Category: Magazines

Lovatts Crosswords on Show at newsXpress Rosebud

lovatts-rosebud.JPGnewsXpress Rosebud has an excellent display of Lovatts Crossword and Puzzle titles anchoring the crossword department in-store. This Lovatts display cannot be missed by shoppers given the prime placement in the magazine department.

Using the Lovatts brand in this way is smart as it is the best known brand of specialist crossword and puzzle titles in Australia.

Shoppers in Rosebud will have no trouble finding the crossword department as a result of this high-profile placement and layout featuring the Lovatts brand.

Lovatts Crossword Titles on Show at newsXpress Ascot Vale

lovatts-ascotvale.JPGnewsXpress Ascot Vale has been promoting Lovatts crossword and puzzle titles with this co-location placement in with weekly magazines.

By introducing a second display of the Lovatts titles in such a high traffic area of the business, newsXpress Ascot Vale is maximising the opportunity of the Lovatts brand. The result, simply, is more sales. That’s good for everyone.

newsXpress stores across the country are being encouraged to drive Lovatts sales through this same approach to co-location.  The result is certain to be excellent year on year growth.

Lovatts Promotion at newsXpress Cooma

lovatts-cooma.JPGnewsXpress Cooma has created space for promoting Lovatts crossword and puzzle titles in with the weekly magazines in addition to the usual crossword space in the newsagency.  This is the recommended approach for newsXpress stores – we know it drives incremental business.

This tactical placement of Lovatts titles by newsXpress Cooma is all about chasing incremental business for the crossword titles – based on the best selling brand in Australia … Lovatts.

Excellent Visual Merchandising Display at newsXpress Watergardens for New Idea Daffodil Day Promo

daffodil-watergardens.JPGThe visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council.  Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.

Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Ascot Vale Supports Daffodil Day Fund Raising through New Idea Magazine

daffodil-ascotvale.jpgShoppers at newsXpress Ascot Vale in Union Road Ascot Vale in Victoria have had an opportunity to support the work of the Cancer Council and their Daffodil Day Fund raising campaign thanks to this prime location placement of the New Idea promotional unit.

Ten cents from every copy of New Idea sold this past weeks is being donated to the work of the Cancer Council.  This tactical engagement by newsXpress Ascot Vale connected them with the fund raising effort and promotes the popular magazine for impulse purchase.

newsXpress newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sunbury Square Supports Daffodil Day

daffodil-sunbury.JPGnewsXpress Sunbury Square has been supporting the New Idea magazine promotion and support of Daffodil Day 2011 with the tactical placement of the New Idea promotional unit at the sales counter in their newsagency.

Ten cents of every copy sold of  this issue of New Idea goes to the Cancer Council.  This placement by newsXpress Sunbury Square raises awareness of the important fund raising campaign for the Cancer Council.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

Placing Crossword titles Next to Weeklies Works at East Maitland

lovatts-eastmaitland.JPGLovatts crossword and puzzle titles are benefiting from this placement next to weeklies by the team at newsXpress East Maitland.

With mots crossword shoppers being women and most weekly magazine shoppers being women, it makes sense to place crossword titles next to the weekly magazines.

The result is a measurable sales lift.  This is another newsXpress members do so well with magazines – because we actively engage.

newsXpress Sun Valley promotes Who magazine

who-sunvalley.JPGnewsXpress Sun Valley is promoting the latest issue of Who magazine, from Pacific Magazines, at the counter with this terrific display.

The Kim Kardashian wedding feature in this issue of Who is sure to be a hit with customers.

Pacific Magazines is a Strategic Partner of newsXpress, this provides our retail network with a range of opportunities and benefits.

Well done to newsXpress Sun Valley for promoting Who magazine with this display.

newsXpress Streaky Bay Promotes Lovatts Titles

lovatts-streakybay.jpgnewsXpress Streaky Bay is promoting Lovatts crossword and puzzle titles with this placement in with the weekly magazines.  This is in addition to their regular crossword department.

We know from sales data this this co-location drives incremental business. By freeing a few pockets newsXpress Streaky Bay is able to significantly increase the return they get from this space and drive crossword sales.

Father’s Day at newsXpress Engadine

fathers-engadine.JPGnewsXpress Engadine has been dressed for Father’s Day 2011, promoting a good range of Hallmark cards and gifts for this important season. Using the newsXpress collateral, the posters hanging from the roof herald the season and connect with the excellent array of items on the shop floor.

