The Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.
Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.
The newsXpress In Store shopper newsletter is promoting pens this month, sharing some stories of how pens are used by customers.
This customer engagement newsletter is showing off out connection with pens beyond them being a product we sell. It shows understanding and reinforces the newsXpress customer experience focus.
While newsXpress helps members enjoy good business off some valuable new product categories, we continue to support and work with traditional categories that sit at the core of the Australian newsagency experience.
newsXpress Toorak is one of our member locations where the AFL Grand Final is a big opportunity.
Thanks to two nexus emails this business is doung a cracking trade in AFL Grand Final Balloons. Their first nexus email on Monday directly generated hundreds of dollars of sales – this was the only marketing undertaken. A great nexus success story and kudos to the team at newsXpress Toorak for engaging … and making sales as a result.
The display in the photo is just a fraction of the Grand Final engagement at newsXpress Toorak.
GROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.
This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members. It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of their own future.
Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign inspires newsagents to follow their instincts, to pursue change and to make their own success.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Here’s the song that inspired the newsXpress GROW YOUR OWN WAY marketing campaign:
GROW YOUR OWN WAY a positive-themed marketing campaign from Newsagency marketing group newsXpress inspires newsagents to follow their instincts, to pursue change and to make their own success.
Developed within newsXpress for the group itself and for members, this campaign is designed not only for newsXpress members but for all newsagents … to build a stronger and more motivated business channel.
Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.
Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.
To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.
Thanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.
Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.
newsXpress Director Graham Randall ran a popular training at the newsXpress workshop on the Gold Coast this week on retail leasing. Participants heard about lease pitfalls and got to discuss specific situation in a co-operative environment with Graham and their colleagues. The workshop was very popular. It shows newsXpress providing practical help to members long after they joined the group.
newsXpress has been showing off some 2013 / early 2014 marketing collateral at the GNS Market Fairs. This collateral, A1 double sided, is sent in landscape and portrait format for members to connect with seasonal and other marketing opportunities.
Developed exclusively for newsXpress, this collateral helps our members tell engaging retail stories.
newsXpress newsagency marketing group members get to choose for themselves if they take on any product. They are not forced to take product from a supplier.
The freedom afforded newsXpress members is a point of difference for the group, something newsXpress members appreciate and enjoy, something they like compared to the rules and demands placed on newsagents outside of newsXpress who are involved in another group.
This is just one of many beneficial differences offered by newsXpress that separated our newsagency marketing group apart from others in the field, just one thing that helps newsXpress enjoy their membership more and to create the business they want based on local needs and local knowledge. This freedom is important as newsagents navigate to a new business model, one that is locally competitive.
Newsagency marketing group newsXpress is offering its members CPA level support and assistance in developing newsagency business cash flow projections. This service will be run as a hands-on group workshop session at the second national conference for the year on the Gold Coast in a few weeks.
Being run by a CPA as well as our own Financial Controller, this confidential small group round table discussion will help participants better manage the cash flow of their business. It will outline how we manage cash in our own newsagencies and explore how others do too in their businesses.
This workshop and one on one discussions on cash-flow are another way newsXpress is expanding its services for newsXpress members to help them build stronger and more successful businesses.
The latest InStore new newsletter published by newsXpress for members in a way that can be personalised at the store level is all about smiling.
Offering encouragement for all of us – in store and customers – to smile, the newsletter also connects with products we sell in newsXpress that help us smile more. It’s an uplifting newsletter with a subtle sales pitch – demonstrating a professional approach by newsXpress helping its members connect with shoppers in a unique way.
Feedback from newsXpress members has been terrific for the range of newsletters this year – they are loving our different approach to connecting with shoppers. We’re thrilled with the feedback.
newsXpress members who jumped on the Despicable Me 2 official merchandise product have had a terrific sales run.
Offered through one of our preferred suppliers, the Despicable Me 2 range has been terrific at generating traffic and driving more efficient sales for engaged stores.
This is another international brand promoted by newsXpress and made available through a valuable preferred supplier relationship – showing the value for newsXpress members from these relationships and from the expert advice available through newsXpress for its members.
The photo shows one store thin on stock just two days after putting out way more stock. A great success!
Newsagency marketing group newsXpress has run another successful Facebook campaign, this time promoting the range of Hallmark AFL cards. Reaching 50,000 Facebook users, this campaign promoted newsXpress stores as the go to retailers for the official AFL team themed greeting cards.
newsXpress is funding more national advertising for the brand and member stores on Facebook to drive traffic and raise consumer awareness. Through this work, newsXpress is showing innovation and leadership.
Members of newsagency marketing group newsXpress are enjoying the structured approach offered by the group to driving a more efficient supply and handling of magazines in-store.
Delivered as part of a comprehensive magazine strategy, newsXpress has documented to members first steps in getting magazine distributors to reset supply based on key store specific information. newsXpress has provided members with a structured approach for addressing this.
The newsXpress structured approach is exclusive to us. It’s been developed for newsXpress members to help them to tap into a competitive advantage for their businesses and the group as a whole.
newsXpress believes in magazines and supports this by focussing on growth opportunities presented by good titles.
newsXpress provides members with more ways of supporting the magazine category in their businesses. In addition to an excellent in-store loyalty program, external email campaigns, posters promoting the category and strategies for driving shop floor shopper engagement, we also provide art like that included in this post as a base image for emails sent by the store.
It’s easy for any marketing organisation to say they help a business or retailer in an area of their business, it’s hard to deliver on this promise. newsXpress delivers when it comes to leveraging magazines. While there is no doubt that print media has challenges, newsXpress understands the opportunity and the opportunities for the medium term.
The result is good sales for newsXpress members who engage in our broad successful magazine management and marketing strategies.
newsXpress is hosting a cluster meeting for members on the Gold Coast next week. This is another of our series of successful, engaging and open cluster meetings.
Agenda free, these meetings are the ultimate newsXpress member driven networking discussion. feedback from participants so far has been excellent as members love the areas they have got to cover and the business-valuable outcomes they have been able to achieve.
newsXpress has developed its exclusive cluster meetings for 2013 as a unique way of helping regional members engage in discussions with each other and with experts from the newsXpress team. The results speak for themselves – great attendance and terrific interaction.
Access to the cluster meetings is free.
Newsagency marketing group newsXpress is helping its member newsagents to promote end of financial year diaries with fresh collateral.
The marketing materials have been provided to newsXpress members for use in-store and externally. They can be adjusted for a range of uses – to drive sales of the diaries.
End of financial year diaries continue to be an excellent opportunity for newsXpress members. thanks to the advice of our merchandise team we are able to help make the most of the once a year opportunity.
This is a terrific newsXpress difference.
Newsagency marketing group newsXpress is helping members promote the State of Origin series between NSW and QLD with updated collateral for use in-store and externally to promote this sales opportunity.
This collateral is exclusive to newsXpress members … it’s branded with the newsXpress logo.
Providing collateral for promoting even minor sales seasons and opportunities is part of what newsXpress delivers to its members – to drive traffic and sales. Our creative team develops bold and enticing collateral loved by newsXpress members.
The newsXpress merchandise team has negotiated even better terms for newsXpress members from a key supplier to our group and newsagents more generally. The new newsXpress discount is the best available for retailers. newsXpress is the only newsagency marketing group with the deal – this reflects our excellent support for the supplier and their popular brands.
This is an excellent example of newsXpress delivering even more value to its members, making sure they profit from better deals we negotiate.