welcoming our latest recruit, Amanda Burns, into their stores as our Retail Development Manager for the region.

Amanda is bringing fresh energy and insights to the role as she gets to meet all our members and share with them new opportunities for their businesses.

Amanda’s hands-on experience in newsagencies as well as with a major supplier provides her with fresh insights that will help newsXpress members grow even more successful businesses.

The appointment of Amanda to this role reinforces the newsXpress commitment to regular, structures in-store business development assistance and guidance from newsXpress as a core offering to its newsagency marketing group members.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

  • Brisbane – Monday 28th October – MDI Head Office and Showroom.
  • Melbourne – Tuesday 29th October – Korimco / Skansen Brands Head Office.
  • Sydney – Wednesday 30th October- IS Head Office and Showroom.

Access to the cluster meetings is free.

Newsagent networking a key message in uplifting Grow Your Own Way campaign

newsagency-growthThe Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.

Helping more Australian newsagents grow

newsagency-growthThe Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.

Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.

newsXpress members promoting the pen in October

nxisoctThe newsXpress In Store shopper newsletter is promoting pens this month, sharing some stories of how pens are used by customers.

This customer engagement newsletter is showing off out connection with pens beyond them being a product we sell. It shows understanding and reinforces the newsXpress customer experience focus.

While newsXpress helps members enjoy good business off some valuable new product categories, we continue to support and work with traditional categories that sit at the core of the Australian newsagency experience.

AFL Grand Final fever

tk1newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.

Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons.  Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken.  A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.

The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.

Uplifting campaign helps all newsagents to focus on growth

nxgrowyourownGROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members.  It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of  their own future.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign  inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Positive marketing campaign for newsagents from newsXpress

nxgrowyourownGROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.

Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

More newsXpress members enjoy Peppa Pig success

peppasuccessThanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.

Helping newsagents with lease advice and suggestions

nxcleasenewsXpress Director Graham Randall ran a popular training at the newsXpress workshop on the Gold Coast this week on retail leasing. Participants heard about lease pitfalls and got to discuss specific situation in a co-operative environment with Graham and their colleagues. The workshop was very popular. It shows newsXpress providing practical help to members long after they joined the group.

newsXpress shows off marketing collateral at GNS trade shows

nxcollateralnewsXpress has been showing off some 2013 / early 2014 marketing collateral at the GNS Market Fairs. This collateral, A1 double sided, is sent in landscape and portrait format for members to connect with seasonal and other marketing opportunities.

Developed exclusively for newsXpress, this collateral helps our members tell engaging retail stories.

newsXpress members love the free choice they have over products

newsXpress newsagency marketing group members get to choose for themselves if they take on any product. They are not forced to take product from a supplier.

The freedom afforded newsXpress members is a point of difference for the group, something newsXpress members appreciate and enjoy, something they like compared to the rules and demands placed on newsagents outside of newsXpress who are involved in another group.

This is just one of many beneficial differences offered by newsXpress that separated our newsagency marketing group apart from others in the field, just one thing that helps newsXpress enjoy their membership more and to create the business they want based on local needs and local knowledge. This freedom is important as newsagents navigate to a new business model, one that is locally competitive.

newsXpress newsagency marketing group helps newsagents manage cash flow

Newsagency marketing group newsXpress is offering its members CPA level support and assistance in developing newsagency business cash flow projections. This service will be run as a hands-on group workshop session at the second national conference for the year on the Gold Coast in a few weeks.

Being run by a CPA as well as our own Financial Controller, this confidential small group round table discussion will help participants better manage the cash flow of their business. It will outline how we manage cash in our own newsagencies and explore how others do too in their businesses.

This workshop and one on one discussions on cash-flow are another way newsXpress is expanding its services for newsXpress members to help them build stronger and more successful businesses.

InStore News from newsXpress encourages smiling

nxinstoreoffThe latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.

Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.

Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.

newsXpress members enjoying Despicable Me 2 sales

dm2newsXpress members who jumped on the Despicable Me 2 official merchandise product have had a terrific sales run.

Offered through one of our preferred suppliers, the Despicable Me 2 range has been terrific at generating traffic and driving more efficient sales for engaged stores.

This is another international brand promoted by newsXpress and made available through a valuable preferred supplier relationship – showing the value for newsXpress members from these relationships and from the expert advice available through newsXpress for its members.

The photo shows one store thin on stock just two days after putting out way more stock. A great success!

Newsagency marketing group promotes AFL card range to 50,000+ on Facebook

nxaflNewsagency marketing group newsXpress has run another successful Facebook campaign, this time promoting the range of Hallmark AFL cards. Reaching 50,000 Facebook users, this campaign promoted newsXpress stores as the go to retailers for the official AFL team themed greeting cards.

newsXpress is funding more national advertising for the brand and member stores on Facebook to drive traffic and raise consumer awareness. Through this work, newsXpress is showing innovation and leadership.

newsXpress members appreciate structured approach to magazine supply issues

Members of newsagency marketing group newsXpress are enjoying the structured approach offered by the group to driving a more efficient supply and handling of magazines in-store.

Delivered as part of a comprehensive magazine strategy, newsXpress has documented to members first steps in getting magazine distributors to reset supply based on key store specific information. newsXpress has provided members with a structured approach for addressing this.

The newsXpress structured approach is exclusive to us. It’s been developed for newsXpress members to help them to tap into a competitive advantage for their businesses and the group as a whole.

newsXpress believes in magazines and supports this by focussing on growth opportunities presented by good titles.