Right across our retail network newsXpress members are engaging with Father’s Day and refreshing their shops as a result.

Baked & Delicious Promotion Continues at Sunbury

baked-sunbury.JPGnewsXpress Sunbury Square is promoting the latest part of the Baked & Delicious partwork with this high profile display facing shoppers as they enter the store.

This display has been helping the store generate excellent further impulse purchases of this part series product.

newsXpress stores right across our group continue to report good sales from the Baked & Delicious title – thanks in part due to displays like this.

Partworks perform well – driving valuable sales of other titles as well.

newsXpress St Clair Promotes Lovatts Titles

lovatts-stclair.JPGnewsXpress St Clair in NSW has created a second promotional display of Lovatts titles with high volume weekly and women’s magazines. Capping the display with cover copies makes the display stand out more than the traditional magazine waterfall display.

We know from pocket counting experience that Lovatts titles placed next to weekly and women’s magazines will respond by delivering double digit sales growth in most newsagency situations.

Well done to newsXpress St Clair for finding the space for this tactical placement of Lovatts titles.

Lovatts Promotion at newsXpress Harbourtown

lovatts-harbourtown.jpgnewsXpress Harbourtown in Queensland is promoting the Lovatts crossword and puzzle titles with this terrific display in-store. The Lovatts brand is well supported as the beacon brand in the crossword department, drawing attention to the full department.

We know from newsXpress experience that this type of bold and brand-focused display drives incremental business for the Lovatts titles – they are the top selling brand of crosswords and puzzles after all.

Well done to the newsXpress Harbourtown team for such an excellent display.

newsXpress Beechworth Promotes Lovatts Titles

lovatts-beechworth.JPGnewsXpress Beechworth starts the crossword magazine display with a column of Lovatts titles – using this renowned brand as the beacon to mark the location of the crossword and puzzle section of the magazine department.

This key placement of Lovatts titles along with co-location elsewhere in-store is key to driving the titles to achieve maximum potential.

newsXpress Beechworth understand the value of investing time in supporting the best brands in their business.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

newsXpress Ocean Grove Promotes Lovatts Puzzle Titles

lovatts-oceangrove.JPGThe selection of Lovatts crossword and puzzle titles located in with weekly magazines is an important factor in success with these titles at newsXpress Ocean Grove. The placement in the photo is in addition to the placement in the regular location for crossword titles in this busy newsagency.

This additional investment in space in such a high traffic area is vitally important to achieving incremental business for newsXpress Ocean Grove as well as across the entire newsXpress group. 

This move is just a small part of the overall newsXpress magazine strategy, a strategy which drives good business results for our members.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Lovatts Puzzle Titles on Show at newsXpress Inverloch

lovatts-inverloch.JPGnewsXpress Inverloch is embracing newsXpress strategies including promoting Lovatts crossword titles with weekly magazines.

Chasing incremental business is easy with well known titles like the range from Lovatts. Finding a column for these titles at Inverloch gives the business an excellent opportunity for sales growth. The placement of Lovatts titles in the photo is in addition to stock on display in the usual location for crossword titles.

Being the best crossword brand, it makes sense to invest in Lovatts … the pay off is sales!

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Delicious and Tempting Magazine Display at newsXpress Maryborough

baked-maryborough.JPGnewsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.

Lovatts Crossword Titles at newsXpress Toronto

lovatts-toronto.jpgThe new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.

This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members  – especially with our Magazine Club Card.

The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title.  This placement drives excellent impulse purchase business and this delivers magazine sales growth.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Promoting the newsXpress Magazine Value Proposition In-Store

nx-magpromotion.JPGnewsXpress stores have access to exclusive and creative collateral with which to promote their point of difference.  Live the poster in the photo promoting the newsXpress Loyalty Program.  Promoting this in the magazine aisle is another way of encouraging shoppers to purchase additional magazines – the program is designed to drive shopper loyalty after all.

On the newsXpress website, newsXpress members have access to a suite of marketing collateral for promoting products and services in-store as well as externally to the business.  This professional collateral is vital to driving a deeper shopping basket.

Here at newsXpress we see magazines as an important category, one which responds well to promotion – like with the poster in the photo.